Market Overview:
The global geofencing software market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for location-based services and rising awareness about the benefits of geofencing software among businesses. The global geofencing software market can be segmented on the basis of type, application, and region. On the basis of type, the market can be divided into web-based, mobile apps, and geofencing software. The mobile apps segment is expected to grow at a higher CAGR during the forecast period as compared to other segments owing to its growing popularity among businesses for location-based services. On the basis of application, marketing teams, tourism industry, HR department (hiring), and building zoning are some major segments in this market.
Product Definition:
Geofencing is a technique that uses the Global Positioning System (GPS) to define geographical boundaries. Geofencing software can be used to create virtual fences around specific areas and track the movement of devices or people within those boundaries. This technology is often used in retail and marketing settings, where retailers can use geofencing software to target ads or offers to customers who are near their stores.
Web-based:
Geofencing is the technology that uses electromagnetic field to define geographical boundaries. The system works on the basis of sensors and RFID devices which are used to detect and trigger events based on defined rules. Geofencing can be used for various applications such as monitoring, security, access control, retail marketing among others.
Mobile Apps:
Mobile apps are software or collection of multiple softwares that work together to accomplish a common goal. In the case of geofencing, these applications send location information to the server and receive signals from mobile devices which are used for monitoring purposes. The main function or purpose of this application is to enable users to track their assets and monitor their locations at any given time with accuracy.
Geofencing is an automated process in which a device sends its location information over network.
Application Insights:
The marketing teams segment dominated the global geofencing software market in 2017. The use of geofencing technology by marketing teams to track and analyze consumer behavior is expected to drive the segment growth over the forecast period. This can be used for various purposes such as customer profiling, campaign management, product launch and pricing analysis among others.
Geofencing softwares are being increasingly used by tourism industry players for managing their operations more efficiently and effectively. These applications help tourists in planning their trips according to their interests, thereby making travel easier and more convenient for them while also increasing customer loyalty towards a particular location or brand associated with that location. Use of these applications helps attract new customers through personalized offers which can then be followed up with via mobile app push notifications or website pop-ups after a user has visited a certain place or done something there which increases overall engagement rates leading to increased revenue generation capabilities of tourism companies worldwide (read about Geotourism).
Regional Analysis:
North America dominated the global market in 2017. The growth of this region can be attributed to the increasing number of geofencing solutions providers and solution users. For instance, Apple Inc., Google LLC, and Garmin Ltd. are some of the prominent players operating in this region that offer a wide range of products for location-based services such as Geocaching; tracking & tracing; real-time monitoring & control; event management; and many more.
Asia Pacific is expected to witness significant growth over the forecast period owing to several factors including growing smartphone penetration rates coupled with an increase in social media usage rates among individuals from developing countries like India.
Growth Factors:
- Increasing demand for location-based services (LBS) and geofencing software from various industries such as retail, automotive, travel, and logistics is driving the growth of the global geofencing software market.
- The advent of 5G technology is expected to fuel the growth of the global geofencing software market during the forecast period. 5G technology offers high speed and low latency which is beneficial for real-time applications such as location tracking and Geofence monitoring.
- Growing demand for proximity marketing solutions is also propelling the growth of the global geofencing software market. Proximity marketing solutions allow businesses to target their customers based on their current location using Geofences thereby increasing sales opportunities.
Scope Of The Report
Report Attributes
Report Details
Report Title
Geofencing Software Market Research Report
By Type
Web-based, Mobile Apps, Geofencing Softwar
By Application
Marketing Teams, Tourism Industry, Hr, Building Zoning
By Companies
Radar Labs, Esri, HERE, OptiSol Business Solutions, Foursquare, Mobstac, Bleesk, Bluedot Innovation, Bubbl, Factual, The Mobile Majority, xAd, HEROW, Leantegra, Pulsate, Skyhook Wireless, Geofencing Softwar
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
250
Number of Tables & Figures
175
Customization Available
Yes, the report can be customized as per your need.
Global Geofencing Software Market Report Segments:
The global Geofencing Software market is segmented on the basis of:
Types
Web-based, Mobile Apps, Geofencing Softwar
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Marketing Teams, Tourism Industry, Hr, Building Zoning
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Radar Labs
- Esri
- HERE
- OptiSol Business Solutions
- Foursquare
- Mobstac
- Bleesk
- Bluedot Innovation
- Bubbl
- Factual
- The Mobile Majority
- xAd
- HEROW
- Leantegra
- Pulsate
- Skyhook Wireless
- Geofencing Softwar
Highlights of The Geofencing Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Web-based
- Mobile Apps
- Geofencing Softwar
- By Application:
- Marketing Teams
- Tourism Industry
- Hr
- Building Zoning
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Geofencing Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Geofencing software is a type of software that helps businesses or organizations track the location of devices, such as smartphones and tablets, within a certain area. This information can then be used to create customized marketing campaigns or to monitor customer behavior.
Some of the key players operating in the geofencing software market are Radar Labs, Esri, HERE, OptiSol Business Solutions, Foursquare, Mobstac, Bleesk, Bluedot Innovation, Bubbl, Factual, The Mobile Majority, xAd, HEROW, Leantegra, Pulsate, Skyhook Wireless, Geofencing Softwar.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Geofencing Software Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Geofencing Software Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Geofencing Software Market - Supply Chain
4.5. Global Geofencing Software Market Forecast
4.5.1. Geofencing Software Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Geofencing Software Market Size (000 Units) and Y-o-Y Growth
4.5.3. Geofencing Software Market Absolute $ Opportunity
5. Global Geofencing Software Market Analysis and Forecast by Type
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Type
5.2.2. Y-o-Y Growth Projections by Type
5.3. Geofencing Software Market Size and Volume Forecast by Type
5.3.1. Web-based
5.3.2. Mobile Apps
5.3.3. Geofencing Softwar
5.4. Absolute $ Opportunity Assessment by Type
5.5. Market Attractiveness/Growth Potential Analysis by Type
6. Global Geofencing Software Market Analysis and Forecast by Application
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Application
6.2.2. Y-o-Y Growth Projections by Application
6.3. Geofencing Software Market Size and Volume Forecast by Application
6.3.1. Marketing Teams
6.3.2. Tourism Industry
6.3.3. Hr
6.3.4. Building Zoning
6.4. Absolute $ Opportunity Assessment by Application
6.5. Market Attractiveness/Growth Potential Analysis by Application
7. Global Geofencing Software Market Analysis and Forecast by Sales Channel
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Sales Channel
7.2.2. Y-o-Y Growth Projections by Sales Channel
7.3. Geofencing Software Market Size and Volume Forecast by Sales Channel
7.3.1. Manufacturer/Distributor/Service Provider
7.3.2. Aftermarket
7.4. Absolute $ Opportunity Assessment by Sales Channel
7.5. Market Attractiveness/Growth Potential Analysis by Sales Channel
8. Global Geofencing Software Market Analysis and Forecast by Region
8.1. Market Trends
8.2. Introduction
8.2.1. Basis Point Share (BPS) Analysis by Region
8.2.2. Y-o-Y Growth Projections by Region
8.3. Geofencing Software Market Size and Volume Forecast by Region
8.3.1. North America
8.3.2. Latin America
8.3.3. Europe
8.3.4. Asia Pacific
8.3.5. Middle East and Africa (MEA)
8.4. Absolute $ Opportunity Assessment by Region
8.5. Market Attractiveness/Growth Potential Analysis by Region
8.6. Global Geofencing Software Demand Share Forecast, 2019-2026
9. North America Geofencing Software Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.2. North America Geofencing Software Market Size and Volume Forecast by Country
9.2.1. U.S.
9.2.2. Canada
9.3. Absolute $ Opportunity Assessment by Country
9.4. North America Geofencing Software Market Size and Volume Forecast by Application
9.4.1. Marketing Teams
9.4.2. Tourism Industry
9.4.3. Hr
9.4.4. Building Zoning
9.5. Basis Point Share (BPS) Analysis by Application
9.6. Y-o-Y Growth Projections by Application
9.7. North America Geofencing Software Market Size and Volume Forecast by Type
9.7.1. Web-based
9.7.2. Mobile Apps
9.7.3. Geofencing Softwar
9.8. Basis Point Share (BPS) Analysis by Type
9.9. Y-o-Y Growth Projections by Type
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.10.4. By Sales Channel
9.11. North America Geofencing Software Demand Share Forecast, 2019-2026
10. Latin America Geofencing Software Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Latin America Average Pricing Analysis
10.2. Latin America Geofencing Software Market Size and Volume Forecast by Country
10.2.1. Brazil
10.2.2. Mexico
10.2.3. Rest of Latin America
10.3. Absolute $ Opportunity Assessment by Country
10.4. Latin America Geofencing Software Market Size and Volume Forecast by Application
10.4.1. Marketing Teams
10.4.2. Tourism Industry
10.4.3. Hr
10.4.4. Building Zoning
10.5. Basis Point Share (BPS) Analysis by Application
10.6. Y-o-Y Growth Projections by Application
10.7. Latin America Geofencing Software Market Size and Volume Forecast by Type
10.7.1. Web-based
10.7.2. Mobile Apps
10.7.3. Geofencing Softwar
10.8. Basis Point Share (BPS) Analysis by Type
10.9. Y-o-Y Growth Projections by Type
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.10.4. By Sales Channel
10.11. Latin America Geofencing Software Demand Share Forecast, 2019-2026
11. Europe Geofencing Software Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Europe Average Pricing Analysis
11.2. Europe Geofencing Software Market Size and Volume Forecast by Country
11.2.1. Germany
11.2.2. France
11.2.3. Italy
11.2.4. U.K.
11.2.5. Spain
11.2.6. Russia
11.2.7. Rest of Europe
11.3. Absolute $ Opportunity Assessment by Country
11.4. Europe Geofencing Software Market Size and Volume Forecast by Application
11.4.1. Marketing Teams
11.4.2. Tourism Industry
11.4.3. Hr
11.4.4. Building Zoning
11.5. Basis Point Share (BPS) Analysis by Application
11.6. Y-o-Y Growth Projections by Application
11.7. Europe Geofencing Software Market Size and Volume Forecast by Type
11.7.1. Web-based
11.7.2. Mobile Apps
11.7.3. Geofencing Softwar
11.8. Basis Point Share (BPS) Analysis by Type
11.9. Y-o-Y Growth Projections by Type
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.10.4. By Sales Channel
11.11. Europe Geofencing Software Demand Share, 2019-2026
12. Asia Pacific Geofencing Software Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Asia Pacific Average Pricing Analysis
12.2. Asia Pacific Geofencing Software Market Size and Volume Forecast by Country
12.2.1. China
12.2.2. Japan
12.2.3. South Korea
12.2.4. India
12.2.5. Australia
12.2.6. Rest of Asia Pacific (APAC)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Asia Pacific Geofencing Software Market Size and Volume Forecast by Application
12.4.1. Marketing Teams
12.4.2. Tourism Industry
12.4.3. Hr
12.4.4. Building Zoning
12.5. Basis Point Share (BPS) Analysis by Application
12.6. Y-o-Y Growth Projections by Application
12.7. Asia Pacific Geofencing Software Market Size and Volume Forecast by Type
12.7.1. Web-based
12.7.2. Mobile Apps
12.7.3. Geofencing Softwar
12.8. Basis Point Share (BPS) Analysis by Type
12.9. Y-o-Y Growth Projections by Type
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.10.4. By Sales Channel
12.11. Asia Pacific Geofencing Software Demand Share, 2019-2026
