Market Overview:
The global mouthwash market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing awareness about oral hygiene, rising incidence of dental caries and other oral diseases, and growing demand for cosmetic mouthwashes. In addition, the increasing number of dental hospitals is also propelling the growth of the global mouthwash market. On the basis of type, the global mouthwash market can be segmented into cosmetic mouthwashes and therapeutic mouthwashes. The cosmetic segment is expected to grow at a higher CAGR than the therapeutic segment during 2018-2030 owing to rising consumer demand for products that improve appearance and freshness. However , dental hospital applications areexpectedtogrowat amore rapid paceduringthe forecast period due tobusiness expansion opportunities in developed countries such as North America and Europe .
Product Definition:
A mouthwash is a liquid which is used to cleanse the mouth, typically using water, alcohol, and/or various essential oils. It is usually swished around the mouth for a period of time before being spit out.
Cosmetic Mouthwashes:
Cosmetic mouthwashes are the most recent trend in oral care products. They are also known as personal care or spa products and usually contain anti-oxidants, vitamins, minerals, essential oils and other ingredients that have therapeutic properties for the betterment of gum health and teeth appearance.
Increasing awareness among consumers towards dental hygiene is one of the key factors driving demand for cosmetic mouthwashes globally.
Therapeutic Mouthwashes:
Therapeutic mouthwashes are used for treating diseases, infections & oral conditions. These products comprise of anti-bacterial and anti-fungal agents that help in reducing the plaque and tartar buildup on the teeth. Therapeutic mouthwash also contains anesthetic agents that help in reducing any pain or discomfort caused by inflamed gums, sore throat or tooth decay.
Application Insights:
The household application segment dominated the global mouthwash market in 2017. This can be attributed to rising awareness about maintaining oral hygiene among consumers, coupled with an increase in disposable income. Moreover, increasing spending on personal care products by consumers is expected to drive demand for mouthwash in this segment over the forecast period.
Dental hospitals are anticipated to witness significant growth over the forecast period owing to a rise in dental diseases and a growing number of patients seeking treatment at hospitals across developing countries such as India and China. In addition, factors such as high cost of dental treatments along with product innovation by major players are likely to boost industry growth over the coming years. For instance, Listerine¢â‚¬â„¢s recent launch of new flavors that include minty freshness and cool mint cucumber is expectedto drive demand for its therapeutic brand across various regions globally due to its high popularity among consumers suffering from gingivitis or other mild forms of gum disease.
Regional Analysis:
North America dominated the global mouthwash market in 2017. The growth is majorly attributed to the increasing cases of oral diseases, growing awareness about oral hygiene, and high spending on dental care in this region. In addition, new product launches are expected to further fuel the regional demand for mouthwashes over the forecast period. For instance, in May 2018; GlaxoSmithKline launched Fluoride Mouthrinse under brand name GLAXOSMITHKLINE FLUORIDE which contains 0.2% fluoride content and helps strengthen teeth against sensitivity while reducing bleeding during brushing process among other benefits (article source: dailymail).
Asia Pacific is expected to witness significant growth over the forecast period owing to a large consumer base with improving dental health infrastructure coupled with rising disposable income levels among consumers especially in India & China as well as Malaysia & Indonesia countries will drive market growth over next eight years (article source: mintel).
Growth Factors:
- Increasing awareness about oral hygiene and the benefits of using mouthwash
- Rising incidence of dental caries and other oral diseases
- Growing demand for cosmetic dentistry services
- Increasing use of mouthwash in combination with other oral care products such as toothpaste and toothbrush
- Proliferation of new product launches by various players in the market
Scope Of The Report
Report Attributes
Report Details
Report Title
Mouthwash Market Research Report
By Type
Cosmetic Mouthwashes, Therapeutic Mouthwashes
By Application
Household, Dental Hospital
By Companies
Johnson&Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion, Amway, KAO, Hawley Hazel, Twin Lotus, Triumph, Rowpar, Sanjin, Veimeizi, Dr Harold Katz, Whealthfields, LanesHealth, Whitecat, HWL, Masson, Quankang, Quankang
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Mouthwash Market Report Segments:
The global Mouthwash market is segmented on the basis of:
Types
Cosmetic Mouthwashes, Therapeutic Mouthwashes
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Household, Dental Hospital
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Johnson&Johnson
- P&G
- Colgate
- GSK
- Sunstar
- Sanofi
- Lion
- Amway
- KAO
- Hawley Hazel
- Twin Lotus
- Triumph
- Rowpar
- Sanjin
- Veimeizi
- Dr Harold Katz
- Whealthfields
- LanesHealth
- Whitecat
- HWL
- Masson
- Quankang
- Quankang
Highlights of The Mouthwash Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cosmetic Mouthwashes
- Therapeutic Mouthwashes
- By Application:
- Household
- Dental Hospital
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Mouthwash Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Mouthwash is a type of liquid that is used to clean the mouth and throat. It can also be used as a antiseptic.
Some of the key players operating in the mouthwash market are Johnson&Johnson, P&G, Colgate, GSK, Sunstar, Sanofi, Lion, Amway, KAO, Hawley Hazel, Twin Lotus, Triumph, Rowpar, Sanjin, Veimeizi, Dr Harold Katz, Whealthfields, LanesHealth, Whitecat, HWL, Masson, Quankang, Quankang.
The mouthwash market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mouthwash Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mouthwash Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mouthwash Market - Supply Chain
4.5. Global Mouthwash Market Forecast
4.5.1. Mouthwash Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mouthwash Market Size (000 Units) and Y-o-Y Growth
4.5.3. Mouthwash Market Absolute $ Opportunity
5. Global Mouthwash Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Mouthwash Market Size and Volume Forecast by Type
5.3.1. Cosmetic Mouthwashes
5.3.2. Therapeutic Mouthwashes
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Mouthwash Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Mouthwash Market Size and Volume Forecast by Application
6.3.1. Household
6.3.2. Dental Hospital
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Mouthwash Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Mouthwash Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Mouthwash Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Mouthwash Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Mouthwash Demand Share Forecast, 2019-2026
9. North America Mouthwash Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Mouthwash Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Mouthwash Market Size and Volume Forecast by Application
9.4.1. Household
9.4.2. Dental Hospital
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Mouthwash Market Size and Volume Forecast by Type
9.7.1. Cosmetic Mouthwashes
9.7.2. Therapeutic Mouthwashes
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Mouthwash Demand Share Forecast, 2019-2026
10. Latin America Mouthwash Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Mouthwash Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Mouthwash Market Size and Volume Forecast by Application
10.4.1. Household
10.4.2. Dental Hospital
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Mouthwash Market Size and Volume Forecast by Type
10.7.1. Cosmetic Mouthwashes
10.7.2. Therapeutic Mouthwashes
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Mouthwash Demand Share Forecast, 2019-2026
11. Europe Mouthwash Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Mouthwash Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Mouthwash Market Size and Volume Forecast by Application
11.4.1. Household
11.4.2. Dental Hospital
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Mouthwash Market Size and Volume Forecast by Type
11.7.1. Cosmetic Mouthwashes
11.7.2. Therapeutic Mouthwashes
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. B Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Mouthwash Demand Share, 2019-2026
12. Asia Pacific Mouthwash Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Mouthwash Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Mouthwash Market Size and Volume Forecast by Application
12.4.1. Household
12.4.2. Dental Hospital
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Mouthwash Market Size and Volume Forecast by Type
12.7.1. Cosmetic Mouthwashes
12.7.2. Therapeutic Mouthwashes
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Mouthwash Demand Share, 2019-2026
13. Middle East & Africa Mouthwash Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Mouthwash Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Mouthwash Market Size and Volume Forecast by Application
13.4.1. Household
13.4.2. Dental Hospital
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Mouthwash Market Size and Volume Forecast by Type
13.7.1. Cosmetic Mouthwashes
13.7.2. Therapeutic Mouthwashes
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Mouthwash Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Mouthwash Market: Market Share Analysis
14.2. Mouthwash Distributors and Customers
14.3. Mouthwash Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Johnson&Johnson
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. P&G
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Colgate
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. GSK
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Sunstar
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Sanofi
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Lion
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Amway
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. KAO
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Hawley Hazel
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Twin Lotus
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Triumph
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Rowpar
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Sanjin
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Veimeizi
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Dr Harold Katz
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Whealthfields
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. LanesHealth
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Whitecat
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. HWL
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
