Market Overview:
The global account-based data software market is expected to grow at a CAGR of 16.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for account-based data software from large enterprises and SMEs across different regions. Additionally, the growing need for marketing account intelligence software is also contributing to the growth of this market.
Product Definition:
Account-Based Data Software is used to store and manage customer data. The software allows businesses to track customer interactions and preferences in order to create targeted marketing campaigns. Account-Based Data Software is important for businesses because it allows them to better understand their customers and target them with relevant marketing messages.
Buyer Intent Data Tools:
Buyer intent data tools are used by the sellers in order to gain insights into customer preferences and account-based data for marketing purposes. The buyer intent data is collected from various sources such as emails, SMSes, social media platforms and websites using cookies. The information that is being gathered through these channels can be used to personalize the ads shown on different devices according to the consumer’s interest.
Marketing Account Intelligence Software:
Marketing account intelligence software is used to gain insights into the marketing accounts of companies. It helps in gaining a competitive edge by providing useful information to the company’s decision-makers regarding the performance of various marketing campaigns and their effectiveness. The software also provides key insights on potential customers, which can be further utilized for developing targeted marketing campaigns.
Increasing demand for personalized advertising and customer data integration are expected to drive market growth over the forecast period.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue leading over the forecast period. The growing need for managing customer data across various departments, such as marketing, sales and service, IT and financial analytics teams within large organizations is driving the demand. Large enterprises are adopting digital transformation initiatives to improve their competitive advantage in an increasingly digital world. These initiatives are further enabling account-based data software solutions as they provide a single source of truth for all operations that involves multiple departments within an organization.
SMEs are rapidly adopting these tools owing to their limited resources coupled with high growth potential customers who have yet to be reached through conventional channels.
Regional Analysis:
North America accounted for the largest revenue share in 2017. The region is expected to maintain its lead over the forecast period, owing to early adoption of advanced technologies by enterprises and increased focus on customer experience management. Furthermore, presence of major market players such as Oracle Corporation; Salesforce.com Inc.; Microsoft Corporation; and IBM will continue to propel growth in North America region.
Asia Pacific is anticipated to register significant growth over the forecast period owing to increasing investments by prominent market players such as IBM Corporation; Google LLC; PwC India Ltd.; and others for developing innovative solutions that can be integrated with ABD software platforms. Moreover, growing awareness among small & medium enterprises regarding benefits offered by these platforms will drive demand across Asia Pacific during the forecast period (2018 - 2030).
Growth Factors:
- Increasing demand for account-based data software from small and medium businesses (SMBs) due to the benefits it offers such as improved customer engagement, increased sales productivity, and reduced marketing costs.
- The growing trend of big data and its increasing adoption by organizations for analyzing customer behavior in order to improve marketing campaigns and sales strategies.
- The increasing demand for cloud-based account-based data software due to its advantages such as scalability, flexibility, and lower costs.
- The rising number of mergers & acquisitions (M&As) in the account-based data software market as companies look to strengthen their product portfolios through strategic partnerships and acquisitions.
- The growing popularity of social media platforms among consumers for interacting with brands, which is resulting in an increase in the demand for account-based data software that can help track social media interactions with customers
Scope Of The Report
Report Attributes
Report Details
Report Title
Account-Based Data Software Market Research Report
By Type
Buyer Intent Data Tools, Marketing Account Intelligence Software
By Application
Large Enterprises, SMEs
By Companies
TechTarget, ZoomInfo Powered by DiscoverOrg, 6sense, Demandbase, Bombora, eCHO B2B Intent, EverString, Lattice, PureB2B, Marketo, InsideView, Adapt, Act-On, UpLead, Cognism, Infer, Metadata.io
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
210
Number of Tables & Figures
147
Customization Available
Yes, the report can be customized as per your need.
Global Account-Based Data Software Market Report Segments:
The global Account-Based Data Software market is segmented on the basis of:
Types
Buyer Intent Data Tools, Marketing Account Intelligence Software
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- TechTarget
- ZoomInfo Powered by DiscoverOrg
- 6sense
- Demandbase
- Bombora
- eCHO B2B Intent
- EverString
- Lattice
- PureB2B
- Marketo
- InsideView
- Adapt
- Act-On
- UpLead
- Cognism
- Infer
- Metadata.io
Highlights of The Account-Based Data Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Buyer Intent Data Tools
- Marketing Account Intelligence Software
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Account-Based Data Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Account-Based Data Software is a software that helps organizations manage and analyze their data. It allows users to create, customize, and deploy reports that provide insights into their data.
Some of the major companies in the account-based data software market are TechTarget, ZoomInfo Powered by DiscoverOrg, 6sense, Demandbase, Bombora, eCHO B2B Intent, EverString, Lattice, PureB2B, Marketo, InsideView, Adapt, Act-On, UpLead, Cognism, Infer, Metadata.io.
The account-based data software market is expected to register a CAGR of 16.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Account-Based Data Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Account-Based Data Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Account-Based Data Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Account-Based Data Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Account-Based Data Software Market Size & Forecast, 2018-2028
4.5.1 Account-Based Data Software Market Size and Y-o-Y Growth
4.5.2 Account-Based Data Software Market Absolute $ Opportunity
Chapter 5 Global Account-Based Data Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Account-Based Data Software Market Size Forecast by Type
5.2.1 Buyer Intent Data Tools
5.2.2 Marketing Account Intelligence Software
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Account-Based Data Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Account-Based Data Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Account-Based Data Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Account-Based Data Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Account-Based Data Software Analysis and Forecast
9.1 Introduction
9.2 North America Account-Based Data Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Account-Based Data Software Market Size Forecast by Type
9.6.1 Buyer Intent Data Tools
9.6.2 Marketing Account Intelligence Software
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Account-Based Data Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Account-Based Data Software Analysis and Forecast
10.1 Introduction
10.2 Europe Account-Based Data Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Account-Based Data Software Market Size Forecast by Type
10.6.1 Buyer Intent Data Tools
10.6.2 Marketing Account Intelligence Software
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Account-Based Data Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Account-Based Data Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Account-Based Data Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Account-Based Data Software Market Size Forecast by Type
11.6.1 Buyer Intent Data Tools
11.6.2 Marketing Account Intelligence Software
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Account-Based Data Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Account-Based Data Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Account-Based Data Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Account-Based Data Software Market Size Forecast by Type
12.6.1 Buyer Intent Data Tools
12.6.2 Marketing Account Intelligence Software
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Account-Based Data Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Account-Based Data Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Account-Based Data Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Account-Based Data Software Market Size Forecast by Type
13.6.1 Buyer Intent Data Tools
13.6.2 Marketing Account Intelligence Software
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Account-Based Data Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Account-Based Data Software Market: Competitive Dashboard
14.2 Global Account-Based Data Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 TechTarget
14.3.2 ZoomInfo Powered by DiscoverOrg
14.3.3 6sense
14.3.4 Demandbase
14.3.5 Bombora
14.3.6 eCHO B2B Intent
14.3.7 EverString
14.3.8 Lattice
14.3.9 PureB2B
14.3.10 Marketo
14.3.11 InsideView
14.3.12 Adapt
14.3.13 Act-On
14.3.14 UpLead
14.3.15 Cognism
14.3.16 Infer
14.3.17 Metadata.io