13. Middle East & Africa Geofencing Software Market Analysis and Forecast
13.1. Introduction
13.1.1. Basis Point Share (BPS) Analysis by Country
13.1.2. Y-o-Y Growth Projections by Country
13.1.3. Asia Pacific Average Pricing Analysis
13.2. Middle East & Africa Geofencing Software Market Size and Volume Forecast by Country
13.2.1. Saudi Arabia
13.2.2. South Africa
13.2.3. UAE
13.2.4. Rest of Middle East & Africa (MEA)
13.3. Absolute $ Opportunity Assessment by Country
13.4. Middle East & Africa Geofencing Software Market Size and Volume Forecast by Application
13.4.1. Marketing Teams
13.4.2. Tourism Industry
13.4.3. Hr
13.4.4. Building Zoning
13.5. Basis Point Share (BPS) Analysis by Application
13.6. Y-o-Y Growth Projections by Application
13.7. Middle East & Africa Geofencing Software Market Size and Volume Forecast by Type
13.7.1. Web-based
13.7.2. Mobile Apps
13.7.3. Geofencing Softwar
13.8. Basis Point Share (BPS) Analysis by Type
13.9. Y-o-Y Growth Projections by Type
13.10. Market Attractiveness/Growth Potential Analysis
13.10.1. By Country
13.10.2. By Product Type
13.10.3. By Application
13.10.4. By Sales Channel
13.11. Middle East & Africa Geofencing Software Demand Share, 2019-2026
14. Competition Landscape
14.1. Global Geofencing Software Market: Market Share Analysis
14.2. Geofencing Software Distributors and Customers
14.3. Geofencing Software Market: Competitive Dashboard
14.4. Company Profiles (Details Overview, Financials, Developments, Strategy)
14.4.1. Radar Labs
14.4.1.1. Overview
14.4.1.2. Financials
14.4.1.3. Developments
14.4.1.4. Strategic Outlook
14.4.2. Esri
14.4.2.1. Overview
14.4.2.2. Financials
14.4.2.3. Developments
14.4.2.4. Strategic Outlook
14.4.3. HERE
14.4.3.1. Overview
14.4.3.2. Financials
14.4.3.3. Developments
14.4.3.4. Strategic Outlook
14.4.4. OptiSol Business Solutions
14.4.4.1. Overview
14.4.4.2. Financials
14.4.4.3. Developments
14.4.4.4. Strategic Outlook
14.4.5. Foursquare
14.4.5.1. Overview
14.4.5.2. Financials
14.4.5.3. Developments
14.4.5.4. Strategic Outlook
14.4.6. Mobstac
14.4.6.1. Overview
14.4.6.2. Financials
14.4.6.3. Developments
14.4.6.4. Strategic Outlook
14.4.7. Bleesk
14.4.7.1. Overview
14.4.7.2. Financials
14.4.7.3. Developments
14.4.7.4. Strategic Outlook
14.4.8. Bluedot Innovation
14.4.8.1. Overview
14.4.8.2. Financials
14.4.8.3. Developments
14.4.8.4. Strategic Outlook
14.4.9. Bubbl
14.4.9.1. Overview
14.4.9.2. Financials
14.4.9.3. Developments
14.4.9.4. Strategic Outlook
14.4.10. Factual
14.4.10.1. Overview
14.4.10.2. Financials
14.4.10.3. Developments
14.4.10.4. Strategic Outlook
14.4.11. The Mobile Majority
14.4.11.1. Overview
14.4.11.2. Financials
14.4.11.3. Developments
14.4.11.4. Strategic Outlook
14.4.12. xAd
14.4.12.1. Overview
14.4.12.2. Financials
14.4.12.3. Developments
14.4.12.4. Strategic Outlook
14.4.13. HEROW
14.4.13.1. Overview
14.4.13.2. Financials
14.4.13.3. Developments
14.4.13.4. Strategic Outlook
14.4.14. Leantegra
14.4.14.1. Overview
14.4.14.2. Financials
14.4.14.3. Developments
14.4.14.4. Strategic Outlook
14.4.15. Pulsate
14.4.15.1. Overview
14.4.15.2. Financials
14.4.15.3. Developments
14.4.15.4. Strategic Outlook
14.4.16. Skyhook Wireless
14.4.16.1. Overview
14.4.16.2. Financials
14.4.16.3. Developments
14.4.16.4. Strategic Outlook
14.4.17. Geofencing Softwar
14.4.17.1. Overview
14.4.17.2. Financials
14.4.17.3. Developments
14.4.17.4. Strategic Outlook
14.4.18. COMPANY 18
14.4.18.1. Overview
14.4.18.2. Financials
14.4.18.3. Developments
14.4.18.4. Strategic Outlook
14.4.19. COMPANY 19
14.4.19.1. Overview
14.4.19.2. Financials
14.4.19.3. Developments
14.4.19.4. Strategic Outlook
14.4.20. COMPANY 20
14.4.20.1. Overview
14.4.20.2. Financials
14.4.20.3. Developments
14.4.20.4. Strategic Outlook
