Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Fresh Poultry Packaging Market by Type (Modified Atmosphere Packaging (MAP), Vacuum Skin Packaging (VSP), Vacuum Thermoformed Packaging (VTP), Others), By Application (Poultry Slaughter House, Poultry Wholesaler, Poultry Retailer, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Fresh Poultry Packaging Market by Type (Modified Atmosphere Packaging (MAP), Vacuum Skin Packaging (VSP), Vacuum Thermoformed Packaging (VTP), Others), By Application (Poultry Slaughter House, Poultry Wholesaler, Poultry Retailer, Other) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 144950 3300 Chemical & Material 377 249 Pages 4.8 (30)

Market Overview:

The global fresh poultry packaging market is expected to grow at a CAGR of 5.5% during the forecast period 2018-2030. The market growth can be attributed to the rising demand for processed and packaged food products, especially in developing countries. Additionally, the increasing awareness about hygiene and food safety among consumers is also propelling the growth of this market. The global fresh poultry packaging market can be segmented on the basis of type into modified atmosphere packaging (MAP), vacuum skin packaging (VSP), vacuum thermoformed packaging (VTP) and others. MAP dominates the global fresh poultry packaging market due to its ability to extend product shelf life by controlling oxygen and carbon dioxide levels inside packages. On account of growing concerns about food safety, VSP is gaining popularity as it helps in preventing contamination from outside environment.

Global Fresh Poultry Packaging Industry Outlook

Product Definition:

Fresh poultry packaging is the process and material used to enclose fresh poultry products for sale. The purpose of fresh poultry packaging is to protect the product from contamination, extend shelf life, and provide information about the product.

Modified Atmosphere Packaging (MAP):

Modified atmosphere packaging (MAP) is a process where the external environment, that is usually associated with fresh poultry products, such as gases and microorganisms are removed to enhance the internal properties of packaged product. MAP helps in increasing the shelf life of poultry products by reducing oxidation and microbiological degradation. The primary function of MAP is to extend the shelf life of processed poultry meat without compromising on quality or safety factors.

Vacuum Skin Packaging (VSP):

Vacuum skin packaging (VSP) is a method of poultry packaging in which the primary requirement is to maintain as much freshness as possible of raw poultry products. Vacuum skin packaging is usually done by using plastic films or paper bags, where the product is placed in a clean and dry environment. The process helps to retain moisture, vitamins, minerals & color of chicken meat for longer duration along with preventing contamination from outer environment.

Application Insights:

The poultry slaughterhouse application segment accounted for the largest revenue share of over 40% in 2017. The segment is expected to witness significant growth on account of increasing demand for fresh, frozen and processed poultry products globally. Poultry processing companies are expanding their product portfolio by including various flavors in their processed products to attract more consumers towards them. This has led to an increased demand for fresh poultry packaging solutions from these companies.

Poultry wholesaler is estimated to be the fastest-growing application market with a CAGR of XX% from 2018 to 2030 owing to rising sales volume and consumer preference towards value-added services provided by experienced professionals at wholesale level.

Regional Analysis:

Asia Pacific dominated the global fresh poultry market in 2017. The region is expected to maintain its dominance over the forecast period as well. This can be attributed to increasing meat consumption in countries, such as China and India, which are among the largest producers of poultry globally. Moreover, rising disposable income levels coupled with growing consumer awareness regarding food safety and hygiene standards are anticipated to drive demand for fresh poultry products over the next eight years.

The European market is projected to grow at a significant rate during the forecast period owing to high demand from several major application segments including retail and wholesale markets for fresh whole birds along with processed parts like breast fillets, thighs/legs/wings etc.

North America accounted for more than 20% share of total revenue in 2017 owing to high product adoption by U.S.

Growth Factors:

  • Increasing demand for fresh poultry products from the foodservice industry.
  • Rising disposable income of consumers in developing countries.
  • Growing popularity of convenience foods and ready-to-eat meals.
  • Proliferation of supermarkets and hypermarkets across the globe.

Scope Of The Report

Report Attributes

Report Details

Report Title

Fresh Poultry Packaging Market Research Report

By Type

Modified Atmosphere Packaging (MAP), Vacuum Skin Packaging (VSP), Vacuum Thermoformed Packaging (VTP), Others

By Application

Poultry Slaughter House, Poultry Wholesaler, Poultry Retailer, Other

By Companies

Amcor, DuPont, Berry Global, Winpak, Sealed Air, Coveris, Cascades, Kureha, Smurfit Kappa, Faerch Plast, Amerplast

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year


Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year


Number of Pages


Number of Tables & Figures


Customization Available

Yes, the report can be customized as per your need.

Global Fresh Poultry Packaging Market Report Segments:

The global Fresh Poultry Packaging market is segmented on the basis of:


Modified Atmosphere Packaging (MAP), Vacuum Skin Packaging (VSP), Vacuum Thermoformed Packaging (VTP), Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.


Poultry Slaughter House, Poultry Wholesaler, Poultry Retailer, Other

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Amcor
  2. DuPont
  3. Berry Global
  4. Winpak
  5. Sealed Air
  6. Coveris
  7. Cascades
  8. Kureha
  9. Smurfit Kappa
  10. Faerch Plast
  11. Amerplast

Global Fresh Poultry Packaging Market Overview

Highlights of The Fresh Poultry Packaging Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Modified Atmosphere Packaging (MAP)
    2. Vacuum Skin Packaging (VSP)
    3. Vacuum Thermoformed Packaging (VTP)
    4. Others
  1. By Application:

    1. Poultry Slaughter House
    2. Poultry Wholesaler
    3. Poultry Retailer
    4. Other
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Fresh Poultry Packaging Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

How you may use our products:

  • Correctly Positioning New Products
  • Market Entry Strategies
  • Business Expansion Strategies
  • Consumer Insights
  • Understanding Competition Scenario
  • Product & Brand Management
  • Channel & Customer Management
  • Identifying Appropriate Advertising Appeals

Global Fresh Poultry Packaging Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?

Fresh poultry packaging is a type of food packaging that is designed to keep fresh poultry products safe and edible. The packages typically have a moisture-proof seal, which helps to prevent spoilage. They may also have an airtight seal, which helps to maintain the freshness of the product.

Some of the major players in the fresh poultry packaging market are Amcor, DuPont, Berry Global, Winpak, Sealed Air, Coveris, Cascades, Kureha, Smurfit Kappa, Faerch Plast, Amerplast.

1. Executive Summary

2. Assumptions and Acronyms Used

3. Research Methodology

4. Fresh Poultry Packaging Market Overview
   4.1. Introduction
      4.1.1. Market Taxonomy
      4.1.2. Market Definition
   4.2. Macro-Economic Factors
      4.2.1. Industry Outlook
   4.3. Fresh Poultry Packaging Market Dynamics
      4.3.1. Market Drivers
      4.3.2. Market Restraints
      4.3.3. Opportunity
      4.3.4. Market Trends
   4.4. Fresh Poultry Packaging Market - Supply Chain
   4.5. Global Fresh Poultry Packaging Market Forecast
      4.5.1. Fresh Poultry Packaging Market Size (US$ Mn) and Y-o-Y Growth
      4.5.2. Fresh Poultry Packaging Market Size (000’ Units) and Y-o-Y Growth
      4.5.3. Fresh Poultry Packaging Market Absolute $ Opportunity

5. Global Fresh Poultry Packaging Market Analysis and Forecast by Type
   5.1. Market Trends
   5.2. Introduction
      5.2.1. Basis Point Share (BPS) Analysis by Type
      5.2.2. Y-o-Y Growth Projections by Type
   5.3. Fresh Poultry Packaging Market Size and Volume Forecast by Type
      5.3.1. Modified Atmosphere Packaging (MAP)
      5.3.2. Vacuum Skin Packaging (VSP)
      5.3.3. Vacuum Thermoformed Packaging (VTP)
      5.3.4. Others
   5.4. Absolute $ Opportunity Assessment by Type
   5.5. Market Attractiveness/Growth Potential Analysis by Type

6. Global Fresh Poultry Packaging Market Analysis and Forecast by Application
   6.1. Market Trends
   6.2. Introduction
      6.2.1. Basis Point Share (BPS) Analysis by Application
      6.2.2. Y-o-Y Growth Projections by Application
   6.3. Fresh Poultry Packaging Market Size and Volume Forecast by Application
      6.3.1. Poultry Slaughter House
      6.3.2. Poultry Wholesaler
      6.3.3. Poultry Retailer
      6.3.4. Other
   6.4. Absolute $ Opportunity Assessment by Application
   6.5. Market Attractiveness/Growth Potential Analysis by Application

7. Global Fresh Poultry Packaging Market Analysis and Forecast by Sales Channel
   7.1. Market Trends
   7.2. Introduction
      7.2.1. Basis Point Share (BPS) Analysis by Sales Channel 
      7.2.2. Y-o-Y Growth Projections by Sales Channel
   7.3. Fresh Poultry Packaging Market Size and Volume Forecast by Sales Channel 
      7.3.1. Manufacturer/Distributor/Service Provider
      7.3.2. Aftermarket
   7.4. Absolute $ Opportunity Assessment by Sales Channel
   7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel

8. Global Fresh Poultry Packaging Market Analysis and Forecast by Region
   8.1. Market Trends
   8.2. Introduction
      8.2.1. Basis Point Share (BPS) Analysis by Region
      8.2.2. Y-o-Y Growth Projections by Region
   8.3. Fresh Poultry Packaging Market Size and Volume Forecast by Region
      8.3.1. North America
      8.3.2. Latin America
      8.3.3. Europe
      8.3.4. Asia Pacific
      8.3.5. Middle East and Africa (MEA)
   8.4. Absolute $ Opportunity Assessment by Region
   8.5. Market Attractiveness/Growth Potential Analysis by Region
   8.6. Global Fresh Poultry Packaging Demand Share Forecast, 2019-2026

9. North America Fresh Poultry Packaging Market Analysis and Forecast
   9.1. Introduction
      9.1.1. Basis Point Share (BPS) Analysis by Country
      9.1.2. Y-o-Y Growth Projections by Country
   9.2. North America Fresh Poultry Packaging Market Size and Volume Forecast by Country
      9.2.1. U.S.
      9.2.2. Canada
   9.3. Absolute $ Opportunity Assessment by Country
   9.4. North America Fresh Poultry Packaging Market Size and Volume Forecast by Application
      9.4.1. Poultry Slaughter House
      9.4.2. Poultry Wholesaler
      9.4.3. Poultry Retailer
      9.4.4. Other
   9.5. Basis Point Share (BPS) Analysis by Application
   9.6. Y-o-Y Growth Projections by Application
   9.7. North America Fresh Poultry Packaging Market Size and Volume Forecast by Type
      9.7.1. Modified Atmosphere Packaging (MAP)
      9.7.2. Vacuum Skin Packaging (VSP)
      9.7.3. Vacuum Thermoformed Packaging (VTP)
      9.7.4. Others
   9.8. Basis Point Share (BPS) Analysis by Type
   9.9. Y-o-Y Growth Projections by Type
   9.10. Market Attractiveness/Growth Potential Analysis
      9.10.1. By Country
      9.10.2. By Product Type
      9.10.3. By Application
      9.10.4. By Sales Channel
   9.11. North America Fresh Poultry Packaging Demand Share Forecast, 2019-2026

10. Latin America Fresh Poultry Packaging Market Analysis and Forecast
   10.1. Introduction
      10.1.1. Basis Point Share (BPS) Analysis by Country
      10.1.2. Y-o-Y Growth Projections by Country
      10.1.3. Latin America Average Pricing Analysis
   10.2. Latin America Fresh Poultry Packaging Market Size and Volume Forecast by Country
      10.2.1. Brazil
      10.2.2. Mexico
      10.2.3. Rest of Latin America
   10.3. Absolute $ Opportunity Assessment by Country
   10.4. Latin America Fresh Poultry Packaging Market Size and Volume Forecast by Application
      10.4.1. Poultry Slaughter House
      10.4.2. Poultry Wholesaler
      10.4.3. Poultry Retailer
      10.4.4. Other
   10.5. Basis Point Share (BPS) Analysis by Application
   10.6. Y-o-Y Growth Projections by Application
   10.7. Latin America Fresh Poultry Packaging Market Size and Volume Forecast by Type
      10.7.1. Modified Atmosphere Packaging (MAP)
      10.7.2. Vacuum Skin Packaging (VSP)
      10.7.3. Vacuum Thermoformed Packaging (VTP)
      10.7.4. Others
   10.8. Basis Point Share (BPS) Analysis by Type
   10.9. Y-o-Y Growth Projections by Type
   10.10. Market Attractiveness/Growth Potential Analysis
      10.10.1. By Country
      10.10.2. By Product Type
      10.10.3. By Application
      10.10.4. By Sales Channel
   10.11. Latin America Fresh Poultry Packaging Demand Share Forecast, 2019-2026

11. Europe Fresh Poultry Packaging Market Analysis and Forecast
   11.1. Introduction
      11.1.1. Basis Point Share (BPS) Analysis by Country
      11.1.2. Y-o-Y Growth Projections by Country
      11.1.3. Europe Average Pricing Analysis
   11.2. Europe Fresh Poultry Packaging Market Size and Volume Forecast by Country
      11.2.1. Germany
      11.2.2. France
      11.2.3. Italy
      11.2.4. U.K.
      11.2.5. Spain
      11.2.6. Russia
      11.2.7. Rest of Europe
   11.3. Absolute $ Opportunity Assessment by Country
   11.4. Europe Fresh Poultry Packaging Market Size and Volume Forecast by Application
      11.4.1. Poultry Slaughter House
      11.4.2. Poultry Wholesaler
      11.4.3. Poultry Retailer
      11.4.4. Other
   11.5. Basis Point Share (BPS) Analysis by Application
   11.6. Y-o-Y Growth Projections by Application
   11.7. Europe Fresh Poultry Packaging Market Size and Volume Forecast by Type
      11.7.1. Modified Atmosphere Packaging (MAP)
      11.7.2. Vacuum Skin Packaging (VSP)
      11.7.3. Vacuum Thermoformed Packaging (VTP)
      11.7.4. Others
   11.8. Basis Point Share (BPS) Analysis by Type
   11.9. Y-o-Y Growth Projections by Type
   11.10. Market Attractiveness/Growth Potential Analysis
      11.10.1. By Country
      11.10.2. By Product Type
      11.10.3. By Application
      11.10.4. By Sales Channel
   11.11. Europe Fresh Poultry Packaging Demand Share, 2019-2026

12. Asia Pacific Fresh Poultry Packaging Market Analysis and Forecast
   12.1. Introduction
      12.1.1. Basis Point Share (BPS) Analysis by Country
      12.1.2. Y-o-Y Growth Projections by Country
      12.1.3. Asia Pacific Average Pricing Analysis
   12.2. Asia Pacific Fresh Poultry Packaging Market Size and Volume Forecast by Country
      12.2.1. China
      12.2.2. Japan
      12.2.3. South Korea
      12.2.4. India
      12.2.5. Australia
      12.2.6. Rest of Asia Pacific (APAC)
   12.3. Absolute $ Opportunity Assessment by Country
   12.4. Asia Pacific Fresh Poultry Packaging Market Size and Volume Forecast by Application
      12.4.1. Poultry Slaughter House
      12.4.2. Poultry Wholesaler
      12.4.3. Poultry Retailer
      12.4.4. Other
   12.5. Basis Point Share (BPS) Analysis by Application
   12.6. Y-o-Y Growth Projections by Application
   12.7. Asia Pacific Fresh Poultry Packaging Market Size and Volume Forecast by Type
      12.7.1. Modified Atmosphere Packaging (MAP)
      12.7.2. Vacuum Skin Packaging (VSP)
      12.7.3. Vacuum Thermoformed Packaging (VTP)
      12.7.4. Others
   12.8. Basis Point Share (BPS) Analysis by Type
   12.9. Y-o-Y Growth Projections by Type
   12.10. Market Attractiveness/Growth Potential Analysis
      12.10.1. By Country
      12.10.2. By Product Type
      12.10.3. By Application
      12.10.4. By Sales Channel
   12.11. Asia Pacific Fresh Poultry Packaging Demand Share, 2019-2026

