Market Overview:
The global A/B testing tools market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for A/B testing tools from SMEs and large enterprises across different regions. Additionally, the growing trend of digital transformation is also contributing to the growth of this market. The global A/B testing tools market can be segmented on the basis of type into multivariate and univariate. The multivariate segment is expected to hold a larger share in this market than the univariate segment during the forecast period. This can be attributed to its ability to test multiple variants simultaneously as compared with univariate which tests only one variant at a time. On the basis of application, this market can be divided into SMEs and large enterprises.
Product Definition:
A/B testing tools allow you to test different versions of your website or app against each other to see which one performs better. This can be used to determine everything from the wording on a button to the color of a page element. A/B testing is an important part of any web or app development process, as it can help you make decisions about how best to improve your user experience and increase conversions.
Multivariate:
Multivariate testing is a statistical test that determines the significance of various combinations of variables. It's used to compare two or more treatments (e.g., variants) and determine which combination yields the highest response for a given outcome (e.g., conversion rate). Multivariate tests are widely used in A/B testing tools as they help in determining which variant performs better, considering all possible permutation and combination of variables.
Univariate:
Univariate is a statistical test that deals with the relationship between one variable (e.g., price, traffic, response time) and only one dependent variable at a time. It helps in analyzing the impact of each independent variable on the dependent or target variable and provides an understanding of how different variables influence or affect the target value.
Application Insights:
The software as a service (SaaS) segment dominated the global market in 2017. The major advantage of SaaS is that it offers easy to use and convenient access to various testing tools. Furthermore, the need for technical expertise or knowledge related to software testing is eliminated in case of SaaS platform as these services are provided by industry experts who understand different applications and their functionalities. Thus, SMEs can test multiple variants on a real-time basis with just one login without having any technical knowledge about application development or deployment process.
The hardware segment is expected to witness significant growth over the forecast period owing to increasing adoption across large enterprises for conducting AB tests on mobile app functionalities, website performance & stability, brand marketing campaigns management etcetera. For instance; In November 2018; Automated Testing Solutions (ATS), an India-based digital transformation company announced its partnership with WNSN Technologies Group Ltd.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of major players, such as Optimizely Inc.; Google LLC; and Adobe Systems Incorporated. Moreover, increasing adoption of digital technologies by enterprises in this region is driving the demand for a/b testing tools. For instance, according to research published by Gartner Inc., worldwide spending on digital transformation increased from USD X million in 2014 to USD X trillion by 2018.
Asia Pacific is expected to witness significant growth over the forecast period owing to rising internet penetration and changing consumer behavior patterns resulting into an increase in conversion rates which are triggering companies operating online businesses including e-commerce websites or mobile apps into actioning A/B tests more frequently thereby boosting revenue generation through improved customer experience leading consumers making purchases at higher rates thus creating a positive impact on overall company performance also positively influencing regional market growth over the next eight years.
Growth Factors:
- Increased demand for optimization of customer experience and engagement
- Proliferation of digital channels and the need to measure their impact
- Emergence of agile marketing and the need for faster experimentation cycles
- Shift to a data-driven decision making culture
- Growing focus on marketing attribution and understanding ROI
Scope Of The Report
Report Attributes
Report Details
Report Title
A/B Testing Tools Market Research Report
By Type
Multivariate, Univariate
By Application
SME (Small and Medium Enterprises), Large Enterprise
By Companies
AB Tasty, Adobe, BounceX, Bound, Campaigner, ClickTale, Convert Experiences, Dynamic Yield, Evergage, Google, Instapage, Kameleoon, Leadpages, Leanplum, Monetate, Optimizely, Oracle, Persado, Qubit, SiteSpect, Unbounce, VWO, Webtrends Optimize, Zarget
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
194
Number of Tables & Figures
136
Customization Available
Yes, the report can be customized as per your need.
Global A/B Testing Tools Market Report Segments:
The global A/B Testing Tools market is segmented on the basis of:
Types
Multivariate, Univariate
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SME (Small and Medium Enterprises), Large Enterprise
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- AB Tasty
- Adobe
- BounceX
- Bound
- Campaigner
- ClickTale
- Convert Experiences
- Dynamic Yield
- Evergage
- Google
- Instapage
- Kameleoon
- Leadpages
- Leanplum
- Monetate
- Optimizely
- Oracle
- Persado
- Qubit
- SiteSpect
- Unbounce
- VWO
- Webtrends Optimize
- Zarget
Highlights of The A/B Testing Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Multivariate
- Univariate
- By Application:
- SME (Small and Medium Enterprises)
- Large Enterprise
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the A/B Testing Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
A/B testing tools are used to compare two different versions of a web page or application in order to determine which is more effective.
Some of the major companies in the a/b testing tools market are AB Tasty, Adobe, BounceX, Bound, Campaigner, ClickTale, Convert Experiences, Dynamic Yield, Evergage, Google, Instapage, Kameleoon, Leadpages, Leanplum, Monetate, Optimizely, Oracle, Persado, Qubit, SiteSpect, Unbounce, VWO, Webtrends Optimize, Zarget.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 A/B Testing Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 A/B Testing Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 A/B Testing Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the A/B Testing Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global A/B Testing Tools Market Size & Forecast, 2018-2028
4.5.1 A/B Testing Tools Market Size and Y-o-Y Growth
4.5.2 A/B Testing Tools Market Absolute $ Opportunity
Chapter 5 Global A/B Testing Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 A/B Testing Tools Market Size Forecast by Type
5.2.1 Multivariate
5.2.2 Univariate
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global A/B Testing Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 A/B Testing Tools Market Size Forecast by Applications
6.2.1 SME (Small and Medium Enterprises)
6.2.2 Large Enterprise
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global A/B Testing Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 A/B Testing Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America A/B Testing Tools Analysis and Forecast
9.1 Introduction
9.2 North America A/B Testing Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America A/B Testing Tools Market Size Forecast by Type
9.6.1 Multivariate
9.6.2 Univariate
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America A/B Testing Tools Market Size Forecast by Applications
9.10.1 SME (Small and Medium Enterprises)
9.10.2 Large Enterprise
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe A/B Testing Tools Analysis and Forecast
10.1 Introduction
10.2 Europe A/B Testing Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe A/B Testing Tools Market Size Forecast by Type
10.6.1 Multivariate
10.6.2 Univariate
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe A/B Testing Tools Market Size Forecast by Applications
10.10.1 SME (Small and Medium Enterprises)
10.10.2 Large Enterprise
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific A/B Testing Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific A/B Testing Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific A/B Testing Tools Market Size Forecast by Type
11.6.1 Multivariate
11.6.2 Univariate
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific A/B Testing Tools Market Size Forecast by Applications
11.10.1 SME (Small and Medium Enterprises)
11.10.2 Large Enterprise
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America A/B Testing Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America A/B Testing Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America A/B Testing Tools Market Size Forecast by Type
12.6.1 Multivariate
12.6.2 Univariate
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America A/B Testing Tools Market Size Forecast by Applications
12.10.1 SME (Small and Medium Enterprises)
12.10.2 Large Enterprise
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) A/B Testing Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) A/B Testing Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) A/B Testing Tools Market Size Forecast by Type
13.6.1 Multivariate
13.6.2 Univariate
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) A/B Testing Tools Market Size Forecast by Applications
13.10.1 SME (Small and Medium Enterprises)
13.10.2 Large Enterprise
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 A/B Testing Tools Market: Competitive Dashboard
14.2 Global A/B Testing Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 AB Tasty
14.3.2 Adobe
14.3.3 BounceX
14.3.4 Bound
14.3.5 Campaigner
14.3.6 ClickTale
14.3.7 Convert Experiences
14.3.8 Dynamic Yield
14.3.9 Evergage
14.3.10 Google
14.3.11 Instapage
14.3.12 Kameleoon
14.3.13 Leadpages
14.3.14 Leanplum
14.3.15 Monetate
14.3.16 Optimizely
14.3.17 Oracle
14.3.18 Persado
14.3.19 Qubit
14.3.20 SiteSpect
14.3.21 Unbounce
14.3.22 VWO
14.3.23 Webtrends Optimize
14.3.24 Zarget
