Market Overview:
The global deodorant market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as rising awareness about personal hygiene, increasing disposable income, and changing lifestyle patterns. In terms of type, the deodorant sprays segment is expected to lead the market during the forecast period owing to its easy availability and low price point. However, in terms of value share, the sticks and solid deodorants segment is expected to lead the market due to their high average selling prices (ASPs). In terms of application, supermarkets are expected to dominate the global deodorant market duringthe forecast period owingto their large customer baseand widespread presence across all regions.
Product Definition:
Deodorant is a substance used to counteract or prevent body odor, caused by the bacterial breakdown of perspiration in armpits, feet, and other areas of the body. It is typically applied as a spray or roll-on.
Deodorant sprays:
Deodorant sprays are the latest trend in personal care products. They have gained immense popularity among both men and women as a result of their easy usage, convenience, and long-lasting effect. Deodorant sprays can be used for various purposes such as freshen up after showering or even during the day to mask bad odor coming from armpits or underarms.
Roll-on deodorants:
A roll-on deodorant is a type of deodorant that comes in the form of a liquid. It is usually applied with your hands and then rolled on to avoid direct contact with skin. The product can be used for all skin types, but it works best for people who have sensitive skin as it allows them to use the product without irritation.
Application Insights:
In terms of application, the global market has been segmented into supermarket and stores. The store deodorants accounted for a larger share in 2017 owing to the high penetration of supermarkets in developing countries such as India, China, Bangladesh and Pakistan. In addition, increasing spending power of consumers coupled with rising consumer preference for luxury products is expected to drive demand from stores over the forecast period.
The use of natural ingredients has become popular among manufacturers to gain acceptance from consumers who are increasingly concerned about health issues associated with synthetic products. Manufacturers have also started introducing new product variants that are environment-friendly while maintaining efficacy and quality standards required by consumers worldwide.
Regional Analysis:
North America dominated the global deodorant market in 2017. The region is expected to maintain its position during the forecast period. North America has a large number of working women, which increases their spending on hygiene products such as antiperspirants and deodorants. In addition, increasing awareness regarding body odor among men due to rising cases of skin diseases is anticipated to boost product demand in this region over the forecast period.
Asia Pacific is expected to be one of the fastest-growing regions with a CAGR exceeding 5% from 2018 to 2030 owing her large young population and improving economic status especially in India.
Growth Factors:
- Increasing population and rising disposable income: The global population is expected to grow to 9.7 billion by 2050, up from 7.3 billion in 2017, according to the United Nations (UN). This will result in an increase in demand for deodorants and other personal care products. Additionally, as incomes rise around the world, consumers will have more money available to spend on discretionary items such as deodorants.
- Urbanization: As people move into cities, they are exposed to new types of bacteria and sweat that can cause body odor problems. Deodorant manufacturers can capitalize on this trend by developing products specifically designed for urbanites.
- Aging population: The number of people over 60 years old is projected to reach 2 billion by 2050, accounting for nearly one-third of the global population., according to the UN Population Division . This growing segment of the population is increasingly concerned with maintaining a good appearance and preventing body odor problems late in life . Deodorant manufacturers can tap into this demand by developing specialized products targeted at seniors . 4) Rising awareness about hygiene and personal care: Over time, there has been a growing awareness among consumers about the importance of hygiene and personal care practices . This has led them to adopt better grooming habits including using deodorants regularly.. 5) Advent of new technologies : Advancements in technology have led to the development or introduction of new types of deodorants such as natural/organic/sustainably
Scope Of The Report
Report Attributes
Report Details
Report Title
Deodorant Market Research Report
By Type
Deodorant sprays, Roll-on deodorants, Sticks and solid deodorants, Others (cream, gel, pumps, and wipe)
By Application
Supermarket, Stores
By Companies
Avon, Beiersdorf, Colgate-Palmolive, Henkel, P&G, Unilever, Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, Yardley of LondonÂ
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Deodorant Market Report Segments:
The global Deodorant market is segmented on the basis of:
Types
Deodorant sprays, Roll-on deodorants, Sticks and solid deodorants, Others (cream, gel, pumps, and wipe)
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarket, Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Avon
- Beiersdorf
- Colgate-Palmolive
- Henkel
- P&G
- Unilever
- Adidas
- CavinKare
- Chanel
- Christian Dior
- Church & Dwight
- Estee Lauder
- Godrej Consumer Products
- Hypermarcas
- Kao
- Lion
- L'Oreal
- McNroe
- Playboy
- Raymond
- Revlon
- Shekofa Kish
- Shiseido
- Tom's of Maine
- TTK Healthcare
- Verdan Sarl
- Vini Group
- Yardley of LondonÂ
Highlights of The Deodorant Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Deodorant sprays
- Roll-on deodorants
- Sticks and solid deodorants
- Others (cream, gel, pumps, and wipe)
- By Application:
- Supermarket
- Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Deodorant Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Deodorant is a topical antiperspirant that helps to reduce body odor.
Some of the major companies in the deodorant market are Avon, Beiersdorf, Colgate-Palmolive, Henkel, P&G, Unilever, Adidas, CavinKare, Chanel, Christian Dior, Church & Dwight, Estee Lauder, Godrej Consumer Products, Hypermarcas, Kao, Lion, L'Oreal, McNroe, Playboy, Raymond, Revlon, Shekofa Kish, Shiseido, Tom's of Maine, TTK Healthcare, Verdan Sarl, Vini Group, Yardley of London‚Â .
The deodorant market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Deodorant Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Deodorant Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Deodorant Market - Supply Chain
4.5. Global Deodorant Market Forecast
4.5.1. Deodorant Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Deodorant Market Size (000 Units) and Y-o-Y Growth
4.5.3. Deodorant Market Absolute $ Opportunity
5. Global Deodorant Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Deodorant Market Size and Volume Forecast by Type
5.3.1. Deodorant sprays
5.3.2. Roll-on deodorants
5.3.3. Sticks and solid deodorants
5.3.4. Others (cream, gel, pumps, and wipe)
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Deodorant Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Deodorant Market Size and Volume Forecast by Application
6.3.1. Supermarket
6.3.2. Stores
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Deodorant Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Deodorant Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Deodorant Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Deodorant Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Deodorant Demand Share Forecast, 2019-2026
9. North America Deodorant Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Deodorant Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Deodorant Market Size and Volume Forecast by Application
9.4.1. Supermarket
9.4.2. Stores
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Deodorant Market Size and Volume Forecast by Type
9.7.1. Deodorant sprays
9.7.2. Roll-on deodorants
9.7.3. Sticks and solid deodorants
9.7.4. Others (cream, gel, pumps, and wipe)
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Deodorant Demand Share Forecast, 2019-2026
10. Latin America Deodorant Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Deodorant Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Deodorant Market Size and Volume Forecast by Application
10.4.1. Supermarket
10.4.2. Stores
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Deodorant Market Size and Volume Forecast by Type
10.7.1. Deodorant sprays
10.7.2. Roll-on deodorants
10.7.3. Sticks and solid deodorants
10.7.4. Others (cream, gel, pumps, and wipe)
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Deodorant Demand Share Forecast, 2019-2026
11. Europe Deodorant Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Deodorant Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Deodorant Market Size and Volume Forecast by Application
11.4.1. Supermarket
11.4.2. Stores
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Deodorant Market Size and Volume Forecast by Type
11.7.1. Deodorant sprays
11.7.2. Roll-on deodorants
11.7.3. Sticks and solid deodorants
11.7.4. Others (cream, gel, pumps, and wipe)
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Maret Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Deodorant Demand Share, 2019-2026
12. Asia Pacific Deodorant Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Deodorant Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Deodorant Market Size and Volume Forecast by Application
12.4.1. Supermarket
12.4.2. Stores
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Deodorant Market Size and Volume Forecast by Type
12.7.1. Deodorant sprays
12.7.2. Roll-on deodorants
12.7.3. Sticks and solid deodorants
12.7.4. Others (cream, gel, pumps, and wipe)
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Deodorant Demand Share, 2019-2026
13. Middle East & Africa Deodorant Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Deodorant Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Deodorant Market Size and Volume Forecast by Application
13.4.1. Supermarket
13.4.2. Stores
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Deodorant Market Size and Volume Forecast by Type
13.7.1. Deodorant sprays
13.7.2. Roll-on deodorants
13.7.3. Sticks and solid deodorants
13.7.4. Others (cream, gel, pumps, and wipe)
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Deodorant Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Deodorant Market: Market Share Analysis
14.2. Deodorant Distributors and Customers
14.3. Deodorant Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Avon
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Beiersdorf
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Colgate-Palmolive
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Henkel
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. P&G
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Unilever
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Adidas
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. CavinKare
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Chanel
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Christian Dior
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Church & Dwight
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Estee Lauder
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. Godrej Consumer Products
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Hypermarcas
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Kao
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Lion
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. L'Oreal
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. McNroe
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. Playboy
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Raymond
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook