Market Overview:
The global at-home hair color kits market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for convenience and ease of use in hair coloring products, rising awareness about personal grooming and appearance, and growing trend of DIY (Do It Yourself) among consumers. The global at-home hair color kits market is segmented on the basis of type into dark colors and light colors. Dark colors are further sub-segmented into black, brown, and others while light colors are sub-segmented into blonde, red/auburn, and others. On the basis of application, the market is segmented into online sales channels and offline sales channels. Offline sales channels include department stores/specialty stores, drugstores/pharmacies, salons & spas,, beauty supply stores,, general merchandisers,, supermarkets & hypermarkets,, ecommerce platforms (direct selling), catalogs or through other means such as door-to-door selling or home party plan selling). Geographically speaking North America dominates the global at home hair color kit market followed by Europe due to high disposable income levels in these regions coupled with rising awareness about personal grooming among womenfolk.
Product Definition:
At-home hair color kits are used to dye hair at home. They usually contain all the necessary ingredients and instructions to do so. At-home hair color kits are important because they allow people to dye their own hair without having to go to a salon. This can save money and also allow people more control over the color of their hair.
Dark Colors:
The global dark colors, it's usage and growth factor in at-home hair color kits market size was valued at USD 4.6 billion in 2018. Increasing demand for professional hair colorant coupled with growing awareness regarding home-based personal care products is expected to drive the market over the forecast period.
Growing consumer preference for natural ingredients coupled with a surge of popularity for ethnic.
Light Colors:
Light colors are the shades of brown, white, grey and their mixture. These hair dyes have low tinting strength and are considered as natural hair colors. The major factor that propels the growth of this market is increasing consumer preference for non-pervasive hair colorants due to growing consciousness towards personal grooming among consumers across the globe.
Growing demand for at-home beauty treatments coupled with easy availability of lightening products drives growth in this market.
Application Insights:
The offline application segment dominated the global at-home hair color kits market in 2017. This can be attributed to the increasing popularity of professional and semi-professional hairstyling services among women, especially in developed economies such as U.S., Canada, U.K., Germany and France. Furthermore, men are also opting for these services due to growing awareness about good grooming habits among them aged 18 to 30 years old group who constitute the majority of consumers in any given country or region.
The online application segment is expected to witness significant growth over the forecast period owing to easy access customers have with their smartphones.
Regional Analysis:
North America dominated the global at-home hair color kits market in 2017. The region is expected to maintain its position during the forecast years owing to increasing awareness about personal grooming and changing fashion trends. Changing lifestyles of consumers coupled with busy working schedules are some of the factors responsible for increased consumer preference for on-the-go or at-home hair coloring solutions.
Asia Pacific is anticipated to be one of the fastest growing regions over the forecast period owing to a rise in disposable income, improving lifestyle, and increasing adoption of western culture among middle class population groups especially women.
Growth Factors:
- Increasing demand for at-home hair color kits due to the convenience and affordability it offers.
- Rising awareness about the benefits of using at-home hair color kits, such as cost savings, time efficiency, and customization options.
- Proliferation of online beauty tutorials that promote the use of at-home hair color kits among consumers.
- Growing popularity of natural and organic ingredients in haircare products, which has led to an increase in demand for at-home hair color kits that use these ingredients.
- The increasing number of celebrities who are endorsing at-home hair coloring products, which has helped to boost consumer confidence in these products
Scope Of The Report
Report Attributes
Report Details
Report Title
At-Home Hair Color Kits Market Research Report
By Type
Dark Colors, Light Colors
By Application
Online, Offline
By Companies
?L’ORÉAL, Revlon, Coty, Kao, Henkel, LES 3 CHÊNES, Amore Pacific
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
247
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global At-Home Hair Color Kits Market Report Segments:
The global At-Home Hair Color Kits market is segmented on the basis of:
Types
Dark Colors, Light Colors
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Online, Offline
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- ?L’ORÉAL
- Revlon
- Coty
- Kao
- Henkel
- LES 3 CHÊNES
- Amore Pacific
Highlights of The At-Home Hair Color Kits Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Dark Colors
- Light Colors
- By Application:
- Online
- Offline
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the At-Home Hair Color Kits Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
At-home hair color kits are products that allow people to dye their hair at home using a variety of different colors. They can be purchased in many different stores, and they usually come with instructions on how to use them.
Some of the major companies in the at-home hair color kits market are ?L¢â‚¬â„¢ORƒâ€°AL, Revlon, Coty, Kao, Henkel, LES 3 CHƒÅ NES, Amore Pacific.
The at-home hair color kits market is expected to register a CAGR of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. At-Home Hair Color Kits Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. At-Home Hair Color Kits Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. At-Home Hair Color Kits Market - Supply Chain
4.5. Global At-Home Hair Color Kits Market Forecast
4.5.1. At-Home Hair Color Kits Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. At-Home Hair Color Kits Market Size (000 Units) and Y-o-Y Growth
4.5.3. At-Home Hair Color Kits Market Absolute $ Opportunity
5. Global At-Home Hair Color Kits Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. At-Home Hair Color Kits Market Size and Volume Forecast by Type
5.3.1. Dark Colors
5.3.2. Light Colors
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global At-Home Hair Color Kits Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. At-Home Hair Color Kits Market Size and Volume Forecast by Application
6.3.1. Online
6.3.2. Offline
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global At-Home Hair Color Kits Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. At-Home Hair Color Kits Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global At-Home Hair Color Kits Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. At-Home Hair Color Kits Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global At-Home Hair Color Kits Demand Share Forecast, 2019-2026
9. North America At-Home Hair Color Kits Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America At-Home Hair Color Kits Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America At-Home Hair Color Kits Market Size and Volume Forecast by Application
9.4.1. Online
9.4.2. Offline
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America At-Home Hair Color Kits Market Size and Volume Forecast by Type
9.7.1. Dark Colors
9.7.2. Light Colors
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America At-Home Hair Color Kits Demand Share Forecast, 2019-2026
10. Latin America At-Home Hair Color Kits Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America At-Home Hair Color Kits Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America At-Home Hair Color Kits Market Size and Volume Forecast by Application
10.4.1. Online
10.4.2. Offline
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America At-Home Hair Color Kits Market Size and Volume Forecast by Type
10.7.1. Dark Colors
10.7.2. Light Colors
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America At-Home Hair Color Kits Demand Share Forecast, 2019-2026
11. Europe At-Home Hair Color Kits Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe At-Home Hair Color Kits Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe At-Home Hair Color Kits Market Size and Volume Forecast by Application
11.4.1. Online
11.4.2. Offline
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe At-Home Hair Color Kits Market Size and Volume Forecast by Type
11.7.1. Dark Colors
11.7.2. Light Colors
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe At-Home Hair Color Kits Demand Share, 2019-2026
12. Asia Pacific At-Home Hair Color Kits Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific At-Home Hair Color Kits Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific At-Home Hair Color Kits Market Size and Volume Forecast by Application
12.4.1. Online
12.4.2. Offline
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific At-Home Hair Color Kits Market Size and Volume Forecast by Type
12.7.1. Dark Colors
12.7.2. Light Colors
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific At-Home Hair Color Kits Demand Share, 2019-2026
13. Middle East & Africa At-Home Hair Color Kits Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa At-Home Hair Color Kits Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa At-Home Hair Color Kits Market Size and Volume Forecast by Application
13.4.1. Online
13.4.2. Offline
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa At-Home Hair Color Kits Market Size and Volume Forecast by Type
13.7.1. Dark Colors
13.7.2. Light Colors
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa At-Home Hair Color Kits Demand Share, 2019-2026
14. Competition Landscape
14.1. Global At-Home Hair Color Kits Market: Market Share Analysis
14.2. At-Home Hair Color Kits Distributors and Customers
14.3. At-Home Hair Color Kits Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. ?LORÉAL
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Revlon
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Coty
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Kao
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Henkel
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. LES 3 CHÊNES
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Amore Pacific
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
