Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Air Purifier for Home Market by Type (Below 20 Sqm, 20-50 Sqm, 50-80 Sqm, Above80 Sqm), By Application (Living room, Bedroom, Kitchen, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Air Purifier for Home Market by Type (Below 20 Sqm, 20-50 Sqm, 50-80 Sqm, Above80 Sqm), By Application (Living room, Bedroom, Kitchen, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 158273 3300 Machinery & Equipment 377 246 Pages 4.6 (37)

Market Overview:

The global air purifier for home market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing awareness about air pollution and its adverse effects on human health, growing demand for premium quality indoor air, and rising disposable income of consumers in developing countries. Based on type, the global air purifier for home market can be segmented into below 20 sqm, 20-50 sqm, 50-80 sqm, and above 80 sqm segments. The below 20 sqm segment is expected to account for the largest share of the global market in 2018 owing to the high population density in urban areas across regions such as Asia Pacific and Latin America. However, this segment is projected to witness a lower CAGR during the forecast period due to saturation in these regions.

Global Air Purifier for Home Industry Outlook

Product Definition:

An air purifier for home is a device that cleans the air inside a home by removing pollutants and allergens. Air purifiers are important for people who have allergies or asthma, as they can help to clear the air of allergens that can trigger symptoms.

Below 20 Sqm:

Below 20 sqm is the size of an air purifier that can capture dust particles, viruses, bacteria and other harmful microorganisms. It's important to have an air purifier in every room as they help in removing unwanted odors and pollutants from the indoor environment. The level of pollution has increased drastically over the past few decades owing to factors such as industrialization, urbanization and rapid population growth.

20-50 Sqm:

20-50 sqm is the range of size for a home air purifier. It is the smallest unit of measure that represents how much area a particular air purifier will clean with its filter. The higher the number, generally means more effective and better quality product for removing dust, mold spores, bacteria and other harmful particles from indoor environment.

Application Insights:

The kitchen application segment led the global air purifier for home market in 2017. This is attributed to the presence of hazardous particles in kitchen exhausts, which are otherwise known as airborne contaminants. These contaminants include bacteria, dust, and other particulate matter that may cause diseases by entering into human bodies through inhalation or contact with eyes or skin. As a result, people living in close proximity to a cooking area may suffer from asthma and other respiratory disorders due to pollutants around the cooking area. Thus, an air purifier is considered beneficial for such individuals as it filters out allergens and pollutants from indoorair at source thereby providing relief from allergy symptoms without having to move away from home.

Regional Analysis:

North America dominated the global air purifier for home market in 2017. The growing number of health concerns coupled with stringent government regulations regarding indoor air quality is expected to drive the demand for these devices over the forecast period. Europe accounted for a significant share of revenue in 2017 owing to high product adoption and awareness about clean air among consumers. Asia Pacific is expected to witness substantial growth over the next eight years owing to increasing disposable income, improving standard of living, and rapid urbanization across emerging economies such as India and China.

The Middle East & Africa region is projectedto exhibit considerable growth rate on account of increasing consumer spending on household appliances that improve indoor environmental quality  Air purifiers have been witnessing increased sales across this region due its ability reduce airborne particulates.

Growth Factors:

  • Increasing awareness about the harmful effects of indoor air pollution on human health, especially among the urban population.
  • Growing demand for healthy and eco-friendly lifestyle products.
  • Rising disposable income of consumers, especially in developing countries.
  • Proliferation of online retail channels that offer a wide range of air purifiers at competitive prices.

Scope Of The Report

Report Attributes

Report Details

Report Title

Air Purifier for Home Market Research Report

By Type

Below 20 Sqm, 20-50 Sqm, 50-80 Sqm, Above80 Sqm

By Application

Living room, Bedroom, Kitchen, Others

By Companies

Sharp, Panasonic, Philips, Daikin, Midea, Coway, Smartmi, Electrolux, IQAir, Amway, Whirlpool, Honeywell, Yadu, Samsung, Austin, Blueair, Boneco, Broad

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Air Purifier for Home Market Report Segments:

The global Air Purifier for Home market is segmented on the basis of:


Below 20 Sqm, 20-50 Sqm, 50-80 Sqm, Above80 Sqm

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Living room, Bedroom, Kitchen, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Sharp
  2. Panasonic
  3. Philips
  4. Daikin
  5. Midea
  6. Coway
  7. Smartmi
  8. Electrolux
  9. IQAir
  10. Amway
  11. Whirlpool
  12. Honeywell
  13. Yadu
  14. Samsung
  15. Austin
  16. Blueair
  17. Boneco
  18. Broad

Global Air Purifier for Home Market Overview

Highlights of The Air Purifier for Home Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Below 20 Sqm
    2. 20-50 Sqm
    3. 50-80 Sqm
    4. Above80 Sqm
  1. By Application:

    1. Living room
    2. Bedroom
    3. Kitchen
    4. Others
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Air Purifier for Home Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Air Purifier for Home Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

An air purifier for home is a device that removes pollutants and allergens from the air in your home. These devices can be used to improve the quality of air in small or large spaces, including apartments, homes, offices, schools and hospitals.

Some of the major players in the air purifier for home market are Sharp, Panasonic, Philips, Daikin, Midea, Coway, Smartmi, Electrolux, IQAir, Amway, Whirlpool, Honeywell, Yadu, Samsung, Austin, Blueair, Boneco, Broad.

The air purifier for home market is expected to register a CAGR of 6.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Air Purifier for Home Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Air Purifier for Home Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Air Purifier for Home Market - Supply Chain
   4.5. Global Air Purifier for Home Market Forecast
      4.5.1. Air Purifier for Home Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Air Purifier for Home Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Air Purifier for Home Market Absolute $ Opportunity

5. Global Air Purifier for Home Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Air Purifier for Home Market Size and Volume Forecast by Type
      5.3.1. Below 20 Sqm
      5.3.2. 20-50 Sqm
      5.3.3. 50-80 Sqm
      5.3.4. Above80 Sqm
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Air Purifier for Home Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Air Purifier for Home Market Size and Volume Forecast by Application
      6.3.1. Living room
      6.3.2. Bedroom
      6.3.3. Kitchen
      6.3.4. Others
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Air Purifier for Home Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Air Purifier for Home Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Air Purifier for Home Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Air Purifier for Home Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Air Purifier for Home Demand Share Forecast, 2019-2026

9. North America Air Purifier for Home Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Air Purifier for Home Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Air Purifier for Home Market Size and Volume Forecast by Application
      9.4.1. Living room
      9.4.2. Bedroom
      9.4.3. Kitchen
      9.4.4. Others
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Air Purifier for Home Market Size and Volume Forecast by Type
      9.7.1. Below 20 Sqm
      9.7.2. 20-50 Sqm
      9.7.3. 50-80 Sqm
      9.7.4. Above80 Sqm
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Air Purifier for Home Demand Share Forecast, 2019-2026

10. Latin America Air Purifier for Home Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Air Purifier for Home Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Air Purifier for Home Market Size and Volume Forecast by Application
      10.4.1. Living room
      10.4.2. Bedroom
      10.4.3. Kitchen
      10.4.4. Others
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Air Purifier for Home Market Size and Volume Forecast by Type
      10.7.1. Below 20 Sqm
      10.7.2. 20-50 Sqm
      10.7.3. 50-80 Sqm
      10.7.4. Above80 Sqm
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Air Purifier for Home Demand Share Forecast, 2019-2026

11. Europe Air Purifier for Home Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Air Purifier for Home Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Air Purifier for Home Market Size and Volume Forecast by Application
      11.4.1. Living room
      11.4.2. Bedroom
      11.4.3. Kitchen
      11.4.4. Others
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Air Purifier for Home Market Size and Volume Forecast by Type
      11.7.1. Below 20 Sqm
      11.7.2. 20-50 Sqm
      11.7.3. 50-80 Sqm
      11.7.4. Above80 Sqm
  11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Air Purifier for Home Demand Share, 2019-2026

12. Asia Pacific Air Purifier for Home Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Air Purifier for Home Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Air Purifier for Home Market Size and Volume Forecast by Application
      12.4.1. Living room
      12.4.2. Bedroom
      12.4.3. Kitchen
      12.4.4. Others
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Air Purifier for Home Market Size and Volume Forecast by Type
      12.7.1. Below 20 Sqm
      12.7.2. 20-50 Sqm
      12.7.3. 50-80 Sqm
      12.7.4. Above80 Sqm
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Air Purifier for Home Demand Share, 2019-2026

13. Middle East & Africa Air Purifier for Home Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Air Purifier for Home Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Air Purifier for Home Market Size and Volume Forecast by Application
      13.4.1. Living room
      13.4.2. Bedroom
      13.4.3. Kitchen
      13.4.4. Others
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Air Purifier for Home Market Size and Volume Forecast by Type
      13.7.1. Below 20 Sqm
      13.7.2. 20-50 Sqm
      13.7.3. 50-80 Sqm
      13.7.4. Above80 Sqm
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Air Purifier for Home Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Air Purifier for Home Market: Market Share Analysis
   14.2. Air Purifier for Home Distributors and Customers
   14.3. Air Purifier for Home Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Sharp Overview Financials Developments Strategic Outlook
      14.4.2. Panasonic Overview Financials Developments Strategic Outlook
      14.4.3. Philips Overview Financials Developments Strategic Outlook
      14.4.4. Daikin Overview Financials Developments Strategic Outlook
      14.4.5. Midea Overview Financials Developments Strategic Outlook
      14.4.6. Coway Overview Financials Developments Strategic Outlook
      14.4.7. Smartmi Overview Financials Developments Strategic Outlook
      14.4.8. Electrolux Overview Financials Developments Strategic Outlook
      14.4.9. IQAir Overview Financials Developments Strategic Outlook
      14.4.10. Amway Overview Financials Developments Strategic Outlook
      14.4.11. Whirlpool Overview Financials Developments Strategic Outlook
      14.4.12. Honeywell Overview Financials Developments Strategic Outlook
      14.4.13. Yadu Overview Financials Developments Strategic Outlook
      14.4.14. Samsung Overview Financials Developments Strategic Outlook
      14.4.15. Austin Overview Financials Developments Strategic Outlook
      14.4.16. Blueair Overview Financials Developments Strategic Outlook
      14.4.17. Boneco Overview Financials Developments Strategic Outlook
      14.4.18. Broad Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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