Market Overview:
The global creative management platforms market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth of this market can be attributed to the increasing demand for effective and efficient marketing and advertising solutions among enterprises of all sizes. In addition, the growing trend of digital marketing is also contributing significantly to the growth of this market. The global creative management platforms market can be segmented on the basis of type into publishers and brands, marketers and agencies, and others. On the basis of application, it can be divided into large enterprises, SMEs, government organizations/agencies, education institutions/organizations), B2B (business-to-business) organizations), B2C (business-to-consumer) organizations), and others. Geographically speaking, it has been segmented into North America,, Latin America,, Europe,, Asia Pacific,, Middle East & Africa).
Product Definition:
A Creative Management Platform (CMP) is a web-based system that enables companies to manage and collaborate on creative projects. Companies use CMPs to store files, track tasks, communicate with team members, and approve designs. CMPs are important because they help companies streamline their creative processes, which can lead to faster turnaround times and better results.
Publishers and Brands:
PUBLISHERS & BRANDS is a centralized creative asset management system that helps publishers manage their entire creative process, from creation to distribution. It's an all-in-one solution for marketers and publishers that want to optimize their entire marketing workflow.
It provides tools and features such as real-time collaboration, comprehensive analytics, automated workflows, AI assistance integration with smart search; which in turn help the company’s top brass make better decisions regarding revenue growth.
Marketers and Agencies:
Marketers and agencies are two distinct entities. While marketers are responsible for the promotion of products or services, agencies create content that is to be used by marketers. Agencies also help in designing promotional campaigns while providing other services such as photography and graphic design. In return, marketers provide financial support to promote the agency's work and client's projects effectively across various media channels such as print, radio, television or internet etc.
Application Insights:
The large enterprises segment dominated the global creative management platforms market in 2017. The segment is expected to witness significant growth over the forecast period owing to increasing demand from brands and businesses for effective marketing campaigns. Large enterprises usually have a dedicated in-house advertising and marketing team, which can be costly as well as time consuming. Hiring external agencies for different tasks helps them focus on their core business activities without being distracted by unnecessary administrative work or meetings with clients or suppliers.
The small and medium-sized enterprise (SME) category is expected to witness considerable growth over the forecast period due to increased usage of social media such as Facebook, YouTube etc., especially among SMEs located in developing countries such as India and China where internet penetration rate is still high compared to other regions including North America and Europe.
Regional Analysis:
North America accounted for the largest share of over 35% in 2017. The region is expected to maintain its lead throughout the forecast period owing to high demand from U.S.-based marketers and agencies as well as large enterprises. Furthermore, North America has a higher penetration of global creative management platforms due to increased adoption by small and medium-sized businesses (SMEs).
Asia Pacific is projected to be the fastest-growing regional market at a CAGR of XX% during the forecast period owing to increasing awareness among brands regarding marketing strategies, coupled with growing digitalization across all industries in countries such as China, India, Japan and Australia.
Growth Factors:
- Increasing demand for creative content from businesses for marketing and advertising purposes.
- Rapid growth of social media and digital platforms, which is driving the demand for creative content.
- Proliferation of mobile devices and apps, which is resulting in increased demand for engaging visual content.
- Growing trend of outsourcing creative services to specialized agencies or platforms to save time and costs.
Scope Of The Report
Report Attributes
Report Details
Report Title
Creative Management Platforms Market Research Report
By Type
Publishers and Brands, Marketers and Agencies
By Application
Large Enterprises, SMEs,
By Companies
Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Netsertive (Mixpo), Bannersnack, Bonzai,
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Creative Management Platforms Market Report Segments:
The global Creative Management Platforms market is segmented on the basis of:
Types
Publishers and Brands, Marketers and Agencies
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs,
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Google
- Celtra
- Bannerflow
- Adobe
- RhythmOne
- Sizmek
- Adform
- Thunder
- SteelHouse
- Flashtalking
- Snapchat (Flite)
- Mediawide
- Balihoo
- Netsertive (Mixpo)
- Bannersnack
- Bonzai
Highlights of The Creative Management Platforms Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Publishers and Brands
- Marketers and Agencies
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Creative Management Platforms Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Creative management platforms (CMPs) are software applications that help organizations manage creative projects. They can include features for managing project budgets, timelines, and resources; tracking progress; and issuing reports. CMPs may also offer tools for collaboration among team members, including chat rooms and file sharing capabilities.
Some of the major players in the creative management platforms market are Google, Celtra, Bannerflow, Adobe, RhythmOne, Sizmek, Adform, Thunder, SteelHouse, Flashtalking, Snapchat (Flite), Mediawide, Balihoo, Netsertive (Mixpo), Bannersnack, Bonzai.
The creative management platforms market is expected to register a CAGR of 10.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Creative Management Platforms Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Creative Management Platforms Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Creative Management Platforms Market - Supply Chain
4.5. Global Creative Management Platforms Market Forecast
4.5.1. Creative Management Platforms Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Creative Management Platforms Market Size (000 Units) and Y-o-Y Growth
4.5.3. Creative Management Platforms Market Absolute $ Opportunity
5. Global Creative Management Platforms Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Creative Management Platforms Market Size and Volume Forecast by Type
5.3.1. Publishers and Brands
5.3.2. Marketers and Agencies
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Creative Management Platforms Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Creative Management Platforms Market Size and Volume Forecast by Application
6.3.1. Large Enterprises
6.3.2. SMEs
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Creative Management Platforms Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Creative Management Platforms Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Creative Management Platforms Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Creative Management Platforms Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Creative Management Platforms Demand Share Forecast, 2019-2026
9. North America Creative Management Platforms Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Creative Management Platforms Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Creative Management Platforms Market Size and Volume Forecast by Application
9.4.1. Large Enterprises
9.4.2. SMEs
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Creative Management Platforms Market Size and Volume Forecast by Type
9.7.1. Publishers and Brands
9.7.2. Marketers and Agencies
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Creative Management Platforms Demand Share Forecast, 2019-2026
10. Latin America Creative Management Platforms Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Creative Management Platforms Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Creative Management Platforms Market Size and Volume Forecast by Application
10.4.1. Large Enterprises
10.4.2. SMEs
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Creative Management Platforms Market Size and Volume Forecast by Type
10.7.1. Publishers and Brands
10.7.2. Marketers and Agencies
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Creative Management Platforms Demand Share Forecast, 2019-2026
11. Europe Creative Management Platforms Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Creative Management Platforms Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Creative Management Platforms Market Size and Volume Forecast by Application
11.4.1. Large Enterprises
11.4.2. SMEs
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Creative Management Platforms Market Size and Volume Forecast by Type
11.7.1. Publishers and Brands
11.7.2. Marketers and Agencies
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Creative Management Platforms Demand Share, 2019-2026
12. Asia Pacific Creative Management Platforms Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Creative Management Platforms Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Creative Management Platforms Market Size and Volume Forecast by Application
12.4.1. Large Enterprises
12.4.2. SMEs
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Creative Management Platforms Market Size and Volume Forecast by Type
12.7.1. Publishers and Brands
12.7.2. Marketers and Agencies
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Creative Management Platforms Demand Share, 2019-2026
13. Middle East & Africa Creative Management Platforms Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Creative Management Platforms Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Creative Management Platforms Market Size and Volume Forecast by Application
13.4.1. Large Enterprises
13.4.2. SMEs
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Creative Management Platforms Market Size and Volume Forecast by Type
13.7.1. Publishers and Brands
13.7.2. Marketers and Agencies
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Creative Management Platforms Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Creative Management Platforms Market: Market Share Analysis
14.2. Creative Management Platforms Distributors and Customers
14.3. Creative Management Platforms Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Google
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Celtra
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Bannerflow
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Adobe
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. RhythmOne
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Sizmek
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Adform
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Thunder
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. SteelHouse
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Flashtalking
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Snapchat (Flite)
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Mediawide
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Balihoo
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Netsertive (Mixpo)
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Bannersnack
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Bonzai
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17.
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
