Market Overview:
The global augmented reality technology market is expected to grow at a CAGR of 33.8% during the forecast period from 2018 to 2030. The hardware segment is expected to have the largest market share of 70% in the global augmented reality technology market by 2030. The application segment for enterprises use is expected to account for 96% of the market share in the global augmented reality technology market by 2030. North America is expected to be the leading region in terms of revenue contribution, followed by Europe and Asia Pacific respectively, during the forecast period from 2018 to 2030.
Product Definition:
Augmented Reality is a technology that combines real-world objects with computer-generated images, sounds, or other information. It is important because it can be used to improve productivity and safety by providing workers with information that they need while they are working. For example, an AR app might show the operator of a heavy machine how to use it correctly or provide instructions for completing a task.
Hardware:
Hardware is the part of augmented reality technology that creates an environment for the virtual objects to interact with the real world. The hardware components used in AR technology include sensors, processors, graphics cards and other input devices.
The major factor contributing to growth of hardware includes increasing adoption rate by enterprises due to benefits such as improved efficiency & productivity and reduced cost associated with it.
Software:
Augmented reality technology uses a combination of real and virtual objects to create an experience, which enhances or extends human perception. The technology was first developed for use in military applications, but has recently been commercialized for use in consumer products such as head-mounted displays and smart glasses. It can be used to provide information pertaining to real world surroundings or can be used completely virtual environments created using 3D graphics.
Application Insights:
The enterprises use segment accounted for the largest market share in 2017. The key factors responsible for this growth include a high adoption rate of enterprise solutions over consumer solutions and an increase in the number of companies adopting AR technology to their business operations. For instance, In November 2017, Microsoft announced that it has partnered with 5500 businesses across 26 countries to help them modernize their stores using mixed reality technologies. Furthermore, numerous companies are focusing on providing enterprise-level augmented reality platforms that offer robust features and capabilities while protecting user data privacy. These platforms provide organizations with a digital signage solution by enabling them to create customized content and experiences for customers or employees within retail stores or offices without the need for installing additional hardware or software products.
Regional Analysis:
North America is expected to be the key regional market over the forecast period owing to early adoption of augmented reality technology. The U.S dominated the North American region with a revenue share of 70% in 2017, followed by Canada and Mexico. This can be attributed to heavy investments made by various companies in developing new AR technologies and products catering to different application areas such as industrial, architectural, gaming etc.
Asia Pacific is anticipated to witness significant growth over the next eight years owing to increasing demand for smartphones in this region coupled with growing penetration of social media platforms such as Facebook and Twitter which has led consumers engage more actively with digital content thereby driving augmented reality technology adoption across enterprises.
Growth Factors:
- Increasing demand for AR technology in the retail sector for product visualization and marketing purposes.
- Growing demand from the automotive industry for AR-based design and prototyping applications.
- Increasing use of AR technology in medical and healthcare sectors for training, education, and surgical purposes.
- Proliferation of low-cost AR devices and platforms that are making the technology more accessible to consumers worldwide.
Scope Of The Report
Report Attributes
Report Details
Report Title
Augmented Reality Technology Market Research Report
By Type
Hardware, Software, Hardware has the largest market share of 70%, Augmented Reality Technolog
By Application
Enterprises Use, Individual Consumer Use, Enterprises Use accounts for 96% of the market share segment
By Companies
Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, DAQRI, Everysight, ThirdEye Gen, Realmax, HiScene, Vuforia (PTC), Wikitude, ViewAR, Augmented Reality Technolog
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Augmented Reality Technology Market Report Segments:
The global Augmented Reality Technology market is segmented on the basis of:
Types
Hardware, Software, Hardware has the largest market share of 70%, Augmented Reality Technolog
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Enterprises Use, Individual Consumer Use, Enterprises Use accounts for 96% of the market share segment
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Microsoft
- Magic Leap
- Epson
- Toshiba
- Vuzix
- DAQRI
- Everysight
- ThirdEye Gen
- Realmax
- HiScene
- Vuforia (PTC)
- Wikitude
- ViewAR
- Augmented Reality Technolog
Highlights of The Augmented Reality Technology Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Hardware
- Software
- Hardware has the largest market share of 70%
- Augmented Reality Technolog
- By Application:
- Enterprises Use
- Individual Consumer Use
- Enterprises Use accounts for 96% of the market share segment
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Augmented Reality Technology Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Augmented reality technology is a way to add digital objects, images, and videos into the real world. It can be used to create immersive experiences that let people see information in new ways.
Some of the key players operating in the augmented reality technology market are Microsoft, Magic Leap, Epson, Google, Toshiba, Vuzix, DAQRI, Everysight, ThirdEye Gen, Realmax, HiScene, Vuforia (PTC), Wikitude, ViewAR, Augmented Reality Technolog.
The augmented reality technology market is expected to register a CAGR of 33.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Augmented Reality Technology Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Augmented Reality Technology Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Augmented Reality Technology Market - Supply Chain
4.5. Global Augmented Reality Technology Market Forecast
4.5.1. Augmented Reality Technology Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Augmented Reality Technology Market Size (000 Units) and Y-o-Y Growth
4.5.3. Augmented Reality Technology Market Absolute $ Opportunity
5. Global Augmented Reality Technology Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Augmented Reality Technology Market Size and Volume Forecast by Type
5.3.1. Hardware
5.3.2. Software
5.3.3. Hardware has the largest market share of 70%
5.3.4. Augmented Reality Technolog
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Augmented Reality Technology Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Augmented Reality Technology Market Size and Volume Forecast by Application
6.3.1. Enterprises Use
6.3.2. Individual Consumer Use
6.3.3. Enterprises Use accounts for 96% of the market share segment
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Augmented Reality Technology Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Augmented Reality Technology Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Augmented Reality Technology Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Augmented Reality Technology Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Augmented Reality Technology Demand Share Forecast, 2019-2026
9. North America Augmented Reality Technology Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Augmented Reality Technology Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Augmented Reality Technology Market Size and Volume Forecast by Application
9.4.1. Enterprises Use
9.4.2. Individual Consumer Use
9.4.3. Enterprises Use accounts for 96% of the market share segment
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Augmented Reality Technology Market Size and Volume Forecast by Type
9.7.1. Hardware
9.7.2. Software
9.7.3. Hardware has the largest market share of 70%
9.7.4. Augmented Reality Technolog
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Augmented Reality Technology Demand Share Forecast, 2019-2026
10. Latin America Augmented Reality Technology Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Augmented Reality Technology Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Augmented Reality Technology Market Size and Volume Forecast by Application
10.4.1. Enterprises Use
10.4.2. Individual Consumer Use
10.4.3. Enterprises Use accounts for 96% of the market share segment
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Augmented Reality Technology Market Size and Volume Forecast by Type
10.7.1. Hardware
10.7.2. Software
10.7.3. Hardware has the largest market share of 70%
10.7.4. Augmented Reality Technolog
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Augmented Reality Technology Demand Share Forecast, 2019-2026
11. Europe Augmented Reality Technology Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Augmented Reality Technology Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Augmented Reality Technology Market Size and Volume Forecast by Application
11.4.1. Enterprises Use
11.4.2. Individual Consumer Use
11.4.3. Enterprises Use accounts for 96% of the market share segment
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Augmented Reality Technology Market Size and Volume Forecast by Type
11.7.1. Hardwre
11.7.2. Software
11.7.3. Hardware has the largest market share of 70%
11.7.4. Augmented Reality Technolog
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Augmented Reality Technology Demand Share, 2019-2026
12. Asia Pacific Augmented Reality Technology Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Augmented Reality Technology Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Augmented Reality Technology Market Size and Volume Forecast by Application
12.4.1. Enterprises Use
12.4.2. Individual Consumer Use
12.4.3. Enterprises Use accounts for 96% of the market share segment
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Augmented Reality Technology Market Size and Volume Forecast by Type
12.7.1. Hardware
12.7.2. Software
12.7.3. Hardware has the largest market share of 70%
12.7.4. Augmented Reality Technolog
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Augmented Reality Technology Demand Share, 2019-2026
13. Middle East & Africa Augmented Reality Technology Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Augmented Reality Technology Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Augmented Reality Technology Market Size and Volume Forecast by Application
13.4.1. Enterprises Use
13.4.2. Individual Consumer Use
13.4.3. Enterprises Use accounts for 96% of the market share segment
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Augmented Reality Technology Market Size and Volume Forecast by Type
13.7.1. Hardware
13.7.2. Software
13.7.3. Hardware has the largest market share of 70%
13.7.4. Augmented Reality Technolog
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Augmented Reality Technology Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Augmented Reality Technology Market: Market Share Analysis
14.2. Augmented Reality Technology Distributors and Customers
14.3. Augmented Reality Technology Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Microsoft
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Magic Leap
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Epson
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Google
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Toshiba
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Vuzix
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. DAQRI
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Everysight
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. ThirdEye Gen
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Realmax
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. HiScene
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Vuforia (PTC)
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Wikitude
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. ViewAR
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Augmented Reality Technolog
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook