Market Overview:
The global energy drinks market is expected to grow at a CAGR of 5.5% from 2018 to 2030. The growth in the market can be attributed to the increasing demand for energy drinks from athletes and personal users. Additionally, the growing awareness about the benefits of energy drinks is also contributing to the growth of this market. The global energy drinks market can be segmented on the basis of type into general energy drinks and energy shots. Generalenergydrinks are further sub-segmented into carbonated and non-carbonated beverages.
Product Definition:
An energy drink is a beverage that typically contains caffeine, sugar, and other ingredients such as taurine and guarana. These drinks are intended to give the drinker an energy boost.
General Energy Drinks:
General energy drinks are non-carbonated beverages that provide a source of quick energy. They comprise high amounts of caffeine, which is an alkaloid found in the leaves of coffee plants. Caffeine Anhydrous is often added to these drinks as it provides the same effect as drinking five cups (small size)of coffee.
Energy Shots:
Energy shots are small-sized beverages that contain concentrated nutrition. They are usually made from sources like fruits and vegetables, which help in providing energy to the body. The product is gaining popularity among consumers due to its ability to provide instant energy along with a healthy dose of vitamins and minerals.
Application Insights:
The other application segment includes food and beverages, personal care and cosmetics. The general energy drinks are majorly consumed in the other applications as they provide instant energy to the consumers. The food and beverage application is expected to be one of the fastest-growing segments over the forecast period owing to rising demand for functional foods that help in maintaining a healthy lifestyle among adults as well as athletes.
The global rise in obesity levels has created a huge demand for nutritious products such as sports nutrition supplements that contain vitamins, minerals, amino acids along with caffeine that help burn fat fast without any negative effects on health. Thus, general energy drinks are gaining popularity among consumers globally who are looking for an alternative solution while consuming these nutritional supplements instead of drinking alcohol or smoking cigarettes which have harmful effects on health over a long term period of time.
Regional Analysis:
North America accounted for the largest share of more than 35.0% in 2017. The U.S., being a developed economy, has a high penetration of energy drinks as compared to developing economies such as India and China, which is expected to have a positive impact on the industry growth over the forecast period.
Asia Pacific is anticipated to be one of the fastest-growing regions owing to increasing disposable income levels and rising consumer awareness about energy drinks benefits such as increased focus and concentration among students.
Europe was valued at USD X billion in 2017 owing to high consumption coupled with presence of key manufacturers including Red Bull GmbH & Co., PepsiCo Inc.
Growth Factors:
- Increasing disposable income of consumers: The growth in the energy drinks market is mainly attributed to the increasing disposable income of consumers, which has led to an increase in their spending on discretionary items such as packaged food and beverages.
- Changing lifestyle and hectic schedules: A major factor driving the growth of the energy drinks market is changing lifestyles and hectic schedules, which have resulted in a rise in demand for convenience foods and beverages. Energy drinks offer a convenient way to get an instant burst of energy, thereby satisfying the needs of consumers who are always on-the-go.
- Growing awareness about health benefits: There has been a growing awareness among consumers about the health benefits offered by energy drinks, which has led to an increase in demand for these products. Energy drinks are considered as healthy alternatives to carbonated soft drinks and other unhealthy snacks, thus attracting more buyers into this category.
- Innovative product offerings: The players operating in the global energy drinks market are constantly introducing innovative product offerings with new flavors and packaging designs to attract more buyers into this category. For instance, Red Bull introduced its “Red Bull Editions” range that includes different variants such as sugar-free Red Bull Editions Zero Sugar & Zero Calories; Red Edition with Cranberry flavor; Blue Edition with Ginseng flavor; Green Edition with Matcha Tea flavor; etc., all packed within slim cans that make it easy for users to carry them around wherever they go!
Scope Of The Report
Report Attributes
Report Details
Report Title
Energy Drinks Market Research Report
By Type
General Energy Drinks, Energy Shots
By Application
Personal, Athlete, Other
By Companies
Red Bull, Monster, Rockstar, Pepsico, Big Red, Arizona, National Beverage, Dr Pepper Snapple Group, Living Essentials Marketing, Vital Pharmaceuticals
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
237
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Energy Drinks Market Report Segments:
The global Energy Drinks market is segmented on the basis of:
Types
General Energy Drinks, Energy Shots
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Personal, Athlete, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Red Bull
- Monster
- Rockstar
- Pepsico
- Big Red
- Arizona
- National Beverage
- Dr Pepper Snapple Group
- Living Essentials Marketing
- Vital Pharmaceuticals
Highlights of The Energy Drinks Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- General Energy Drinks
- Energy Shots
- By Application:
- Personal
- Athlete
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Energy Drinks Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Energy drinks are a type of beverage that is high in caffeine and sugar. They are typically marketed to young people as a way to boost energy and improve performance.
Some of the major players in the energy drinks market are Red Bull, Monster, Rockstar, Pepsico, Big Red, Arizona, National Beverage, Dr Pepper Snapple Group, Living Essentials Marketing, Vital Pharmaceuticals.
The energy drinks market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Energy Drinks Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Energy Drinks Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Energy Drinks Market - Supply Chain
4.5. Global Energy Drinks Market Forecast
4.5.1. Energy Drinks Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Energy Drinks Market Size (000 Units) and Y-o-Y Growth
4.5.3. Energy Drinks Market Absolute $ Opportunity
5. Global Energy Drinks Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Energy Drinks Market Size and Volume Forecast by Type
5.3.1. General Energy Drinks
5.3.2. Energy Shots
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Energy Drinks Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Energy Drinks Market Size and Volume Forecast by Application
6.3.1. Personal
6.3.2. Athlete
6.3.3. Other
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Energy Drinks Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Energy Drinks Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Energy Drinks Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Energy Drinks Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Energy Drinks Demand Share Forecast, 2019-2026
9. North America Energy Drinks Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Energy Drinks Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Energy Drinks Market Size and Volume Forecast by Application
9.4.1. Personal
9.4.2. Athlete
9.4.3. Other
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Energy Drinks Market Size and Volume Forecast by Type
9.7.1. General Energy Drinks
9.7.2. Energy Shots
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Energy Drinks Demand Share Forecast, 2019-2026
10. Latin America Energy Drinks Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Energy Drinks Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Energy Drinks Market Size and Volume Forecast by Application
10.4.1. Personal
10.4.2. Athlete
10.4.3. Other
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Energy Drinks Market Size and Volume Forecast by Type
10.7.1. General Energy Drinks
10.7.2. Energy Shots
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Energy Drinks Demand Share Forecast, 2019-2026
11. Europe Energy Drinks Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Energy Drinks Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Energy Drinks Market Size and Volume Forecast by Application
11.4.1. Personal
11.4.2. Athlete
11.4.3. Other
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Energy Drinks Market Size and Volume Forecast by Type
11.7.1. General Energy Drinks
11.7.2. Energy Shots
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Energy Drinks Demand Share, 2019-2026
12. Asia Pacific Energy Drinks Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Energy Drinks Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Energy Drinks Market Size and Volume Forecast by Application
12.4.1. Personal
12.4.2. Athlete
12.4.3. Other
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Energy Drinks Market Size and Volume Forecast by Type
12.7.1. General Energy Drinks
12.7.2. Energy Shots
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Energy Drinks Demand Share, 2019-2026
13. Middle East & Africa Energy Drinks Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Application
13.4.1. Personal
13.4.2. Athlete
13.4.3. Other
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Energy Drinks Market Size and Volume Forecast by Type
13.7.1. General Energy Drinks
13.7.2. Energy Shots
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Energy Drinks Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Energy Drinks Market: Market Share Analysis
14.2. Energy Drinks Distributors and Customers
14.3. Energy Drinks Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Red Bull
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Monster
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Rockstar
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Pepsico
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Big Red
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Arizona
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. National Beverage
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Dr Pepper Snapple Group
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Living Essentials Marketing
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Vital Pharmaceuticals
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
