Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Antimicrobial Toothbrush Market by Type (Manual Toothbrush, Electric Toothbrush), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Antimicrobial Toothbrush Market by Type (Manual Toothbrush, Electric Toothbrush), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130319 3300 Consumer Goods 377 235 Pages 4.6 (39)

Market Overview:

The global antimicrobial toothbrush market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about oral hygiene and the rising incidence of dental caries and other oral diseases. In addition, the growing demand for electric toothbrushes is also contributing to the growth of this market. The global antimicrobial toothbrush market can be segmented on the basis of type into manual toothbrush and electric toothbrush. The manual toothbrush segment is expected to account for a larger share of this market than the electric toothbrush segment during the forecast period. This can be attributed to its lower cost as compared to electric Toothbrushes and its widespread use across all age groups. On basis application, adults are expected account for a larger share of this markets than children duringthe forecast period from 2018-2030 owingto their greater susceptibility topathogens that cause dental cariesand other oral diseases .

Global Antimicrobial Toothbrush Industry Outlook

Product Definition:

An antimicrobial toothbrush is a toothbrush that has been treated with an antimicrobial agent. The purpose of the antimicrobial treatment is to protect the toothbrush from bacterial contamination and to reduce the amount of bacteria on the toothbrush.

Manual Toothbrush:

Manual toothbrush is a tool that is used for cleaning the teeth. It usually consists of a handle and bristles made from plastic, nylon, or metal. The bristles are bent in various directions to reach every corner of the mouth. Some manual toothbrushes have soft bristle variants as they are designed for use by children.

Electric Toothbrush:

An electric toothbrush is a device that is used for cleaning the teeth. It consists of two or more rotating metal plates, which are powered by an electric current. The current helps in getting rid of plaque and stains from the teeth with high-intensity vibrations. An antimicrobial toothbrush contains an inbuilt mechanism, which deactivates when it is turned off and also does not affect the battery life as long as it is plugged into a nearby outlet.

Application Insights:

The adults segment held the largest share of over 70.0% in 2017. The application of antimicrobial toothbrush among adults is more than the usage rate among children and hence is expected to be a major revenue generating segment over the forecast period. Rising geriatric population across the globe, increasing consumption of alcohol and smoking are some of the factors that increase susceptibility to dental infections among adult population, which in turn will drive demand for these products from 2018 to 2030.

The product has been gaining popularity due to its ability not only to remove plaque but also because it helps control gum disease by reducing inflammation around back teeth as well as gingivitis along with improving dental hygiene in both young children and old people who have had enough experience with regular brushing techniques that were used during their school years or earlier days at home before they started using toothpaste or mouthwash containing antibacterial agents.

Regional Analysis:

Asia Pacific dominated the global market in 2017. This is attributed to increasing awareness regarding dental hygiene and regular visits to dentists. According to a survey conducted by The American Dental Association, in 2015, over 85% of individuals from China had visited a dentist within the previous year and around 60% of them had visited their dentist more than once during the same period. In addition, an increasing number of people from China are opting for cosmetic dental treatments owing to rising disposable income and changing consumer preferences towards western lifestyles which promote good oral health practices among others factors driving growth in this region.

Europe is expected to be one of the fastest growing regions due its high prevalence rate for tooth decay as well as other oral diseases like gingivitis or halitosis (bad breath). Moreover, new product launches coupled with increased spending on healthcare are some other factors contributing towards regional growth over forecast period.

Growth Factors:

  • Increasing awareness about oral hygiene and the importance of brushing teeth regularly
  • Rising incidence of dental caries and other oral diseases
  • Growing demand for toothbrush with antimicrobial properties
  • Increasing number of geriatric population susceptible to oral diseases
  • Technological advancements in toothbrush design and functionality

Scope Of The Report

Report Attributes

Report Details

Report Title

Antimicrobial Toothbrush Market Research Report

By Type

Manual Toothbrush, Electric Toothbrush

By Application

Adults, Children

By Companies

Colgate, Perfect, Sanxiao Group, Xingsheng, Darlie, Crest, Lion Corporation, Saky, DenCare

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Antimicrobial Toothbrush Market Report Segments:

The global Antimicrobial Toothbrush market is segmented on the basis of:


Manual Toothbrush, Electric Toothbrush

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Adults, Children

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Colgate
  2. Perfect
  3. Sanxiao Group
  4. Xingsheng
  5. Darlie
  6. Crest
  7. Lion Corporation
  8. Saky
  9. DenCare

Global Antimicrobial Toothbrush Market Overview

Highlights of The Antimicrobial Toothbrush Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Manual Toothbrush
    2. Electric Toothbrush
  1. By Application:

    1. Adults
    2. Children
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Antimicrobial Toothbrush Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
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  • Consumer Insights
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Global Antimicrobial Toothbrush Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

An antimicrobial toothbrush is a toothbrush that contains antimicrobial agents to help fight against oral bacteria. These brushes are often recommended for people who have difficulty fighting off oral bacteria, such as those with braces or dental implants.

Some of the major companies in the antimicrobial toothbrush market are Colgate, Perfect, Sanxiao Group, Xingsheng, Darlie, Crest, Lion Corporation, Saky, DenCare.

The antimicrobial toothbrush market is expected to register a CAGR of 5.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Antimicrobial Toothbrush Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Antimicrobial Toothbrush Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Antimicrobial Toothbrush Market - Supply Chain
   4.5. Global Antimicrobial Toothbrush Market Forecast
      4.5.1. Antimicrobial Toothbrush Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Antimicrobial Toothbrush Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Antimicrobial Toothbrush Market Absolute $ Opportunity

5. Global Antimicrobial Toothbrush Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      5.3.1. Manual Toothbrush
      5.3.2. Electric Toothbrush
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Antimicrobial Toothbrush Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      6.3.1. Adults
      6.3.2. Children
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Antimicrobial Toothbrush Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Antimicrobial Toothbrush Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Antimicrobial Toothbrush Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Antimicrobial Toothbrush Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Antimicrobial Toothbrush Demand Share Forecast, 2019-2029

9. North America Antimicrobial Toothbrush Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Antimicrobial Toothbrush Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      9.4.1. Adults
      9.4.2. Children
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      9.7.1. Manual Toothbrush
      9.7.2. Electric Toothbrush
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Antimicrobial Toothbrush Demand Share Forecast, 2019-2029

10. Latin America Antimicrobial Toothbrush Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Antimicrobial Toothbrush Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      10.4.1. Adults
      10.4.2. Children
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      10.7.1. Manual Toothbrush
      10.7.2. Electric Toothbrush
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Antimicrobial Toothbrush Demand Share Forecast, 2019-2029

11. Europe Antimicrobial Toothbrush Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Antimicrobial Toothbrush Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      11.4.1. Adults
      11.4.2. Children
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      11.7.1. Manual Toothbrush
      11.7.2. Electric Toothbrush
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Antimicrobial Toothbrush Demand Share, 2019-2029

12. Asia Pacific Antimicrobial Toothbrush Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Antimicrobial Toothbrush Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      12.4.1. Adults
      12.4.2. Children
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      12.7.1. Manual Toothbrush
      12.7.2. Electric Toothbrush
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Antimicrobial Toothbrush Demand Share, 2019-2029

13. Middle East & Africa Antimicrobial Toothbrush Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Antimicrobial Toothbrush Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Antimicrobial Toothbrush Market Size and Volume Forecast by Application
      13.4.1. Adults
      13.4.2. Children
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Antimicrobial Toothbrush Market Size and Volume Forecast by Type
      13.7.1. Manual Toothbrush
      13.7.2. Electric Toothbrush
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Antimicrobial Toothbrush Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Antimicrobial Toothbrush Market: Market Share Analysis
   14.2. Antimicrobial Toothbrush Distributors and Customers
   14.3. Antimicrobial Toothbrush Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Colgate Overview Financials Developments Strategic Outlook
      14.4.2. Perfect Overview Financials Developments Strategic Outlook
      14.4.3. Sanxiao Group Overview Financials Developments Strategic Outlook
      14.4.4. Xingsheng Overview Financials Developments Strategic Outlook
      14.4.5. Darlie Overview Financials Developments Strategic Outlook
      14.4.6. Crest Overview Financials Developments Strategic Outlook
      14.4.7. Lion Corporation Overview Financials Developments Strategic Outlook
      14.4.8. Saky Overview Financials Developments Strategic Outlook
      14.4.9. DenCare Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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