Market Overview:
The global fresh cranberries market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The growth in the market can be attributed to factors such as rising demand for healthy snacks, increasing awareness about the health benefits of cranberries, and growing demand from emerging markets. Based on type, the global fresh cranberries market is segmented into Oxycoccus palustris, Oxycoccus microcarpus, and Oxycoccus macrocarpus. Among these segments, oxycoccus palustris dominates the global fresh cranberries market with a share of more than 60%. This segment is projected to grow at a CAGR of 5.8% during the forecast period 2018-2030 owing to its high nutritional value and health benefits. Based on application, supermarkets/hypermarkets account for majority share in terms of revenue in the global fresh cranberries market followed by convenience stores and independent retailers respectively.
Product Definition:
The definition of Fresh Cranberries is a small, tart red berry that grows on low bushes in wetlands. It is an important part of the traditional Thanksgiving feast and is used to make cranberry sauce, juice, and jelly.
Oxycoccus Palustris:
Oxycoccus palustris is a plant that lives in the water and is found on the banks of lakes, rivers and streams. It has narrow leaves which are usually emerald green in color. The Oxycoccus palustris plant reproduces through spores which are released into the air by the parent plant. These spores then land on wet soil or mud where they germinate to form new plants just like any other fungus does.
Oxycoccus Microcarpus:
Oxycoccus microcarpus is a plant pathogen that lives in the xylem of plants. It was first discovered by chance when a group of scientists were studying the effect of temperature on infection caused by Xylemella fastidiosa, and they came across this new rust-like disease.
Application Insights:
The supermarkets/hypermarkets segment led the market and accounted for more than 55% of the global fresh cranberries demand in 2016. The segment is projected to witness a significant growth rate over the forecast period owing to rising health concerns among consumers regarding their diet and regular exercise habits. These factors have resulted in increased consumption of fruits, vegetables, and juices that are rich sources of vitamins, minerals, proteins, fibers and antioxidants.
Fresh cranberries can be consumed raw or cooked; however cooking them may result in the loss of some nutritional components such as vitamin C content due to chemical changes caused during processing or cooking process. Hence it is important for consumers purchasing fresh cranberries from a supermarket or hypermarket to check its expiry date before buying them so that they can use these products within 3 months after purchase without any outside help such as microwave ovens or cookers needed (if any).
Regional Analysis:
North America fresh cranberries market is expected to witness significant growth over the forecast period owing to increasing consumption of berries in desserts, cereals, snacks and other applications. The U.S. is one of the largest consumers due to high demand from domestic as well as international markets for fresh cranberries.
Europe was estimated as the second-largest consumer in 2017 on account of growing product adoption by major food processing companies including Nestl© and General Mills for making their products including cereals, snacks and desserts incorporating natural flavoring agents such as fruit juices or dried fruits/cherries instead of synthetic chemical flavors since 2009s which has increased significantly over the past few years especially after 2016 Fresh Cranberry Product Introduction Act that made it mandatory for all packaged foods containing more than 0.5g artificial flavor or color per serving sold across U.K., Europe, and Russia to include a label statement about its source (Synthetic or Natural).
Growth Factors:
- Increasing demand for cranberry juice and other cranberry products due to their health benefits is driving the growth of the fresh cranberries market.
- Rising awareness about the nutritional value of cranberries is also propelling demand for fresh cranberries, thereby fuelling market growth.
- Cranberry cultivation is becoming popular in new regions, which is resulting in an increase in global production and availability of fresh cranberries, thus boosting the market growth.
- Growing popularity of healthy foods has led to an increase in demand for functional foods such as fresh cranberries that offer various health benefits. This is further aiding the expansion of the Fresh Cranberries market globally. 5) The increasing trend towards convenience food consumption has resulted in a rise in demand for processed fruits and vegetables including frozen and canned fruits & vegetables; this is benefiting the Fresh Cranberry Market as well
Scope Of The Report
Report Attributes
Report Details
Report Title
Fresh Cranberries Market Research Report
By Type
Oxycoccus Palustris, Oxycoccus Microcarpus, Oxycoccus Macrocarpus
By Application
Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others
By Companies
Dole Food, Gaotai, Kerry Group, SunOpta, Welch's Foods
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
248
Number of Tables & Figures
174
Customization Available
Yes, the report can be customized as per your need.
Global Fresh Cranberries Market Report Segments:
The global Fresh Cranberries market is segmented on the basis of:
Types
Oxycoccus Palustris, Oxycoccus Microcarpus, Oxycoccus Macrocarpus
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Supermarkets/Hypermarkets, Convenience Stores, Independent Retailers, Online Sales, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Dole Food
- Gaotai
- Kerry Group
- SunOpta
- Welch's Foods
Highlights of The Fresh Cranberries Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Oxycoccus Palustris
- Oxycoccus Microcarpus
- Oxycoccus Macrocarpus
- By Application:
- Supermarkets/Hypermarkets
- Convenience Stores
- Independent Retailers
- Online Sales
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Fresh Cranberries Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Fresh cranberries are tart and sweet, with a slightly sour taste. They are often used in salads or as a garnish.
