Market Overview:
The global direct marketing solutions market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for direct marketing solutions from businesses across different industries and regions. Direct mail, telemarketing, email marketing, text (SMS) marketing, handouts, social media marketing and direct selling are some of the major types of direct marketing solutions available in the market. Businesses use these solutions to communicate with their customers and prospects through various channels such as mail, phone calls or emails. Direct mail is one of the most commonly used forms of communication by businesses for targeted customer outreach. It involves sending promotional materials such as brochures or catalogs directly to potential or current customers through postal services or courier companies. Telemarketing is another popular form of communication used by businesses for customer outreach. It involves contacting potential or current customers over telephone calls in order to promote products or services offered by a company.
Product Definition:
Direct Marketing Solutions is a term used to describe the various marketing channels that allow businesses to communicate directly with their customers. These channels can include mailing lists, telemarketing, and email marketing. The importance of direct marketing solutions lies in the fact that they allow businesses to target specific customers with tailored messages, which can result in increased sales and better customer retention rates.
Direct mail:
Direct mail is a marketing strategy which involves sending out promotional materials by post. The most common forms of direct mail are catalogs, brochures, and postcards. Direct marketing solutions help companies reach the target customers with their promotions and advertisements through different channels such as email, SMS/MMS or voice messages etc.
Telemarketing:
Telemarketing is a sales technique where the salesperson or marketer uses the telephone as the primary medium for customer interaction. It is also known as cold calling, outbound marketing, or direct response marketing. Telemarketing allows marketers to use interactive voice response systems and automated speech-based virtual agents to interact with customers over telephonic networks.
Application Insights:
The business to business segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as growing demand for B2B marketing solutions and an increase in the number of companies operating globally. For instance, according to a study conducted by e-commerce research firm comScore, between 2015 and 2016, around 86% of total online purchasing activities were carried out through digital channels compared with only 14% through physical stores. This shows that consumers prefer buying products or services digitally which also means businesses need efficient marketing tools that can reach targeted customers effectively. Thus, global direct marketing solutions market is anticipated to witness significant growth during the forecast period especially in developing economies where internet penetration rate is high and purchasing power parity per capita income levels are increasing significantly across various regions worldwide including North America, Europe, Asia Pacific & MEA).
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. Factors such as developed economy, high disposable income of consumers and increasing internet penetration are anticipated to drive regional growth. Europe followed North America in terms of market share and accounted for more than 25% of the total revenue share in 2017 owing to growing adoption by small & medium enterprises (SMEs). However, Asia Pacific is projected to be fastest-growing region with a CAGR exceeding 6% from 2018 to 2030 due rising number of startups and expanding B2B segment. Moreover, developing economies such as India & China are also contributing significantly towards regional growth through their strong presence across various industries including telemarketing/remarketing services, direct selling etc.).
The industry participants operating within Asia Pacific include Amway; Avon Inc.; Herbalife Ltd.; Johnson & Johnson Services Inc.
Growth Factors:
- Increasing demand for targeted and personalized marketing messages
- Rising use of digital channels for marketing communications
- Proliferation of mobile devices and apps that provide opportunities for direct marketing
- Growing sophistication of data analytics tools that can help marketers target their campaigns more effectively
- Emergence of new direct marketing platforms and technologies
Scope Of The Report
Report Attributes
Report Details
Report Title
Direct Marketing Solutions Market Research Report
By Type
Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others
By Application
Business to Business, Business to Government, Business to Consumers, Others
By Companies
Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle, Harland Clarke Corp, MRM//McCann, DigitasLBi, Aimia, SourceLink, BBDO, SapientNitro, Leo Burnett
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Direct Marketing Solutions Market Report Segments:
The global Direct Marketing Solutions market is segmented on the basis of:
Types
Direct mail, Telemarketing, Email marketing, Text (SMS) marketing, Handouts, Social media marketing, Direct selling, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Business to Business, Business to Government, Business to Consumers, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Rapp
- Epsilon
- Wunderman
- FCB
- Acxiom
- Harte-Hanks Direct
- OgilvyOne
- Merkle
- Harland Clarke Corp
- MRM//McCann
- DigitasLBi
- Aimia
- SourceLink
- BBDO
- SapientNitro
- Leo Burnett
Highlights of The Direct Marketing Solutions Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Direct mail
- Telemarketing
- Email marketing
- Text (SMS) marketing
- Handouts
- Social media marketing
- Direct selling
- Others
- By Application:
- Business to Business
- Business to Government
- Business to Consumers
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Direct Marketing Solutions Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Direct Marketing Solutions is a company that provides marketing and advertising services. It offers a variety of services, including direct mail, email marketing, online advertising, and social media marketing.
Some of the major companies in the direct marketing solutions market are Rapp, Epsilon, Wunderman, FCB, Acxiom, Harte-Hanks Direct, OgilvyOne, Merkle, Harland Clarke Corp, MRM//McCann, DigitasLBi, Aimia, SourceLink, BBDO, SapientNitro, Leo Burnett.
The direct market is expected to register a CAGR of 7.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Direct Marketing Solutions Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Direct Marketing Solutions Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Direct Marketing Solutions Market - Supply Chain
4.5. Global Direct Marketing Solutions Market Forecast
4.5.1. Direct Marketing Solutions Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Direct Marketing Solutions Market Size (000 Units) and Y-o-Y Growth
4.5.3. Direct Marketing Solutions Market Absolute $ Opportunity
5. Global Direct Marketing Solutions Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Direct Marketing Solutions Market Size and Volume Forecast by Type
5.3.1. Direct mail
5.3.2. Telemarketing
5.3.3. Email marketing
5.3.4. Text (SMS) marketing
5.3.5. Handouts
5.3.6. Social media marketing
5.3.7. Direct selling
5.3.8. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Direct Marketing Solutions Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Direct Marketing Solutions Market Size and Volume Forecast by Application
6.3.1. Business to Business
6.3.2. Business to Government
6.3.3. Business to Consumers
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Direct Marketing Solutions Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Direct Marketing Solutions Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Direct Marketing Solutions Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Direct Marketing Solutions Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Direct Marketing Solutions Demand Share Forecast, 2019-2029
9. North America Direct Marketing Solutions Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Direct Marketing Solutions Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Direct Marketing Solutions Market Size and Volume Forecast by Application
9.4.1. Business to Business
9.4.2. Business to Government
9.4.3. Business to Consumers
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Direct Marketing Solutions Market Size and Volume Forecast by Type
9.7.1. Direct mail
9.7.2. Telemarketing
9.7.3. Email marketing
9.7.4. Text (SMS) marketing
9.7.5. Handouts
9.7.6. Social media marketing
9.7.7. Direct selling
9.7.8. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Direct Marketing Solutions Demand Share Forecast, 2019-2029
10. Latin America Direct Marketing Solutions Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Direct Marketing Solutions Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Direct Marketing Solutions Market Size and Volume Forecast by Application
10.4.1. Business to Business
10.4.2. Business to Government
10.4.3. Business to Consumers
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Direct Marketing Solutions Market Size and Volume Forecast by Type
10.7.1. Direct mail
10.7.2. Telemarketing
10.7.3. Email marketing
10.7.4. Text (SMS) marketing
10.7.5. Handouts
10.7.6. Social media marketing
10.7.7. Direct selling
10.7.8. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Direct Marketing Solutions Demand Share Forecast, 2019-2029
11. Europe Direct Marketing Solutions Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Direct Marketing Solutions Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Direct Marketing Solutions Market Size and Volume Forecast by Application
11.4.1. Business to Business
11.4.2. Business to Government
11.4.3. Business to Consumers
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Direct Marketing Solutions Market Size and Volume Forecast by Type
11.7.1. Direct mail
11.7.2. Telemarketing
11.7.3. Email marketing
11.7.4. Text (SMS) marketing
11.7.5. Handouts
11.7.6. Social media marketing
11.7.7. Direct selling
11.7.8. Others
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Direct Marketing Solutions Demand Share, 2019-2029
12. Asia Pacific Direct Marketing Solutions Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Direct Marketing Solutions Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Direct Marketing Solutions Market Size and Volume Forecast by Application
12.4.1. Business to Business
12.4.2. Business to Government
12.4.3. Business to Consumers
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Direct Marketing Solutions Market Size and Volume Forecast by Type
12.7.1. Direct mail
12.7.2. Telemarketing
12.7.3. Email marketing
12.7.4. Text (SMS) marketing
12.7.5. Handouts
12.7.6. Social media marketing
12.7.7. Direct selling
12.7.8. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Direct Marketing Solutions Demand Share, 2019-2029
13. Middle East & Africa Direct Marketing Solutions Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Direct Marketing Solutions Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Direct Marketing Solutions Market Size and Volume Forecast by Application
13.4.1. Business to Business
13.4.2. Business to Government
13.4.3. Business to Consumers
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Direct Marketing Solutions Market Size and Volume Forecast by Type
13.7.1. Direct mail
13.7.2. Telemarketing
13.7.3. Email marketing
13.7.4. Text (SMS) marketing
13.7.5. Handouts
13.7.6. Social media marketing
13.7.7. Direct selling
13.7.8. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Direct Marketing Solutions Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Direct Marketing Solutions Market: Market Share Analysis
14.2. Direct Marketing Solutions Distributors and Customers
14.3. Direct Marketing Solutions Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Rapp
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Epsilon
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Wunderman
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. FCB
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Acxiom
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Harte-Hanks Direct
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. OgilvyOne
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Merkle
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Harland Clarke Corp
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. MRM//McCann
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. DigitasLBi
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Aimia
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. SourceLink
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. BBDO
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. SapientNitro
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Leo Burnett
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
