Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Fluidized Catalytic Cracking Catalyst Market by Type (Octane Number Improving Agent, Light Olefins Enhancing Agent, Sulphur Reducing Agent), By Application (Vacuum Gas Oil, Residue, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Fluidized Catalytic Cracking Catalyst Market by Type (Octane Number Improving Agent, Light Olefins Enhancing Agent, Sulphur Reducing Agent), By Application (Vacuum Gas Oil, Residue, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 147089 3300 Chemical & Material 377 237 Pages 4.7 (41)
                                          

Market Overview:


The global fluidized catalytic cracking catalyst market is expected to grow at a CAGR of 5.5% during the forecast period from 2018 to 2030. The growth of the market can be attributed to the increasing demand for gasoline and diesel fuel from the transportation sector, especially in developing countries. In addition, stringent environmental regulations regarding emissions are also driving the demand for fluidized catalytic cracking catalyst products. The global fluidized catalytic cracking catalyst market is segmented on the basis of type, application, and region. On the basis of type, it is divided into octane number improving agent, light olefins enhancing agent, and sulphur reducing agent. The octane number improving agent segment accounts for a major share in terms of revenue in 2017 and is projected to grow at a CAGR of 5% during 2018-2030 owing to its ability to improve fuel quality by increasing octane number values. By application, it is classified into vacuum gas oil (VGO), residue (residual fuel oil), and others (lubricants base stock).


Global Fluidized Catalytic Cracking Catalyst Industry Outlook


Product Definition:


A fluidized catalytic cracking catalyst is a porous solid material that is used to promote the cracking of hydrocarbons in the presence of heat and a fluidizing agent. The catalyst can be used to produce gasoline, kerosene, and other products from crude oil or petroleum fractions.


Octane Number Improving Agent:


An octane number improving agent is a chemical that can increase the octane rating of an fuel. The most commonly used agents are methyl tert-butyl ether (MTBE) and ethyl tert-butyl ether (ETBE). They are widely used in gasoline to improve its octane rating.


Light Olefins Enhancing Agent:


Light olefins enhancing agent is a chemical that enhances the properties of olefins such as ethylene, propylene and butenes. It also increases the rate of reaction between them. The product is added to catalysts during fluidized catalytic cracking (FCC) process in order to increase their activity and improve selectivity.


The global light olefins enhancing agent market size was valued at USD 536 million in 2015.


Application Insights:


The others application segment includes diesel, fuel oil, naphtha and LPG. The other applications of fluidized catalytic cracking catalyst include vacuum gas oil (VGO), residue (crude bitumen), and others. Vacuum gasoil is a complex mixture of hydrocarbons with low octane number that requires VGO reforming to increase its octane rating before it can be used in gasoline blending stations or refineries. Favorable government regulations for the use of VGO as a fuel in road transport vehicles are expected to drive the demand for fluidized catalytic cracking catalyst over the forecast period.


Residue crude bitumen is produced from conventional crude oil sources such as Canada, Mexico, Venezuela.


Regional Analysis:


Asia Pacific dominated the global market in 2017 and is expected to continue its dominance over the forecast period. The presence of major refineries coupled with growing demand for gasoline from emerging economies such as China, India, Indonesia, and Thailand is anticipated to drive the regional market growth. Asia Pacific has witnessed a significant increase in automobile production owing to low labor cost attracting various carmakers including Toyota Motor Corporation; Honda Motor Co., Ltd.; Nissan Motors Ltd.; Hyundai Mobis; Tata Motors; Mahindra & Mahindra Limited; and Royal Enfield Limited among others.


The Middle East & Africa region is projected to witness substantial growth over the forecast period owing to rising oil production mainly from Saudi Arabia along with other countries such as Kuwait, UAE, Iran etc. The increasing oil production will lead an increase in olefin consumption which will result into increased cracking activities thereby driving catalytic fluidized catalytic cracking catalyst demand over the next eight years.


