Market Overview:
The global fitness tracker market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in the market can be attributed to factors such as increasing awareness about health and fitness, growing demand for smart fitness trackers, and rising adoption of wearable devices. The global fitness tracker market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into basic trackers and smart trackers. The basic trackers segment dominated the global fitness tracker market in 2017 owing to their low cost and wide availability. However, with advancements in technology, smart trackers are expected to witness higher growth during the forecast period.
Product Definition:
A fitness tracker is a wearable device that monitors and tracks a person's physical activity data. This data can include the number of steps taken, heart rate, calories burned, and other health metrics. Fitness trackers are often used to help people achieve their fitness goals by providing them with feedback on their physical activity levels.
Basic:
Basic is an open-source software development kit that includes a full set of APIs (Application Programming Interfaces) for fitness trackers. It also has some tools to help developers integrate the fitness data with other platforms such as Google Fit, Apple HealthKit, and Samsung Health. The Basic platform was created by the Bluetooth Special Interest Group (SIG), which consists of more than 200 companies from across various industries including healthcare, automotive, consumer electronics and others.
Smart:
Smart is a technology term used to define devices or systems that can access data from an individual's health-related information and use it to generate meaningful insights. Smart wearables are connected devices that monitor the user’s vital signs such as heart rate, blood oxygen level, calories burnt etc. and transmit this data over short distances using radio frequency (RF) waves.
Application Insights:
The internet sales segment dominated the global fitness tracker market in 2017, accounting for over 50.0% share of the total revenue. The growth can be attributed to an increase in product availability through online channels and e-commerce websites as well as growing penetration of online retailing in countries, such as India and China. Internet shopping allows consumers to compare different products from various manufacturers at their convenience without having to go out of the house. This factor is likely to drive demand for fitness trackers among internet shoppers globally.
Specialist retailers accounted for another significant share owing to high adoption by these retailers across developed economies including U.S., Germany, U K.
Regional Analysis:
North America dominated the global market in 2017 owing to high demand for fitness trackers from U.S. and Canada. The region is expected to witness a significant growth rate over the forecast period, which can be attributed to increasing health awareness among people and rising adoption of wearable devices by consumers. Increasing number of smart phone users in this region is also anticipated to fuel regional growth during the forecast period.
Europe accounted for more than 25% share of global revenue in 2017 due to growing popularity of fitness wearables among consumers across Germany, France, Italy, Spain and other countries within Europe region as well as U.K.
Growth Factors:
- Increasing awareness about the health benefits of fitness tracking
- Rising demand for wearable devices
- Proliferation of health and fitness apps
- Growing popularity of smart watches and other wearable devices
- Advances in technology that make fitness tracking more accurate and user-friendly
Scope Of The Report
Report Attributes
Report Details
Report Title
Fitness Tracker Market Research Report
By Type
Basic, Smart
By Application
Specialist Retailers, Factory outlets, Internet sales, Others
By Companies
Apple, Epson, Garmin, Jawbone, Misfit, Nike, XiaoMi, Fitbit, Under Armour, Samsung
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
235
Number of Tables & Figures
165
Customization Available
Yes, the report can be customized as per your need.
Global Fitness Tracker Market Report Segments:
The global Fitness Tracker market is segmented on the basis of:
Types
Basic, Smart
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Specialist Retailers, Factory outlets, Internet sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apple
- Epson
- Garmin
- Jawbone
- Misfit
- Nike
- XiaoMi
- Fitbit
- Under Armour
- Samsung
Highlights of The Fitness Tracker Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Basic
- Smart
- By Application:
- Specialist Retailers
- Factory outlets
- Internet sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Fitness Tracker Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A fitness tracker is a wearable device that tracks physical activity and other health-related data. They can be used to monitor how many steps you take, how long youu2019ve been active for, and the intensity of your workouts. Some also track sleep quality and calories burned.
Some of the major players in the fitness tracker market are Apple, Epson, Garmin, Jawbone, Misfit, Nike, XiaoMi, Fitbit, Under Armour, Samsung.
The fitness tracker market is expected to grow at a compound annual growth rate of 10.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Fitness Tracker Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Fitness Tracker Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Fitness Tracker Market - Supply Chain
4.5. Global Fitness Tracker Market Forecast
4.5.1. Fitness Tracker Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Fitness Tracker Market Size (000 Units) and Y-o-Y Growth
4.5.3. Fitness Tracker Market Absolute $ Opportunity
5. Global Fitness Tracker Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Fitness Tracker Market Size and Volume Forecast by Type
5.3.1. Basic
5.3.2. Smart
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Fitness Tracker Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Fitness Tracker Market Size and Volume Forecast by Application
6.3.1. Specialist Retailers
6.3.2. Factory outlets
6.3.3. Internet sales
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Fitness Tracker Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Fitness Tracker Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Fitness Tracker Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Fitness Tracker Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Fitness Tracker Demand Share Forecast, 2019-2026
9. North America Fitness Tracker Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Fitness Tracker Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Fitness Tracker Market Size and Volume Forecast by Application
9.4.1. Specialist Retailers
9.4.2. Factory outlets
9.4.3. Internet sales
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Fitness Tracker Market Size and Volume Forecast by Type
9.7.1. Basic
9.7.2. Smart
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Fitness Tracker Demand Share Forecast, 2019-2026
10. Latin America Fitness Tracker Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Fitness Tracker Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Fitness Tracker Market Size and Volume Forecast by Application
10.4.1. Specialist Retailers
10.4.2. Factory outlets
10.4.3. Internet sales
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Fitness Tracker Market Size and Volume Forecast by Type
10.7.1. Basic
10.7.2. Smart
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Fitness Tracker Demand Share Forecast, 2019-2026
11. Europe Fitness Tracker Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Fitness Tracker Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Fitness Tracker Market Size and Volume Forecast by Application
11.4.1. Specialist Retailers
11.4.2. Factory outlets
11.4.3. Internet sales
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Fitness Tracker Market Size and Volume Forecast by Type
11.7.1. Basic
11.7.2. Smart
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Fitness Tracker Demand Share, 2019-2026
12. Asia Pacific Fitness Tracker Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Fitness Tracker Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Fitness Tracker Market Size and Volume Forecast by Application
12.4.1. Specialist Retailers
12.4.2. Factory outlets
12.4.3. Internet sales
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Fitness Tracker Market Size and Volume Forecast by Type
12.7.1. Basic
12.7.2. Smart
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Fitness Tracker Demand Share, 2019-2026
13. Middle East & Africa Fitness Tracker Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Fitness Tracker Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Fitness Tracker Market Size and Volume Forecast by Application
13.4.1. Specialist Retailers
13.4.2. Factory outlets
13.4.3. Internet sales
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Fitness Tracker Market Size and Volume Forecast by Type
13.7.1. Basic
13.7.2. Smart
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Fitness Tracker Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Fitness Tracker Market: Market Share Analysis
14.2. Fitness Tracker Distributors and Customers
14.3. Fitness Tracker Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Apple
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Epson
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Garmin
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Jawbone
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Misfit
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Nike
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. XiaoMi
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Fitbit
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Under Armour
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Samsung
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
