Market Overview:
The global enterprise A2P SMS market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for text-based communication services and the growing penetration of smartphones and mobile devices. Additionally, the increasing use of A2P SMS for marketing purposes is also contributing to the growth of this market. The global enterprise A2P SMS market can be segmented on the basis of type, application, and region. On the basis of type, it can be divided into CRM, promotions, pushed content, interactive content, and others (transactional messages). The CRM segment is expected to account for a major share in terms of revenue in 2018 owing to its widespread adoption by enterprises for customer management purposes. The interactive content segment is projected to grow at a high CAGR during the forecast period as it enables two-way communication between businesses and customers through text messages.
Product Definition:
An Enterprise A2P SMS is a text message sent from a business to a customer. It can be used for marketing, customer service, or other purposes. The importance of Enterprise A2P SMS lies in its ability to reach customers quickly and easily.
CRM:
Customer Relationship Management (CRM) is an application software that helps organizations manage their customer relationships. It enables companies to effectively communicate with their customers and build long-term business relations in a multichannel environment. CRM also helps enterprises analyze customer data, which can be used for various purposes such as increasing sales or reducing marketing costs.
The global CRM market was valued at USD 27 billion in 2012.
Promotions:
Promotions and its usage in Enterprise A2P SMS market is a new term which has been gaining popularity over the past few years. It's basically used to define any advertising or promotional activity that takes place between business-to-consumer (B2C) and consumer-to-business (C2B) without the involvement of intermediaries such as resellers, distributors or retailers. Promotional activities are classified into two types: Inbound and Outbound.
Application Insights:
The marketing segment dominated the global enterprise A2P SMS market, accounting for a revenue share of over 30.0% in 2017. The growth can be attributed to the extensive usage of Enterprise A2P SMs by companies for delivering promotions and advertisements via short message service (SMS). Furthermore, an increasing number of campaigns by brands and businesses to promote their products/services is also responsible for driving the segment growth. For instance, in July 2016, American Express launched a new offer named as ¢â‚¬Å“Pay With Amex¢â‚¬ which enables customers to pay bills and make purchases using its mobile app. The company also offers users discounts on various services based on their spending habits through this push-based content delivery system.
The BFSI sector is expected register significant growth over the forecast period owing to rising adoption of these services by banks.
Regional Analysis:
North America dominated the global enterprise A2P SMS market in 2017. The region is expected to continue its dominance over the next eight years. North America has a well-established infrastructure and high adoption of technology among enterprises, which makes it an attractive regional market for service providers and mobile network operators (MNOs). Moreover, U.S.-based companies are investing more in marketing activities to promote their brands and products resulting in increased demand for push messages across all industries within the region.
Asia Pacific is projected to be one of the fastest-growing regions during the forecast period owing to increasing smartphone penetration rates coupled with rising consumer awareness regarding services such as MMS, voice mail, video mail, chatbots etc., offered by enterprise A2P SMS solutions providers within this region. Furthermore, growing popularity of social media platforms such as Facebook Messenger; WhatsApp; WeChat; Line; Skype Bots etc.
Growth Factors:
- Increased smartphone penetration and usage, especially in emerging markets.
- Rapid growth of mobile data services, driven by rising demand for video content and other bandwidth-intensive applications.
- Proliferation of messaging apps that encourage users to communicate with each other via text messages instead of voice calls, which has slowed the growth of traditional SMS traffic in some markets.
- Rising demand for customer engagement and marketing solutions that help businesses connect with their customers via SMS messages.
Scope Of The Report
Report Attributes
Report Details
Report Title
Enterprise A2P SMS Market Research Report
By Type
CRM, Promotions, Pushed Content, Interactive, Others, Enterprise A2P SM
By Application
BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, Others
By Companies
MBlox, CLX Communications, Infobip, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Syniverse Technologies, Nexmo Co. Ltd., Tyntec, SITO Mobile, OpenMarket Inc., Genesys Telecommunications, 3Cinteractive, Vibes Media, Beepsend, Soprano, Accrete, FortyTwo Telecom AB, ClearSky, Ogangi Corporation, AMD Telecom S.A, Enterprise A2P SM
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
238
Number of Tables & Figures
167
Customization Available
Yes, the report can be customized as per your need.
Global Enterprise A2P SMS Market Report Segments:
The global Enterprise A2P SMS market is segmented on the basis of:
Types
CRM, Promotions, Pushed Content, Interactive, Others, Enterprise A2P SM
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
BFSI, Entertainment, Tourism, Retail, Marketing, Healthcare, Media, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- MBlox
- CLX Communications
- Infobip
- Tanla Solutions
- SAP Mobile Services
- Silverstreet BV
- Syniverse Technologies
- Nexmo Co. Ltd.
- Tyntec
- SITO Mobile
- OpenMarket Inc.
- Genesys Telecommunications
- 3Cinteractive
- Vibes Media
- Beepsend
- Soprano
- Accrete
- FortyTwo Telecom AB
- ClearSky
- Ogangi Corporation
- AMD Telecom S.A
- Enterprise A2P SM
Highlights of The Enterprise A2P SMS Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- CRM
- Promotions
- Pushed Content
- Interactive
- Others
- Enterprise A2P SM
- By Application:
- BFSI
- Entertainment
- Tourism
- Retail
- Marketing
- Healthcare
- Media
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Enterprise A2P SMS Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Enterprise A2P SMS is a messaging service that allows businesses to send and receive text messages from employees and customers. It provides a secure platform for communication, tracking messages, and managing contacts.
