Global Ad Serving & Retargeting Platform Market by Type (Cloud-Based, On-Premises), By Application (SMEs, Large Enterprises, Individuals) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global ad serving and retargeting platform market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital advertising solutions, rising number of internet users, and growing adoption of cloud-based ad serving and retargeting platforms by SMEs. However, the high cost associated with deployment and maintenance of on-premises ad serving and retargeting platforms is expected to restrain the growth of this market during the forecast period. On the basis of type, the global ad serving and retargeting platform market can be segmented into cloud-based and on-premises. The cloud-based segment is expected to grow at a higher CAGR than the on-premises segment during the forecast period from 2018 to 2030. This can be attributed to its low cost of deployment as compared to on-premises solutions, easy upgradation options, scalability,and flexibility offered by cloud solutions. On account o f these benefits , t he c loud - based s egment i s g rowing rapidly across all regions . O n t he b asis o f a pplication , th e g lobal a dserving an d r etargeting pla tform m arket c an b e segm ented into SMEs , large enterprises , an d individuals .



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Product Definition:

An ad serving and retargeting platform is a software application that enables businesses to manage and deliver online advertising campaigns. Ad serving platforms provide tools for creating, targeting, measuring, and optimizing ads. They also enable businesses to track the performance of their campaigns by providing data on clicks, impressions, and conversions. Retargeting platforms allow businesses to target ads to customers who have previously visited their websites or interacted with them in some other way. This helps businesses keep track of potential customers even after they have left their websites.

Cloud-Based:

Cloud-based is a software-as-a-service model that provides shared resources, software, and hardware across multiple computers or devices connected to the internet. It helps marketers in serving ads based on users' past visits to their websites. The major benefit of using cloud technology is that it allows marketers to serve ads based on user’s previous history without having any additional infrastructure for storing data about users or installing cookies.

On-Premises:

On-premises solutions are software and hardware installed at the organization's headquarters to provide a customized solution for advertising and marketing. These solutions offer high data security as they are installed at the company’s headquarters, which ensures that no crucial data is lost due to system or application failures.

Application Insights:

The global ad serving and retargeting platform market by application is classified into Small, Medium & Large Enterprises (SMEs), large enterprises and individuals. The SMEs segment held the largest share of over 70% in 2017. This can be attributed to the fact that most of the digital advertising campaigns are carried out for marketing products or services offered by an organization primarily aimed at attracting a wider audience. SMEs have been consistently adopting various technologies such as big data analytics, social media marketing and online video advertising to reach their target audiences effectively.

The large enterprise segment is expected to witness significant growth over the forecast period owing to increasing adoption of these platforms by major internet portals, e-commerce companies and other organizations managing multiple websites across different countries with diverse cultures having diverse requirements regarding advertisement campaigns across all age groups on a regular basis.

Regional Analysis:

North America dominated the global market in 2017. The region is expected to retain its dominance over the forecast period as well due to presence of a large number of SMEs and enterprises. These companies are focusing on increasing their customer base by offering customized digital solutions for each business requirement. This has led to an increase in adoption of ad serving and retargeting platforms in North America, which is further anticipated to propel regional growth over the next seven years.

Asia Pacific is expected to grow at a lucrative rate owing high internet penetration rates, growing disposable income levels among consumers, and rising adoption of mobile devices among users across countries such as India, China, Indonesia etc., thereby creating significant opportunities for ad serving & retargeting platform providers operating within Asia Pacific region. Furthermore these factors have led many international players such as Google Inc.; Microsoft Corporation; Facebook; Twitter Inc.; Amazon Web Services LLC; IBM Corporation; Adobe Systems Incorporated etc.

Growth Factors:

Increasing demand for programmatic advertising: The increasing demand for programmatic advertising is one of the primary growth drivers for the ad serving and retargeting platform market. Programmatic advertising allows buyers and sellers to transact business in an automated fashion, through real-time bidding (RTB). This helps reduce the time taken to purchase or sell ad inventory, and results in better prices for both parties involved.
Rising number of internet users: The rising number of internet users is another key growth driver for the ad serving and retargeting platform market. With more people coming online each day, there is a corresponding increase in the demand for digital advertisements. Advertisers are increasingly shifting their spending towards digital media, as it offers a larger audience reach than traditional media channels such as television or radio.
Proliferation of connected devices: The proliferation of connected devices is also fueling growth in the ad serving and retargeting platform market. With more people using smartphones, tablets, smart TVs, and other connected devices to access content online, there is an increased need for platforms that can deliver targeted ads across different screens seamlessly.


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Scope Of The Report
Report Attributes
Report Details
Report Title
Ad Serving & Retargeting Platform Market Research Report
By Type
Cloud-Based, On-Premises
By Application
SMEs, Large Enterprises, Individuals
By Companies
Facebook, Google, Criteo, AdRoll, LinkedIn, Twitter, Marin Software, Terminus, OpenX, AppNexus, Acquisio, Kenshoo, Adobe, StackAdapt, Centro, Sprinklr, Sizmek, MediaMath, Quality Unit, The Trade Desk, MonetizeMore
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
136
Number of Tables & Figures
96
Customization Available
Yes, the report can be customized as per your need.

Global Ad Serving & Retargeting Platform Market Report Segments:
The global Ad Serving & Retargeting Platform market is segmented on the basis of:
Types
Cloud-Based, On-Premises
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMEs, Large Enterprises, Individuals
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Facebook
Google
Criteo
AdRoll
LinkedIn
Twitter
Marin Software
Terminus
OpenX
AppNexus
Acquisio
Kenshoo
Adobe
StackAdapt
Centro
Sprinklr
Sizmek
MediaMath
Quality Unit
The Trade Desk
MonetizeMore



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Highlights of The Ad Serving & Retargeting Platform Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
Cloud-Based
On-Premises
By Application:
SMEs
Large Enterprises
Individuals
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Ad Serving & Retargeting Platform Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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