Market Overview:
The global active messenger market is expected to grow at a CAGR of xx% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for asynchronous communication, distributed system integration, and other applications. In terms of type, the free active messenger segment is expected to dominate the market during the forecast period. However, charge-based active messengers are also gaining traction due to their features such as high security and privacy. In terms of region, North America is expected to lead the global active messenger market during the forecast period followed by Europe and Asia Pacific.
Product Definition:
Active Messenger is a desktop messaging application that provides an easy and convenient way to keep in touch with friends, family, and co-workers. It also delivers important information such as missed calls and new messages right to your desktop.
Free:
Free is a messaging application that was launched by Facebook Inc. in 2010 as a prototype, and then expanded to several other platforms in 2012. The app has been downloaded more than 600 million times and it's still growing steadily. It has around 60% of the market share in the messenger apps segment which makes it one of the most used apps on mobile phones globally, ahead of WhatsApp, WeChat and Viber among others.
Charge:
Charge is a service that allows users to manage their friend’s and family member’s contact information. It also helps in sharing media such as photos, videos, documents and links with them. The Charge application is available for both Android & iOS devices.
Active Messenger charge adds value to the messenger by providing several features such as group chat rooms, private messages, video calls and location sharing which makes it more valuable for consumers than other messaging apps in the market today.
Application Insights:
The other application segment includes the use of AM for gaming, advertising and e-commerce. The distributed system integration segment is expected to witness significant growth over the forecast period owing to increasing demand from various industries such as BFSI, telecom and IT, retail and e-commerce among others. Asynchronous communication is widely used in mobile gaming applications where players can chat with each other while playing games on their smartphones or tablets.
Asynchronous Messaging Service (AMS) was one of the early adopters of A2B messaging which has now been adopted by several large enterprises across different industry verticals including BFSI & banking, telecom & IT etc.
Regional Analysis:
North America dominated the market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing adoption of Active Messaging over SMS and voice communication, high smartphone penetration, and presence of major industry participants in this region. Asia Pacific is anticipated to witness significant growth during the forecast period owing to increasing internet penetration and rising number of smartphone users in this region. Moreover, growing popularity of social networking sites has resulted in increased usage of active messengers for communication between friends/ acquaintances or groups/ clubs etc., which drives regional market growth. Additionally, introduction or enhancement by industry players such as Facebook Inc.; Google LLC; Line Corporation; WhatsApp Inc.; Skype Technologies S.A.; GroupMe Inc.; BBM Limited; Viber Media LLC; Messenger Ltd.
Growth Factors:
- Increasing demand for instant messaging and communication apps among users of all ages.
- Proliferation of smartphones and other mobile devices, coupled with increasing availability of high-speed internet connectivity, has led to a surge in the use of instant messaging apps.
- Rising penetration of social media platforms that offer instant messaging features such as WhatsApp, Facebook Messenger, and WeChat is also contributing to the growth of the Active Messenger market.
- Growing demand for real-time communication solutions among businesses is fueling the growth of the Active Messenger market.
- The advent of artificial intelligence (AI) and chatbots is expected to create new opportunities for vendors operating in the Active Messenger market
Scope Of The Report
Report Attributes
Report Details
Report Title
Active Messenger Market Research Report
By Type
Free, Charge
By Application
Asynchronous Communication, Distributed System Integration, Other
By Companies
Apache Software Foundation, SpringSource, Beijing Zhuoran Dream Information Technology, Pivotal, Alibaba Group, Spread Concepts LLC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
188
Number of Tables & Figures
132
Customization Available
Yes, the report can be customized as per your need.
Global Active Messenger Market Report Segments:
The global Active Messenger market is segmented on the basis of:
Types
Free, Charge
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Asynchronous Communication, Distributed System Integration, Other
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Apache Software Foundation
- SpringSource
- Beijing Zhuoran Dream Information Technology
- Pivotal
- Alibaba Group
- Spread Concepts LLC
Highlights of The Active Messenger Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Free
- Charge
- By Application:
- Asynchronous Communication
- Distributed System Integration
- Other
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Active Messenger Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Active Messenger is an app that allows users to communicate with each other through text, voice, and video. It is available on both Android and iOS devices.
Some of the key players operating in the active messenger market are Apache Software Foundation, SpringSource, Beijing Zhuoran Dream Information Technology, Pivotal, Alibaba Group, Spread Concepts LLC.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Active Messenger Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Active Messenger Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Active Messenger Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Active Messenger Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Active Messenger Market Size & Forecast, 2018-2028
4.5.1 Active Messenger Market Size and Y-o-Y Growth
4.5.2 Active Messenger Market Absolute $ Opportunity
Chapter 5 Global Active Messenger Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Active Messenger Market Size Forecast by Type
5.2.1 Free
5.2.2 Charge
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Active Messenger Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Active Messenger Market Size Forecast by Applications
6.2.1 Asynchronous Communication
6.2.2 Distributed System Integration
6.2.3 Other
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Active Messenger Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Active Messenger Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Active Messenger Analysis and Forecast
9.1 Introduction
9.2 North America Active Messenger Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Active Messenger Market Size Forecast by Type
9.6.1 Free
9.6.2 Charge
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Active Messenger Market Size Forecast by Applications
9.10.1 Asynchronous Communication
9.10.2 Distributed System Integration
9.10.3 Other
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Active Messenger Analysis and Forecast
10.1 Introduction
10.2 Europe Active Messenger Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Active Messenger Market Size Forecast by Type
10.6.1 Free
10.6.2 Charge
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Active Messenger Market Size Forecast by Applications
10.10.1 Asynchronous Communication
10.10.2 Distributed System Integration
10.10.3 Other
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Active Messenger Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Active Messenger Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Active Messenger Market Size Forecast by Type
11.6.1 Free
11.6.2 Charge
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Active Messenger Market Size Forecast by Applications
11.10.1 Asynchronous Communication
11.10.2 Distributed System Integration
11.10.3 Other
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Active Messenger Analysis and Forecast
12.1 Introduction
12.2 Latin America Active Messenger Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Active Messenger Market Size Forecast by Type
12.6.1 Free
12.6.2 Charge
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Active Messenger Market Size Forecast by Applications
12.10.1 Asynchronous Communication
12.10.2 Distributed System Integration
12.10.3 Other
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Active Messenger Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Active Messenger Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Active Messenger Market Size Forecast by Type
13.6.1 Free
13.6.2 Charge
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Active Messenger Market Size Forecast by Applications
13.10.1 Asynchronous Communication
13.10.2 Distributed System Integration
13.10.3 Other
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Active Messenger Market: Competitive Dashboard
14.2 Global Active Messenger Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Apache Software Foundation
14.3.2 SpringSource
14.3.3 Beijing Zhuoran Dream Information Technology
14.3.4 Pivotal
14.3.5 Alibaba Group
14.3.6 Spread Concepts LLC
