Market Overview:
The global B2C live streaming video platform market is expected to grow at a CAGR of over 16% during the forecast period from 2018 to 2030. The increasing demand for live streaming video platforms for various applications such as network education, shopping or marketing, and entertainment is one of the major factors driving the growth of this market. Additionally, the growing penetration of smartphones and other mobile devices is also contributing to the growth of this market. In terms of type, the global B2C live streaming video platform market can be segmented into mobile platforms, PC platforms, and others (including gaming consoles). The mobile platform segment is expected to account for a major share in this market owing to its high adoption rate among consumers. In terms of application, network education accounted for a majority share in 2017 and is projected to maintain its dominance during the forecast period. However, with an increasing number of online shoppers across different geographies coupled with rising demand for innovative shopping experiences; retail or e-commerce will emerge as one of fastest-growing segments in this market by 2030 end.
Product Definition:
B2C Live Streaming Video Platform is a web platform that allows businesses to deliver live streaming video content to their customers. It is an important tool for businesses because it allows them to connect with their customers in a new and interactive way. Live streaming video can be used to promote products, answer customer questions, and provide behind-the-scenes footage.
Mobile:
Mobile is the most used device for internet usage. It has been estimated that in 2017, approximately 4.3 billion people were using smartphones globally and this number is expected to increase over the forecast period. Mobile devices are becoming an important part of consumers’ lives; they are shifting towards mobile-based shopping, socializing and entertainment activities from PC/Laptops and other devices owing to ease of access while performing any activity with hand free assistance.
PC:
PC is a personal computer and it's used in business to perform various functions such as record, edit, create and share videos. In B2C streaming video platform market, it plays an important role of editing software as most of the time live streaming video recording get edited later on. It has different types of tools which help in enhancing the quality of videos such as audio effects filters, visual effects filters etc.
Application Insights:
The network education segment dominated the global B2C live streaming video platform market in 2017. This can be attributed to the rising number of educational channels on YouTube and other live streaming platforms. Moreover, a large number of students across the globe are using mobile devices for accessing internet and watching videos online which has resulted in increased adoption of live streaming apps for educational purposes. The shopping or marketing segment is expected to grow at a significant rate over the forecast period owing to increasing use of social media platforms such as Facebook, Instagram, Twitter by brands and retailers for promoting their products through videos on YouTube Live Streaming Channel. Furthermore, many companies are also opting for paid advertising on these social media platforms which is further driving growth of this segment.
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the presence of a large number of network operators, such as Verizon Communications Inc.; Vodafone Group; AT&T Inc.; and T-Mobile US, Inc., among others. These companies are investing in live streaming video platforms due to increasing demand for real-time communication and collaboration across various departments within their organizations. Moreover, these companies are also leveraging these platforms for advertising purposes owing to high CPM rates associated with them.
Asia Pacific is expected to witness significant growth over the forecast period owing to increased adoption by mobile network operators worldwide due to growing consumer preference toward on-demand viewing instead of live streaming video platform broadcasts during peak usage hours (between 6 PM and 11 PM).
Growth Factors:
- Increasing demand for live streaming video content by consumers
- Proliferation of broadband and wireless networks, which will enable wider access to live streaming video content
- Advances in mobile technology that will make it easier for consumers to watch live streaming video content on their smartphones and other mobile devices
- Growing popularity of social media platforms that provide a forum for users to share live streaming videos with their friends and followers
- Increased spending by businesses on online marketing initiatives, including the use of live streaming videos, to reach potential customers
Scope Of The Report
Report Attributes
Report Details
Report Title
B2C Live Streaming Video Platform Market Research Report
By Type
Mobile, PC, B2C Live Streaming Video Platfor
By Application
Network Education, Shopping or Marketing, Entertainment
By Companies
Twitch, YouTube, Huya, Douyu, Bigo (YY), Twitter, Facebook, Mixer, Instagram, Snapchat, Uplive, Vimeo (Livestream), YouNow, B2C Live Streaming Video Platfor
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global B2C Live Streaming Video Platform Market Report Segments:
The global B2C Live Streaming Video Platform market is segmented on the basis of:
Types
Mobile, PC, B2C Live Streaming Video Platfor
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Network Education, Shopping or Marketing, Entertainment
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Twitch
- YouTube
- Huya
- Douyu
- Bigo (YY)
- Mixer
- Snapchat
- Uplive
- Vimeo (Livestream)
- YouNow
- B2C Live Streaming Video Platfor
Highlights of The B2C Live Streaming Video Platform Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Mobile
- PC
- B2C Live Streaming Video Platfor
- By Application:
- Network Education
- Shopping or Marketing
- Entertainment
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the B2C Live Streaming Video Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
B2C Live Streaming Video Platform is a video streaming platform that enables businesses to stream live and on-demand video content to their customers. It offers a range of features, including the ability to create custom live streams, manage videos and audience engagement, and track performance.
Some of the key players operating in the b2c live streaming video platform market are Twitch, YouTube, Huya, Douyu, Bigo (YY), Twitter, Facebook, Mixer, Instagram, Snapchat, Uplive, Vimeo (Livestream), YouNow, B2C Live Streaming Video Platfor.
The b2c live streaming video platform market is expected to register a CAGR of 16%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. B2C Live Streaming Video Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. B2C Live Streaming Video Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. B2C Live Streaming Video Platform Market - Supply Chain
4.5. Global B2C Live Streaming Video Platform Market Forecast
4.5.1. B2C Live Streaming Video Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. B2C Live Streaming Video Platform Market Size (000 Units) and Y-o-Y Growth
4.5.3. B2C Live Streaming Video Platform Market Absolute $ Opportunity
5. Global B2C Live Streaming Video Platform Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
5.3.1. Mobile
5.3.2. PC
5.3.3. B2C Live Streaming Video Platfor
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global B2C Live Streaming Video Platform Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
6.3.1. Network Education
6.3.2. Shopping or Marketing
6.3.3. Entertainment
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global B2C Live Streaming Video Platform Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. B2C Live Streaming Video Platform Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global B2C Live Streaming Video Platform Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. B2C Live Streaming Video Platform Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global B2C Live Streaming Video Platform Demand Share Forecast, 2019-2026
9. North America B2C Live Streaming Video Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America B2C Live Streaming Video Platform Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
9.4.1. Network Education
9.4.2. Shopping or Marketing
9.4.3. Entertainment
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
9.7.1. Mobile
9.7.2. PC
9.7.3. B2C Live Streaming Video Platfor
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America B2C Live Streaming Video Platform Demand Share Forecast, 2019-2026
10. Latin America B2C Live Streaming Video Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America B2C Live Streaming Video Platform Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
10.4.1. Network Education
10.4.2. Shopping or Marketing
10.4.3. Entertainment
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
10.7.1. Mobile
10.7.2. PC
10.7.3. B2C Live Streaming Video Platfor
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America B2C Live Streaming Video Platform Demand Share Forecast, 2019-2026
11. Europe B2C Live Streaming Video Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe B2C Live Streaming Video Platform Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
11.4.1. Network Education
11.4.2. Shopping or Marketing
11.4.3. Entertainment
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
11.7.1. Mobile
11.7.2. PC
11.7.3. B2C Live Streaming Video Platfor
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe B2C Live Streaming Video Platform Demand Share, 2019-2026
12. Asia Pacific B2C Live Streaming Video Platform Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific B2C Live Streaming Video Platform Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
12.4.1. Network Education
12.4.2. Shopping or Marketing
12.4.3. Entertainment
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
12.7.1. Mobile
12.7.2. PC
12.7.3. B2C Live Streaming Video Platfor
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific B2C Live Streaming Video Platform Demand Share, 2019-2026
13. Middle East & Africa B2C Live Streaming Video Platform Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa B2C Live Streaming Video Platform Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa B2C Live Streaming Video Platform Market Size and Volume Forecast by Application
13.4.1. Network Education
13.4.2. Shopping or Marketing
13.4.3. Entertainment
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa B2C Live Streaming Video Platform Market Size and Volume Forecast by Type
13.7.1. Mobile
13.7.2. PC
13.7.3. B2C Live Streaming Video Platfor
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa B2C Live Streaming Video Platform Demand Share, 2019-2026
14. Competition Landscape
14.1. Global B2C Live Streaming Video Platform Market: Market Share Analysis
14.2. B2C Live Streaming Video Platform Distributors and Customers
14.3. B2C Live Streaming Video Platform Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Twitch
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. YouTube
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Huya
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Douyu
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Bigo (YY)
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Twitter
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Facebook
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Mixer
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Instagram
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Snapchat
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Uplive
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Vimeo (Livestream)
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. YouNow
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. B2C Live Streaming Video Platfor
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook