Market Overview:
The global adaptive content publishing market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for personalized learning and rising adoption of adaptive content publishing solutions by educational institutions. The technical segment is expected to account for the largest share of the global adaptive content publishing market in 2018, while the non-technical segment is projected to grow at a higher CAGR during the forecast period. By application, K-12 education is expected to account for the largest share of the global adaptive content publishing market in 2018, while higher education is projected to grow at a higher CAGR duringthe forecast period.
Product Definition:
Adaptive content publishing is the process of dynamically altering the presentation of digital content in response to changing user preferences, device capabilities, and environmental conditions. The goal of adaptive content publishing is to deliver an optimal viewing experience to each individual user, regardless of their location or context.
Technical:
Technical is a set of rules and processes that are involved in designing, developing, delivering and supporting web-based applications or solutions. It mainly focuses on the nuts and bolts of software engineering. Technical writing is used for communicating technical information to non-technical people; it's an important part of product marketing because it helps users understand how products work.
Non-technical:
Non-technical is a term used for content that is not related to technology. Non-technical writing includes product description, user guide, marketing copy and other similar types of content. Adaptive Content Publishing (ACP) uses non-technical writing as the primary source file type to be converted into technical format during publishing process.
The major advantage of using non-technical language in ACP is that it helps in reducing conversion time which results into increased publishing speed with better quality output.
Application Insights:
The market is segmented based on the application as K-12, higher education and others. The K-12 segment held a major share in 2017. Adaptive content publishing solutions help in creating engaging experiences for students by providing personalized content through AI technology. This helps educators to create an environment where learning is fun and interactive for students of all ages. It also helps teachers to create customized lessons based on student¢â‚¬â„¢s ability level or interest which further enhances the effectiveness of adaptive content publishing platform in classroom teaching environment.
The higher education segment is expected to grow at a significant rate over the forecast period owing to increasing demand from universities and colleges across various regions including North America, Europe, Asia Pacific.
Regional Analysis:
North America dominated the market in 2017. The growth can be attributed to the presence of a large number of adaptive content publishing providers in the region, including AWeber, Campaign Monitor, and ActiveCampaign. Moreover, these companies are continuously investing in research & development activities to develop new products that would help them retain their competitive edge over other email marketing providers. For instance, Campaign Monitor has introduced several innovations such as Smart Replies and Tapestri for marketers who are looking for more advanced campaign management solutions.
Asia Pacific is expected to witness significant growth over the forecast period owing to increasing adoption by enterprises operating across various industries such as BFSI (banking & financial services), telecom (mobile phones), IT & electronics (computers/laptops) among others which have a huge customer base in this region Adaptive content technology allows marketers to personalize their emails based on recipient's action or inaction with previous messages thereby increasing open rates.
Growth Factors:
- Increasing demand for content personalization and contextualization
- Proliferation of new content formats and channels
- Emergence of AI-powered content curation and recommendation engines
- Shift to subscription-based business models
- Growing importance of user engagement metrics
Scope Of The Report
Report Attributes
Report Details
Report Title
Adaptive Content Publishing Market Research Report
By Type
Technical, Non-technical
By Application
K-12, Higher Education
By Companies
Cambridge University Press, Cengage Learning, DreamBox Learning, Hachette Livre, John Wiley & Sons, Mcmillan, McGraw-Hill Education, Oxford University Press, Pearson Education, Thomson Reuters
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
232
Number of Tables & Figures
163
Customization Available
Yes, the report can be customized as per your need.
Global Adaptive Content Publishing Market Report Segments:
The global Adaptive Content Publishing market is segmented on the basis of:
Types
Technical, Non-technical
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
K-12, Higher Education
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Cambridge University Press
- Cengage Learning
- DreamBox Learning
- Hachette Livre
- John Wiley & Sons
- Mcmillan
- McGraw-Hill Education
- Oxford University Press
- Pearson Education
- Thomson Reuters
Highlights of The Adaptive Content Publishing Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Technical
- Non-technical
- By Application:
- K-12
- Higher Education
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Adaptive Content Publishing Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Adaptive content publishing is a process of creating and managing digital content that responds to the needs of individual users. This means that the content is constantly updated and tailored to meet the specific needs of each person who views it. Adaptive content publishing can be used in a variety of settings, including websites, e-books, and online courses.
Some of the major players in the adaptive content publishing market are Cambridge University Press, Cengage Learning, DreamBox Learning, Hachette Livre, John Wiley & Sons, Mcmillan, McGraw-Hill Education, Oxford University Press, Pearson Education, Thomson Reuters.
The adaptive content publishing market is expected to grow at a compound annual growth rate of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Adaptive Content Publishing Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Adaptive Content Publishing Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Adaptive Content Publishing Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Adaptive Content Publishing Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Adaptive Content Publishing Market Size & Forecast, 2020-2028
4.5.1 Adaptive Content Publishing Market Size and Y-o-Y Growth
4.5.2 Adaptive Content Publishing Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Technical
5.2.2 Non-technical
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 K-12
6.2.2 Higher Education
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Adaptive Content Publishing Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Adaptive Content Publishing Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Technical
9.6.2 Non-technical
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 K-12
9.10.2 Higher Education
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Technical
10.6.2 Non-technical
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 K-12
10.10.2 Higher Education
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Technical
11.6.2 Non-technical
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 K-12
11.10.2 Higher Education
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Technical
12.6.2 Non-technical
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 K-12
12.10.2 Higher Education
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Technical
13.6.2 Non-technical
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 K-12
13.10.2 Higher Education
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Adaptive Content Publishing Market: Competitive Dashboard
14.2 Global Adaptive Content Publishing Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Cambridge University Press
14.3.2 Cengage Learning
14.3.3 DreamBox Learning
14.3.4 Hachette Livre
14.3.5 John Wiley & Sons
14.3.6 Mcmillan
14.3.7 McGraw-Hill Education
14.3.8 Oxford University Press
14.3.9 Pearson Education
14.3.10 Thomson Reuters
