Market Overview:
The global email marketing software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based email marketing software and the growing trend of BYOD (Bring Your Own Device). Additionally, the increasing adoption of digital marketing by small and medium businesses (SMBs) is also contributing to the growth of this market. However, data privacy concerns may restrain the growth of this market during the forecast period. On basis on type, cloud-based email marketing software held a larger share in 2017 and is expected to grow at a higher CAGR during 2018–2030 owing to its advantages such as low cost, easy deployment & upgradation, scalability and flexibility.
Product Definition:
Email Marketing Software is used to collect and store email addresses, design and send email campaigns, track the results of those campaigns, and analyze the data to improve future campaigns. Email Marketing Software is important because it allows businesses to reach out to their customers or potential customers with targeted messages that can encourage them to take action, such as making a purchase.
Cloud-based:
Cloud-based software is a type of Software as a Service (SaaS) that provides an end-user with the option to use the software via remote connection, without making any changes to the existing IT infrastructure. The cloud based email marketing software is used by businesses and organizations for sending emails. It helps them in reaching out to their customers using various channels such as webmail, mobile devices, and tablets through multiple access points or addresses.
On-premises:
On-premises is a term used for software or application installed on the end user's computer, which accesses the end user's database to perform an operation. In case of email marketing software, on-premise solutions are used to access and process emails received by users. The most common type of on-premises solution is CRM (Customer Relationship Management) software that helps companies manage their customer data and engage with them more effectively.
Application Insights:
The banking, financial services, and insurance (BFSI) segment dominated the global email marketing software market in 2017. The BFSI sector is one of the largest adopters of digital marketing techniques owing to its crucial nature and fast-paced lifestyle. Email communication is considered as an efficient medium for reaching out to a large number of people at a time with a single message. Thus, it can be used by banks and other financial institutions for their core business operations as well as for customer engagement activities such as product & service updates or new launches.
The IT and telecommunication segment are expected to grow rapidly over the forecast period due to increasing usage in various sectors such as e-commerce, media & entertainment, telecom & IT companies among others which require mass distribution of content through email addresses across the globe.
Regional Analysis:
North America dominated the global email marketing software market in 2017. The growth of this region can be attributed to the presence of major players such as Oracle Corporation; Microsoft Corporation; and DXC Technology Company, Inc. Moreover, these companies are continuously investing in research and development activities to develop advanced solutions for marketers. Thus, continuous R&D efforts by industry leaders has resulted in increased adoption of email marketing software across various industries such as banking and financial services (BFS), telecom, IT and telecommunication (TTC), government & education sector among others over the past few years.
Growth Factors:
- Increasing demand for email marketing software from small and medium businesses (SMBs) due to the increasing need to reach out to a wider customer base.
- The growing trend of BYOD (Bring Your Own Device) is also driving the demand for email marketing software, as employees are looking for easy-to-use tools that can help them stay connected with their customers while on the go.
- Rapid growth in mobile commerce is also fueling the demand for better email marketing solutions that can provide an enhanced user experience across different devices and platforms.
- Rising concerns over data security and privacy are prompting many organizations to switch to more secure email marketing solutions that offer end-to-end encryption and better compliance features.
Scope Of The Report
Report Attributes
Report Details
Report Title
Email Marketing Software Market Research Report
By Type
Cloud-based, On-premises
By Application
Banking, Finance and Insurance (BFSI), IT and Telecommunications, Government and Health Care, Manufacturing and Logistics, Others
By Companies
iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, Campaign Monitor, Zoho Campaigns, SendinBlue, Infusionsoft, HubSpot, Pardot, VerticalResponse (Deluxe)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
246
Number of Tables & Figures
173
Customization Available
Yes, the report can be customized as per your need.
Global Email Marketing Software Market Report Segments:
The global Email Marketing Software market is segmented on the basis of:
Types
Cloud-based, On-premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Banking, Finance and Insurance (BFSI), IT and Telecommunications, Government and Health Care, Manufacturing and Logistics, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- iContact
- Constant Contact
- MailChimp
- Campaigner
- GetResponse
- AWeber
- Pinpointe
- Benchmark Email
- VerticalResponse
- Mad Mimi
- Campaign Monitor
- Zoho Campaigns
- SendinBlue
- Infusionsoft
- HubSpot
- Pardot
- VerticalResponse (Deluxe)
Highlights of The Email Marketing Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud-based
- On-premises
- By Application:
- Banking, Finance and Insurance (BFSI)
- IT and Telecommunications
- Government and Health Care
- Manufacturing and Logistics
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Email Marketing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Email marketing software is a computer application that helps businesses send email newsletters and other types of email messages to their customers. It can also help manage customer data, track customer engagement, and create custom emails.
Some of the major players in the email marketing software market are iContact, Constant Contact, MailChimp, Campaigner, GetResponse, AWeber, Pinpointe, Benchmark Email, VerticalResponse, Mad Mimi, Campaign Monitor, Zoho Campaigns, SendinBlue, Infusionsoft, HubSpot, Pardot, VerticalResponse (Deluxe).
The email market is expected to register a CAGR of 10.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Email Marketing Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Email Marketing Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Email Marketing Software Market - Supply Chain
4.5. Global Email Marketing Software Market Forecast
4.5.1. Email Marketing Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Email Marketing Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Email Marketing Software Market Absolute $ Opportunity
5. Global Email Marketing Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Email Marketing Software Market Size and Volume Forecast by Type
5.3.1. Cloud-based
5.3.2. On-premises
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Email Marketing Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Email Marketing Software Market Size and Volume Forecast by Application
6.3.1. Banking, Finance and Insurance (BFSI)
6.3.2. IT and Telecommunications
6.3.3. Government and Health Care
6.3.4. Manufacturing and Logistics
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Email Marketing Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Email Marketing Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Email Marketing Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Email Marketing Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Email Marketing Software Demand Share Forecast, 2019-2029
9. North America Email Marketing Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Email Marketing Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Email Marketing Software Market Size and Volume Forecast by Application
9.4.1. Banking, Finance and Insurance (BFSI)
9.4.2. IT and Telecommunications
9.4.3. Government and Health Care
9.4.4. Manufacturing and Logistics
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Email Marketing Software Market Size and Volume Forecast by Type
9.7.1. Cloud-based
9.7.2. On-premises
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Email Marketing Software Demand Share Forecast, 2019-2029
10. Latin America Email Marketing Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Email Marketing Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Email Marketing Software Market Size and Volume Forecast by Application
10.4.1. Banking, Finance and Insurance (BFSI)
10.4.2. IT and Telecommunications
10.4.3. Government and Health Care
10.4.4. Manufacturing and Logistics
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Email Marketing Software Market Size and Volume Forecast by Type
10.7.1. Cloud-based
10.7.2. On-premises
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Email Marketing Software Demand Share Forecast, 2019-2029
11. Europe Email Marketing Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Email Marketing Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Email Marketing Software Market Size and Volume Forecast by Application
11.4.1. Banking, Finance and Insurance (BFSI)
11.4.2. IT and Telecommunications
11.4.3. Government and Health Care
11.4.4. Manufacturing and Logistics
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Email Marketing Software Market Size and Volume Forecast by Type
11.7.1. Cloud-based
11.7.2. On-premises
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Email Marketing Software Demand Share, 2019-2029
12. Asia Pacific Email Marketing Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Email Marketing Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Email Marketing Software Market Size and Volume Forecast by Application
12.4.1. Banking, Finance and Insurance (BFSI)
12.4.2. IT and Telecommunications
12.4.3. Government and Health Care
12.4.4. Manufacturing and Logistics
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Email Marketing Software Market Size and Volume Forecast by Type
12.7.1. Cloud-based
12.7.2. On-premises
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Email Marketing Software Demand Share, 2019-2029
13. Middle East & Africa Email Marketing Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Email Marketing Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Email Marketing Software Market Size and Volume Forecast by Application
13.4.1. Banking, Finance and Insurance (BFSI)
13.4.2. IT and Telecommunications
13.4.3. Government and Health Care
13.4.4. Manufacturing and Logistics
13.4.5. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Email Marketing Software Market Size and Volume Forecast by Type
13.7.1. Cloud-based
13.7.2. On-premises
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Email Marketing Software Demand Share, 2019-2029
14. Competition Landscape
14.1. Global Email Marketing Software Market: Market Share Analysis
14.2. Email Marketing Software Distributors and Customers
14.3. Email Marketing Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. iContact
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Constant Contact
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. MailChimp
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Campaigner
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. GetResponse
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. AWeber
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Pinpointe
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Benchmark Email
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. VerticalResponse
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Mad Mimi
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. Campaign Monitor
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Zoho Campaigns
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. SendinBlue
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Infusionsoft
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. HubSpot
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Pardot
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. VerticalResponse (Deluxe)
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook