Market Overview:
The global digital billboard advertising market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital billboards from various end-use industries, such as outdoor and indoor applications. Additionally, the growing awareness about the benefits of using digital billboards is also contributing to the growth of this market. The global digital billboard advertising market can be segmented on the basis of type, application, and region. On the basis of type, it can be divided into small, medium, and large segments. The small segment is expected to account for a major share in terms of revenue in 2018 owing to its low cost as compared with other types of digital billboards available in the market.
Product Definition:
A digital billboard is a billboard that uses electronic displays instead of traditional paper posters. Digital billboards can be found in outdoor public places, like on the side of a road or in a park. They are also common near highways and busy intersections.
Small:
Small is the new big in digital billboard advertising market. The growth factor of this industry is increasing with time as more and more people are getting attracted towards the smart phone, tablets or any other electronic device. Small screens have a size of around 2.8 inches and they provide an opportunity to display ads on it in a much better way than traditional large screen TV commercials which have a width & height of almost 20-30 feet.
Medium:
The global medium is estimated to be worth USD 5.96 billion in 2018 and is expected to grow at a CAGR of XX% over the forecast period. The growth can be attributed to increasing demand for digital billboards coupled with technological advancements such as high definition (HD) video walls and LED screens, which are used for creating unique visual effects on billboards.
Application Insights:
The indoor application segment dominated the global market with a revenue share of over 60% in 2017. The growth can be attributed to the growing use of digital billboards for display advertising within shopping malls, commercial complexes, and hotels. Furthermore, several companies are focusing on installing digital billboards at various public places such as airports and railway stations to promote their products and services.
The outdoor application segment is expected register a CAGR of XX% from 2018 to 2030 owing to increased government regulations regarding safety standards for pedestrians along with rising consumer preference for outdoor media such as TV ads that run during daytime hours. Digital billboards offer effective solutions in out-of-home advertising that reach target audiences effectively across multiple platforms including mobile devices and computers while protecting the privacy of individuals who view the adverts.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. Factors such as growing use of digital bill boards for advertising purposes, technological advancements and high disposable income are contributing towards regional growth.
Asia Pacific is anticipated to be the fastest-growing regional market from 2018 to 2030 owing to increasing investments by companies in order to reach a wider audience and enhance their brand awareness across countries such as China, Japan, India and Australia among others. Furthermore, rising number of shopping malls in this region will also drive demand for these systems over the next few years. Increasing adoption of technology by marketers has led them create eye-catching ads on billboards that can be seen from far distances using digital media platforms such as video streaming apps or websites; social media; e-mail newsletters; or mobile phones/tablets etc., which further increases visibility of advertisements on a large scale within seconds after it is displayed on billboard displays worldwide.
Growth Factors:
- Increasing demand for outdoor advertising: As the world becomes more digitized, the demand for traditional advertising mediums such as billboards is decreasing. At the same time, the demand for digital billboard advertising is increasing as it provides a more engaging and interactive experience for consumers.
- Rising technological advancements: With each new advancement in technology, digital billboards become increasingly sophisticated and allow for a wider range of marketing opportunities. This allows businesses to target their audiences with greater precision and create more impactful advertisements.
- Growing acceptance of digital signage: As people grow accustomed to seeing digital displays everywhere they go, they are also growing to accept them as an important part of everyday life. This increased acceptance will lead to wider adoption of digital billboard advertising among businesses and consumers alike.
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Billboard Advertising Market Research Report
By Type
Small, Medium, Large
By Application
Outdoor, Indoor
By Companies
Sony, LG Electronics, Toshiba, Panasonic, Daktronics, Electronic Displays, Shenzhen Dicolor Optoelectronics, Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV.
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
246
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Digital Billboard Advertising Market Report Segments:
The global Digital Billboard Advertising market is segmented on the basis of:
Types
Small, Medium, Large
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Outdoor, Indoor
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Sony
- LG Electronics
- Toshiba
- Panasonic
- Daktronics
- Electronic Displays
- Shenzhen Dicolor Optoelectronics
- Barco NV
- Leyard Optoelectronic
- Lighthouse Technologies
- Barco NV.
