Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Feature Phone Market by Type (2G, 3G, 4G), By Application (Backup Use, Common Use) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Feature Phone Market by Type (2G, 3G, 4G), By Application (Backup Use, Common Use) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 135921 3300 Consumer Goods 377 236 Pages 5 (30)

Market Overview:

The global feature phone market is expected to grow at a CAGR of 3.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for backup phones and common use phones. North America is expected to lead the global feature phone market in terms of revenue, followed by Europe and Asia Pacific.

Global Feature Phone Industry Outlook

Product Definition:

A feature phone is a type of mobile phone that combines features of a traditional landline telephone with features of a modern smartphone. They typically have a more limited functionality than smartphones.


2G is short for second generation. It is a mobile cellular network technology. 2G technology operates with lower bandwidth than 3G, but has faster response time and less latency than 1st generation (1G) technologies.

2G networks were in service across the world until 2011, when they were replaced by 3GS networks in most of the countries around the world due to technological advances and increased performance capabilities of 3GS systems.


3G is a third generation of mobile telephony. The term “3G” is used to refer to both 3rd Generation Partnership Project (3GPP) and Third Generation (TGS) standards for mobile telephony. Both are distinct from 1st and 2nd generation technologies, where 1st generation includes CDMA and GSM, while 2ndgeneration includes WCDMA/HSPA+, TD-LTE & LTE-Advanced.

Application Insights:

The common use segment dominated the global feature phone market in 2017, accounting for more than 60.0% share of the total revenue. The growth can be attributed to growing demand for smartphones among low-income groups and developing countries, such as India and China. In addition, backup use of these phones is also increasing due to which this segment is expected to grow at a steady rate over the forecast period.

The backup use of feature phones mainly occurs in business applications wherein employees require a reliable device with basic functionalities so that they can carry out their daily tasks efficiently from anywhere across the globe without depending on others or having access to critical data stored on corporate servers through laptops and desktops connected directly to company network via Wi-Fi hot spots or VPN connections enabled only for authorized users.

Regional Analysis:

North America dominated the global feature phone market in 2017. The growth can be attributed to the presence of a large number of vendors offering affordable smartphones with basic features. Moreover, increasing demand for 2G and 3G phones is driving regional growth.

Asia Pacific region accounted for over 25% share in 2017 owing to growing penetration rates coupled with rising disposable income levels especially in developing countries such as India.

Growth Factors:

  • Increasing demand for low-cost, reliable mobile devices in developing countries
  • Proliferation of 4G networks and increasing demand for affordable LTE-enabled feature phones
  • Emergence of new form factors, such as foldable displays, that can drive higher demand for feature phones
  • Growing popularity of messaging apps and other features that are only available on feature phones
  • Increased focus on security and privacy among consumers, which could lead to increased demand for feature phones

Scope Of The Report

Report Attributes

Report Details

Report Title

Feature Phone Market Research Report

By Type

2G, 3G, 4G

By Application

Backup Use, Common Use

By Companies

HMD, Samsung, Jio, INTEX, ZTE, Transsion Holdings, TCL, Philips

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Feature Phone Market Report Segments:

The global Feature Phone market is segmented on the basis of:


2G, 3G, 4G

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Backup Use, Common Use

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. HMD
  2. Samsung
  3. Jio
  4. INTEX
  5. ZTE
  6. Transsion Holdings
  7. TCL
  8. Philips

Global Feature Phone Market Overview

Highlights of The Feature Phone Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. 2G
    2. 3G
    3. 4G
  1. By Application:

    1. Backup Use
    2. Common Use
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Feature Phone Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Feature Phone Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

A feature phone is a type of mobile phone that does not have many features or capabilities compared to other types of phones. They are typically cheaper and less powerful than other types of phones.

Some of the key players operating in the feature phone market are HMD, Samsung, Jio, INTEX, ZTE, Transsion Holdings, TCL, Philips.

The feature phone market is expected to register a CAGR of 3.5%.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Feature Phone Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Feature Phone Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Feature Phone Market - Supply Chain
   4.5. Global Feature Phone Market Forecast
      4.5.1. Feature Phone Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Feature Phone Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Feature Phone Market Absolute $ Opportunity

5. Global Feature Phone Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Feature Phone Market Size and Volume Forecast by Type
      5.3.1. 2G
      5.3.2. 3G
      5.3.3. 4G
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Feature Phone Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Feature Phone Market Size and Volume Forecast by Application
      6.3.1. Backup Use
      6.3.2. Common Use
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Feature Phone Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Feature Phone Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Feature Phone Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Feature Phone Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Feature Phone Demand Share Forecast, 2019-2029

9. North America Feature Phone Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Feature Phone Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Feature Phone Market Size and Volume Forecast by Application
      9.4.1. Backup Use
      9.4.2. Common Use
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Feature Phone Market Size and Volume Forecast by Type
      9.7.1. 2G
      9.7.2. 3G
      9.7.3. 4G
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Feature Phone Demand Share Forecast, 2019-2029

10. Latin America Feature Phone Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Feature Phone Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Feature Phone Market Size and Volume Forecast by Application
      10.4.1. Backup Use
      10.4.2. Common Use
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Feature Phone Market Size and Volume Forecast by Type
      10.7.1. 2G
      10.7.2. 3G
      10.7.3. 4G
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Feature Phone Demand Share Forecast, 2019-2029

11. Europe Feature Phone Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Feature Phone Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Feature Phone Market Size and Volume Forecast by Application
      11.4.1. Backup Use
      11.4.2. Common Use
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Feature Phone Market Size and Volume Forecast by Type
      11.7.1. 2G
      11.7.2. 3G
      11.7.3. 4G
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Cuntry
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Feature Phone Demand Share, 2019-2029

12. Asia Pacific Feature Phone Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Feature Phone Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Feature Phone Market Size and Volume Forecast by Application
      12.4.1. Backup Use
      12.4.2. Common Use
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Feature Phone Market Size and Volume Forecast by Type
      12.7.1. 2G
      12.7.2. 3G
      12.7.3. 4G
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Feature Phone Demand Share, 2019-2029

13. Middle East & Africa Feature Phone Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Feature Phone Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Feature Phone Market Size and Volume Forecast by Application
      13.4.1. Backup Use
      13.4.2. Common Use
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Feature Phone Market Size and Volume Forecast by Type
      13.7.1. 2G
      13.7.2. 3G
      13.7.3. 4G
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Feature Phone Demand Share, 2019-2029

14. Competition Landscape
   14.1. Global Feature Phone Market: Market Share Analysis
   14.2. Feature Phone Distributors and Customers
   14.3. Feature Phone Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. HMD Overview Financials Developments Strategic Outlook
      14.4.2. Samsung Overview Financials Developments Strategic Outlook
      14.4.3. Jio Overview Financials Developments Strategic Outlook
      14.4.4. INTEX Overview Financials Developments Strategic Outlook
      14.4.5. ZTE Overview Financials Developments Strategic Outlook
      14.4.6. Transsion Holdings Overview Financials Developments Strategic Outlook
      14.4.7. TCL Overview Financials Developments Strategic Outlook
      14.4.8. Philips Overview Financials Developments Strategic Outlook
      14.4.9. COMPANY9 Overview Financials Developments Strategic Outlook
      14.4.10. COMPANY 10 Overview Financials Developments Strategic Outlook
      14.4.11. COMPANY 11 Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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