The global customer experience analytics market is expected to grow from USD 3.5 billion in 2018 to USD 7.2 billion by 2030, at a CAGR of 12.6% during the forecast period. The growth of this market can be attributed to the increasing need for customer experience analytics solutions across various industries and the growing demand for real-time data analysis and insights from customers.
Social media analytical tools are expected to lead the global customer experience analytics market during the forecast period, with a share of over 40%. Web analytical tools are expected to have a share of over 30% in this market during the forecast period, followed by dashboard and reporting tools with a share of over 20%. The application segment that is expected to dominate this market is telecommunications and IT, which is estimated to have a share of more than 50% in 2018.
Some Of The Growth Factors Of This Market:
- The increasing demand for customer experience analytics solutions from enterprises and SMEs is one of the major factors driving the growth of this market.
- Increasing adoption of cloud-based solutions in the enterprise segment is also driving the growth of this market, as it provides enterprises with an easy way to deploy and manage their customer experience analytics solutions without any upfront investment or maintenance costs.
- The need for real-time insights into customers' behavior and preferences is also driving the growth of this market, as it helps enterprises understand their customers better and provide them with personalized services that meet their needs more effectively than before, which in turn increases customer satisfaction levels and reduces churn rates (customer turnover).
- Increasing investments by vendors in R&D activities related to new technologies such as artificial intelligence (AI) are also fueling the growth of this market, as these technologies help organizations gain deeper insights into their customers' behavior patterns through advanced data analysis techniques such as machine learning algorithms that can identify patterns in large volumes of data quickly and accurately without any human intervention or manual effort on behalf of analysts or business managers.
Industry Growth Insights published a new data on “Customer Experience Analytics Market”. The research report is titled “Customer Experience Analytics Market research by Types (Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting Tools, Other, ), By Applications (Telecommunications and IT, Media and Entertainment, Health Care, Transportation and Logistics, Other, ), By Players/Companies OpenText Corporation, Oracle Corporation, Nokia Networks, Avaya Inc., HP Inc, Adobe Systems Incorporated, IBM Corporation, Tech Mahindra Limited, SAS Institute Inc, ”.
Scope Of The Report
Report Attributes
Report Details
Report Title
Customer Experience Analytics Market Research Report
By Type
Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting Tools, Other,
By Application
Telecommunications and IT, Media and Entertainment, Health Care, Transportation and Logistics, Other,
By Companies
OpenText Corporation, Oracle Corporation, Nokia Networks, Avaya Inc., HP Inc, Adobe Systems Incorporated, IBM Corporation, Tech Mahindra Limited, SAS Institute Inc,
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
233
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Customer Experience Analytics Market Report Segments:
The global Customer Experience Analytics market is segmented on the basis of:
Types
Social Media Analytical Tools, Web Analytical Tools, Dashboard and Reporting Tools, Other,
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Telecommunications and IT, Media and Entertainment, Health Care, Transportation and Logistics, Other,
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- OpenText Corporation
- Oracle Corporation
- Nokia Networks
- Avaya Inc.
- HP Inc
- Adobe Systems Incorporated
- IBM Corporation
- Tech Mahindra Limited
- SAS Institute Inc
Highlights of The Customer Experience Analytics Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Social Media Analytical Tools
- Web Analytical Tools
- Dashboard and Reporting Tools
- Other
- By Application:
- Telecommunications and IT
- Media and Entertainment
- Health Care
- Transportation and Logistics
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Customer Experience Analytics Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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- Understanding Competition Scenario
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Customer experience analytics (CEA) is a field of study that helps organizations understand how their customers interact with their products and services. CEA can help identify customer needs and preferences, measure customer satisfaction levels, and make decisions based on customer feedback.
Some of the major players in the customer experience analytics market are OpenText Corporation, Oracle Corporation, Nokia Networks, Avaya Inc., HP Inc, Adobe Systems Incorporated, IBM Corporation, Tech Mahindra Limited, SAS Institute Inc.
The customer experience analytics market is expected to register a CAGR of 12.6%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Customer Experience Analytics Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Customer Experience Analytics Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Customer Experience Analytics Market - Supply Chain
4.5. Global Customer Experience Analytics Market Forecast
4.5.1. Customer Experience Analytics Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Customer Experience Analytics Market Size (000 Units) and Y-o-Y Growth
4.5.3. Customer Experience Analytics Market Absolute $ Opportunity
5. Global Customer Experience Analytics Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Customer Experience Analytics Market Size and Volume Forecast by Type
5.3.1. Social Media Analytical Tools
5.3.2. Web Analytical Tools
5.3.3. Dashboard and Reporting Tools
5.3.4. Other
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Customer Experience Analytics Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Customer Experience Analytics Market Size and Volume Forecast by Application
6.3.1. Telecommunications and IT
6.3.2. Media and Entertainment
6.3.3. Health Care
6.3.4. Transportation and Logistics
6.3.5. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Customer Experience Analytics Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Customer Experience Analytics Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Customer Experience Analytics Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Customer Experience Analytics Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Customer Experience Analytics Demand Share Forecast, 2019-2026
9. North America Customer Experience Analytics Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Customer Experience Analytics Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Customer Experience Analytics Market Size and Volume Forecast by Application
9.4.1. Telecommunications and IT
9.4.2. Media and Entertainment
9.4.3. Health Care
9.4.4. Transportation and Logistics
9.4.5. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Customer Experience Analytics Market Size and Volume Forecast by Type
9.7.1. Social Media Analytical Tools
9.7.2. Web Analytical Tools
9.7.3. Dashboard and Reporting Tools
9.7.4. Other
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Customer Experience Analytics Demand Share Forecast, 2019-2026
10. Latin America Customer Experience Analytics Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Customer Experience Analytics Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Customer Experience Analytics Market Size and Volume Forecast by Application
10.4.1. Telecommunications and IT
10.4.2. Media and Entertainment
10.4.3. Health Care
10.4.4. Transportation and Logistics
10.4.5. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Customer Experience Analytics Market Size and Volume Forecast by Type
10.7.1. Social Media Analytical Tools
10.7.2. Web Analytical Tools
10.7.3. Dashboard and Reporting Tools
10.7.4. Other
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Customer Experience Analytics Demand Share Forecast, 2019-2026
11. Europe Customer Experience Analytics Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Customer Experience Analytics Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Customer Experience Analytics Market Size and Volume Forecast by Application
11.4.1. Telecommunications and IT
11.4.2. Media and Entertainment
11.4.3. Health Care
11.4.4. Transportation and Logistics
11.4.5. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Customer Experience Analytics Market Size and Volume Forecast by Type
11.7.1. SocialMedia Analytical Tools
11.7.2. Web Analytical Tools
11.7.3. Dashboard and Reporting Tools
11.7.4. Other
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Customer Experience Analytics Demand Share, 2019-2026
12. Asia Pacific Customer Experience Analytics Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Customer Experience Analytics Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Customer Experience Analytics Market Size and Volume Forecast by Application
12.4.1. Telecommunications and IT
12.4.2. Media and Entertainment
12.4.3. Health Care
12.4.4. Transportation and Logistics
12.4.5. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Customer Experience Analytics Market Size and Volume Forecast by Type
12.7.1. Social Media Analytical Tools
12.7.2. Web Analytical Tools
12.7.3. Dashboard and Reporting Tools
12.7.4. Other
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Customer Experience Analytics Demand Share, 2019-2026
13. Middle East & Africa Customer Experience Analytics Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Customer Experience Analytics Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Customer Experience Analytics Market Size and Volume Forecast by Application
13.4.1. Telecommunications and IT
13.4.2. Media and Entertainment
13.4.3. Health Care
13.4.4. Transportation and Logistics
13.4.5. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Customer Experience Analytics Market Size and Volume Forecast by Type
13.7.1. Social Media Analytical Tools
13.7.2. Web Analytical Tools
13.7.3. Dashboard and Reporting Tools
13.7.4. Other
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Customer Experience Analytics Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Customer Experience Analytics Market: Market Share Analysis
14.2. Customer Experience Analytics Distributors and Customers
14.3. Customer Experience Analytics Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. OpenText Corporation
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Oracle Corporation
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Nokia Networks
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Avaya Inc.
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. HP Inc
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Adobe Systems Incorporated
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. IBM Corporation
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Tech Mahindra Limited
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. SAS Institute Inc
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10.
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
