Market Overview:
The global advertising agency service market is expected to grow at a CAGR of 5.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for digital marketing services and the growing trend of online video advertising. In addition, the increasing number of small businesses is also contributing to the growth of this market. The global advertising agency service market can be segmented on the basis of type into television advertisements, radio advertisements, online advertising, mobile marketing, and others. Online advertising is expected to grow at a highest CAGR during the forecast period from 2018 to 2030 owing to its growing popularity among businesses as it provides an effective way to target potential customers. On the basis of application, large enterprises are expected dominate this market with a share of more than 50% by 2030 owing their increased spending on advertisement campaigns compared with medium-sized and small enterprises.
Product Definition:
An advertising agency is a service business that helps companies promote their products or services. An advertising agency typically represents the interests of its clients in negotiations with media outlets such as television networks, radio stations, newspapers, and magazines.
Television Advertisements:
Television advertisements, also called TV ads or commercial ads are broadcasted videos which are used by companies to promote their products. They consist of a series of images or video with sound which is targeted at the viewer to capture the viewers interest and compel them to purchase the product being advertised. The primary goal of television advertisements is to reach mass audiences quickly and efficiently in order to create awareness about a new product line, increase sales volume or generate demand for a product among an audience.
Radio Advertisements:
Radio advertisements and its usage in Advertising Agencies service market is a process where the radio stations advertise their products and services to the target audience using audio ads. It is one of the most effective forms of advertising as it reaches large number of people with a single advertisement. Radio advertisements are also referred by different names such as jingles, spots, or bumpers depending upon their duration, frequency, and format.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60.0% in 2017 and is anticipated to witness significant growth over the forecast period. This can be attributed to growing demand from major companies for global advertising campaigns. Large enterprises usually have a dedicated in-house marketing team that is responsible for planning, designing and implementing various marketing strategies such as product launch, price reductions, new product introduction etc., across all channels of distribution. Such initiatives require extensive planning and research before implementation so as to avoid any last minute shocks or failures during the launch phase which may result in a negative impact on overall business performance leading to reduced market share or loss of customers altogether. Medium-sized enterprise (MEDIUMSIZE) - with fewer than 500 employees - also has considerable potential owing to increasing competition within small businesses these days especially after each other's prices were cut by competitors like Amazon & ebay etc.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position throughout the forecast period owing to high internet penetration and increased use of smartphones. Asia Pacific is projected to be the fastest-growing regional market from 2018 to 2030 due to increasing smartphone adoption, coupled with rising investments by companies in developing countries such as India and China. Moreover, these regions are witnessing a significant increase in social media users which will boost growth further. Additionally, brands are increasingly investing in digital advertising for higher reach and brand awareness. Digital platforms have also become an important channel for advertisers as they allow real-time interactions that compel audiences into buying or voting on products instantly rather than waiting for weeks or months like traditional methods of advertisement would allow it (Kotler & Pfeffer).
The key players operating in this industry are WPP Group; Publicis Groupe; Omnicom Group; Interpublic Group Inc.; Dentsu Aegis Network Inc.
Growth Factors:
- Increasing demand for digital advertising: The global advertising expenditure is expected to grow at a CAGR of 6.5% during the forecast period, owing to the increasing demand for digital advertising. This is mainly because of the growing penetration of internet and smartphones across the globe.
- Rising number of ad-supported online video viewers: According to a study by Cisco, there will be 1 billion ad-supported online video viewers by 2021, up from 589 million in 2016. This will create opportunities for advertising agencies to increase their revenue through provision of online video advertisement services.
- Proliferation of social media platforms: Social media platforms are providing new opportunities for advertisers to target consumers with relevant ads based on their interests and demographics profiles. As a result, spending on social media advertising is expected to grow at a CAGR of 18% during the forecast period.
Scope Of The Report
Report Attributes
Report Details
Report Title
Advertising Agencie Service Market Research Report
By Type
Television Advertisements, Radio Advertisements, Online Advertising, Mobile Marketing, Others
By Application
Large Enterprises (1000+Users), Medium-Sized Enterprise (499-1000 Users), Small Enterprises (1-499Users)
By Companies
WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, Asatsu-DK, Cheil Worldwide, Digital Jungle, Hakuhodo DY Holdings, 22squared, 360i, aQuantive, Axis41, BBDO, BKV, Aegis Group, AKQA, Bartle Bogle Hegarty, Chime Communications plc, Fred & Farid Group
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
137
Number of Tables & Figures
96
Customization Available
Yes, the report can be customized as per your need.
Global Advertising Agencie Service Market Report Segments:
The global Advertising Agencie Service market is segmented on the basis of:
Types
Television Advertisements, Radio Advertisements, Online Advertising, Mobile Marketing, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises (1000+Users), Medium-Sized Enterprise (499-1000 Users), Small Enterprises (1-499Users)
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- WPP Group
- Omnicom Group
- Publicis Groupe
- Interpublic Group
- Dentsu
- Asatsu-DK
- Cheil Worldwide
- Digital Jungle
- Hakuhodo DY Holdings
- 22squared
- 360i
- aQuantive
- Axis41
- BBDO
- BKV
- Aegis Group
- AKQA
- Bartle Bogle Hegarty
- Chime Communications plc
- Fred & Farid Group
Highlights of The Advertising Agencie Service Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Television Advertisements
- Radio Advertisements
- Online Advertising
- Mobile Marketing
- Others
- By Application:
- Large Enterprises (1000+Users)
- Medium-Sized Enterprise (499-1000 Users)
- Small Enterprises (1-499Users)
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Advertising Agencie Service Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Advertising agency service is a type of professional services that helps businesses market their products and services. Advertising agencies typically have staff who can design, produce, and distribute advertising materials such as commercials, billboards, and online ads. They also often provide consulting services to help businesses improve their marketing efforts.
Some of the key players operating in the advertising agencie service market are WPP Group, Omnicom Group, Publicis Groupe, Interpublic Group, Dentsu, Asatsu-DK, Cheil Worldwide, Digital Jungle, Hakuhodo DY Holdings, 22squared, 360i, aQuantive, Axis41, BBDO, BKV, Aegis Group, AKQA, Bartle Bogle Hegarty, Chime Communications plc, Fred & Farid Group.
The advertising agencie service market is expected to register a CAGR of 5.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Advertising Agencie Service Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Advertising Agencie Service Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Advertising Agencie Service Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Advertising Agencie Service Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Advertising Agencie Service Market Size & Forecast, 2018-2028
4.5.1 Advertising Agencie Service Market Size and Y-o-Y Growth
4.5.2 Advertising Agencie Service Market Absolute $ Opportunity
Chapter 5 Global Advertising Agencie Service Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Advertising Agencie Service Market Size Forecast by Type
5.2.1 Television Advertisements
5.2.2 Radio Advertisements
5.2.3 Online Advertising
5.2.4 Mobile Marketing
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Advertising Agencie Service Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Advertising Agencie Service Market Size Forecast by Applications
6.2.1 Large Enterprises (1000+Users)
6.2.2 Medium-Sized Enterprise (499-1000 Users)
6.2.3 Small Enterprises (1-499Users)
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Advertising Agencie Service Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Advertising Agencie Service Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Advertising Agencie Service Analysis and Forecast
9.1 Introduction
9.2 North America Advertising Agencie Service Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Advertising Agencie Service Market Size Forecast by Type
9.6.1 Television Advertisements
9.6.2 Radio Advertisements
9.6.3 Online Advertising
9.6.4 Mobile Marketing
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Advertising Agencie Service Market Size Forecast by Applications
9.10.1 Large Enterprises (1000+Users)
9.10.2 Medium-Sized Enterprise (499-1000 Users)
9.10.3 Small Enterprises (1-499Users)
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Advertising Agencie Service Analysis and Forecast
10.1 Introduction
10.2 Europe Advertising Agencie Service Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Advertising Agencie Service Market Size Forecast by Type
10.6.1 Television Advertisements
10.6.2 Radio Advertisements
10.6.3 Online Advertising
10.6.4 Mobile Marketing
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Advertising Agencie Service Market Size Forecast by Applications
10.10.1 Large Enterprises (1000+Users)
10.10.2 Medium-Sized Enterprise (499-1000 Users)
10.10.3 Small Enterprises (1-499Users)
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Advertising Agencie Service Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Advertising Agencie Service Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Advertising Agencie Service Market Size Forecast by Type
11.6.1 Television Advertisements
11.6.2 Radio Advertisements
11.6.3 Online Advertising
11.6.4 Mobile Marketing
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Advertising Agencie Service Market Size Forecast by Applications
11.10.1 Large Enterprises (1000+Users)
11.10.2 Medium-Sized Enterprise (499-1000 Users)
11.10.3 Small Enterprises (1-499Users)
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Advertising Agencie Service Analysis and Forecast
12.1 Introduction
12.2 Latin America Advertising Agencie Service Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Advertising Agencie Service Market Size Forecast by Type
12.6.1 Television Advertisements
12.6.2 Radio Advertisements
12.6.3 Online Advertising
12.6.4 Mobile Marketing
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Advertising Agencie Service Market Size Forecast by Applications
12.10.1 Large Enterprises (1000+Users)
12.10.2 Medium-Sized Enterprise (499-1000 Users)
12.10.3 Small Enterprises (1-499Users)
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Advertising Agencie Service Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Advertising Agencie Service Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Advertising Agencie Service Market Size Forecast by Type
13.6.1 Television Advertisements
13.6.2 Radio Advertisements
13.6.3 Online Advertising
13.6.4 Mobile Marketing
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Advertising Agencie Service Market Size Forecast by Applications
13.10.1 Large Enterprises (1000+Users)
13.10.2 Medium-Sized Enterprise (499-1000 Users)
13.10.3 Small Enterprises (1-499Users)
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Advertising Agencie Service Market: Competitive Dashboard
14.2 Global Advertising Agencie Service Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 WPP Group
14.3.2 Omnicom Group
14.3.3 Publicis Groupe
14.3.4 Interpublic Group
14.3.5 Dentsu
14.3.6 Asatsu-DK
14.3.7 Cheil Worldwide
14.3.8 Digital Jungle
14.3.9 Hakuhodo DY Holdings
14.3.10 22squared
14.3.11 360i
14.3.12 aQuantive
14.3.13 Axis41
14.3.14 BBDO
14.3.15 BKV
14.3.16 Aegis Group
14.3.17 AKQA
14.3.18 Bartle Bogle Hegarty
14.3.19 Chime Communications plc
14.3.20 Fred & Farid Group
