Market Overview:
The global fortified baby food market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing awareness about the benefits of fortified baby food, rising disposable income, and growing demand for convenience foods. The ready-to-feed products segment is expected to dominate the global fortified baby food market during the forecast period. This segment is projected to grow at a CAGR of 6.0% from 2018 to 2030 due to its convenience and ease of use.
Product Definition:
Fortified baby food is a type of food that has been specifically designed to meet the nutritional needs of infants and young children. It is often enriched with vitamins, minerals, and other nutrients that are essential for healthy growth and development. Fortified baby food can be used to supplement the diet of children who are not getting enough nutrients from regular foods, or who have special nutritional needs.
Ready To Feed Products:
Ready to feed products are those that require minimal or no preparation and can be offered to infants immediately upon delivery. These products have a higher nutrient concentration than pre-cooked baby food, however, they are less complex in terms of flavors.
These RTF foods have high energy and protein content as well as low fat & carbohydrate content; making them ideal for young babies.
Milk Formula:
Milk formula is a substitute for human milk. It is used in the manufacturing of various baby foods such as Cerelac, Enfamil, and Similac. The food products manufactured using this formula have all the essential nutrients required by infants and are free from any artificial sweeteners or flavors.
The global fortified baby food market was valued at USD 11 billion in 2014.
Application Insights:
The supermarkets and hypermarkets segment held the largest market share of more than 60% in 2017. This is attributed to growing urbanization, which has resulted in an increased demand for convenience products. Fortified baby foods are convenient as they do not require refrigeration and can be carried along during travel with no need for preparation. They also help parents meet their baby¢â‚¬â„¢s nutritional requirements on schedule without having to spend time preparing them nutrition supplements or breastfeeding support food.
Specialist retailers accounted for a significant share of the global fortified baby food market owing to rising consumer awareness regarding infant development, coupled with increasing availability of specialized products that cater to specific needs such as iron & folic acid or calcium & vitamin D among others at affordable prices compared to supermarkets and hypermarkets.
Regional Analysis:
Asia Pacific dominated the global fortified baby food market in 2017. The region is expected to continue its dominance over the forecast period as well, owing to increasing birth rates and growing consumer awareness about infant nutrition. China and India are among the largest markets for fortified foods in Asia Pacific. Factors such as rising disposable income, changing lifestyles of consumers, along with government support for promoting new investments are projected to boost regional growth during the forecast period.
Europe is anticipated to be one of the fastest-growing regions during the same period owing to high demand from countries such as Spain and Italy that have a large number of aging population suffering from nutritional deficiencies due to lack of proper diet or fortification products resulting into higher demand for healthy alternatives like ready-to-feed infant formula which provide essential nutrients required by an infant till approximately three years old thus boosting regional growth over projected time frame.
Growth Factors:
- Increasing awareness about the benefits of fortified baby food among parents.
- Rising disposable income of parents, which enables them to spend more on healthy foods for their children.
- Growing trend of organic and natural baby food products among parents.
- Proliferation of online retail channels, which offer a wide variety of fortified baby food products at competitive prices.
- increasing number of working mothers, who are looking for convenient and healthy options for their children's diet
Scope Of The Report
Report Attributes
Report Details
Report Title
Fortified Baby Food Market Research Report
By Type
Ready To Feed Products, Milk Formula, Dried Baby Products, Others
By Application
Supermarkets & Hyper Markets, Specialist Retailers, Convenience Stores, Others
By Companies
Danone SA (France), Nestle SA (Switzerland), Hero Group (Switzerland), Abbott Laboratories (U.S.), Kraft Heinz Foods Company (U.S.), The Hein-Celestial Group (U.S.), Bellamy's Organic (Australia)
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
234
Number of Tables & Figures
164
Customization Available
Yes, the report can be customized as per your need.
Global Fortified Baby Food Market Report Segments:
The global Fortified Baby Food market is segmented on the basis of:
Types
Ready To Feed Products, Milk Formula, Dried Baby Products, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets & Hyper Markets, Specialist Retailers, Convenience Stores, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Danone SA (France)
- Nestle SA (Switzerland)
- Hero Group (Switzerland)
- Abbott Laboratories (U.S.)
- Kraft Heinz Foods Company (U.S.)
- The Hein-Celestial Group (U.S.)
- Bellamy's Organic (Australia)
Highlights of The Fortified Baby Food Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Ready To Feed Products
- Milk Formula
- Dried Baby Products
- Others
- By Application:
- Supermarkets & Hyper Markets
- Specialist Retailers
- Convenience Stores
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Fortified Baby Food Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Fortified baby food is a type of baby food that has been fortified with vitamins and minerals. These nutrients are added to the food in order to help meet the nutritional needs of babies who are not getting enough from their diet.
Some of the key players operating in the fortified baby food market are Danone SA (France), Nestle SA (Switzerland), Hero Group (Switzerland), Abbott Laboratories (U.S.), Kraft Heinz Foods Company (U.S.), The Hein-Celestial Group (U.S.), Bellamy's Organic (Australia).
The fortified baby food market is expected to grow at a compound annual growth rate of 5.8%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Fortified Baby Food Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Fortified Baby Food Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Fortified Baby Food Market - Supply Chain
4.5. Global Fortified Baby Food Market Forecast
4.5.1. Fortified Baby Food Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Fortified Baby Food Market Size (000 Units) and Y-o-Y Growth
4.5.3. Fortified Baby Food Market Absolute $ Opportunity
5. Global Fortified Baby Food Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Fortified Baby Food Market Size and Volume Forecast by Type
5.3.1. Ready To Feed Products
5.3.2. Milk Formula
5.3.3. Dried Baby Products
5.3.4. Others
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Fortified Baby Food Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Fortified Baby Food Market Size and Volume Forecast by Application
6.3.1. Supermarkets & Hyper Markets
6.3.2. Specialist Retailers
6.3.3. Convenience Stores
6.3.4. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Fortified Baby Food Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Fortified Baby Food Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Fortified Baby Food Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Fortified Baby Food Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Fortified Baby Food Demand Share Forecast, 2019-2026
9. North America Fortified Baby Food Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Fortified Baby Food Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Fortified Baby Food Market Size and Volume Forecast by Application
9.4.1. Supermarkets & Hyper Markets
9.4.2. Specialist Retailers
9.4.3. Convenience Stores
9.4.4. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Fortified Baby Food Market Size and Volume Forecast by Type
9.7.1. Ready To Feed Products
9.7.2. Milk Formula
9.7.3. Dried Baby Products
9.7.4. Others
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Fortified Baby Food Demand Share Forecast, 2019-2026
10. Latin America Fortified Baby Food Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Fortified Baby Food Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Fortified Baby Food Market Size and Volume Forecast by Application
10.4.1. Supermarkets & Hyper Markets
10.4.2. Specialist Retailers
10.4.3. Convenience Stores
10.4.4. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Fortified Baby Food Market Size and Volume Forecast by Type
10.7.1. Ready To Feed Products
10.7.2. Milk Formula
10.7.3. Dried Baby Products
10.7.4. Others
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Fortified Baby Food Demand Share Forecast, 2019-2026
11. Europe Fortified Baby Food Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Fortified Baby Food Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Fortified Baby Food Market Size and Volume Forecast by Application
11.4.1. Supermarkets & Hyper Markets
11.4.2. Specialist Retailers
11.4.3. Convenience Stores
11.4.4. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Fortified Baby Food Market Size and Volume Forecast by Type
11.7.1. Ready To Feed Products
11.7.2. Milk Formula
11.7.3. Dried Baby Products
11.7.4. Others
11.8. Basis Point Share (BPS) Analysis by ype
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Fortified Baby Food Demand Share, 2019-2026
12. Asia Pacific Fortified Baby Food Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Fortified Baby Food Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Fortified Baby Food Market Size and Volume Forecast by Application
12.4.1. Supermarkets & Hyper Markets
12.4.2. Specialist Retailers
12.4.3. Convenience Stores
12.4.4. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Fortified Baby Food Market Size and Volume Forecast by Type
12.7.1. Ready To Feed Products
12.7.2. Milk Formula
12.7.3. Dried Baby Products
12.7.4. Others
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Fortified Baby Food Demand Share, 2019-2026
13. Middle East & Africa Fortified Baby Food Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Fortified Baby Food Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Fortified Baby Food Market Size and Volume Forecast by Application
13.4.1. Supermarkets & Hyper Markets
13.4.2. Specialist Retailers
13.4.3. Convenience Stores
13.4.4. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Fortified Baby Food Market Size and Volume Forecast by Type
13.7.1. Ready To Feed Products
13.7.2. Milk Formula
13.7.3. Dried Baby Products
13.7.4. Others
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Fortified Baby Food Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Fortified Baby Food Market: Market Share Analysis
14.2. Fortified Baby Food Distributors and Customers
14.3. Fortified Baby Food Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Danone SA (France)
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Nestle SA (Switzerland)
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Hero Group (Switzerland)
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. Abbott Laboratories (U.S.)
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Kraft Heinz Foods Company (U.S.)
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. The Hein-Celestial Group (U.S.)
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Bellamy's Organic (Australia)
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