13. Middle East & Africa Fresh Poultry Packaging Market Analysis and Forecast
   13.1. Introduction
      13.1.1. Basis Point Share (BPS) Analysis by Country
      13.1.2. Y-o-Y Growth Projections by Country
      13.1.3. Asia Pacific Average Pricing Analysis
   13.2. Middle East & Africa Fresh Poultry Packaging Market Size and Volume Forecast by Country
      13.2.1. Saudi Arabia
      13.2.2. South Africa
      13.2.3. UAE
      13.2.4. Rest of Middle East & Africa (MEA)
   13.3. Absolute $ Opportunity Assessment by Country
   13.4. Middle East & Africa Fresh Poultry Packaging Market Size and Volume Forecast by Application
      13.4.1. Poultry Slaughter House
      13.4.2. Poultry Wholesaler
      13.4.3. Poultry Retailer
      13.4.4. Other
   13.5. Basis Point Share (BPS) Analysis by Application
   13.6. Y-o-Y Growth Projections by Application
   13.7. Middle East & Africa Fresh Poultry Packaging Market Size and Volume Forecast by Type
      13.7.1. Modified Atmosphere Packaging (MAP)
      13.7.2. Vacuum Skin Packaging (VSP)
      13.7.3. Vacuum Thermoformed Packaging (VTP)
      13.7.4. Others
   13.8. Basis Point Share (BPS) Analysis by Type
   13.9. Y-o-Y Growth Projections by Type
   13.10. Market Attractiveness/Growth Potential Analysis
      13.10.1. By Country
      13.10.2. By Product Type
      13.10.3. By Application
      13.10.4. By Sales Channel
   13.11. Middle East & Africa Fresh Poultry Packaging Demand Share, 2019-2026

14. Competition Landscape
   14.1. Global Fresh Poultry Packaging Market: Market Share Analysis
   14.2. Fresh Poultry Packaging Distributors and Customers
   14.3. Fresh Poultry Packaging Market: Competitive Dashboard
   14.4. Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.4.1. Amcor Overview Financials Developments Strategic Outlook
      14.4.2. DuPont Overview Financials Developments Strategic Outlook
      14.4.3. Berry Global Overview Financials Developments Strategic Outlook
      14.4.4. Winpak Overview Financials Developments Strategic Outlook
      14.4.5. Sealed Air Overview Financials Developments Strategic Outlook
      14.4.6. Coveris Overview Financials Developments Strategic Outlook
      14.4.7. Cascades Overview Financials Developments Strategic Outlook
      14.4.8. Kureha Overview Financials Developments Strategic Outlook
      14.4.9. Smurfit Kappa Overview Financials Developments Strategic Outlook
      14.4.10. Faerch Plast Overview Financials Developments Strategic Outlook
      14.4.11. Amerplast Overview Financials Developments Strategic Outlook
      14.4.12. COMPANY 12 Overview Financials Developments Strategic Outlook
      14.4.13. COMPANY 13 Overview Financials Developments Strategic Outlook
      14.4.14. COMPANY 14 Overview Financials Developments Strategic Outlook
      14.4.15. COMPANY 15 Overview Financials Developments Strategic Outlook
      14.4.16. COMPANY 16 Overview Financials Developments Strategic Outlook
      14.4.17. COMPANY 17 Overview Financials Developments Strategic Outlook
      14.4.18. COMPANY 18 Overview Financials Developments Strategic Outlook
      14.4.19. COMPANY 19 Overview Financials Developments Strategic Outlook
      14.4.20. COMPANY 20 Overview Financials Developments Strategic Outlook

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