Market Overview:
The global antivirus software market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing number of cyber-attacks and data breaches, and the growing demand for security solutions across different industry verticals. The PC segment is expected to hold the largest share of the global antivirus software market in 2018, followed by phone & PAD and enterprise users segments. However, the phone & PAD segment is projected to grow at a higher CAGR during the forecast period from 2018 to 2030. This can be attributed to an increase in adoption of smartphones and tablets globally.
Product Definition:
Antivirus software is a type of computer program that is designed to protect your computer from viruses. It does this by scanning your computer for viruses and removing them. Antivirus software is important because it can help protect your computer from being infected with a virus, which can potentially damage your computer or steal your data.
PC:
Personal Computers (PC) are used for various purposes such as gaming, entertainment, web browsing and educational purposes. The antivirus software industry is expected to witness significant growth over the forecast period owing to rising security concerns among consumers. Increasing usage of internet along with growing trend of online shopping has led to an increase in virus attacks on the personal computer which is a primary source for many businesses and individuals across the world.
Phone & PAD:
The global Phone & PAD and it's usage in antivirus software market size was valued at USD 0.87 billion in 2016. The increasing number of smartphone users is expected to be a key factor driving the growth of this industry over the forecast period. According to GVR analysis, there were 604 million smartphone users globally as of end-2016, which is anticipated to reach 729 million by 2018 and 841 million by 2022.
Application Insights:
The enterprise users segment dominated the market in 2017 and is expected to maintain its dominance over the forecast period. The growth can be attributed to factors such as growing demand for antivirus software in large organizations, high security vulnerabilities across multiple applications and operating systems, increasing awareness about data safety among employees.
The individual users segment are anticipated to register a significant CAGR of XX% from 2018 to 2030 owing to factors such as rising smartphone sales coupled with an increase in personal computer (PC) ownership rates across developing countries including China India Indonesia Malaysia Philippines Singapore Thailand Vietnam Brazil Argentina Chile Colombia Ecuador Peru Mexico Saudi Arabia UAE etc. Furthermore, individuals prefer using mobile devices over their PCs due to increased usage of social media which increases exposure towards malware & viruses through infected apps or websites leading individuals towards purchasing an antivirus product for their device or PC protection purpose.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. North America has a large number of virus writers and other anti-virus software developers, which has resulted in higher adoption rates of such solutions among individuals as well as enterprises. Additionally, high usage rates of personal computers and smartphones have contributed to regional growth over the past few years.
Asia Pacific is anticipated to be one of the fastest growing regions over the forecast period owing to increasing internet users, rising smartphone penetration, rapid development in retail sector and expanding IT industry across countries like China & India & Australia etc., thus resulting into an increased demand for antivirus softwares from end-users across this region at a significant pace compared with other regions during same time span (i.e., 2018 - 2030).
Growth Factors:
- Increasing instances of cybercrime: The increasing instances of cybercrime is one of the primary growth drivers for the antivirus software market. As per a study by Symantec, in 2017, there were around 1.5 billion unique malicious files detected, which was a 12% increase from 2016. This has led to an increased demand for antivirus software solutions as they help protect systems and data from such threats.
- Proliferation of connected devices: The proliferation of connected devices is another key factor driving the growth of the antivirus software market. With more and more devices getting connected to the internet, there is an increased risk of them being hacked or infected with malware threats. Antivirus software helps protect these devices from such threats and thus drives its demand in the market.
Scope Of The Report
Report Attributes
Report Details
Report Title
Antivirus Software Market Research Report
By Type
PC, Phone & PAD, Antivirus Softwar
By Application
Individual Users, Enterprise Users, Government Users, Other Users
By Companies
Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab, Antivirus Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Antivirus Software Market Report Segments:
The global Antivirus Software market is segmented on the basis of:
Types
PC, Phone & PAD, Antivirus Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual Users, Enterprise Users, Government Users, Other Users
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Symantec
- McAfee
- Trend Micro
- Avast Software
- ESET
- Bitdefender
- Fortinet
- F-Secure
- G DATA Software
- Avira
- Qihoo 360
- Kaspersky
- Tencent
- Quick Heal
- Comodo
- Microsoft
- Rising
- Cheetah Mobile
- AhnLab
- Antivirus Softwar
Highlights of The Antivirus Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PC
- Phone & PAD
- Antivirus Softwar
- By Application:
- Individual Users
- Enterprise Users
- Government Users
- Other Users
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Antivirus Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Antivirus software is a type of computer security software that helps protect your computer from viruses, spyware, and other malicious programs. Antivirus software can also help keep your computer safe from online threats such as phishing scams.
Some of the key players operating in the antivirus software market are Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab, Antivirus Softwar.
The antivirus software market is expected to grow at a compound annual growth rate of 7.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Antivirus Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Antivirus Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Antivirus Software Market - Supply Chain
4.5. Global Antivirus Software Market Forecast
4.5.1. Antivirus Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Antivirus Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Antivirus Software Market Absolute $ Opportunity
5. Global Antivirus Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Antivirus Software Market Size and Volume Forecast by Type
5.3.1. PC
5.3.2. Phone & PAD
5.3.3. Antivirus Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Antivirus Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Antivirus Software Market Size and Volume Forecast by Application
6.3.1. Individual Users
6.3.2. Enterprise Users
6.3.3. Government Users
6.3.4. Other Users
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Antivirus Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Antivirus Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Antivirus Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Antivirus Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Antivirus Software Demand Share Forecast, 2019-2026
9. North America Antivirus Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Antivirus Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Antivirus Software Market Size and Volume Forecast by Application
9.4.1. Individual Users
9.4.2. Enterprise Users
9.4.3. Government Users
9.4.4. Other Users
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Antivirus Software Market Size and Volume Forecast by Type
9.7.1. PC
9.7.2. Phone & PAD
9.7.3. Antivirus Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Antivirus Software Demand Share Forecast, 2019-2026
10. Latin America Antivirus Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Antivirus Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Antivirus Software Market Size and Volume Forecast by Application
10.4.1. Individual Users
10.4.2. Enterprise Users
10.4.3. Government Users
10.4.4. Other Users
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Antivirus Software Market Size and Volume Forecast by Type
10.7.1. PC
10.7.2. Phone & PAD
10.7.3. Antivirus Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Antivirus Software Demand Share Forecast, 2019-2026
11. Europe Antivirus Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Antivirus Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Antivirus Software Market Size and Volume Forecast by Application
11.4.1. Individual Users
11.4.2. Enterprise Users
11.4.3. Government Users
11.4.4. Other Users
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Antivirus Software Market Size and Volume Forecast by Type
11.7.1. PC
11.7.2. Phone & PAD
11.7.3. Antivirus Softwar
11.8. Basis Point Share (BPS) Analysis by Tpe
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Antivirus Software Demand Share, 2019-2026
12. Asia Pacific Antivirus Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Antivirus Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Antivirus Software Market Size and Volume Forecast by Application
12.4.1. Individual Users
12.4.2. Enterprise Users
12.4.3. Government Users
12.4.4. Other Users
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Antivirus Software Market Size and Volume Forecast by Type
12.7.1. PC
12.7.2. Phone & PAD
12.7.3. Antivirus Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Antivirus Software Demand Share, 2019-2026
13. Middle East & Africa Antivirus Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Antivirus Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Antivirus Software Market Size and Volume Forecast by Application
13.4.1. Individual Users
13.4.2. Enterprise Users
13.4.3. Government Users
13.4.4. Other Users
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Antivirus Software Market Size and Volume Forecast by Type
13.7.1. PC
13.7.2. Phone & PAD
13.7.3. Antivirus Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Antivirus Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Antivirus Software Market: Market Share Analysis
14.2. Antivirus Software Distributors and Customers
14.3. Antivirus Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Symantec
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. McAfee
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Trend Micro
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Avast Software
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. ESET
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Bitdefender
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Fortinet
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. F-Secure
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. G DATA Software
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Avira
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Qihoo 360
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Kaspersky
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Tencent
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Quick Heal
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Comodo
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Microsoft
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Rising
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. Cheetah Mobile
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. AhnLab
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Antivirus Softwar
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
