Market Overview:
The global ad tech market is expected to grow from USD 9.02 billion in 2018 to USD 28.73 billion by 2030, at a CAGR of 17.8% during the forecast period. The growth of the global ad tech market can be attributed to the increasing demand for programmatic advertising and rising number of digital users worldwide. However, privacy and security concerns may restrain the growth of this market during the forecast period. Based on type, the global ad tech market is segmented into web-based, cloud-based, and on-premise solutions. The web-based solution segment is expected to hold a larger share of the global ad tech market in 2018 owing to its low cost and easy deployment options across devices.
Product Definition:
Ad Tech is a term for the technology used by advertisers to manage and deliver digital ads. It includes ad servers, ad exchanges, demand-side platforms (DSPs), supply-side platforms (SSPs), and other technologies used to buy, sell, or serve ads. Ad Tech is important because it enables digital advertising to be delivered at scale and allows advertisers to target their audiences more effectively.
Web-Based:
The web-based platform is a collection of software services and solutions that provide an end-user with the option to run advertisements in their choice of media formats such as text, video or audio. The service provider offers its service through either a subscription or pay per use basis. Web-based advertising includes search engine marketing, display advertising and online classifieds ads among others.
Cloud-Based:
Cloud-based solutions are software-as-a-service solutions that provide a platform for media companies to manage their advertising and content. The technology enables users to store data remotely, allowing them to access the information through various devices such as laptops, smartphones, and tablets. Cloud computing has transformed the way people work by providing flexibility in terms of accessing data and resources.
Application Insights:
The large enterprises segment accounted for the largest market share in 2017 and is expected to continue its dominance over the forecast period. The growth of this segment can be attributed to factors such as increasing adoption of ad tech solutions by large enterprises, growing demand from digital agencies, and robust infrastructure supporting digital advertising.
The SMEs/small businesses segment is projected to register a significant CAGR during the forecast period owing to factors such as easy access to internet; rising penetration of smartphones; availability of low-cost credit from banks and other financial institutions; government initiatives encouraging startups; changing consumer behavior towards consumption of online services through mobile devices.
Regional Analysis:
North America dominated the global market in 2017. The growth can be attributed to the presence of a large number of global players, such as Oracle Corporation; Salesforce.com, Inc.; and Google LLC in this region. Moreover, companies are focusing on developing new products and applications that can help them gain an edge over their competitors by offering innovative solutions to marketers’ problems. For instance, In January 2018, Oracle Corporation launched a new cloud-based advertising platform for brands called AdWords Express which helps marketers optimize ad spend across all platforms with real-time insights into campaign performance without any prior implementation experience required (Oracle Corp., 2018).
The Asia Pacific is expected to emerge as the fastest growing regional market from 2018 to 2030 owing to increasing investments by global companies in developing countries like India and China for expanding their customer base (Advertising Age Digital Media Group LLC., 2016).
Growth Factors:
- Increased spending on advertising by businesses
- Growing demand for programmatic advertising
- Shift of ad spending from traditional media to digital media
- Emergence of new adtech players and consolidation among existing players
- Rising adoption of mobile devices for internet access
Scope Of The Report
Report Attributes
Report Details
Report Title
Ad Tech Market Research Report
By Type
Web-Based, Cloud-Based, On-Premise
By Application
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
By Companies
Facebook, Google, Amazon, Verizon, AT&T and Comcast, Adobe, Salesforce, Oracle, The Trade Desk, Criteo, Telaria
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
223
Number of Tables & Figures
157
Customization Available
Yes, the report can be customized as per your need.
Global Ad Tech Market Report Segments:
The global Ad Tech market is segmented on the basis of:
Types
Web-Based, Cloud-Based, On-Premise
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, Small and Medium-sized Enterprises (SMEs)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Facebook
- Google
- Amazon
- Verizon
- AT&T and Comcast
- Adobe
- Salesforce
- Oracle
- The Trade Desk
- Criteo
- Telaria
Highlights of The Ad Tech Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Web-Based
- Cloud-Based
- On-Premise
- By Application:
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Ad Tech Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Ad tech is a term used to describe the technology and services that help advertisers target and serve ads to consumers. Ad tech can include things like digital advertising, video advertising, programmatic ad buying, and data analytics.
Some of the key players operating in the ad tech market are Facebook, Google, Amazon, Verizon, AT&T and Comcast, Adobe, Salesforce, Oracle, The Trade Desk, Criteo, Telaria.
The ad tech market is expected to register a CAGR of 17.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Ad Tech Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Ad Tech Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Ad Tech Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Ad Tech Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Ad Tech Market Size & Forecast, 2018-2028
4.5.1 Ad Tech Market Size and Y-o-Y Growth
4.5.2 Ad Tech Market Absolute $ Opportunity
Chapter 5 Global Ad Tech Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Ad Tech Market Size Forecast by Type
5.2.1 Web-Based
5.2.2 Cloud-Based
5.2.3 On-Premise
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Ad Tech Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Ad Tech Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 Small and Medium-sized Enterprises (SMEs)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Ad Tech Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Ad Tech Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Ad Tech Analysis and Forecast
9.1 Introduction
9.2 North America Ad Tech Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Ad Tech Market Size Forecast by Type
9.6.1 Web-Based
9.6.2 Cloud-Based
9.6.3 On-Premise
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Ad Tech Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 Small and Medium-sized Enterprises (SMEs)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Ad Tech Analysis and Forecast
10.1 Introduction
10.2 Europe Ad Tech Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Ad Tech Market Size Forecast by Type
10.6.1 Web-Based
10.6.2 Cloud-Based
10.6.3 On-Premise
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Ad Tech Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 Small and Medium-sized Enterprises (SMEs)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Ad Tech Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Ad Tech Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Ad Tech Market Size Forecast by Type
11.6.1 Web-Based
11.6.2 Cloud-Based
11.6.3 On-Premise
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Ad Tech Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 Small and Medium-sized Enterprises (SMEs)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Ad Tech Analysis and Forecast
12.1 Introduction
12.2 Latin America Ad Tech Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Ad Tech Market Size Forecast by Type
12.6.1 Web-Based
12.6.2 Cloud-Based
12.6.3 On-Premise
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Ad Tech Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 Small and Medium-sized Enterprises (SMEs)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Ad Tech Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Ad Tech Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Ad Tech Market Size Forecast by Type
13.6.1 Web-Based
13.6.2 Cloud-Based
13.6.3 On-Premise
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Ad Tech Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 Small and Medium-sized Enterprises (SMEs)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Ad Tech Market: Competitive Dashboard
14.2 Global Ad Tech Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Facebook
14.3.2 Google
14.3.3 Amazon
14.3.4 Verizon
14.3.5 AT&T and Comcast
14.3.6 Adobe
14.3.7 Salesforce
14.3.8 Oracle
14.3.9 The Trade Desk
14.3.10 Criteo
14.3.11 Telaria
