Market Overview:
Window films are thin, transparent sheets of plastic or metal that are applied to windows. Window films can be used for a variety of purposes, including solar control, safety and security, and decorative effects. The global decorative window films market is expected to grow at a CAGR of 7.5% from 2018 to 2030. Some of the key factors driving the growth of this market include the increasing demand for energy-efficient buildings and rising awareness about the benefits of window films. The global decorative window films market can be segmented on the basis of type into solar control window film, safety / security window film, general glass film, and spectrally selective window film. Solar control window film is expected to account for the largest share in terms of revenue in 2018 owing to its ability to reduce heat gain and glare in buildings.
Product Definition:
Window films that are used for decorative purposes are often called stained glass window films. They can be used to create a stained glass appearance on windows, or to add color and design to plain windows.
Solar Control Window Film:
Solar control window film is a type of window film that helps reduce heat gain and transmittance to the rooms. It also reduces solar heat gain by approximately 70% to 80%. The product is made up of special material that allows maximum transmission of visible light, while reflecting the sun's harmful ultra-violet rays. These films are available in different types such as Low-E (absorbs energy from sunlight), UV protection, and Solar Control (reflects & blocks).
Safety / Security Window Film:
Safety/security window film is a type of protective covering that is installed on the windows to protect it from scratches, abrasions and stains. It also helps in theft prevention as it prevents the climbable objects from getting into the room through any open window. The major application areas for safety/security films are offices, homes and institutes where there are valuable items inside or outside the premises that need protection against thefts.
Application Insights:
The residential application segment accounted for the largest share of more than 50.0% in 2017. The demand from the residential sector is expected to remain strong owing to rising awareness regarding security and safety coupled with a rise in disposable income across various regions, including Asia Pacific, Central & South America, and Middle East & Africa. Furthermore, growing urbanization along with increasing disposable income is likely to drive growth over the forecast period.
The commercial segment was valued at USD 281 million in 2017 owing to an increase in investments from companies offering products that enhance aesthetic value of buildings while protecting them from extreme UV rays and harsh environmental conditions such as snow glare reduction product requirements for offices or shops displaying windows on exterior walls of buildings that face the sun throughout most part of summer season which extends beyond middle latitudes approximately between 40° latitude North and 60° latitude South on Earth globe.
Regional Analysis:
Asia Pacific decorative window films market is expected to grow at the highest CAGR of XX% from 2018 to 2030 owing to rapid urbanization and increasing construction activities in emerging economies such as China, India, Indonesia, Malaysia and Thailand. Furthermore, rising disposable income coupled with a growing preference for aesthetically pleasing buildings is anticipated to drive demand over the forecast period.
North America decorative window films market was valued at USD X million in 2017 and is projected to witness growth over the forecast period on account of presence of stringent regulations regarding energy consumption by the U.
Growth Factors:
- Increasing demand for privacy and security in residential and commercial buildings
- Rising popularity of decorative window films as an affordable way to enhance the appearance of a building
- Growing awareness about the benefits of decorative window films, such as energy savings and UV protection
- Proliferation of online retail platforms that offer a wide range of decorative window films at competitive prices
- Increased demand from architects, builders, and homeowners for customized or specialty window film products
Scope Of The Report
Report Attributes
Report Details
Report Title
Decorative Window Films Market Research Report
By Type
Solar Control Window Film, Safety / Security Window Film, General Glass Film, Spectrally Selective Window Film
By Application
Commercial, Residential, Other
By Companies
Eastman, 3M, Solar Gard-Saint Gobain, Madico, Johnson, Hanita Coating, Haverkamp, Garware SunControl, Wintech, Erickson International, KDX Optical Material
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
242
Number of Tables & Figures
170
Customization Available
Yes, the report can be customized as per your need.
Global Decorative Window Films Market Report Segments:
The global Decorative Window Films market is segmented on the basis of:
Types
Solar Control Window Film, Safety / Security Window Film, General Glass Film, Spectrally Selective Window Film
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Commercial, Residential, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Eastman
- 3M
- Solar Gard-Saint Gobain
- Madico
- Johnson
- Hanita Coating
- Haverkamp
- Garware SunControl
- Wintech
- Erickson International
- KDX Optical Material
Highlights of The Decorative Window Films Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solar Control Window Film
- Safety / Security Window Film
- General Glass Film
- Spectrally Selective Window Film
- By Application:
- Commercial
- Residential
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Decorative Window Films Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Decorative window films are a type of window film that is designed to add an extra layer of protection and style to your windows. They come in a variety of colors and designs, and can be used on both residential and commercial windows. They are typically easy to apply, and can help protect your windows from scratches, dirt, rain, snow, sun damage, as well as other types of damage.
Some of the major companies in the decorative window films market are Eastman, 3M, Solar Gard-Saint Gobain, Madico, Johnson, Hanita Coating, Haverkamp, Garware SunControl, Wintech, Erickson International, KDX Optical Material.
The decorative window films market is expected to grow at a compound annual growth rate of 7.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Decorative Window Films Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Decorative Window Films Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Decorative Window Films Market - Supply Chain
4.5. Global Decorative Window Films Market Forecast
4.5.1. Decorative Window Films Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Decorative Window Films Market Size (000 Units) and Y-o-Y Growth
4.5.3. Decorative Window Films Market Absolute $ Opportunity
5. Global Decorative Window Films Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Decorative Window Films Market Size and Volume Forecast by Type
5.3.1. Solar Control Window Film
5.3.2. Safety / Security Window Film
5.3.3. General Glass Film
5.3.4. Spectrally Selective Window Film
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Decorative Window Films Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Decorative Window Films Market Size and Volume Forecast by Application
6.3.1. Commercial
6.3.2. Residential
6.3.3. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Decorative Window Films Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Decorative Window Films Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Decorative Window Films Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Decorative Window Films Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Decorative Window Films Demand Share Forecast, 2019-2026
9. North America Decorative Window Films Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Decorative Window Films Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Decorative Window Films Market Size and Volume Forecast by Application
9.4.1. Commercial
9.4.2. Residential
9.4.3. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Decorative Window Films Market Size and Volume Forecast by Type
9.7.1. Solar Control Window Film
9.7.2. Safety / Security Window Film
9.7.3. General Glass Film
9.7.4. Spectrally Selective Window Film
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Decorative Window Films Demand Share Forecast, 2019-2026
10. Latin America Decorative Window Films Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Decorative Window Films Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Decorative Window Films Market Size and Volume Forecast by Application
10.4.1. Commercial
10.4.2. Residential
10.4.3. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Decorative Window Films Market Size and Volume Forecast by Type
10.7.1. Solar Control Window Film
10.7.2. Safety / Security Window Film
10.7.3. General Glass Film
10.7.4. Spectrally Selective Window Film
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Decorative Window Films Demand Share Forecast, 2019-2026
11. Europe Decorative Window Films Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Decorative Window Films Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Decorative Window Films Market Size and Volume Forecast by Application
11.4.1. Commercial
11.4.2. Residential
11.4.3. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Decorative Window Films Market Size and Volume Forecast by Type
11.7.1. Solar Control Window Film
11.7.2. Safety / Security Window Film
11.7.3. General Glass Film
11.7.4. Spectrally Selectiv Window Film
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Decorative Window Films Demand Share, 2019-2026
12. Asia Pacific Decorative Window Films Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Decorative Window Films Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Decorative Window Films Market Size and Volume Forecast by Application
12.4.1. Commercial
12.4.2. Residential
12.4.3. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Decorative Window Films Market Size and Volume Forecast by Type
12.7.1. Solar Control Window Film
12.7.2. Safety / Security Window Film
12.7.3. General Glass Film
12.7.4. Spectrally Selective Window Film
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Decorative Window Films Demand Share, 2019-2026
13. Middle East & Africa Decorative Window Films Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Decorative Window Films Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Decorative Window Films Market Size and Volume Forecast by Application
13.4.1. Commercial
13.4.2. Residential
13.4.3. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Decorative Window Films Market Size and Volume Forecast by Type
13.7.1. Solar Control Window Film
13.7.2. Safety / Security Window Film
13.7.3. General Glass Film
13.7.4. Spectrally Selective Window Film
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Decorative Window Films Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Decorative Window Films Market: Market Share Analysis
14.2. Decorative Window Films Distributors and Customers
14.3. Decorative Window Films Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Eastman
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. 3M
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Solar Gard-Saint Gobain
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Madico
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Johnson
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Hanita Coating
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Haverkamp
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Garware SunControl
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Wintech
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Erickson International
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. KDX Optical Material
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