Some of the major players in the enterprise a2p sms market are MBlox, CLX Communications, Infobip, Tanla Solutions, SAP Mobile Services, Silverstreet BV, Syniverse Technologies, Nexmo Co. Ltd., Tyntec, SITO Mobile, OpenMarket Inc., Genesys Telecommunications, 3Cinteractive, Vibes Media, Beepsend, Soprano, Accrete, FortyTwo Telecom AB, ClearSky, Ogangi Corporation, AMD Telecom S.A, Enterprise A2P SM.
The enterprise a2p sms market is expected to grow at a compound annual growth rate of 10.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Enterprise A2P SMS Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Enterprise A2P SMS Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Enterprise A2P SMS Market - Supply Chain
4.5. Global Enterprise A2P SMS Market Forecast
4.5.1. Enterprise A2P SMS Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Enterprise A2P SMS Market Size (000 Units) and Y-o-Y Growth
4.5.3. Enterprise A2P SMS Market Absolute $ Opportunity
5. Global Enterprise A2P SMS Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Enterprise A2P SMS Market Size and Volume Forecast by Type
5.3.1. CRM
5.3.2. Promotions
5.3.3. Pushed Content
5.3.4. Interactive
5.3.5. Others
5.3.6. Enterprise A2P SM
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Enterprise A2P SMS Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Enterprise A2P SMS Market Size and Volume Forecast by Application
6.3.1. BFSI
6.3.2. Entertainment
6.3.3. Tourism
6.3.4. Retail
6.3.5. Marketing
6.3.6. Healthcare
6.3.7. Media
6.3.8. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Enterprise A2P SMS Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Enterprise A2P SMS Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Enterprise A2P SMS Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Enterprise A2P SMS Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Enterprise A2P SMS Demand Share Forecast, 2019-2026
9. North America Enterprise A2P SMS Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Enterprise A2P SMS Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Enterprise A2P SMS Market Size and Volume Forecast by Application
9.4.1. BFSI
9.4.2. Entertainment
9.4.3. Tourism
9.4.4. Retail
9.4.5. Marketing
9.4.6. Healthcare
9.4.7. Media
9.4.8. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Enterprise A2P SMS Market Size and Volume Forecast by Type
9.7.1. CRM
9.7.2. Promotions
9.7.3. Pushed Content
9.7.4. Interactive
9.7.5. Others
9.7.6. Enterprise A2P SM
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Enterprise A2P SMS Demand Share Forecast, 2019-2026
10. Latin America Enterprise A2P SMS Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Enterprise A2P SMS Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Enterprise A2P SMS Market Size and Volume Forecast by Application
10.4.1. BFSI
10.4.2. Entertainment
10.4.3. Tourism
10.4.4. Retail
10.4.5. Marketing
10.4.6. Healthcare
10.4.7. Media
10.4.8. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Enterprise A2P SMS Market Size and Volume Forecast by Type
10.7.1. CRM
10.7.2. Promotions
10.7.3. Pushed Content
10.7.4. Interactive
10.7.5. Others
10.7.6. Enterprise A2P SM
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Enterprise A2P SMS Demand Share Forecast, 2019-2026
11. Europe Enterprise A2P SMS Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Enterprise A2P SMS Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Enterprise A2P SMS Market Size and Volume Forecast by Application
11.4.1. BFSI
11.4.2. Entertainment
11.4.3. Tourism
11.4.4. Retail
11.4.5. Marketing
11.4.6. Healthcare
11.4.7. Media
11.4.8. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Enterprise A2P SMS Market Size and Volume Forecast by Type
11.7.1. CRM
11.7.2. Promotions
11.7.3. Pushed Content
11.7.4. Interactive
11.7.5. Others
11.7.6. Enterprise A2P SM
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Enterprise A2P SMS Demand Share, 2019-2026
12. Asia Pacific Enterprise A2P SMS Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Enterprise A2P SMS Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Enterprise A2P SMS Market Size and Volume Forecast by Application
12.4.1. BFSI
12.4.2. Entertainment
12.4.3. Tourism
12.4.4. Retail
12.4.5. Marketing
12.4.6. Healthcare
12.4.7. Media
12.4.8. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Enterprise A2P SMS Market Size and Volume Forecast by Type
12.7.1. CRM
12.7.2. Promotions
12.7.3. Pushed Content
12.7.4. Interactive
12.7.5. Others
12.7.6. Enterprise A2P SM
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Enterprise A2P SMS Demand Share, 2019-2026
13. Middle East & Africa Enterprise A2P SMS Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Enterprise A2P SMS Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Enterprise A2P SMS Market Size and Volume Forecast by Application
13.4.1. BFSI
13.4.2. Entertainment
13.4.3. Tourism
13.4.4. Retail
13.4.5. Marketing
13.4.6. Healthcare
13.4.7. Media
13.4.8. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Enterprise A2P SMS Market Size and Volume Forecast by Type
13.7.1. CRM
13.7.2. Promotions
13.7.3. Pushed Content
13.7.4. Interactive
13.7.5. Others
13.7.6. Enterprise A2P SM
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Enterprise A2P SMS Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Enterprise A2P SMS Market: Market Share Analysis
14.2. Enterprise A2P SMS Distributors and Customers
14.3. Enterprise A2P SMS Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. MBlox
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. CLX Communications
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Infobip
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Tanla Solutions
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. SAP Mobile Services
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Silverstreet BV
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Syniverse Technologies
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Nexmo Co. Ltd.
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Tyntec
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. SITO Mobile
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. OpenMarket Inc.
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. Genesys Telecommunications
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. 3Cinteractive
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Vibes Media
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Beepsend
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Soprano
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Accrete
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. FortyTwo Telecom AB
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. ClearSky
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. Ogangi Corporation
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