Highlights of The Digital Billboard Advertising Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Small
- Medium
- Large
- By Application:
- Outdoor
- Indoor
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Billboard Advertising Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital billboard advertising is a form of outdoor advertising that uses digital media to display advertisements. These ads can be displayed on billboards, in bus shelters, or on other large public displays. Digital billboard advertising is most commonly used in locations where there are few or no traditional advertisement options available.
Some of the key players operating in the digital billboard advertising market are Sony, LG Electronics, Toshiba, Panasonic, Daktronics, Electronic Displays, Shenzhen Dicolor Optoelectronics, Barco NV, Leyard Optoelectronic, Lighthouse Technologies, Barco NV..
The digital billboard advertising market is expected to register a CAGR of 10.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Billboard Advertising Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Digital Billboard Advertising Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Digital Billboard Advertising Market - Supply Chain
4.5. Global Digital Billboard Advertising Market Forecast
4.5.1. Digital Billboard Advertising Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Digital Billboard Advertising Market Size (000 Units) and Y-o-Y Growth
4.5.3. Digital Billboard Advertising Market Absolute $ Opportunity
5. Global Digital Billboard Advertising Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Digital Billboard Advertising Market Size and Volume Forecast by Type
5.3.1. Small
5.3.2. Medium
5.3.3. Large
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Digital Billboard Advertising Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Digital Billboard Advertising Market Size and Volume Forecast by Application
6.3.1. Outdoor
6.3.2. Indoor
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Digital Billboard Advertising Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Digital Billboard Advertising Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Digital Billboard Advertising Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Digital Billboard Advertising Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Digital Billboard Advertising Demand Share Forecast, 2019-2026
9. North America Digital Billboard Advertising Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Digital Billboard Advertising Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Digital Billboard Advertising Market Size and Volume Forecast by Application
9.4.1. Outdoor
9.4.2. Indoor
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Digital Billboard Advertising Market Size and Volume Forecast by Type
9.7.1. Small
9.7.2. Medium
9.7.3. Large
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Digital Billboard Advertising Demand Share Forecast, 2019-2026
10. Latin America Digital Billboard Advertising Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Digital Billboard Advertising Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Digital Billboard Advertising Market Size and Volume Forecast by Application
10.4.1. Outdoor
10.4.2. Indoor
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Digital Billboard Advertising Market Size and Volume Forecast by Type
10.7.1. Small
10.7.2. Medium
10.7.3. Large
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Digital Billboard Advertising Demand Share Forecast, 2019-2026
11. Europe Digital Billboard Advertising Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Digital Billboard Advertising Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Digital Billboard Advertising Market Size and Volume Forecast by Application
11.4.1. Outdoor
11.4.2. Indoor
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Digital Billboard Advertising Market Size and Volume Forecast by Type
11.7.1. Small
11.7.2. Medium
11.7.3. Large
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Digital Billboard Advertising Demand Share, 2019-2026
12. Asia Pacific Digital Billboard Advertising Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Digital Billboard Advertising Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Digital Billboard Advertising Market Size and Volume Forecast by Application
12.4.1. Outdoor
12.4.2. Indoor
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Digital Billboard Advertising Market Size and Volume Forecast by Type
12.7.1. Small
12.7.2. Medium
12.7.3. Large
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Digital Billboard Advertising Demand Share, 2019-2026
13. Middle East & Africa Digital Billboard Advertising Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Digital Billboard Advertising Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Digital Billboard Advertising Market Size and Volume Forecast by Application
13.4.1. Outdoor
13.4.2. Indoor
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Digital Billboard Advertising Market Size and Volume Forecast by Type
13.7.1. Small
13.7.2. Medium
13.7.3. Large
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Digital Billboard Advertising Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Digital Billboard Advertising Market: Market Share Analysis
14.2. Digital Billboard Advertising Distributors and Customers
14.3. Digital Billboard Advertising Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Sony
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. LG Electronics
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Toshiba
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Panasonic
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Daktronics
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Electronic Displays
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Shenzhen Dicolor Optoelectronics
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Barco NV
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Leyard Optoelectronic
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Lighthouse Technologies
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Barco NV.
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
