Market Overview:
The global advanced video coding (AVC) market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The market growth can be attributed to the increasing demand for high-quality videos across different applications such as broadcast, surveillance, and others. Additionally, the growing adoption of AVC in various regions such as North America, Latin America, Europe, Asia Pacific and Middle East & Africa is also contributing to the growth of this market. Based on type, the global AVC market can be segmented into 8Mbps, 12Mbps 16Mbps and other types.
Product Definition:
Advanced Video Coding (AVC) is a video compression standard developed by the Joint Collaborative Team on Video Coding (JCT-VC). AVC is also known as H.264/MPEG-4 Part 10, or MPEG-4 AVC. It is widely used in Blu-ray discs, HDTV broadcasts, and online video services.
8Mbps:
8 Mbps is the data transfer rate for high-definition (HD) video. It's a standard video coding format that can be used to deliver an HD signal to a consumer device over a broadband network. 8 Mbps is also known as AVC (Advanced Video Coding). The 8 in the name stands for the bit rate, which indicates that this is an extension of ISO/IEC Moving Picture Expert Group standard-based VC-1.
12Mbps:
12 Mbps is a term used for data transfer rate in the ITU-T Rec. H. sapiens™ video coding standard, which is also known as Advanced Video Coding (AVC). It was initially designed by Intel Corporation and has been standardized by the International Telecommunication Union–Telecom Standardization Sector (ITU-T). The ITU-T has released several standards for telecommunication that cover physical and signaling aspects of broadband communication.
Application Insights:
The broadcast application segment accounted for the largest market share in 2017 and is projected to continue its dominance over the forecast period. The use of advanced video coding techniques in broadcasting applications, such as Pay-TV, Radio and Satellite Broadcasting, is expected to drive demand over the forecast period.
AVC enables real-time streaming on webpages and protects digital rights of content owners by enabling them to restrict access to encoded videos only to authorized devices. This has ledto a significant increase in demand from various sectors including media & entertainment, corporate communications and surveillance among others which are anticipatedto further fuel growth during future years. Other key applications include mobile internet/video calls/searches etc., which are also expectedto contribute significantly towards overall market growth during future years owing tounauthorized access control features offered by AVC codecs.
Regional Analysis:
North America dominated the global market in terms of revenue share in 2017. The growth can be attributed to the presence of key industry players such as Sony Corporation; Panasonic Corporation; and Samsung Group. These companies are engaged in extensive research & development activities for developing advanced technologies for video coding, which is expected to drive the regional market over the forecast period.
Asia Pacific region is anticipated to witness significant growth over the forecast period owing to increasing demand from China and Japan along with other countries such as South Korea, India, Singapore, Australia among others. Increasing adoption from surveillance applications is also expected fuel regional growth during future years.
Growth Factors:
- Increasing demand for high-quality video content: The increasing demand for high-quality video content is one of the key growth drivers for the AVC market. With the advent of 4K and 8K technology, users are demanding better quality videos with superior resolution, color depth, and frame rate. This is fueling the demand for AVC solutions that can provide enhanced video quality without compromising on bandwidth or storage requirements.
- Rising popularity of online streaming services: The growing popularity of online streaming services is another major driver for the AVC market. Streaming services such as Netflix, Hulu, Amazon Prime Video, and YouTube are witnessing a surge in viewership due to their large library of TV shows, movies, and other content offerings. This is driving up demand for AVC solutions that can provide smooth streaming experiences without buffering or latency issues.
- Proliferation of connected devices: The proliferation of connected devices such as smartphones, tablets PCs,, smart TVs,, etc., is also fueling growth in the AVC market . These devices are increasingly being used to consume digital media content including videos , which has led to an increase in network traffic . This is prompting service providers and enterprises to adopt advanced video compression technologies such as AVC to reduce network congestion and improve user experience .
Scope Of The Report
Report Attributes
Report Details
Report Title
Advanced Video Coding (AVC) Market Research Report
By Type
8Mbps, 12Mbps, 16Mbps, Other
By Application
Broadcast, Surveillance, Others
By Companies
Hikvision, Cisco Systems, Dahua, Axis Communications, Harmonic, Flir Systems, Bosch Security Systems, Matrox, VITEC, Netposa, Sumavision, ATEME, Tieline Technology
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
203
Number of Tables & Figures
143
Customization Available
Yes, the report can be customized as per your need.
Global Advanced Video Coding (AVC) Market Report Segments:
The global Advanced Video Coding (AVC) market is segmented on the basis of:
Types
8Mbps, 12Mbps, 16Mbps, Other
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Broadcast, Surveillance, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Hikvision
- Cisco Systems
- Dahua
- Axis Communications
- Harmonic
- Flir Systems
- Bosch Security Systems
- Matrox
- VITEC
- Netposa
- Sumavision
- ATEME
- Tieline Technology
Highlights of The Advanced Video Coding (AVC) Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- 8Mbps
- 12Mbps
- 16Mbps
- Other
- By Application:
- Broadcast
- Surveillance
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Advanced Video Coding (AVC) Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Advanced Video Coding (AVC) is a video compression format developed by the Moving Picture Experts Group (MPEG). It is most commonly used to compress high-definition video. AVC can achieve greater compression than H.264/MPEG-4 AVC, but requires more processing power from media players and encoders.
Some of the major companies in the advanced video coding (avc) market are Hikvision, Cisco Systems, Dahua, Axis Communications, Harmonic, Flir Systems, Bosch Security Systems, Matrox, VITEC, Netposa, Sumavision, ATEME, Tieline Technology.
The advanced video coding (avc) market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Advanced Video Coding (AVC) Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Advanced Video Coding (AVC) Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Advanced Video Coding (AVC) Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Advanced Video Coding (AVC) Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Advanced Video Coding (AVC) Market Size & Forecast, 2018-2028 4.5.1 Advanced Video Coding (AVC) Market Size and Y-o-Y Growth 4.5.2 Advanced Video Coding (AVC) Market Absolute $ Opportunity
Chapter 5 Global Advanced Video Coding (AVC) Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Advanced Video Coding (AVC) Market Size Forecast by Type
5.2.1 8Mbps
5.2.2 12Mbps
5.2.3 16Mbps
5.2.4 Other
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Advanced Video Coding (AVC) Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Advanced Video Coding (AVC) Market Size Forecast by Applications
6.2.1 Broadcast
6.2.2 Surveillance
6.2.3 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Advanced Video Coding (AVC) Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Advanced Video Coding (AVC) Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Advanced Video Coding (AVC) Analysis and Forecast
9.1 Introduction
9.2 North America Advanced Video Coding (AVC) Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Advanced Video Coding (AVC) Market Size Forecast by Type
9.6.1 8Mbps
9.6.2 12Mbps
9.6.3 16Mbps
9.6.4 Other
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Advanced Video Coding (AVC) Market Size Forecast by Applications
9.10.1 Broadcast
9.10.2 Surveillance
9.10.3 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Advanced Video Coding (AVC) Analysis and Forecast
10.1 Introduction
10.2 Europe Advanced Video Coding (AVC) Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Advanced Video Coding (AVC) Market Size Forecast by Type
10.6.1 8Mbps
10.6.2 12Mbps
10.6.3 16Mbps
10.6.4 Other
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Advanced Video Coding (AVC) Market Size Forecast by Applications
10.10.1 Broadcast
10.10.2 Surveillance
10.10.3 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Advanced Video Coding (AVC) Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Advanced Video Coding (AVC) Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Advanced Video Coding (AVC) Market Size Forecast by Type
11.6.1 8Mbps
11.6.2 12Mbps
11.6.3 16Mbps
11.6.4 Other
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Advanced Video Coding (AVC) Market Size Forecast by Applications
11.10.1 Broadcast
11.10.2 Surveillance
11.10.3 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Advanced Video Coding (AVC) Analysis and Forecast
12.1 Introduction
12.2 Latin America Advanced Video Coding (AVC) Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Advanced Video Coding (AVC) Market Size Forecast by Type
12.6.1 8Mbps
12.6.2 12Mbps
12.6.3 16Mbps
12.6.4 Other
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Advanced Video Coding (AVC) Market Size Forecast by Applications
12.10.1 Broadcast
12.10.2 Surveillance
12.10.3 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Advanced Video Coding (AVC) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Advanced Video Coding (AVC) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Advanced Video Coding (AVC) Market Size Forecast by Type
13.6.1 8Mbps
13.6.2 12Mbps
13.6.3 16Mbps
13.6.4 Other
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Advanced Video Coding (AVC) Market Size Forecast by Applications
13.10.1 Broadcast
13.10.2 Surveillance
13.10.3 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Advanced Video Coding (AVC) Market: Competitive Dashboard
14.2 Global Advanced Video Coding (AVC) Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Hikvision
14.3.2 Cisco Systems
14.3.3 Dahua
14.3.4 Axis Communications
14.3.5 Harmonic
14.3.6 Flir Systems
14.3.7 Bosch Security Systems
14.3.8 Matrox
14.3.9 VITEC
14.3.10 Netposa
14.3.11 Sumavision
14.3.12 ATEME
14.3.13 Tieline Technology