Market Overview:
The global brand licensing market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for branded products, rising number of celebrity and character-based licenses, and growing retail sales across the globe. The apparel segment is expected to hold the largest share in the global brand licensing market in 2018. This can be attributed to the increasing demand for branded clothing among consumers across different age groups. The toys segment is projected to grow at a highest CAGR during the forecast period owing to an increase in children’s spending on toys and games globally. In terms of application, entertainment is expected to hold a major share in 2018 followed by corporate trademarks/branding and fashion segments respectively.
Product Definition:
Brand Licensing is the process of granting others the right to use a company's trademarks, logos and other intellectual property in return for payment. The importance of brand licensing is that it can help companies to expand their reach into new markets while retaining control over their brands.
Apparels:
Apparels are the clothing or uniform worn by an actor. They can range from casual to formal wear and are often used as a trademark or brand logo. The growth of apparel market is directly proportional to that of the film industry, which in turn is responsible for driving the global brand licensing market.
Toys:
The global toys and it’s usage in brand licensing market size was valued at USD 6.5 billion in 2016. The rising popularity of action figures, role models, and TV & film characters among children as a source of inspiration is expected to be one of the key factors driving the demand for licensed toys over the forecast period.
Application Insights:
The fashion segment accounted for the largest market share of over 30% in 2017. The increasing use of brand licensing in the fashion industry to promote new designs, trends and popular culture has been a key factor driving this growth. For instance, according to an article published by The Wall Street Journal on January 31st 2018, Nike Inc. has plans to open stores inside Adidas stores across China and Japan owing to high demand among consumers for sportswear bearing their name and logo.
The corporate trademarks/brand application segment is expected register significant growth over the forecast period owing to its wide scope of application including advertising campaigns by companies for promoting their products or services with a twist from famous characters or fictional personalities associated with these brands. An example is when PepsiCo., one of America's leading food & beverage companies used Spiderman as its global ambassador in 2008 after it acquired Tropicana Products LLC; a company that produces fruit juices and tropical drinks under license from Marvel Entertainment Group, Inc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to witness a considerable growth rate of 5.6% over the forecast period, owing to increasing awareness regarding product safety and stringent regulations by regulatory bodies such as U.S. Consumer Product Safety Commission (CPSC) and Federal Trade Commission (FTC).
Asia Pacific regional brand licensing market is anticipated to grow at a significant CAGR over the forecast period owing to increasing number of events such as branded toy launches.
Growth Factors:
- Increasing demand for branded products: The global brand licensing market is expected to grow at a CAGR of 7.5% during the forecast period. This is due to the increasing demand for branded products, especially in developing countries.
- Proliferation of new technologies: The growth of digital media and the internet has led to the proliferation of new technologies, which is benefiting the brand licensing market.
- Growing popularity of celebrity branding: Celebrities are increasingly using their brands to endorse various products, which is contributing to the growth of the brand licensing market.
- Rising trend of co-branding: Co-branding has become a popular marketing strategy among companies, as it helps them target a wider audience and create more value for their brands. This is benefiting the brand licensing market significantly . 5
Scope Of The Report
Report Attributes
Report Details
Report Title
Brand Licensing Market Research Report
By Type
Apparels, Toys, Accessories, Home Decoration, Software/Vedio Games, Food and Beverage, Others, Brand Licensin
By Application
Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others
By Companies
The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, General Motors, National Basketball Association, Electrolux, National Football League, Warner Bros. Consumer Products, The Pokémon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE, Brand Licensin
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
241
Number of Tables & Figures
169
Customization Available
Yes, the report can be customized as per your need.
Global Brand Licensing Market Report Segments:
The global Brand Licensing market is segmented on the basis of:
Types
Apparels, Toys, Accessories, Home Decoration, Software/Vedio Games, Food and Beverage, Others, Brand Licensin
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Entertainment, Corporate Trademarks/Brand, Fashion, Sports, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- The Walt Disney Company
- Meredith Corporation
- PVH Corp.
- Iconix Brand Group
- Authentic Brands Group
- Universal Brand Development
- Nickelodeon
- Major League Baseball
- IMG College (Collegiate Licensing Company)
- Sanrio
- Sequential Brands Group
- Westinghouse
- General Motors
- National Basketball Association
- Electrolux
- National Football League
- Warner Bros. Consumer Products
- The Pokémon Company International
- Procter & Gamble
- Ferrari
- Ralph Lauren
- Mattel
- Ford Motor Company
- BBC Worldwide
- The Hershey Company
- Stanley Black & Decker
- PGA Tour
- National Hockey League
- Sunkist Growers
- WWE
- Brand Licensin
Highlights of The Brand Licensing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Apparels
- Toys
- Accessories
- Home Decoration
- Software/Vedio Games
- Food and Beverage
- Others
- Brand Licensin
- By Application:
- Entertainment
- Corporate Trademarks/Brand
- Fashion
- Sports
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Brand Licensing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Brand licensing is the process of acquiring the right to use a brand name or trademark for a specific product, service, or company. Licensing can be done in several ways, including exclusive rights to produce and sell products under that brand name; granting limited rights to use the brand name for certain products or services; and granting full ownership of the trademark to an outside party.
Some of the major companies in the brand licensing market are The Walt Disney Company, Meredith Corporation, PVH Corp., Iconix Brand Group, Authentic Brands Group, Universal Brand Development, Nickelodeon, Major League Baseball, IMG College (Collegiate Licensing Company), Sanrio, Sequential Brands Group, Westinghouse, General Motors, National Basketball Association, Electrolux, National Football League, Warner Bros. Consumer Products, The PokƒÂ©mon Company International, Procter & Gamble, Ferrari, Ralph Lauren, Mattel, Ford Motor Company, BBC Worldwide, The Hershey Company, Stanley Black & Decker, PGA Tour, National Hockey League, Sunkist Growers, WWE, Brand Licensin.
The brand licensing market is expected to grow at a compound annual growth rate of 5.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Brand Licensing Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Brand Licensing Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Brand Licensing Market - Supply Chain
4.5. Global Brand Licensing Market Forecast
4.5.1. Brand Licensing Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Brand Licensing Market Size (000 Units) and Y-o-Y Growth
4.5.3. Brand Licensing Market Absolute $ Opportunity
5. Global Brand Licensing Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Brand Licensing Market Size and Volume Forecast by Type
5.3.1. Apparels
5.3.2. Toys
5.3.3. Accessories
5.3.4. Home Decoration
5.3.5. Software/Vedio Games
5.3.6. Food and Beverage
5.3.7. Others
5.3.8. Brand Licensin
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Brand Licensing Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Brand Licensing Market Size and Volume Forecast by Application
6.3.1. Entertainment
6.3.2. Corporate Trademarks/Brand
6.3.3. Fashion
6.3.4. Sports
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Brand Licensing Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Brand Licensing Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Brand Licensing Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Brand Licensing Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Brand Licensing Demand Share Forecast, 2019-2026
9. North America Brand Licensing Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Brand Licensing Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Brand Licensing Market Size and Volume Forecast by Application
9.4.1. Entertainment
9.4.2. Corporate Trademarks/Brand
9.4.3. Fashion
9.4.4. Sports
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Brand Licensing Market Size and Volume Forecast by Type
9.7.1. Apparels
9.7.2. Toys
9.7.3. Accessories
9.7.4. Home Decoration
9.7.5. Software/Vedio Games
9.7.6. Food and Beverage
9.7.7. Others
9.7.8. Brand Licensin
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Brand Licensing Demand Share Forecast, 2019-2026
10. Latin America Brand Licensing Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Brand Licensing Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Brand Licensing Market Size and Volume Forecast by Application
10.4.1. Entertainment
10.4.2. Corporate Trademarks/Brand
10.4.3. Fashion
10.4.4. Sports
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Brand Licensing Market Size and Volume Forecast by Type
10.7.1. Apparels
10.7.2. Toys
10.7.3. Accessories
10.7.4. Home Decoration
10.7.5. Software/Vedio Games
10.7.6. Food and Beverage
10.7.7. Others
10.7.8. Brand Licensin
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Brand Licensing Demand Share Forecast, 2019-2026
11. Europe Brand Licensing Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Brand Licensing Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Brand Licensing Market Size and Volume Forecast by Application
11.4.1. Entertainment
11.4.2. Corporate Trademarks/Brand
11.4.3. Fashion
11.4.4. Sports
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Brand Licensing Market Size and Volume Forecast by Type
11.7.1. Apparels
11.7.2. Toys
11.7.3. Accessories
11.7.4. Home Decoration
11.7.5. Software/Vedio Games
11.7.6. Food and Beverage
11.7.7. Others
11.7.8. Brand Licensin
11.8. Basis Point Share (BP) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Brand Licensing Demand Share, 2019-2026
12. Asia Pacific Brand Licensing Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Brand Licensing Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Brand Licensing Market Size and Volume Forecast by Application
12.4.1. Entertainment
12.4.2. Corporate Trademarks/Brand
12.4.3. Fashion
12.4.4. Sports
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Brand Licensing Market Size and Volume Forecast by Type
12.7.1. Apparels
12.7.2. Toys
12.7.3. Accessories
12.7.4. Home Decoration
12.7.5. Software/Vedio Games
12.7.6. Food and Beverage
12.7.7. Others
12.7.8. Brand Licensin
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Brand Licensing Demand Share, 2019-2026
13. Middle East & Africa Brand Licensing Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Brand Licensing Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Brand Licensing Market Size and Volume Forecast by Application
13.4.1. Entertainment
13.4.2. Corporate Trademarks/Brand
13.4.3. Fashion
13.4.4. Sports
13.4.5. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Brand Licensing Market Size and Volume Forecast by Type
13.7.1. Apparels
13.7.2. Toys
13.7.3. Accessories
13.7.4. Home Decoration
13.7.5. Software/Vedio Games
13.7.6. Food and Beverage
13.7.7. Others
13.7.8. Brand Licensin
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Brand Licensing Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Brand Licensing Market: Market Share Analysis
14.2. Brand Licensing Distributors and Customers
14.3. Brand Licensing Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. The Walt Disney Company
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Meredith Corporation
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. PVH Corp.
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Iconix Brand Group
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Authentic Brands Group
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Universal Brand Development
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Nickelodeon
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Major League Baseball
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. IMG College (Collegiate Licensing Company)
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Sanrio
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Sequential Brands Group
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Westinghouse
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. General Motors
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. National Basketball Association
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Electrolux
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. National Football League
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Warner Bros. Consumer Products
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. The Pokémon Company International
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Procter & Gamble
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Ferrari
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook