Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Dietary Supplement Market by Type (Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein), By Application (Adult, Infant, Children, Pregnant Women, Elderly) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Dietary Supplement Market by Type (Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein), By Application (Adult, Infant, Children, Pregnant Women, Elderly) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130284 3300 Pharma & Healthcare 377 247 Pages 4.6 (44)

Market Overview:

The global dietary supplement market is expected to grow at a CAGR of 7.1% from 2018 to 2030. The growth in the market can be attributed to the increasing awareness about the benefits of dietary supplements, rising prevalence of chronic diseases, and growing geriatric population. Based on type, the global dietary supplement market is segmented into vitamin, mineral, botanical, enzyme, fatty acid and protein supplements. The vitamin segment is expected to account for the largest share of the global dietary supplement market in 2018. This can be attributed to factors such as increasing awareness about health benefits associated with vitamins and rising incidence of vitamin deficiencies across the globe. Based on application,the global dietary supplement market is segmented into adult supplements (18-64 years), infant supplements (65 years).

Global Dietary Supplement Industry Outlook

Product Definition:

A dietary supplement is a product taken by mouth that contains a specific nutrient or combination of nutrients intended to supplement the diet. The importance of dietary supplements is that they can provide essential nutrients not found in most foods.


Vitamin is a group of organic compounds that act as food for the body. There are different types of vitamins in foods and they are known by different names. For example, vitamin D is called as ergocalciferol and can be found in animal products such as liver oil, fish & seafood oils, egg yolk etc., while vitamin A can be found in plant sources such as soybean oil & rice bran oil.


Mineral and its usage in dietary supplement market is classified on the basis of source, form, application & end-user. On the basis of source, mineral can be classified as organic and inorganic. Organic minerals comprise trace minerals and macro-minerals while inorganic ones include salts such as sodium chloride (NaCl), potassium carbonate (KH2CO3), calcium carbonate (CaCO3) etc.

Application Insights:

The adult application segment led the global dietary supplement market in 2017. This is attributed to the growing geriatric population across the world, which has increased demand for nutritional supplements. For instance, according to a study published by Longeveron LLC in 2018, it is estimated that by 2060 there will be over 100 million adults aged 65 or above living in Europe and this number is expected to increase at a rate of 9.6% from 2019 to 2020 alone.

In addition, increasing health awareness among consumers coupled with rising disposable income levels are anticipated drive growth over the forecast period for this segment. The infant application segment was valued at USD 2 billion in 2017 owing to high demand amongst women who are pregnant or lactating as these infants require specific nutrition supplements from mother milk till they reach 6 months age group respectively.

Regional Analysis:

North America dominated the global market in terms of revenue share in 2017. The region is expected to maintain its position during the forecast period due to high disposable income, rising awareness about nutritional enrichment, and availability of a wide range of products with enhanced benefits. Asia Pacific is anticipated to witness lucrative growth over the coming years owing to increasing health concerns coupled with growing disposable income levels and rapid urbanization. Moreover, rising consumer preference for natural ingredients as an alternative therapy for various diseases will drive demand further.

The European market also held a significant share in 2017 owing to growing awareness among consumers regarding dietary supplements along with favorable regulations aimed at promoting their consumption in this region.

Growth Factors:

  • Increasing awareness about the benefits of dietary supplements among consumers.
  • Rising incidence of lifestyle diseases and chronic illnesses, which is driving demand for dietary supplements as a preventive measure.
  • Growing popularity of natural and organic dietary supplements among consumers.
  • Proliferation of online retail channels for selling dietary supplements, which is making these products more accessible to consumers worldwide.
  • increasing research on the health benefits of various types of dietary supplements, which is helping to boost demand for these products

Scope Of The Report

Report Attributes

Report Details

Report Title

Dietary Supplement Market Research Report

By Type

Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein

By Application

Adult, Infant, Children, Pregnant Women, Elderly

By Companies

Pfizer, Amway, Suntory, Glanbia, GSK, Abbott, Herbalife, Reckitt Benckiser, Bayer, Blackmores, Otsuka, GNC, Sanofi, Merck, Nature’s Bounty, Miki

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Dietary Supplement Market Report Segments:

The global Dietary Supplement market is segmented on the basis of:


Vitamin, Mineral, Botanical, Enzyme, Fatty Acid, Protein

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Adult, Infant, Children, Pregnant Women, Elderly

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Pfizer
  2. Amway
  3. Suntory
  4. Glanbia
  5. GSK
  6. Abbott
  7. Herbalife
  8. Reckitt Benckiser
  9. Bayer
  10. Blackmores
  11. Otsuka
  12. GNC
  13. Sanofi
  14. Merck
  15. Nature’s Bounty
  16. Miki

Global Dietary Supplement Market Overview

Highlights of The Dietary Supplement Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Vitamin
    2. Mineral
    3. Botanical
    4. Enzyme
    5. Fatty Acid
    6. Protein
  1. By Application:

    1. Adult
    2. Infant
    3. Children
    4. Pregnant Women
    5. Elderly
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Dietary Supplement Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Dietary Supplement Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A dietary supplement is a product that is intended to supplement the diet and provide nutritional benefits. Dietary supplements can be purchased over-the-counter (OTC) or through a pharmacy.

Some of the major companies in the dietary supplement market are Pfizer, Amway, Suntory, Glanbia, GSK, Abbott, Herbalife, Reckitt Benckiser, Bayer, Blackmores, Otsuka, GNC, Sanofi, Merck, Nature¢â‚¬â„¢s Bounty, Miki.

The dietary supplement market is expected to grow at a compound annual growth rate of 7.1%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Dietary Supplement Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Dietary Supplement Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Dietary Supplement Market - Supply Chain
   4.5. Global Dietary Supplement Market Forecast
      4.5.1. Dietary Supplement Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Dietary Supplement Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Dietary Supplement Market Absolute $ Opportunity

5. Global Dietary Supplement Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Dietary Supplement Market Size and Volume Forecast by Type
      5.3.1. Vitamin
      5.3.2. Mineral
      5.3.3. Botanical
      5.3.4. Enzyme
      5.3.5. Fatty Acid
      5.3.6. Protein
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Dietary Supplement Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Dietary Supplement Market Size and Volume Forecast by Application
      6.3.1. Adult
      6.3.2. Infant
      6.3.3. Children
      6.3.4. Pregnant Women
      6.3.5. Elderly
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Dietary Supplement Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Dietary Supplement Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Dietary Supplement Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Dietary Supplement Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Dietary Supplement Demand Share Forecast, 2019-2029

9. North America Dietary Supplement Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Dietary Supplement Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Dietary Supplement Market Size and Volume Forecast by Application
      9.4.1. Adult
      9.4.2. Infant
      9.4.3. Children
      9.4.4. Pregnant Women
      9.4.5. Elderly
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Dietary Supplement Market Size and Volume Forecast by Type
      9.7.1. Vitamin
      9.7.2. Mineral
      9.7.3. Botanical
      9.7.4. Enzyme
      9.7.5. Fatty Acid
      9.7.6. Protein
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Dietary Supplement Demand Share Forecast, 2019-2029

10. Latin America Dietary Supplement Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Dietary Supplement Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Dietary Supplement Market Size and Volume Forecast by Application
      10.4.1. Adult
      10.4.2. Infant
      10.4.3. Children
      10.4.4. Pregnant Women
      10.4.5. Elderly
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Dietary Supplement Market Size and Volume Forecast by Type
      10.7.1. Vitamin
      10.7.2. Mineral
      10.7.3. Botanical
      10.7.4. Enzyme
      10.7.5. Fatty Acid
      10.7.6. Protein
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Dietary Supplement Demand Share Forecast, 2019-2029

11. Europe Dietary Supplement Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Dietary Supplement Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Dietary Supplement Market Size and Volume Forecast by Application
      11.4.1. Adult
      11.4.2. Infant
      11.4.3. Children
      11.4.4. Pregnant Women
      11.4.5. Elderly
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Dietary Supplement Market Size and Volume Forecast by Type
      11.7.1. Vitamin
      11.7.2. Mineral
      11.7.3. Botanical
      11.7.4. Enzyme
      11.7.5. Fatty Acid
      11.7.6. Protein
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Dietary Supplement Demand Share, 2019-2029

12. Asia Pacific Dietary Supplement Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Dietary Supplement Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Dietary Supplement Market Size and Volume Forecast by Application
      12.4.1. Adult
      12.4.2. Infant
      12.4.3. Children
      12.4.4. Pregnant Women
      12.4.5. Elderly
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Dietary Supplement Market Size and Volume Forecast by Type
      12.7.1. Vitamin
      12.7.2. Mineral
      12.7.3. Botanical
      12.7.4. Enzyme
      12.7.5. Fatty Acid
      12.7.6. Protein
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Dietary Supplement Demand Share, 2019-2029

13. Middle East & Africa Dietary Supplement Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Dietary Supplement Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Dietary Supplement Market Size and Volume Forecast by Application
      13.4.1. Adult
      13.4.2. Infant
      13.4.3. Children
      13.4.4. Pregnant Women
      13.4.5. Elderly
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Dietary Supplement Market Size and Volume Forecast by Type
      13.7.1. Vitamin
      13.7.2. Mineral
      13.7.3. Botanical
      13.7.4. Enzyme
      13.7.5. Fatty Acid
      13.7.6. Protein
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Dietary Supplement Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Dietary Supplement Market: Market Share Analysis
   14.2. Dietary Supplement Distributors and Customers
   14.3. Dietary Supplement Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Pfizer Overview Financials Developments Strategic Outlook
      14.4.2. Amway Overview Financials Developments Strategic Outlook
      14.4.3. Suntory Overview Financials Developments Strategic Outlook
      14.4.4. Glanbia Overview Financials Developments Strategic Outlook
      14.4.5. GSK Overview Financials Developments Strategic Outlook
      14.4.6. Abbott Overview Financials Developments Strategic Outlook
      14.4.7. Herbalife Overview Financials Developments Strategic Outlook
      14.4.8. Reckitt Benckiser Overview Financials Developments Strategic Outlook
      14.4.9. Bayer Overview Financials Developments Strategic Outlook
      14.4.10. Blackmores Overview Financials Developments Strategic Outlook
      14.4.11. Otsuka Overview Financials Developments Strategic Outlook
      14.4.12. GNC Overview Financials Developments Strategic Outlook
      14.4.13. Sanofi Overview Financials Developments Strategic Outlook
      14.4.14. Merck Overview Financials Developments Strategic Outlook
      14.4.15. Nature’s Bounty Overview Financials Developments Strategic Outlook
      14.4.16. Miki Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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