Some of the major players in the fresh cranberries market are Dole Food, Gaotai, Kerry Group, SunOpta, Welch's Foods.
The fresh cranberries market is expected to grow at a compound annual growth rate of 5.5%.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Fresh Cranberries Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Fresh Cranberries Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Fresh Cranberries Market - Supply Chain
4.5. Global Fresh Cranberries Market Forecast
4.5.1. Fresh Cranberries Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Fresh Cranberries Market Size (000 Units) and Y-o-Y Growth
4.5.3. Fresh Cranberries Market Absolute $ Opportunity
5. Global Fresh Cranberries Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Fresh Cranberries Market Size and Volume Forecast by Type
5.3.1. Oxycoccus Palustris
5.3.2. Oxycoccus Microcarpus
5.3.3. Oxycoccus Macrocarpus
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Fresh Cranberries Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Fresh Cranberries Market Size and Volume Forecast by Application
6.3.1. Supermarkets/Hypermarkets
6.3.2. Convenience Stores
6.3.3. Independent Retailers
6.3.4. Online Sales
6.3.5. Others
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Fresh Cranberries Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Fresh Cranberries Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Fresh Cranberries Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Fresh Cranberries Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Fresh Cranberries Demand Share Forecast, 2019-2026
9. North America Fresh Cranberries Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Fresh Cranberries Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Fresh Cranberries Market Size and Volume Forecast by Application
9.4.1. Supermarkets/Hypermarkets
9.4.2. Convenience Stores
9.4.3. Independent Retailers
9.4.4. Online Sales
9.4.5. Others
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Fresh Cranberries Market Size and Volume Forecast by Type
9.7.1. Oxycoccus Palustris
9.7.2. Oxycoccus Microcarpus
9.7.3. Oxycoccus Macrocarpus
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Fresh Cranberries Demand Share Forecast, 2019-2026
10. Latin America Fresh Cranberries Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Fresh Cranberries Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Fresh Cranberries Market Size and Volume Forecast by Application
10.4.1. Supermarkets/Hypermarkets
10.4.2. Convenience Stores
10.4.3. Independent Retailers
10.4.4. Online Sales
10.4.5. Others
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Fresh Cranberries Market Size and Volume Forecast by Type
10.7.1. Oxycoccus Palustris
10.7.2. Oxycoccus Microcarpus
10.7.3. Oxycoccus Macrocarpus
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Fresh Cranberries Demand Share Forecast, 2019-2026
11. Europe Fresh Cranberries Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Fresh Cranberries Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Fresh Cranberries Market Size and Volume Forecast by Application
11.4.1. Supermarkets/Hypermarkets
11.4.2. Convenience Stores
11.4.3. Independent Retailers
11.4.4. Online Sales
11.4.5. Others
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Fresh Cranberries Market Size and Volume Forecast by Type
11.7.1. Oxycoccus Palustris
11.7.2. Oxycoccus Microcarpus
11.7.3. Oxycoccus Macrocarpus
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Fresh Cranberries Demand Share, 2019-2026
12. Asia Pacific Fresh Cranberries Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Fresh Cranberries Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Fresh Cranberries Market Size and Volume Forecast by Application
12.4.1. Supermarkets/Hypermarkets
12.4.2. Convenience Stores
12.4.3. Independent Retailers
12.4.4. Online Sales
12.4.5. Others
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Fresh Cranberries Market Size and Volume Forecast by Type
12.7.1. Oxycoccus Palustris
12.7.2. Oxycoccus Microcarpus
12.7.3. Oxycoccus Macrocarpus
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Fresh Cranberries Demand Share, 2019-2026
13. Middle East & Africa Fresh Cranberries Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Fresh Cranberries Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Fresh Cranberries Market Size and Volume Forecast by Application
13.4.1. Supermarkets/Hypermarkets
13.4.2. Convenience Stores
13.4.3. Independent Retailers
13.4.4. Online Sales
13.4.5. Others
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Fresh Cranberries Market Size and Volume Forecast by Type
13.7.1. Oxycoccus Palustris
13.7.2. Oxycoccus Microcarpus
13.7.3. Oxycoccus Macrocarpus
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Fresh Cranberries Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Fresh Cranberries Market: Market Share Analysis
14.2. Fresh Cranberries Distributors and Customers
14.3. Fresh Cranberries Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Dole Food
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Gaotai
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. Kerry Group
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. SunOpta
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Welch's Foods
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. COMPANY6
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. COMPANY7
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. COMPANY8
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. COMPANY9
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. COMPANY 10
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. COMPANY 11
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. COMPANY 12
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. COMPANY 13
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. COMPANY 14
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. COMPANY 15
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. COMPANY 16
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. COMPANY 17
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
