Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Electric Toothbrush Market by Type (Rechargeable, Battery), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Electric Toothbrush Market by Type (Rechargeable, Battery), By Application (Adults, Children) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 130348 3300 Consumer Goods 377 243 Pages 4.8 (38)

Market Overview:

The global electric toothbrush market is expected to grow at a CAGR of 6.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to factors such as the increasing awareness about oral hygiene, rising disposable income, and growing demand for premium products. In terms of type, the rechargeable segment is expected to dominate the global electric toothbrush market during the forecast period. This can be attributed to its features such as longer battery life and low environmental impact. In terms of application, adults are expected to account for a larger share of the global electric toothbrush market during the forecast period.

Global Electric Toothbrush Industry Outlook

Product Definition:

Electric toothbrush is a brush that has a motor inside it. The bristles on the brush rotate or vibrate to help clean teeth and gums. Electric toothbrushes are important because they can help remove more plaque than manual toothbrushes.


Rechargeable electric toothbrushes are expected to gain popularity over the forecast period owing to factors such as convenience and eco-friendly nature. These products do not require replacement of conventional batteries and hence reduce wastage. Rechargeable products have a long battery life, which is expected to drive their demand in the coming years. Growing awareness regarding oral hygiene is also anticipated to fuel product demand over the next few years.


A battery is the power source used in electric toothbrushes. It helps in providing power to the electric toothbrush and also plays a vital role of charging the device. The type of battery used depends on factors such as price, capacity, weight, size and shape etc. Some of the batteries include small button cell batteries, Nickel-Cadmium (NiCad), Lithium-Ion (Li-ion) and rechargeable lithium polymer (LiPON).

Application Insights:

The adults segment held the largest share of over 70.0% in 2017. The growing awareness about oral hygiene among adults is expected to remain a prominent factor driving the demand for electric toothbrushes among this segment. Furthermore, increasing spending on dental care products by individuals in North America and Europe is likely to fuel industry growth over the forecast period.

The children application segment is expected to register a significant CAGR of XX% from 2018 to 2030 owing to rising awareness about dental care and regular visits by parents regarding their children¢â‚¬â„¢ oral hygiene habits, especially in developed regions such as North America.

Regional Analysis:

North America dominated the global electric toothbrush market in 2017. The region is expected to witness a considerable growth rate of 5.9% over the forecast period, owing to increasing awareness about oral care and hygiene among consumers. Moreover, growing demand for technologically advanced products is also anticipated to drive regional growth over the forecast period.

Asia Pacific is expected to be one of the fastest-growing regions during the forecast years due to improving economic conditions in emerging countries such as India and China, which has led them being more open for new technologies such as electric toothbrushes than ever before. Furthermore, an increase in disposable income levels has resulted into increased spending on household goods including dental care equipment in this region; hence driving product sales at retail outlets across these nations significantly high than other nations’s average annual growth rates since 2010 by 13%.

Europe was valued at USD X billion in 2017.

Growth Factors:

  • Increasing awareness about oral hygiene and the benefits of using an electric toothbrush
  • Rising demand for premium quality toothbrushes
  • Growing popularity of dental tourism, which is encouraging people to invest in better quality toothbrushes
  • Proliferation of online retail channels, making it easier for consumers to purchase electric toothbrushes
  • Increasing number of dental professionals recommending the use of electric toothbrushes

Scope Of The Report

Report Attributes

Report Details

Report Title

Electric Toothbrush Market Research Report

By Type

Rechargeable, Battery

By Application

Adults, Children

By Companies

Philips Sonicare, Oral - B (P & G), Panasonic, Colgate - Palmolive, Wellness Oral Care, Interplak (Conair), Church & Dwight (Arm & Hammer), LION, Waterpik, Lebond, Ningbo Seago, Risun Technology, SEASTAR Corporation, Minimum, Dretec, JSB Healthcare, Brush Buddies, AEG, Sonic Chic, Brio Product

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Electric Toothbrush Market Report Segments:

The global Electric Toothbrush market is segmented on the basis of:


Rechargeable, Battery

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Adults, Children

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Philips Sonicare
  2. Oral - B (P & G)
  3. Panasonic
  4. Colgate - Palmolive
  5. Wellness Oral Care
  6. Interplak (Conair)
  7. Church & Dwight (Arm & Hammer)
  8. LION
  9. Waterpik
  10. Lebond
  11. Ningbo Seago
  12. Risun Technology
  13. SEASTAR Corporation
  14. Minimum
  15. Dretec
  16. JSB Healthcare
  17. Brush Buddies
  18. AEG
  19. Sonic Chic
  20. Brio Product

Global Electric Toothbrush Market Overview

Highlights of The Electric Toothbrush Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Rechargeable
    2. Battery
  1. By Application:

    1. Adults
    2. Children
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Electric Toothbrush Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
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Global Electric Toothbrush Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

An electric toothbrush is a device that uses an electric motor to vibrate the bristles on the brush head, which helps to remove plaque and food from teeth.

Some of the key players operating in the electric toothbrush market are Philips Sonicare, Oral - B (P & G), Panasonic, Colgate - Palmolive, Wellness Oral Care, Interplak (Conair), Church & Dwight (Arm & Hammer), LION, Waterpik, Lebond, Ningbo Seago, Risun Technology, SEASTAR Corporation, Minimum, Dretec, JSB Healthcare, Brush Buddies, AEG, Sonic Chic, Brio Product.

The electric toothbrush market is expected to grow at a compound annual growth rate of 6.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Electric Toothbrush Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Electric Toothbrush Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Electric Toothbrush Market - Supply Chain
   4.5. Global Electric Toothbrush Market Forecast
      4.5.1. Electric Toothbrush Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Electric Toothbrush Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Electric Toothbrush Market Absolute $ Opportunity

5. Global Electric Toothbrush Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Electric Toothbrush Market Size and Volume Forecast by Type
      5.3.1. Rechargeable
      5.3.2. Battery
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Electric Toothbrush Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Electric Toothbrush Market Size and Volume Forecast by Application
      6.3.1. Adults
      6.3.2. Children
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Electric Toothbrush Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Electric Toothbrush Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Electric Toothbrush Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Electric Toothbrush Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Electric Toothbrush Demand Share Forecast, 2019-2029

9. North America Electric Toothbrush Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Electric Toothbrush Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Electric Toothbrush Market Size and Volume Forecast by Application
      9.4.1. Adults
      9.4.2. Children
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Electric Toothbrush Market Size and Volume Forecast by Type
      9.7.1. Rechargeable
      9.7.2. Battery
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Electric Toothbrush Demand Share Forecast, 2019-2029

10. Latin America Electric Toothbrush Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Electric Toothbrush Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Electric Toothbrush Market Size and Volume Forecast by Application
      10.4.1. Adults
      10.4.2. Children
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Electric Toothbrush Market Size and Volume Forecast by Type
      10.7.1. Rechargeable
      10.7.2. Battery
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Electric Toothbrush Demand Share Forecast, 2019-2029

11. Europe Electric Toothbrush Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Electric Toothbrush Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Electric Toothbrush Market Size and Volume Forecast by Application
      11.4.1. Adults
      11.4.2. Children
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Electric Toothbrush Market Size and Volume Forecast by Type
      11.7.1. Rechargeable
      11.7.2. Battery
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Electric Toothbrush Demand Share, 2019-2029

12. Asia Pacific Electric Toothbrush Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Electric Toothbrush Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Electric Toothbrush Market Size and Volume Forecast by Application
      12.4.1. Adults
      12.4.2. Children
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Electric Toothbrush Market Size and Volume Forecast by Type
      12.7.1. Rechargeable
      12.7.2. Battery
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Electric Toothbrush Demand Share, 2019-2029

13. Middle East & Africa Electric Toothbrush Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Electric Toothbrush Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Electric Toothbrush Market Size and Volume Forecast by Application
      13.4.1. Adults
      13.4.2. Children
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Electric Toothbrush Market Size and Volume Forecast by Type
      13.7.1. Rechargeable
      13.7.2. Battery
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Electric Toothbrush Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Electric Toothbrush Market: Market Share Analysis
   14.2. Electric Toothbrush Distributors and Customers
   14.3. Electric Toothbrush Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Philips Sonicare Overview Financials Developments Strategic Outlook
      14.4.2. Oral - B (P & G) Overview Financials Developments Strategic Outlook
      14.4.3. Panasonic Overview Financials Developments Strategic Outlook
      14.4.4. Colgate - Palmolive Overview Financials Developments Strategic Outlook
      14.4.5. Wellness Oral Care Overview Financials Developments Strategic Outlook
      14.4.6. Interplak (Conair) Overview Financials Developments Strategic Outlook
      14.4.7. Church & Dwight (Arm & Hammer) Overview Financials Developments Strategic Outlook
      14.4.8. LION Overview Financials Developments Strategic Outlook
      14.4.9. Waterpik Overview Financials Developments Strategic Outlook
      14.4.10. Lebond Overview Financials Developments Strategic Outlook
      14.4.11. Ningbo Seago Overview Financials Developments Strategic Outlook
      14.4.12. Risun Technology Overview Financials Developments Strategic Outlook
      14.4.13. SEASTAR Corporation Overview Financials Developments Strategic Outlook
      14.4.14. Minimum Overview Financials Developments Strategic Outlook
      14.4.15. Dretec Overview Financials Developments Strategic Outlook
      14.4.16. JSB Healthcare Overview Financials Developments Strategic Outlook
      14.4.17. Brush Buddies Overview Financials Developments Strategic Outlook
      14.4.18. AEG Overview Financials Developments Strategic Outlook
      14.4.19. Sonic Chic Overview Financials Developments Strategic Outlook
      14.4.20. Brio Product Overview Financials Developments Strategic Outlook

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