Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Anion Sanitary Napkins Market by Type (Ultra Sanitary Napkins, Wings Sanitary Napkins), By Application (<18 yrs, 18-35 yrs, >35 yrs) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Anion Sanitary Napkins Market by Type (Ultra Sanitary Napkins, Wings Sanitary Napkins), By Application (<18 yrs, 18-35 yrs, >35 yrs) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 129790 3300 Consumer Goods 377 246 Pages 4.7 (39)

Market Overview:

The global anion sanitary napkins market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about menstrual hygiene, rising disposable income, and growing demand for ultra sanitary napkins. In terms of type, the ultra sanitary napkins segment is expected to witness the highest growth during the forecast period. This can be attributed to their superior absorbency as compared to other types of sanitary napkins available in the market. In terms of application, women aged 18-35 years are expected to account for the majority of demand for anion sanitary napkins during the forecast period.

Global Anion Sanitary Napkins Industry Outlook

Product Definition:

Anion sanitary napkins are napkins that contain fibers that release negative ions. These ions are said to help neutralize bacteria and other contaminants, as well as reduce odor. Anion sanitary napkins are often marketed as being more effective and healthier than traditional cotton-based pads, and some women claim they reduce the incidence of yeast infections. While there is no scientific evidence to support these claims, using anion sanitary napkins may be beneficial for those with sensitive skin.

Ultra Sanitary Napkins:

Ultra Sanitary Napkins (USN) is a type of menstrual product made up of ultra-absorbent material. It has been designed to replace the traditional sanitary napkin. The main objective behind its development was to provide an alternative for women who are unable to use conventional products owing to various reasons such as allergies, skin irritation or any other health issues.

The market size was valued at USD 473 million in 2015.

Wings Sanitary Napkins:

Wings S.A. is a global company that designs, develops and distributes sanitary napkins across the world. The company has its manufacturing facilities in Taiwan and China with distribution centers located in many countries around the world including U.S., Canada, Germany, France, Spain among others.

The wings brand of sanitary napkins is available across various product segments such as pre-moistened (PMN).

Application Insights:

The global application segment includes the 18-35 years, >35 yrs and others. The 18-35 years demographic accounted for the largest share in 2017. This is due to rising awareness about menstruation among this age group and increasing availability of sanitary napkins in supermarkets, convenience stores and online channels. Moreover, growing spending power of this demographic will boost industry growth over the forecast period.

The usage of sanitary napkins by women above 35 years is also high but it declined from 2014 to 2018 owing to a change in product design that does not allow easy access of bacteria due to its thickness which forces them to use other hygiene products such as pads or tampons atleast once during her cycle which she finds unpleasant at times.

Regional Analysis:

Asia Pacific dominated the global market in 2017. The region is expected to witness a CAGR of XX% during the forecast period, owing to increasing awareness regarding menstruation health and sanitary napkins usage. In addition, an increase in disposable income levels and population growth are also expected to drive the regional market over the forecast period.

Europe was estimated at USD X billion in 2017 and is anticipated to grow at a significant rate during the forecast years on account of rising product demand from countries such as Germany, U.K., Italy, France among others due to high incidence rates of bladder & vaginal infections associated with using conventional sanitary napkins or tampons which ultimately result in higher healthcare expenditure for these countries governments as well as increased risk of toxic shock syndrome (TSS).

Growth Factors:

  • Increasing awareness about menstrual hygiene and anion sanitary napkins in rural areas and developing countries.
  • Rising disposable income of women, especially in the developing countries, which is expected to boost the demand for anion sanitary napkins over the forecast period.
  • Growing number of working women population across the globe is anticipated to fuel growth of the global anion sanitary napkins market over next few years.

Scope Of The Report

Report Attributes

Report Details

Report Title

Anion Sanitary Napkins Market Research Report

By Type

Ultra Sanitary Napkins, Wings Sanitary Napkins

By Application

<18 yrs, 18-35 yrs, >35 yrs

By Companies

Winalite, Health Gate, IMC, Lady-Anion, Bulls & Berry, CBuddy, ...

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Anion Sanitary Napkins Market Report Segments:

The global Anion Sanitary Napkins market is segmented on the basis of:


Ultra Sanitary Napkins, Wings Sanitary Napkins

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


<18 yrs, 18-35 yrs, >35 yrs

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Winalite
  2. Health Gate
  3. IMC
  4. Lady-Anion
  5. Bulls & Berry
  6. CBuddy
  7. ...

Global Anion Sanitary Napkins Market Overview

Highlights of The Anion Sanitary Napkins Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Ultra Sanitary Napkins
    2. Wings Sanitary Napkins
  1. By Application:

    1. <18 yrs
    2. 18-35 yrs
    3. >35 yrs
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Anion Sanitary Napkins Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Anion Sanitary Napkins Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Anion Sanitary Napkins are a type of menstrual product that use anionic surfactants to reduce the amount of fluid released during menstruation. They are also designed to be more comfortable and absorbent than traditional sanitary napkins.

