Market Overview:
The global digital experience monitoring (DEM) software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based and web-based DEM software solutions by large enterprises and SMEs. North America is expected to lead the global DEM software market in terms of revenue, followed by Europe, Asia Pacific, Latin America, and Middle East & Africa.
Product Definition:
DEM software is used to monitor digital experiences, track user engagement and gather feedback from customers. It helps businesses to identify areas that need improvement and make changes accordingly. The importance of DEM software lies in its ability to help businesses understand how customers interact with their digital properties, identify any problems that may arise and fix them in order to improve customer satisfaction levels.
Cloud Based:
Cloud-based software is a type of software service that provides functionality to multiple devices connected to the internet through a network. It allows organizations to store data on remote servers for easy access and cost efficiency. Cloud-based services offer benefits such as increased accessibility, real-time data tracking, and reduced IT overhead costs among others which has resulted in their increased popularity over the years.
Web Based:
The Web Based (WBI) is a software technology that enables organizations to collect, analyze and monitor customer-related data from various web sources such as social media, online news portals and e-commerce websites. It helps in gaining insights into customers’ behavior which further helps the organization to cater their product/ service accordingly. WBI has been widely used for brand reputation management on account of its capability of analyzing reviews posted on various social media platforms such as Twitter, Facebook etc.
Application Insights:
Large enterprises were the major application segment in 2017 and accounted for more than 60% of the market share. The large enterprise segment is expected to continue leading over the forecast period owing to its ability to manage complex digital experience across multiple channels, devices and users. Large enterprises have a global reach; they can access any device from anywhere in the world with an internet connection. They are also able to collect data from different sources such as mobile applications, websites, social media platforms and other connected devices such as smart home systems or wearables. This information enables them to deliver an optimal customer experience by understanding consumer requirements better.
The SME segment is expected register significant growth over the forecast period owing to its ability provide real-time insights into customers¢â‚¬â„¢ behavior on different channels including website, mobile app or social media platform and brick & mortar locations where they make purchases or seek services from businesses operating across various industries including retail, hospitality etc.
Regional Analysis:
North America was the largest regional market in 2017 and will remain dominant throughout the forecast period. North America is home to several large enterprises as well as SMEs that are increasingly adopting digital experience monitoring solutions. The U.S., in particular, has been witnessing a significant rise in e-commerce sales over the past few years, which is further fueling growth of this market. Europe also held a considerable share of global revenue and is expected to grow at an estimated CAGR of XX% from 2018 to 2030 owing to increasing investments by enterprises for improving customer experience through effective management of their digital assets across various touchpoints including websites, mobile apps & games, social media platforms & blogs etc.
Asia Pacific region accounted for more than 25% share in 2017.
Growth Factors:
- Increasing demand for digital transformation and agile development practices
- Proliferation of web and mobile applications
- Emergence of cloud-based delivery models
- Growing need for real-time insights into end-user experience
- Increased focus on customer satisfaction and loyalty
Scope Of The Report
Report Attributes
Report Details
Report Title
Digital Experience Monitoring (DEM) Software Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Dynatrace, Catchpoint, Nexthink, ThousandEyes, Rigor, FusionReactor, Micro Focus, New Relic Synthetics, SteelCentral, uberAgent, SysTrack, Cedexis Impact
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Digital Experience Monitoring (DEM) Software Market Report Segments:
The global Digital Experience Monitoring (DEM) Software market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Dynatrace
- Catchpoint
- Nexthink
- ThousandEyes
- Rigor
- FusionReactor
- Micro Focus
- New Relic Synthetics
- SteelCentral
- uberAgent
- SysTrack
- Cedexis Impact
Highlights of The Digital Experience Monitoring (DEM) Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Digital Experience Monitoring (DEM) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Digital Experience Monitoring (DEM) software is a computer program that collects and analyzes data about the user experience of digital products or services. It can be used to identify problems, measure performance, and make changes to improve the user experience.
Some of the major players in the digital experience monitoring (dem) software market are Dynatrace, Catchpoint, Nexthink, ThousandEyes, Rigor, FusionReactor, Micro Focus, New Relic Synthetics, SteelCentral, uberAgent, SysTrack, Cedexis Impact.
The digital experience monitoring (dem) software market is expected to register a CAGR of 10.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Experience Monitoring (DEM) Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Digital Experience Monitoring (DEM) Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Digital Experience Monitoring (DEM) Software Market - Supply Chain
4.5. Global Digital Experience Monitoring (DEM) Software Market Forecast
4.5.1. Digital Experience Monitoring (DEM) Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Digital Experience Monitoring (DEM) Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Digital Experience Monitoring (DEM) Software Market Absolute $ Opportunity
5. Global Digital Experience Monitoring (DEM) Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Type
5.3.1. Cloud Based
5.3.2. Web Based
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Digital Experience Monitoring (DEM) Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
6.3.1. Large Enterprises
6.3.2. SMEs
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Digital Experience Monitoring (DEM) Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Digital Experience Monitoring (DEM) Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Digital Experience Monitoring (DEM) Software Demand Share Forecast, 2019-2026
9. North America Digital Experience Monitoring (DEM) Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
9.4.1. Large Enterprises
9.4.2. SMEs
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Type
9.7.1. Cloud Based
9.7.2. Web Based
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Digital Experience Monitoring (DEM) Software Demand Share Forecast, 2019-2026
10. Latin America Digital Experience Monitoring (DEM) Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
10.4.1. Large Enterprises
10.4.2. SMEs
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Type
10.7.1. Cloud Based
10.7.2. Web Based
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Digital Experience Monitoring (DEM) Software Demand Share Forecast, 2019-2026
11. Europe Digital Experience Monitoring (DEM) Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
11.4.1. Large Enterprises
11.4.2. SMEs
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast y Type
11.7.1. Cloud Based
11.7.2. Web Based
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Digital Experience Monitoring (DEM) Software Demand Share, 2019-2026
12. Asia Pacific Digital Experience Monitoring (DEM) Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
12.4.1. Large Enterprises
12.4.2. SMEs
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Type
12.7.1. Cloud Based
12.7.2. Web Based
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Digital Experience Monitoring (DEM) Software Demand Share, 2019-2026
13. Middle East & Africa Digital Experience Monitoring (DEM) Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Application
13.4.1. Large Enterprises
13.4.2. SMEs
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Digital Experience Monitoring (DEM) Software Market Size and Volume Forecast by Type
13.7.1. Cloud Based
13.7.2. Web Based
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Digital Experience Monitoring (DEM) Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Digital Experience Monitoring (DEM) Software Market: Market Share Analysis
14.2. Digital Experience Monitoring (DEM) Software Distributors and Customers
14.3. Digital Experience Monitoring (DEM) Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Dynatrace
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Catchpoint
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Nexthink
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. ThousandEyes
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Rigor
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. FusionReactor
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Micro Focus
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. New Relic Synthetics
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. SteelCentral
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. uberAgent
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. SysTrack
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Cedexis Impact
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook