Market Overview:
The global agro-rural tourism market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for rural tourism, which offers an opportunity to experience the natural and cultural aspects of a destination. In addition, factors such as rising disposable income, improving infrastructure and increasing awareness about agro-rural tourism are also contributing to the growth of this market. Based on type, direct-market agritourism is expected to hold the largest share in the global agro-rural tourism market during the forecast period. This can be attributed to factors such as easy availability of information about local farms and producers through online platforms and growing interest among consumers in buying food directly from farmers’ markets. Based on application, personal segment is expected to hold majority share in terms of revenue contribution during 2018–2030 owing higher spending by tourists on individual trips as compared with group trips.
Product Definition:
Agro-rural tourism is a form of tourism that focuses on the interaction between tourists and the rural environment. This type of tourism can involve activities such as farm visits, agricultural production processes, culinary experiences, nature walks or hikes, and participation in traditional festivals or cultural events.
Direct-market Agritourism:
Direct-market agritourism is a form of rural tourism that involves the promotion of agricultural products and rural lifestyle through the hospitality sector. It includes bed & breakfasts, hotels, resorts as well as restaurants that are owned by farmers and located on their farms.
Experience and Education Agritourism:
Experience and education agritourism and its usage in the agro-rural tourism market is an emerging concept that refers to the practice of promoting educational visits, experiences and tours to promote agricultural products along with historical places. The main objective is to provide a better understanding regarding modern agriculture techniques coupled with a deeper insight into rural life.
Application Insights:
The group agro-rural tourism application segment accounted for the largest revenue share of over 50% in 2017. This is attributed to the rising trend of people traveling in groups and sharing lodging, meals and other expenses. Group tours are more economical than individual trips as they can be undertaken at lower cost levels. The experience and education agro-rural tourism segment is expected to witness significant growth over the forecast period owing to a rise in demand for products derived from field research, such as seeds, fertilizers, pesticides and farm machinery accessories.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness a growth rate of over 6% from 2018 to 2030. This can be attributed to increasing awareness about agro-tourism and government initiatives for promoting tourism in rural areas. For instance, according to the North American Agro-Rural Tourism Association (NAAGRA), there are currently around 1,500 member organizations across U.S.
Asia Pacific is anticipated to register significant growth over the forecast period owing its large population base.
Growth Factors:
- Increasing demand for organic food products: There is a growing demand for organic food products across the globe. This is because of the increasing awareness about the health benefits of consuming organic food items. The Agro-Rural Tourism market can benefit from this trend as it offers organically grown produce and farm-stay options to tourists.
- Rising popularity of experiential travel: Experiential travel is becoming increasingly popular among tourists due to its unique offerings. Agro-Rural Tourism destinations can tap into this trend by offering activities such as farm tours, cooking classes, and nature walks that allow tourists to experience rural life first hand.
- Growing interest in sustainable tourism: Sustainable tourism is gaining traction among travellers due to its eco-friendly ethos. Agro-Rural Tourism destinations that focus on sustainability can attract more tourists looking for responsible holiday options.
Scope Of The Report
Report Attributes
Report Details
Report Title
Agro-Rural Tourism Market Research Report
By Type
Direct-market Agritourism, Experience and Education Agritourism, Event and Recreation Agritourism,
By Application
Personal, Group, Other,
By Companies
Farm to Farm, Agri Tourism Development, GTI Travel, Heartland Travel and Tours, Cyprus Agrotourism, AgriProFocus, Cape AgriTours, Irish Food Tours, Rural Tours, Meru Agro,
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Agro-Rural Tourism Market Report Segments:
The global Agro-Rural Tourism market is segmented on the basis of:
Types
Direct-market Agritourism, Experience and Education Agritourism, Event and Recreation Agritourism,
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Group, Other,
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Farm to Farm
- Agri Tourism Development
- GTI Travel
- Heartland Travel and Tours
- Cyprus Agrotourism
- AgriProFocus
- Cape AgriTours
- Irish Food Tours
- Rural Tours
- Meru Agro
Highlights of The Agro-Rural Tourism Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Direct-market Agritourism
- Experience and Education Agritourism
- Event and Recreation Agritourism
- By Application:
- Personal
- Group
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Agro-Rural Tourism Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Agro-Rural Tourism is a type of tourism that focuses on rural areas and agricultural production. It can include visits to farms, wineries, or other agricultural businesses, as well as tours of local food processing or marketing facilities.
Some of the major companies in the agro-rural tourism market are Farm to Farm, Agri Tourism Development, GTI Travel, Heartland Travel and Tours, Cyprus Agrotourism, AgriProFocus, Cape AgriTours, Irish Food Tours, Rural Tours, Meru Agro.
The agro-rural tourism market is expected to grow at a compound annual growth rate of 6.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Agro-Rural Tourism Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Agro-Rural Tourism Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Agro-Rural Tourism Market - Supply Chain
4.5. Global Agro-Rural Tourism Market Forecast
4.5.1. Agro-Rural Tourism Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Agro-Rural Tourism Market Size (000 Units) and Y-o-Y Growth
4.5.3. Agro-Rural Tourism Market Absolute $ Opportunity
5. Global Agro-Rural Tourism Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Agro-Rural Tourism Market Size and Volume Forecast by Type
5.3.1. Direct-market Agritourism
5.3.2. Experience and Education Agritourism
5.3.3. Event and Recreation Agritourism
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Agro-Rural Tourism Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Agro-Rural Tourism Market Size and Volume Forecast by Application
6.3.1. Personal
6.3.2. Group
6.3.3. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Agro-Rural Tourism Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Agro-Rural Tourism Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Agro-Rural Tourism Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Agro-Rural Tourism Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Agro-Rural Tourism Demand Share Forecast, 2019-2026
9. North America Agro-Rural Tourism Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Agro-Rural Tourism Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Agro-Rural Tourism Market Size and Volume Forecast by Application
9.4.1. Personal
9.4.2. Group
9.4.3. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Agro-Rural Tourism Market Size and Volume Forecast by Type
9.7.1. Direct-market Agritourism
9.7.2. Experience and Education Agritourism
9.7.3. Event and Recreation Agritourism
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Agro-Rural Tourism Demand Share Forecast, 2019-2026
10. Latin America Agro-Rural Tourism Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Agro-Rural Tourism Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Agro-Rural Tourism Market Size and Volume Forecast by Application
10.4.1. Personal
10.4.2. Group
10.4.3. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Agro-Rural Tourism Market Size and Volume Forecast by Type
10.7.1. Direct-market Agritourism
10.7.2. Experience and Education Agritourism
10.7.3. Event and Recreation Agritourism
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Agro-Rural Tourism Demand Share Forecast, 2019-2026
11. Europe Agro-Rural Tourism Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Agro-Rural Tourism Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Agro-Rural Tourism Market Size and Volume Forecast by Application
11.4.1. Personal
11.4.2. Group
11.4.3. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Agro-Rural Tourism Market Size and Volume Forecast by Type
11.7.1. Direct-market Agritourism
11.7.2. Experience and Education Agritourism
11.7.3. Event and Recreation Agritourism
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Agro-Rural Tourism Demand Share, 2019-2026
12. Asia Pacific Agro-Rural Tourism Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Agro-Rural Tourism Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Agro-Rural Tourism Market Size and Volume Forecast by Application
12.4.1. Personal
12.4.2. Group
12.4.3. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Agro-Rural Tourism Market Size and Volume Forecast by Type
12.7.1. Direct-market Agritourism
12.7.2. Experience and Education Agritourism
12.7.3. Event and Recreation Agritourism
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Agro-Rural Tourism Demand Share, 2019-2026
13. Middle East & Africa Agro-Rural Tourism Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Agro-Rural Tourism Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Agro-Rural Tourism Market Size and Volume Forecast by Application
13.4.1. Personal
13.4.2. Group
13.4.3. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Agro-Rural Tourism Market Size and Volume Forecast by Type
13.7.1. Direct-market Agritourism
13.7.2. Experience and Education Agritourism
13.7.3. Event and Recreation Agritourism
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Agro-Rural Tourism Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Agro-Rural Tourism Market: Market Share Analysis
14.2. Agro-Rural Tourism Distributors and Customers
14.3. Agro-Rural Tourism Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Farm to Farm
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Agri Tourism Development
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. GTI Travel
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Heartland Travel and Tours
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Cyprus Agrotourism
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. AgriProFocus
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Cape AgriTours
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Irish Food Tours
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Rural Tours
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Meru Agro
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11.
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook