Market Overview:
The global demand side platform (DSP) software market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing adoption of DSP software by various end-user industries such as retail, automotive, financial, telecom and others. Additionally, the growing demand for programmatic buying is also fueling the growth of this market. However, lack of awareness about DSP among potential users is restraining the growth of this market. On the basis of type, RTB accounted for a major share in 2017 and is expected to maintain its dominance during the forecast period. This can be attributed to its ability to target specific audiences and provide relevant ads as per their needs and interests.
Product Definition:
A Demand Side Platform (DSP) is a software that enables buyers of digital advertising, such as agencies and brands, to purchase ad inventory from multiple ad exchanges through a single interface. The importance of DSPs is that they provide an efficient way for buyers to manage their advertising campaigns across many different sources of inventory.
RTB:
Real-Time Bidding (RTB) is a technique where the auction for goods and services takes place in real-time as opposed to delayed auctions. In an RTB system, bidders submit their highest bid immediately after the last auction round. The highest bidder is then awarded the contract and payment is made at that very instant.
PPB:
Personalized Packaged Blood (PPB) is a blood screening test that helps in identifying genetic variations in the BRCA1 & BRCA2 genes which are associated with increased risk for breast and/or ovarian cancer. PPB also finds application in DSP software, which is used to personalize patient-specific treatment plans by physicians.
Application Insights:
The demand side platform software market is segmented by application into retail, automotive, financial, telecom and others. The other applications include e-commerce and hospitality. The retail sector accounted for the largest market share in 2017 owing to the high adoption of DSPs by major advertising agencies such as Google and Facebook to optimize their revenue generated through online advertisements.
The growing popularity of social media has resulted in an increased number of users generating a large amount of data which can be used by advertisers to improve marketing campaigns leading to an increase in the adoption rate of DSPs among different retailers across the globe. Furthermore, increasing penetration rates for smartphones has also enabled consumers access various digital services including mobile payments which further contributes towards increasing usage rates across all retailers globally thus driving demand over forecast period.
Regional Analysis:
North America accounted for the largest revenue share in 2017. The region is expected to continue its dominance over the forecast period, owing to high demand from U.S.-based digital advertisers and marketers as well as advanced internet infrastructure and technology adoption across the region.
Europe is estimated to be a key regional market over the forecast years due to growing investments by telecom service providers in order to improve customer experience, increase revenue generation, and reduce operating costs through DSP solutions integration. Asia Pacific is projected to register significant growth during the same period on account of increasing number of smartphone users coupled with rising disposable income levels in developing economies such as India and China; thereby creating lucrative opportunities for Demand Side Platform (DSP) software providers across these regions.
Growth Factors:
- Increasing demand for programmatic advertising: The global programmatic advertising market is expected to grow at a CAGR of 31.5% from 2016 to 2020, reaching .8 billion by 2020. This growth is being driven by the increasing demand for automated, data-driven marketing solutions and the need for better targeting and measurement across channels.
- Shift to mobile: The shift to mobile is another key driver of growth for the DSP software market. According to eMarketer, spending on mobile ads will account for more than 60% of all digital ad spending in 2017, up from just over 50% in 2016. This rapid growth is being driven by increased adoption of smartphones and other mobile devices around the world, as well as rising consumer engagement with mobile content and apps.
Scope Of The Report
Report Attributes
Report Details
Report Title
Demand Side Platform (DSP) Software Market Research Report
By Type
RTB, PPB
By Application
Retail, Automotive, Financial, Telecom, Others
By Companies
Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc, Appnexus, Amobee, Dataxu, LiveRamp, Criteo, SocioMatic, Sizmek, AdForm
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
153
Number of Tables & Figures
108
Customization Available
Yes, the report can be customized as per your need.
Global Demand Side Platform (DSP) Software Market Report Segments:
The global Demand Side Platform (DSP) Software market is segmented on the basis of:
Types
RTB, PPB
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Automotive, Financial, Telecom, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Double Click (Google)
- Facebook Ads Manager
- Amazon DSP
- Trade Desk
- Mediamath
- Adobe
- Oath Inc
- Centro Inc
- Appnexus
- Amobee
- Dataxu
- LiveRamp
- Criteo
- SocioMatic
- Sizmek
- AdForm
Highlights of The Demand Side Platform (DSP) Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- RTB
- PPB
- By Application:
- Retail
- Automotive
- Financial
- Telecom
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Demand Side Platform (DSP) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Demand Side Platform (DSP) software is a type of software that helps businesses manage their demand by managing customer interactions. This can include things like managing customer data, creating and sending marketing messages, and tracking customer engagement.
Some of the key players operating in the demand side platform (dsp) software market are Double Click (Google), Facebook Ads Manager, Amazon DSP, Trade Desk, Mediamath, Adobe, Oath Inc, Centro Inc, Appnexus, Amobee, Dataxu, LiveRamp, Criteo, SocioMatic, Sizmek, AdForm.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Demand Side Platform (DSP) Software Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Demand Side Platform (DSP) Software Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Demand Side Platform (DSP) Software Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Demand Side Platform (DSP) Software Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Demand Side Platform (DSP) Software Market Size & Forecast, 2018-2028 4.5.1 Demand Side Platform (DSP) Software Market Size and Y-o-Y Growth 4.5.2 Demand Side Platform (DSP) Software Market Absolute $ Opportunity
Chapter 5 Global Demand Side Platform (DSP) Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Demand Side Platform (DSP) Software Market Size Forecast by Type
5.2.1 RTB
5.2.2 PPB
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Demand Side Platform (DSP) Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Demand Side Platform (DSP) Software Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Automotive
6.2.3 Financial
6.2.4 Telecom
6.2.5 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Demand Side Platform (DSP) Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Demand Side Platform (DSP) Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Demand Side Platform (DSP) Software Analysis and Forecast
9.1 Introduction
9.2 North America Demand Side Platform (DSP) Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Demand Side Platform (DSP) Software Market Size Forecast by Type
9.6.1 RTB
9.6.2 PPB
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Demand Side Platform (DSP) Software Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Automotive
9.10.3 Financial
9.10.4 Telecom
9.10.5 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Demand Side Platform (DSP) Software Analysis and Forecast
10.1 Introduction
10.2 Europe Demand Side Platform (DSP) Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Demand Side Platform (DSP) Software Market Size Forecast by Type
10.6.1 RTB
10.6.2 PPB
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Demand Side Platform (DSP) Software Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Automotive
10.10.3 Financial
10.10.4 Telecom
10.10.5 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Demand Side Platform (DSP) Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Demand Side Platform (DSP) Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Demand Side Platform (DSP) Software Market Size Forecast by Type
11.6.1 RTB
11.6.2 PPB
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Demand Side Platform (DSP) Software Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Automotive
11.10.3 Financial
11.10.4 Telecom
11.10.5 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Demand Side Platform (DSP) Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Demand Side Platform (DSP) Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Demand Side Platform (DSP) Software Market Size Forecast by Type
12.6.1 RTB
12.6.2 PPB
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Demand Side Platform (DSP) Software Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Automotive
12.10.3 Financial
12.10.4 Telecom
12.10.5 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Demand Side Platform (DSP) Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Demand Side Platform (DSP) Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Demand Side Platform (DSP) Software Market Size Forecast by Type
13.6.1 RTB
13.6.2 PPB
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Demand Side Platform (DSP) Software Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Automotive
13.10.3 Financial
13.10.4 Telecom
13.10.5 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Demand Side Platform (DSP) Software Market: Competitive Dashboard
14.2 Global Demand Side Platform (DSP) Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Double Click (Google)
14.3.2 Facebook Ads Manager
14.3.3 Amazon DSP
14.3.4 Trade Desk
14.3.5 Mediamath
14.3.6 Adobe
14.3.7 Oath Inc
14.3.8 Centro Inc
14.3.9 Appnexus
14.3.10 Amobee
14.3.11 Dataxu
14.3.12 LiveRamp
14.3.13 Criteo
14.3.14 SocioMatic
14.3.15 Sizmek
14.3.16 AdForm