Some of the major players in the anion sanitary napkins market are Winalite, Health Gate, IMC, Lady-Anion, Bulls & Berry, CBuddy.

The anion sanitary napkins market is expected to grow at a compound annual growth rate of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Anion Sanitary Napkins Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Anion Sanitary Napkins Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Anion Sanitary Napkins Market - Supply Chain
   4.5. Global Anion Sanitary Napkins Market Forecast
      4.5.1. Anion Sanitary Napkins Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Anion Sanitary Napkins Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Anion Sanitary Napkins Market Absolute $ Opportunity

5. Global Anion Sanitary Napkins Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Anion Sanitary Napkins Market Size and Volume Forecast by Type
      5.3.1. Ultra Sanitary Napkins
      5.3.2. Wings Sanitary Napkins
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Anion Sanitary Napkins Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Anion Sanitary Napkins Market Size and Volume Forecast by Application
      6.3.1. <18 yrs
      6.3.2. 18-35 yrs
      6.3.3. >35 yrs
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Anion Sanitary Napkins Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Anion Sanitary Napkins Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Anion Sanitary Napkins Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Anion Sanitary Napkins Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Anion Sanitary Napkins Demand Share Forecast, 2019-2029

9. North America Anion Sanitary Napkins Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Anion Sanitary Napkins Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Anion Sanitary Napkins Market Size and Volume Forecast by Application
      9.4.1. <18 yrs
      9.4.2. 18-35 yrs
      9.4.3. >35 yrs
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Anion Sanitary Napkins Market Size and Volume Forecast by Type
      9.7.1. Ultra Sanitary Napkins
      9.7.2. Wings Sanitary Napkins
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Anion Sanitary Napkins Demand Share Forecast, 2019-2029

10. Latin America Anion Sanitary Napkins Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Anion Sanitary Napkins Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Anion Sanitary Napkins Market Size and Volume Forecast by Application
      10.4.1. <18 yrs
      10.4.2. 18-35 yrs
      10.4.3. >35 yrs
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Anion Sanitary Napkins Market Size and Volume Forecast by Type
      10.7.1. Ultra Sanitary Napkins
      10.7.2. Wings Sanitary Napkins
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Anion Sanitary Napkins Demand Share Forecast, 2019-2029

11. Europe Anion Sanitary Napkins Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Anion Sanitary Napkins Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Anion Sanitary Napkins Market Size and Volume Forecast by Application
      11.4.1. <18 yrs
      11.4.2. 18-35 yrs
      11.4.3. >35 yrs
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Anion Sanitary Napkins Market Size and Volume Forecast by Type
      11.7.1. Ultra Sanitary Napkins
      11.7.2. Wings Sanitary Napkins
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Anion Sanitary Napkins Demand Share, 2019-2029

12. Asia Pacific Anion Sanitary Napkins Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Anion Sanitary Napkins Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Anion Sanitary Napkins Market Size and Volume Forecast by Application
      12.4.1. <18 yrs
      12.4.2. 18-35 yrs
      12.4.3. >35 yrs
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Anion Sanitary Napkins Market Size and Volume Forecast by Type
      12.7.1. Ultra Sanitary Napkins
      12.7.2. Wings Sanitary Napkins
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Anion Sanitary Napkins Demand Share, 2019-2029

13. Middle East & Africa Anion Sanitary Napkins Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Anion Sanitary Napkins Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Anion Sanitary Napkins Market Size and Volume Forecast by Application
      13.4.1. <18 yrs
      13.4.2. 18-35 yrs
      13.4.3. >35 yrs
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Anion Sanitary Napkins Market Size and Volume Forecast by Type
      13.7.1. Ultra Sanitary Napkins
      13.7.2. Wings Sanitary Napkins
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Anion Sanitary Napkins Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Anion Sanitary Napkins Market: Market Share Analysis
   14.2. Anion Sanitary Napkins Distributors and Customers
   14.3. Anion Sanitary Napkins Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Winalite Overview Financials Developments Strategic Outlook
      14.4.2. Health Gate Overview Financials Developments Strategic Outlook
      14.4.3. IMC Overview Financials Developments Strategic Outlook
      14.4.4. Lady-Anion Overview Financials Developments Strategic Outlook
      14.4.5. Bulls & Berry Overview Financials Developments Strategic Outlook
      14.4.6. CBuddy Overview Financials Developments Strategic Outlook
      14.4.7. ... Overview Financials Developments Strategic Outlook
      14.4.8. COMPANY8 Overview Financials Developments Strategic Outlook
      14.4.9. COMPANY9 Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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