Market Overview:
The global advocacy software market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based and on-premise software solutions, rising adoption of advocacy software by enterprises, and growing need for effective communication and engagement tools among government organizations. The global advocacy software market is segmented on the basis of type into cloud-based, on-premise, and Advocacy Software. The cloud-based segment is expected to grow at a higher CAGR during the forecast period as compared to other segments due to its advantages such as low cost of ownership, scalability, ease of use, and fast deployment. On the basis of application, the global advocacy software market is segmented into enterprise propaganda (including marketing campaigns), government election (including campaigning activities), organize fund-raising (including donation solicitation), and others (including customer service). The enterprise propaganda segment is expected to hold a major share in terms of revenue in 2018 owing to increased spending by enterprises on marketing activities across different regions.
Product Definition:
Advocacy software is a type of software that helps organizations or individuals to communicate their message and campaign goals to the public. It can also help them track and analyze how the public is responding to their message. The importance of advocacy software lies in its ability to help organizations reach more people with their message, as well as track how people are responding so that they can make changes if necessary.
Cloud-based:
Cloud-based software is a type of software service that provides functionality to its users through the internet. It can be used on various devices such as computers, tablets, and smartphones. The cloud-based system stores data on remote servers which allows the user to access information even from remote locations in real time.
On-premise:
On-premise software is a type of software that is installed and used directly by the end-users or customers. The installation of this type of software does not require an internet connection, as it is installed and used locally on the user’s computer. This allows for more control over the system as there are no restrictions from remote locations; however, it has some disadvantages such as high cost associated with its maintenance & development and lack of flexibility in accessing data.
Application Insights:
The enterprise propaganda application segment accounted for the largest market share in 2017 and is expected to grow at a rapid pace over the forecast period. Enterprise level software helps organizations to manage multiple social media accounts from a single interface, schedule posts across different accounts, create campaigns on specific topics and audiences, track engagement rates and reach of each post. The software also allows users to import data from other systems such as Salesforce or Google Sheets into it.
The government election application segment is expected register notable growth over the forecast period owing to increasing use of these applications by political parties and candidates running for office. These applications allow users to create content such as videos or text posts on specific issues addressed by them in their manifesto during elections. They also help political parties connect better with their constituents through digital interactions leading to increased usage of these softwares among all major political parties involved in national elections worldwide including India, Brazil, South Africa etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing government spending on election campaigns, growing political awareness among people, and high adoption of internet services in this region. Moreover, presence of major technology players such as Microsoft Corporation; Google LLC; OpenText Corp.; Oracle Corporation; Salesforce.com Inc.; and Facebook Inc.
Asia Pacific is anticipated to grow at a lucrative rate over the forecast period owing to increasing number of internet users in this region and rising concerns regarding online censorship & surveillance by governments across various countries such as China, India, Pakistan & Bangladesh among others).
Growth Factors:
- Increasing demand for advocacy software from the public and private sectors to drive organizational efficiency and effectiveness
- The increasing trend of using cloud-based solutions, which is expected to fuel the growth of the market during the forecast period
- The rising need for transparency and accountability in government operations, which is expected to create opportunities for advocacy software vendors
- The growing focus on social media platforms as a tool for citizen engagement by governments worldwide
- The increasing demand from nonprofit organizations seeking to improve their outreach and fundraising efforts
Scope Of The Report
Report Attributes
Report Details
Report Title
Advocacy Software Market Research Report
By Type
Cloud-based, On-premise, Advocacy Softwar
By Application
Enterprise propaganda, Government election, Organize fund-raising
By Companies
One Click Politics, The Soft Edge, CQ-Roll Call, Capitol Impact, Blackbaud, Phone2Action, RAP Index, Votility, Salsa, Queue Technologies, Customer Advocacy, Annex Cloud, PostBeyond, SocialChorus, Influitive, Advocacy Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Advocacy Software Market Report Segments:
The global Advocacy Software market is segmented on the basis of:
Types
Cloud-based, On-premise, Advocacy Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprise propaganda, Government election, Organize fund-raising
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- One Click Politics
- The Soft Edge
- CQ-Roll Call
- Capitol Impact
- Blackbaud
- Phone2Action
- RAP Index
- Votility
- Salsa
- Queue Technologies
- Customer Advocacy
- Annex Cloud
- PostBeyond
- SocialChorus
- Influitive
- Advocacy Softwar
Highlights of The Advocacy Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premise
- Advocacy Softwar
- By Application:
- Enterprise propaganda
- Government election
- Organize fund-raising
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Advocacy Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Advocacy software is a type of software that helps people advocate for their causes. Advocacy software can help people create and manage advocacy campaigns, track progress and results, and connect with allies.
Some of the major companies in the advocacy software market are One Click Politics, The Soft Edge, CQ-Roll Call, Capitol Impact, Blackbaud, Phone2Action, RAP Index, Votility, Salsa, Queue Technologies, Customer Advocacy, Annex Cloud, PostBeyond, SocialChorus, Influitive, Advocacy Softwar.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Advocacy Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Advocacy Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Advocacy Software Market - Supply Chain
4.5. Global Advocacy Software Market Forecast
4.5.1. Advocacy Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Advocacy Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Advocacy Software Market Absolute $ Opportunity
5. Global Advocacy Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Advocacy Software Market Size and Volume Forecast by Type
5.3.1. Cloud-based
5.3.2. On-premise
5.3.3. Advocacy Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Advocacy Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Advocacy Software Market Size and Volume Forecast by Application
6.3.1. Enterprise propaganda
6.3.2. Government election
6.3.3. Organize fund-raising
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Advocacy Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Advocacy Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Advocacy Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Advocacy Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Advocacy Software Demand Share Forecast, 2019-2026
9. North America Advocacy Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Advocacy Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Advocacy Software Market Size and Volume Forecast by Application
9.4.1. Enterprise propaganda
9.4.2. Government election
9.4.3. Organize fund-raising
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Advocacy Software Market Size and Volume Forecast by Type
9.7.1. Cloud-based
9.7.2. On-premise
9.7.3. Advocacy Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Advocacy Software Demand Share Forecast, 2019-2026
10. Latin America Advocacy Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Advocacy Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Advocacy Software Market Size and Volume Forecast by Application
10.4.1. Enterprise propaganda
10.4.2. Government election
10.4.3. Organize fund-raising
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Advocacy Software Market Size and Volume Forecast by Type
10.7.1. Cloud-based
10.7.2. On-premise
10.7.3. Advocacy Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Advocacy Software Demand Share Forecast, 2019-2026
11. Europe Advocacy Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Advocacy Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Advocacy Software Market Size and Volume Forecast by Application
11.4.1. Enterprise propaganda
11.4.2. Government election
11.4.3. Organize fund-raising
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Advocacy Software Market Size and Volume Forecast by Type
11.7.1. Cloud-based
11.7.2. On-premise
11.7.3. Advocacy Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Advocacy Software Demand Share, 2019-2026
12. Asia Pacific Advocacy Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Advocacy Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Advocacy Software Market Size and Volume Forecast by Application
12.4.1. Enterprise propaganda
12.4.2. Government election
12.4.3. Organize fund-raising
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Advocacy Software Market Size and Volume Forecast by Type
12.7.1. Cloud-based
12.7.2. On-premise
12.7.3. Advocacy Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Advocacy Software Demand Share, 2019-2026
13. Middle East & Africa Advocacy Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Advocacy Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Advocacy Software Market Size and Volume Forecast by Application
13.4.1. Enterprise propaganda
13.4.2. Government election
13.4.3. Organize fund-raising
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Advocacy Software Market Size and Volume Forecast by Type
13.7.1. Cloud-based
13.7.2. On-premise
13.7.3. Advocacy Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Advocacy Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Advocacy Software Market: Market Share Analysis
14.2. Advocacy Software Distributors and Customers
14.3. Advocacy Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. One Click Politics
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. The Soft Edge
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. CQ-Roll Call
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Capitol Impact
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Blackbaud
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Phone2Action
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. RAP Index
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Votility
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Salsa
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Queue Technologies
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Customer Advocacy
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Annex Cloud
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. PostBeyond
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. SocialChorus
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Influitive
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Advocacy Softwar
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook