The global big data marketing market is expected to grow from USD 3.5 billion in 2017 to USD 12.2 billion by 2030, at a CAGR of 18.6% during the forecast period. The major factors driving the growth of this market are the increasing adoption of big data analytics and machine learning techniques for marketing purposes, and the need for marketers to understand customer behavior in order to provide personalized services and products. The global big data marketing market is segmented on the basis of type into SaaS, PaaS, and consulting; on the basis of application into consumer electronics, finance, retail, media & travel; and on the basis of region into North America (NA), Latin America (LA), Europe (EU), Asia Pacific (APAC) and Middle East & Africa (MEA).
Some Of The Growth Factors Of This Market:
- The rise of the internet and mobile devices has led to an increase in the amount of data that is available for marketers to use.
- The increased availability of data has led to a decrease in the cost of data storage, which has made it easier for companies to store large amounts of information and analyze it quickly.
- Data mining techniques have become more sophisticated, leading to better insights into customer behavior and preferences than ever before.
- Big Data Marketing is being used by companies across all industries, from retail stores like Target and Walmart, to banks like Wells Fargo and JP Morgan Chase, as well as healthcare providers like Kaiser Permanente.
- Big Data Marketing can be used by any company with a website or mobile app.
Industry Growth Insights published a new data on “Big Data Marketing Market”. The research report is titled “Big Data Marketing Market research by Types (SaaS, PaaS, Consulting, Others), By Applications (Consumer Electronics, Finance, Retail, Media & Travel), By Players/Companies 4C, BECKON, BLUECONIC, Conversion Logic, Catalina Marketing, Core Digital Media, Data Plus Math, Disqo, Gravy Analytics, HAVI, iBanFirst.com, INFUSEmedia, Infutor Data Solutions, LLC”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Big Data Marketing Market Research Report
By Type
SaaS, PaaS, Consulting, Others
By Application
Consumer Electronics, Finance, Retail, Media & Travel
By Companies
4C, BECKON, BLUECONIC, Conversion Logic, Catalina Marketing, Core Digital Media, Data Plus Math, Disqo, Gravy Analytics, HAVI, iBanFirst.com, INFUSEmedia, Infutor Data Solutions, LLC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
244
Number of Tables & Figures
171
Customization Available
Yes, the report can be customized as per your need.
Global Big Data Marketing Market Report Segments:
The global Big Data Marketing market is segmented on the basis of:
Types
SaaS, PaaS, Consulting, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Consumer Electronics, Finance, Retail, Media & Travel
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- 4C
- BECKON
- BLUECONIC
- Conversion Logic
- Catalina Marketing
- Core Digital Media
- Data Plus Math
- Disqo
- Gravy Analytics
- HAVI
- iBanFirst.com
- INFUSEmedia
- Infutor Data Solutions, LLC
Highlights of The Big Data Marketing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- SaaS
- PaaS
- Consulting
- Others
- By Application:
- Consumer Electronics
- Finance
- Retail
- Media & Travel
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Big Data Marketing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Big Data marketing is the process of using big data technologies to create targeted and effective marketing campaigns. Big data refers to the massive amounts of data that are now available for analysis. This includes everything from customer information to product sales records. By using big data technologies, marketers can identify patterns and trends in this information that they can use to target specific audiences with more effective campaigns.
Some of the major companies in the big data marketing market are 4C, BECKON, BLUECONIC, Conversion Logic, Catalina Marketing, Core Digital Media, Data Plus Math, Disqo, Gravy Analytics, HAVI, iBanFirst.com, INFUSEmedia, Infutor Data Solutions, LLC.
The big data market is expected to register a CAGR of 18.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Big Data Marketing Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Big Data Marketing Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Big Data Marketing Market - Supply Chain
4.5. Global Big Data Marketing Market Forecast
4.5.1. Big Data Marketing Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Big Data Marketing Market Size (000 Units) and Y-o-Y Growth
4.5.3. Big Data Marketing Market Absolute $ Opportunity
5. Global Big Data Marketing Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Big Data Marketing Market Size and Volume Forecast by Type
5.3.1. SaaS
5.3.2. PaaS
5.3.3. Consulting
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Big Data Marketing Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Big Data Marketing Market Size and Volume Forecast by Application
6.3.1. Consumer Electronics
6.3.2. Finance
6.3.3. Retail
6.3.4. Media & Travel
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Big Data Marketing Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Big Data Marketing Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Big Data Marketing Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Big Data Marketing Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Big Data Marketing Demand Share Forecast, 2019-2026
9. North America Big Data Marketing Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Big Data Marketing Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Big Data Marketing Market Size and Volume Forecast by Application
9.4.1. Consumer Electronics
9.4.2. Finance
9.4.3. Retail
9.4.4. Media & Travel
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Big Data Marketing Market Size and Volume Forecast by Type
9.7.1. SaaS
9.7.2. PaaS
9.7.3. Consulting
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Big Data Marketing Demand Share Forecast, 2019-2026
10. Latin America Big Data Marketing Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Big Data Marketing Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Big Data Marketing Market Size and Volume Forecast by Application
10.4.1. Consumer Electronics
10.4.2. Finance
10.4.3. Retail
10.4.4. Media & Travel
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Big Data Marketing Market Size and Volume Forecast by Type
10.7.1. SaaS
10.7.2. PaaS
10.7.3. Consulting
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Big Data Marketing Demand Share Forecast, 2019-2026
11. Europe Big Data Marketing Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Big Data Marketing Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Big Data Marketing Market Size and Volume Forecast by Application
11.4.1. Consumer Electronics
11.4.2. Finance
11.4.3. Retail
11.4.4. Media & Travel
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Big Data Marketing Market Size and Volume Forecast by Type
11.7.1. SaaS
11.7.2. PaaS
11.7.3. Consulting
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Big Data Marketing Demand Share, 2019-2026
12. Asia Pacific Big Data Marketing Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Big Data Marketing Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Big Data Marketing Market Size and Volume Forecast by Application
12.4.1. Consumer Electronics
12.4.2. Finance
12.4.3. Retail
12.4.4. Media & Travel
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Big Data Marketing Market Size and Volume Forecast by Type
12.7.1. SaaS
12.7.2. PaaS
12.7.3. Consulting
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Big Data Marketing Demand Share, 2019-2026
13. Middle East & Africa Big Data Marketing Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Big Data Marketing Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Big Data Marketing Market Size and Volume Forecast by Application
13.4.1. Consumer Electronics
13.4.2. Finance
13.4.3. Retail
13.4.4. Media & Travel
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Big Data Marketing Market Size and Volume Forecast by Type
13.7.1. SaaS
13.7.2. PaaS
13.7.3. Consulting
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Big Data Marketing Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Big Data Marketing Market: Market Share Analysis
14.2. Big Data Marketing Distributors and Customers
14.3. Big Data Marketing Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. 4C
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. BECKON
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. BLUECONIC
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Conversion Logic
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Catalina Marketing
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Core Digital Media
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Data Plus Math
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Disqo
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Gravy Analytics
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. HAVI
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. iBanFirst.com
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. INFUSEmedia
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Infutor Data Solutions, LLC
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook