Market Overview:
The global marketing animation production market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for animated videos across different industries and regions. Animated videos are being used by businesses for various purposes such as product promotion, explaining complex concepts, customer engagement, and others. They help in grabbing the attention of viewers and conveying the message in an interesting way. This has led to an increase in their demand among different businesses, thereby driving the growth of the global marketing animation production market.
Product Definition:
Marketing animation production is the process of creating a marketing video to promote a product or service. This type of video can be used to introduce a new product, explain how it works, or show why it is better than the competition. Marketing animation can also be used to create a brand identity for a company or product.
Animated Commercials:
Animated Commercials, also known as stop motion or claymation, is a technique of filmmaking in which objects are animated by the use of clay or plasticine. The technique is usually used for advertising products such as food, clothing and toys. It can also be used to advertise real-estate and public transport but these applications are relatively uncommon.
Animated Product Video:
Animated product video is a visual marketing tool that creates the illusion of movement in an advertisement by using frames, which are series of still images with transitional effects between them. The technique was innovated by Toon Boom Animation Inc., a Canada-based animation software development company.
The primary function served by animated product videos is to capture the attention of viewers and hold it for as long as possible.
Application Insights:
The market is segmented by application into retail, manufacturing, education, finance, health care and music industry. The retail sector accounted for the largest share in 2017 owing to the increasing use of animation techniques in marketing products through videos on YouTube and other social media platforms. For instance, Nike Inc., uses animations to promote its shoes across various social media platforms such as Facebook and Twitter. Such initiatives are expected to drive demand over the forecast period.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well, owing to increasing awareness regarding marketing and sales of automobiles, home & furniture products and industrial machinery. Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising disposable income levels coupled with improving standard of living especially in countries such as China, Japan and India. Moreover, growing penetration of digital devices such as smartphones and tablets will boost demand for animation production services in this region during the same period.
The European market was valued at USD X million in 2017; however it is anticipated that by 2030; this number will grow considerably due to increased adoption of new technologies across various industries which has led marketers/ brands worldwide are increasingly adopting innovative techniques for video advertising purposes thereby driving up demand for global marketing animation production services within Europe during the forecast period from 2018 To 2030.
Growth Factors:
- Increasing demand for marketing animation production from small and medium businesses (SMBs) due to the growing awareness of the benefits of using animation in marketing.
- Proliferation of affordable, user-friendly animation software and tools that make it easier for businesses to produce their own animations.
- Growing demand for explainer videos as a way to quickly and effectively communicate complex ideas or products/services in a visually engaging way.
- Rising popularity of social media platforms that are conducive to sharing animated content, such as Facebook, Twitter, Instagram, etc.
Scope Of The Report
Report Attributes
Report Details
Report Title
Marketing Animation Production Market Research Report
By Type
Animated Commercials, Animated Product Video, Animated Explainer Videos, Educational Animation, Animated Tutorials, Branded Video, Animated Music Video, Interactive Video Production, Others
By Application
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
By Companies
The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks, Legendary, Digital Domain, Animal Logic, Rip Media Group, IGW
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
191
Number of Tables & Figures
134
Customization Available
Yes, the report can be customized as per your need.
Global Marketing Animation Production Market Report Segments:
The global Marketing Animation Production market is segmented on the basis of:
Types
Animated Commercials, Animated Product Video, Animated Explainer Videos, Educational Animation, Animated Tutorials, Branded Video, Animated Music Video, Interactive Video Production, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- The Mill
- BBDO
- One Media Group
- Allua Limited
- Yum Yum Videos
- Epipheo Studios
- Sandwich Video
- Demo Duck
- Thinkmojo
- Explanify
- Switch Video
- Grumo Media
- Wyzowl
- Blink Tower
- Industrial Light and Magic
- Rodeo Fx
- Legend 3D
- Framestore
- Cinesite
- Moving Picture Company (MPC)
- Weta Digital
- Deluxe Entertainment
- DNEG
- Pinewood Studios
- Sony Pictures Imageworks
- Legendary
- Digital Domain
- Animal Logic
- Rip Media Group
- IGW
Highlights of The Marketing Animation Production Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Animated Commercials
- Animated Product Video
- Animated Explainer Videos
- Educational Animation
- Animated Tutorials
- Branded Video
- Animated Music Video
- Interactive Video Production
- Others
- By Application:
- Retail
- Manufacturing
- Education
- Finances
- HealthCare
- Music Industry
- Professional Services
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Marketing Animation Production Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Marketing animation production is the process of creating animated marketing content, such as commercials and web videos. This type of content can be used to promote a product or service, attract new customers, and increase brand awareness.
Some of the key players operating in the marketing animation production market are The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks, Legendary, Digital Domain, Animal Logic, Rip Media Group, IGW.
The global market is expected to register a CAGR of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Marketing Animation Production Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Marketing Animation Production Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Marketing Animation Production Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Marketing Animation Production Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Marketing Animation Production Market Size & Forecast, 2018-2028
4.5.1 Marketing Animation Production Market Size and Y-o-Y Growth
4.5.2 Marketing Animation Production Market Absolute $ Opportunity
Chapter 5 Global Marketing Animation Production Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Marketing Animation Production Market Size Forecast by Type
5.2.1 Animated Commercials
5.2.2 Animated Product Video
5.2.3 Animated Explainer Videos
5.2.4 Educational Animation
5.2.5 Animated Tutorials
5.2.6 Branded Video
5.2.7 Animated Music Video
5.2.8 Interactive Video Production
5.2.9 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Marketing Animation Production Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Marketing Animation Production Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Manufacturing
6.2.3 Education
6.2.4 Finances
6.2.5 HealthCare
6.2.6 Music Industry
6.2.7 Professional Services
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Marketing Animation Production Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Marketing Animation Production Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Marketing Animation Production Analysis and Forecast
9.1 Introduction
9.2 North America Marketing Animation Production Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Marketing Animation Production Market Size Forecast by Type
9.6.1 Animated Commercials
9.6.2 Animated Product Video
9.6.3 Animated Explainer Videos
9.6.4 Educational Animation
9.6.5 Animated Tutorials
9.6.6 Branded Video
9.6.7 Animated Music Video
9.6.8 Interactive Video Production
9.6.9 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Marketing Animation Production Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Manufacturing
9.10.3 Education
9.10.4 Finances
9.10.5 HealthCare
9.10.6 Music Industry
9.10.7 Professional Services
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Marketing Animation Production Analysis and Forecast
10.1 Introduction
10.2 Europe Marketing Animation Production Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Marketing Animation Production Market Size Forecast by Type
10.6.1 Animated Commercials
10.6.2 Animated Product Video
10.6.3 Animated Explainer Videos
10.6.4 Educational Animation
10.6.5 Animated Tutorials
10.6.6 Branded Video
10.6.7 Animated Music Video
10.6.8 Interactive Video Production
10.6.9 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Marketing Animation Production Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Manufacturing
10.10.3 Education
10.10.4 Finances
10.10.5 HealthCare
10.10.6 Music Industry
10.10.7 Professional Services
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Marketing Animation Production Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Marketing Animation Production Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Marketing Animation Production Market Size Forecast by Type
11.6.1 Animated Commercials
11.6.2 Animated Product Video
11.6.3 Animated Explainer Videos
11.6.4 Educational Animation
11.6.5 Animated Tutorials
11.6.6 Branded Video
11.6.7 Animated Music Video
11.6.8 Interactive Video Production
11.6.9 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Marketing Animation Production Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Manufacturing
11.10.3 Education
11.10.4 Finances
11.10.5 HealthCare
11.10.6 Music Industry
11.10.7 Professional Services
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Marketing Animation Production Analysis and Forecast
12.1 Introduction
12.2 Latin America Marketing Animation Production Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Marketing Animation Production Market Size Forecast by Type
12.6.1 Animated Commercials
12.6.2 Animated Product Video
12.6.3 Animated Explainer Videos
12.6.4 Educational Animation
12.6.5 Animated Tutorials
12.6.6 Branded Video
12.6.7 Animated Music Video
12.6.8 Interactive Video Production
12.6.9 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Marketing Animation Production Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Manufacturing
12.10.3 Education
12.10.4 Finances
12.10.5 HealthCare
12.10.6 Music Industry
12.10.7 Professional Services
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Marketing Animation Production Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Marketing Animation Production Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Marketing Animation Production Market Size Forecast by Type
13.6.1 Animated Commercials
13.6.2 Animated Product Video
13.6.3 Animated Explainer Videos
13.6.4 Educational Animation
13.6.5 Animated Tutorials
13.6.6 Branded Video
13.6.7 Animated Music Video
13.6.8 Interactive Video Production
13.6.9 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Marketing Animation Production Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Manufacturing
13.10.3 Education
13.10.4 Finances
13.10.5 HealthCare
13.10.6 Music Industry
13.10.7 Professional Services
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Marketing Animation Production Market: Competitive Dashboard
14.2 Global Marketing Animation Production Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 The Mill
14.3.2 BBDO
14.3.3 One Media Group
14.3.4 Allua Limited
14.3.5 Yum Yum Videos
14.3.6 Epipheo Studios
14.3.7 Sandwich Video
14.3.8 Demo Duck
14.3.9 Thinkmojo
14.3.10 Explanify
14.3.11 Switch Video
14.3.12 Grumo Media
14.3.13 Wyzowl
14.3.14 Blink Tower
14.3.15 Industrial Light and Magic
14.3.16 Rodeo Fx
14.3.17 Legend 3D
14.3.18 Framestore
14.3.19 Cinesite
14.3.20 Moving Picture Company (MPC)
14.3.21 Weta Digital
14.3.22 Deluxe Entertainment
14.3.23 DNEG
14.3.24 Pinewood Studios
14.3.25 Sony Pictures Imageworks
14.3.26 Legendary
14.3.27 Digital Domain
14.3.28 Animal Logic
14.3.29 Rip Media Group
14.3.30 IGW