Growth Factors:


  • Increasing demand for gasoline and diesel fuel from transportation sector
  • Growing population and rising income levels in developing countries
  • Stringent environmental regulations for emissions control
  • Development of new and improved FCC catalysts that offer higher conversion efficiency
  • Expansion of refining capacity in response to increasing global demand for petroleum products

Scope Of The Report

Report Attributes

Report Details

Report Title

Fluidized Catalytic Cracking Catalyst Market Research Report

By Type

Octane Number Improving Agent, Light Olefins Enhancing Agent, Sulphur Reducing Agent

By Application

Vacuum Gas Oil, Residue, Others

By Companies

Grace Catalysts Technologies, BASF, Albemarle, Johnson Matthey (Interact), JGC C&C, Inprocat Corporation, Sinopec, CNPC, Yueyang Sciensun Chemical

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

237

Number of Tables & Figures

166

Customization Available

Yes, the report can be customized as per your need.


Global Fluidized Catalytic Cracking Catalyst Market Report Segments:

The global Fluidized Catalytic Cracking Catalyst market is segmented on the basis of:

Types

Octane Number Improving Agent, Light Olefins Enhancing Agent, Sulphur Reducing Agent

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Vacuum Gas Oil, Residue, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Grace Catalysts Technologies
  2. BASF
  3. Albemarle
  4. Johnson Matthey (Interact)
  5. JGC C&C
  6. Inprocat Corporation
  7. Sinopec
  8. CNPC
  9. Yueyang Sciensun Chemical

Global Fluidized Catalytic Cracking Catalyst Market Overview


Highlights of The Fluidized Catalytic Cracking Catalyst Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Octane Number Improving Agent
    2. Light Olefins Enhancing Agent
    3. Sulphur Reducing Agent
  1. By Application:

    1. Vacuum Gas Oil
    2. Residue
    3. Others
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Fluidized Catalytic Cracking Catalyst Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Fluidized Catalytic Cracking Catalyst Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Fluidized catalytic cracking catalyst is a type of catalyst that helps break down hydrocarbons into molecules smaller than the size of gasoline.

Some of the key players operating in the fluidized catalytic cracking catalyst market are Grace Catalysts Technologies, BASF, Albemarle, Johnson Matthey (Interact), JGC C&C, Inprocat Corporation, Sinopec, CNPC, Yueyang Sciensun Chemical.

The fluidized catalytic cracking catalyst market is expected to grow at a compound annual growth rate of 5.5%.

                                            
1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Fluidized Catalytic Cracking Catalyst Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Fluidized Catalytic Cracking Catalyst Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Fluidized Catalytic Cracking Catalyst Market - Supply Chain
   4.5. Global Fluidized Catalytic Cracking Catalyst Market Forecast
      4.5.1. Fluidized Catalytic Cracking Catalyst Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Fluidized Catalytic Cracking Catalyst Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Fluidized Catalytic Cracking Catalyst Market Absolute $ Opportunity

5. Global Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      5.3.1. Octane Number Improving Agent
      5.3.2. Light Olefins Enhancing Agent
      5.3.3. Sulphur Reducing Agent
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      6.3.1. Vacuum Gas Oil
      6.3.2. Residue
      6.3.3. Others
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Fluidized Catalytic Cracking Catalyst Demand Share Forecast, 2019-2026

9. North America Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      9.4.1. Vacuum Gas Oil
      9.4.2. Residue
      9.4.3. Others
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      9.7.1. Octane Number Improving Agent
      9.7.2. Light Olefins Enhancing Agent
      9.7.3. Sulphur Reducing Agent
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Fluidized Catalytic Cracking Catalyst Demand Share Forecast, 2019-2026

10. Latin America Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      10.4.1. Vacuum Gas Oil
      10.4.2. Residue
      10.4.3. Others
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      10.7.1. Octane Number Improving Agent
      10.7.2. Light Olefins Enhancing Agent
      10.7.3. Sulphur Reducing Agent
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Fluidized Catalytic Cracking Catalyst Demand Share Forecast, 2019-2026

11. Europe Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      11.4.1. Vacuum Gas Oil
      11.4.2. Residue
      11.4.3. Others
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      11.7.1. Octane Number Improving Agent
      11.7.2. Light Olefins Enhancing Agent
      11.7.3. Sulphur Reducing Agent
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Fluidized Catalytic Cracking Catalyst Demand Share, 2019-2026

12. Asia Pacific Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      12.4.1. Vacuum Gas Oil
      12.4.2. Residue
      12.4.3. Others
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      12.7.1. Octane Number Improving Agent
      12.7.2. Light Olefins Enhancing Agent
      12.7.3. Sulphur Reducing Agent
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Fluidized Catalytic Cracking Catalyst Demand Share, 2019-2026

