Market Overview:
The global adult toys for women market is expected to register a CAGR of 7.5% during the forecast period 2018-2030. The market growth can be attributed to the increasing acceptance of adult toys, especially among women, and the growing trend of online shopping. Additionally, the increasing number of retail outlets and specialty stores are also contributing to the growth of this market. The vibrators segment is expected to dominate the global adult toys for women market during 2018-2030 owing to their high demand and popularity among women across different age groups. The rubber penis segment is also anticipated to witness significant growth during the forecast period due its affordability and easy availability online and through retail outlets. Regionally, North America dominates the global adult toys for women market followed by Europe.
Product Definition:
Adult toys for women are meant to increase pleasure and enhance sexual satisfaction. They can be used alone or with a partner. Some of the most popular adult toys for women include vibrators, dildos, and anal beads.
Vibrators:
Vibrators are adult toys that produce vibrations for the sexual stimulation of both partners during penetrative sex. They can be used by women to enhance their sexual experience and men to masturbation. Vibrators come in a variety of forms such as bullets, penile rings, vibrator wands and penis pumps among others. The market size spans global sales (hard copy & soft copy) from January 2000 to December 2012 inclusive with annual growth rate calculation from 1999-2012%.
Rubber Penis:
Rubber penis is a type of phallic sex toy designed to look like a real penis. It is available in various sizes, which can be customized as per the preference of the user. The rubber penile prosthesis can be made from silicone, thermoplastic elastomer (TPE), and other synthetic materials that replicate the appearance and feel of natural genitalia.
Application Insights:
The retail outlets segment dominated the global adult toys for women market, accounting for more than 50.0% share of the total revenue in 2017. The growth can be attributed to increasing penetration of online retailing but also due to increase in brick-and-mortar stores that sell sex toys and lingerie. Increasing number of shopping malls and supermarts across countries such as India, China and Australia has led to increased sales at these stores which are a part of the retail outlets segment.
The specialty stores application is expected register significant growth over the forecast period owing to its limited presence in Asia Pacific region coupled with high demand from other regions worldwide.
Regional Analysis:
North America dominated the global market in 2017. The rising number of women in the workforce and increasing disposable income are some of the key factors responsible for its growth. Furthermore, a rise in awareness about sex toys among women is anticipated to propel industry expansion over the forecast period. Europe accounted for more than 25% share of global revenue in 2017 owing to high demand from female consumers as well as due to presence of major manufacturers such as LELO, Durex and Fun Factory Toys GmbH & Co. KG within this region.
Asia Pacific is expected to witness significant growth over the forecast period owing to growing middle-class population with higher spending capacity along with rapid urbanization and industrialization across countries such as China, India, Indonesia and Thailand among others which will drive product demand further on account rising popularity for adult products amongst females especially working professionals looking for fun & excitement during their free time.
Growth Factors:
- Increasing acceptance of adult toys as a means of enhancing sexual pleasure and satisfaction.
- More women becoming comfortable with their own sexuality and exploring their desires.
- Greater availability of high-quality, innovative products that cater to a variety of needs and preferences.
- Growing trend of couples using adult toys together to enhance intimacy and spice up their sex life.
- Increased marketing efforts by manufacturers and retailers to reach more consumers
Scope Of The Report
Report Attributes
Report Details
Report Title
Adult Toys for Women Market Research Report
By Type
Vibrators, Rubber Penis, Others
By Application
Retail Outlets, Online Stores, Specialty Stores
By Companies
Reckitt Benckiser, Humanwell Healthcare, Okamoto, Church & Dwight (Trojan), LELO, Doc Johnson, WOW Tech, Lovehoney, TENGA, NPG, Reckitt Benckiser, Shenzhen Jizhimei Healthcare, Leten, Tantus, Beate Uhse, Fun Factory, BMS Factory, Nalone Electronic, Nox, Jimmyjane, Pipedream Product, Aneros Company, RITEX, Luvu Brands (Liberator), Lover Health, Liaoyang Baile
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
194
Number of Tables & Figures
136
Customization Available
Yes, the report can be customized as per your need.
Global Adult Toys for Women Market Report Segments:
The global Adult Toys for Women market is segmented on the basis of:
Types
Vibrators, Rubber Penis, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail Outlets, Online Stores, Specialty Stores
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Reckitt Benckiser
- Humanwell Healthcare
- Okamoto
- Church & Dwight (Trojan)
- LELO
- Doc Johnson
- WOW Tech
- Lovehoney
- TENGA
- NPG
- Reckitt Benckiser
- Shenzhen Jizhimei Healthcare
- Leten
- Tantus
- Beate Uhse
- Fun Factory
- BMS Factory
- Nalone Electronic
- Nox
- Jimmyjane
- Pipedream Product
- Aneros Company
- RITEX
- Luvu Brands (Liberator)
- Lover Health
- Liaoyang Baile
Highlights of The Adult Toys for Women Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Vibrators
- Rubber Penis
- Others
- By Application:
- Retail Outlets
- Online Stores
- Specialty Stores
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Adult Toys for Women Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Adult Toys for Women are toys specifically designed to be used by women. They can include items like dildos, vibrators, and other sex toys.
Some of the key players operating in the adult toys for women market are Reckitt Benckiser, Humanwell Healthcare, Okamoto, Church & Dwight (Trojan), LELO, Doc Johnson, WOW Tech, Lovehoney, TENGA, NPG, Reckitt Benckiser, Shenzhen Jizhimei Healthcare, Leten, Tantus, Beate Uhse, Fun Factory, BMS Factory, Nalone Electronic, Nox, Jimmyjane, Pipedream Product, Aneros Company, RITEX, Luvu Brands (Liberator), Lover Health, Liaoyang Baile.
The adult toys for women market is expected to grow at a compound annual growth rate of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Adult Toys for Women Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Adult Toys for Women Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Adult Toys for Women Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Adult Toys for Women Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Adult Toys for Women Market Size & Forecast, 2018-2028
4.5.1 Adult Toys for Women Market Size and Y-o-Y Growth
4.5.2 Adult Toys for Women Market Absolute $ Opportunity
Chapter 5 Global Adult Toys for Women Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Adult Toys for Women Market Size Forecast by Type
5.2.1 Vibrators
5.2.2 Rubber Penis
5.2.3 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Adult Toys for Women Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Adult Toys for Women Market Size Forecast by Applications
6.2.1 Retail Outlets
6.2.2 Online Stores
6.2.3 Specialty Stores
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Adult Toys for Women Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Adult Toys for Women Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Adult Toys for Women Analysis and Forecast
9.1 Introduction
9.2 North America Adult Toys for Women Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Adult Toys for Women Market Size Forecast by Type
9.6.1 Vibrators
9.6.2 Rubber Penis
9.6.3 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Adult Toys for Women Market Size Forecast by Applications
9.10.1 Retail Outlets
9.10.2 Online Stores
9.10.3 Specialty Stores
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Adult Toys for Women Analysis and Forecast
10.1 Introduction
10.2 Europe Adult Toys for Women Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Adult Toys for Women Market Size Forecast by Type
10.6.1 Vibrators
10.6.2 Rubber Penis
10.6.3 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Adult Toys for Women Market Size Forecast by Applications
10.10.1 Retail Outlets
10.10.2 Online Stores
10.10.3 Specialty Stores
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Adult Toys for Women Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Adult Toys for Women Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Adult Toys for Women Market Size Forecast by Type
11.6.1 Vibrators
11.6.2 Rubber Penis
11.6.3 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Adult Toys for Women Market Size Forecast by Applications
11.10.1 Retail Outlets
11.10.2 Online Stores
11.10.3 Specialty Stores
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Adult Toys for Women Analysis and Forecast
12.1 Introduction
12.2 Latin America Adult Toys for Women Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Adult Toys for Women Market Size Forecast by Type
12.6.1 Vibrators
12.6.2 Rubber Penis
12.6.3 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Adult Toys for Women Market Size Forecast by Applications
12.10.1 Retail Outlets
12.10.2 Online Stores
12.10.3 Specialty Stores
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Adult Toys for Women Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Adult Toys for Women Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Adult Toys for Women Market Size Forecast by Type
13.6.1 Vibrators
13.6.2 Rubber Penis
13.6.3 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Adult Toys for Women Market Size Forecast by Applications
13.10.1 Retail Outlets
13.10.2 Online Stores
13.10.3 Specialty Stores
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Adult Toys for Women Market: Competitive Dashboard
14.2 Global Adult Toys for Women Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Reckitt Benckiser
14.3.2 Humanwell Healthcare
14.3.3 Okamoto
14.3.4 Church & Dwight (Trojan)
14.3.5 LELO
14.3.6 Doc Johnson
14.3.7 WOW Tech
14.3.8 Lovehoney
14.3.9 TENGA
14.3.10 NPG
14.3.11 Reckitt Benckiser
14.3.12 Shenzhen Jizhimei Healthcare
14.3.13 Leten
14.3.14 Tantus
14.3.15 Beate Uhse
14.3.16 Fun Factory
14.3.17 BMS Factory
14.3.18 Nalone Electronic
14.3.19 Nox
14.3.20 Jimmyjane
14.3.21 Pipedream Product
14.3.22 Aneros Company
14.3.23 RITEX
14.3.24 Luvu Brands (Liberator)
14.3.25 Lover Health
14.3.26 Liaoyang Baile