13. Middle East & Africa Fluidized Catalytic Cracking Catalyst Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Application
      13.4.1. Vacuum Gas Oil
      13.4.2. Residue
      13.4.3. Others
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Fluidized Catalytic Cracking Catalyst Market Size and Volume Forecast by Type
      13.7.1. Octane Number Improving Agent
      13.7.2. Light Olefins Enhancing Agent
      13.7.3. Sulphur Reducing Agent
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Fluidized Catalytic Cracking Catalyst Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Fluidized Catalytic Cracking Catalyst Market: Market Share Analysis
   14.2. Fluidized Catalytic Cracking Catalyst Distributors and Customers
   14.3. Fluidized Catalytic Cracking Catalyst Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Grace Catalysts Technologies
         14.4.1.1. Overview
         14.4.1.2. Financials
         14.4.1.3. Developments
         14.4.1.4. Strategic Outlook
      14.4.2. BASF
         14.4.2.1. Overview
         14.4.2.2. Financials
         14.4.2.3. Developments
         14.4.2.4. Strategic Outlook
      14.4.3. Albemarle
         14.4.3.1. Overview
         14.4.3.2. Financials
         14.4.3.3. Developments
         14.4.3.4. Strategic Outlook
      14.4.4. Johnson Matthey (Interact)
         14.4.4.1. Overview
         14.4.4.2. Financials
         14.4.4.3. Developments
         14.4.4.4. Strategic Outlook
      14.4.5. JGC C&C
         14.4.5.1. Overview
         14.4.5.2. Financials
         14.4.5.3. Developments
         14.4.5.4. Strategic Outlook
      14.4.6. Inprocat Corporation
         14.4.6.1. Overview
         14.4.6.2. Financials
         14.4.6.3. Developments
         14.4.6.4. Strategic Outlook
      14.4.7. Sinopec
         14.4.7.1. Overview
         14.4.7.2. Financials
         14.4.7.3. Developments
         14.4.7.4. Strategic Outlook
      14.4.8. CNPC
         14.4.8.1. Overview
         14.4.8.2. Financials
         14.4.8.3. Developments
         14.4.8.4. Strategic Outlook
      14.4.9. Yueyang Sciensun Chemical
         14.4.9.1. Overview
         14.4.9.2. Financials
         14.4.9.3. Developments
         14.4.9.4. Strategic Outlook
      14.4.10. COMPANY 10
         14.4.10.1. Overview
         14.4.10.2. Financials
         14.4.10.3. Developments
         14.4.10.4. Strategic Outlook
      14.4.11. COMPANY 11
         14.4.11.1. Overview
         14.4.11.2. Financials
         14.4.11.3. Developments
         14.4.11.4. Strategic Outlook
      14.4.12. COMPANY 12
         14.4.12.1. Overview
         14.4.12.2. Financials
         14.4.12.3. Developments
         14.4.12.4. Strategic Outlook
      14.4.13. COMPANY 13
         14.4.13.1. Overview
         14.4.13.2. Financials
         14.4.13.3. Developments
         14.4.13.4. Strategic Outlook
      14.4.14. COMPANY 14
         14.4.14.1. Overview
         14.4.14.2. Financials
         14.4.14.3. Developments
         14.4.14.4. Strategic Outlook
      14.4.15. COMPANY 15
         14.4.15.1. Overview
         14.4.15.2. Financials
         14.4.15.3. Developments
         14.4.15.4. Strategic Outlook
      14.4.16. COMPANY 16
         14.4.16.1. Overview
         14.4.16.2. Financials
         14.4.16.3. Developments
         14.4.16.4. Strategic Outlook
      14.4.17. COMPANY 17
         14.4.17.1. Overview
         14.4.17.2. Financials
         14.4.17.3. Developments
         14.4.17.4. Strategic Outlook
      14.4.18. COMPANY 18
         14.4.18.1. Overview
         14.4.18.2. Financials
         14.4.18.3. Developments
         14.4.18.4. Strategic Outlook
      14.4.19. COMPANY 19
         14.4.19.1. Overview
         14.4.19.2. Financials
         14.4.19.3. Developments
         14.4.19.4. Strategic Outlook
      14.4.20. COMPANY 20
         14.4.20.1. Overview
         14.4.20.2. Financials
         14.4.20.3. Developments
         14.4.20.4. Strategic Outlook

Our Trusted Clients

Contact Us