Market Overview:
The global advertising agency software market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for cloud-based advertising agency software and the growing trend of digital marketing. In terms of type, the on-premise advertising agency software segment is expected to hold a larger share of the market during the forecast period, while the cloud-based advertising agency software segment is projected to grow at a higher CAGR than that of on-premise advertising agency software.
Product Definition:
Advertising agency software is a type of computer software that helps advertising agencies manage and track their campaigns, contacts, clients, and invoices. It can also help with creating proposals and estimates. Advertising agency software is important because it allows agencies to keep track of all their campaigns and clients in one place, making it easier to manage their business.
On-premise:
On-premise software is a type of cloud computing system that involves the use of dedicated hardware and software at an organization's headquarters to provide services such as data storage, processing power, and online access. The service allows companies to cater to their customers directly rather than using third-party intermediaries for customer interaction. On-premise solutions offer benefits such as increased customization options, better control over systems & data and lower costs associated with technology infrastructure along with human resources.
Cloud-based:
Cloud-based software is a type of software service that provides solutions to clienteles through the internet. It offers benefits such as easy accessibility, cost efficiency, and quick delivery. The major benefit for advertising agencies using cloud-based software is that there are no upfront costs for hardware or installation unlike traditional on-premise solutions which can be an expensive affair.
Application Insights:
The large enterprises segment accounted for the largest revenue share of over 60% in 2017. The segment is expected to continue its dominance over the forecast period owing to factors such as extensive usage of enterprise resource (ERP) systems and growing demand from companies for effective management of their advertising campaigns. Furthermore, increasing use of social media marketing, search engine marketing and e-mail marketing by large enterprises is further expected to drive the growth.
SMEs are anticipated to be one of the fastest-growing segments due largely on increased adoption rate among small businesses for managing their advertising campaigns effectively. SMEs lack resources such as financial backing, technical expertise and human capital; however, they have abundant amounts of time that can be utilized productively through efficient utilization digital technologies such as online advertising software.
Regional Analysis:
North America is expected to be the largest regional market over the forecast period owing to early adoption of advanced technologies by companies in this region. Asia Pacific is projected to be the fastest-growing regional market during the same period. The growth can be attributed to increasing investments in media buying and planning tools by global advertisers, especially in emerging countries such as China and India. Furthermore, growing digitalization across all industry verticals will drive demand further.
The European region held a significant share of more than 20% in 2016 due to early adoption of marketing automation solutions among small & medium enterprises (SMEs) located there.
Growth Factors:
- Increasing demand for digital marketing services
- Rising number of advertising campaigns
- Growing adoption of programmatic advertising
- Emergence of new advertising channels
- Proliferation of mobile devices
Scope Of The Report
Report Attributes
Report Details
Report Title
Advertising Agency Software Market Research Report
By Type
On-premise, Cloud-based
By Application
Large Enterprises, SMEs
By Companies
KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, Disruptive Advertising, OpGen Media, BlueFocus, Epsilon Data Management, OneIMS, Scripted, Hero Digital, Sensis, Ignite Digital, AsiaPac Net Media, SDMC
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
155
Number of Tables & Figures
109
Customization Available
Yes, the report can be customized as per your need.
Global Advertising Agency Software Market Report Segments:
The global Advertising Agency Software market is segmented on the basis of:
Types
On-premise, Cloud-based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- KlientBoost
- OpenMoves
- WebiMax
- Square 2 Marketing
- Revenue River
- Disruptive Advertising
- OpGen Media
- BlueFocus
- Epsilon Data Management
- OneIMS
- Scripted
- Hero Digital
- Sensis
- Ignite Digital
- AsiaPac Net Media
- SDMC
Highlights of The Advertising Agency Software Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- On-premise
- Cloud-based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Advertising Agency Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Advertising agency software is a computer application used by advertising agencies to manage their client relationships, track and report on campaign performance, and automate tasks such as billing.
Some of the key players operating in the advertising agency software market are KlientBoost, OpenMoves, WebiMax, Square 2 Marketing, Revenue River, Disruptive Advertising, OpGen Media, BlueFocus, Epsilon Data Management, OneIMS, Scripted, Hero Digital, Sensis, Ignite Digital, AsiaPac Net Media, SDMC.
The advertising agency software market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Advertising Agency Software Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Advertising Agency Software Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Advertising Agency Software Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Advertising Agency Software Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Advertising Agency Software Market Size & Forecast, 2018-2028
4.5.1 Advertising Agency Software Market Size and Y-o-Y Growth
4.5.2 Advertising Agency Software Market Absolute $ Opportunity
Chapter 5 Global Advertising Agency Software Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Advertising Agency Software Market Size Forecast by Type
5.2.1 On-premise
5.2.2 Cloud-based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Advertising Agency Software Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Advertising Agency Software Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Advertising Agency Software Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Advertising Agency Software Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Advertising Agency Software Analysis and Forecast
9.1 Introduction
9.2 North America Advertising Agency Software Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Advertising Agency Software Market Size Forecast by Type
9.6.1 On-premise
9.6.2 Cloud-based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Advertising Agency Software Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Advertising Agency Software Analysis and Forecast
10.1 Introduction
10.2 Europe Advertising Agency Software Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Advertising Agency Software Market Size Forecast by Type
10.6.1 On-premise
10.6.2 Cloud-based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Advertising Agency Software Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Advertising Agency Software Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Advertising Agency Software Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Advertising Agency Software Market Size Forecast by Type
11.6.1 On-premise
11.6.2 Cloud-based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Advertising Agency Software Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Advertising Agency Software Analysis and Forecast
12.1 Introduction
12.2 Latin America Advertising Agency Software Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Advertising Agency Software Market Size Forecast by Type
12.6.1 On-premise
12.6.2 Cloud-based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Advertising Agency Software Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Advertising Agency Software Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Advertising Agency Software Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Advertising Agency Software Market Size Forecast by Type
13.6.1 On-premise
13.6.2 Cloud-based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Advertising Agency Software Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Advertising Agency Software Market: Competitive Dashboard
14.2 Global Advertising Agency Software Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 KlientBoost
14.3.2 OpenMoves
14.3.3 WebiMax
14.3.4 Square 2 Marketing
14.3.5 Revenue River
14.3.6 Disruptive Advertising
14.3.7 OpGen Media
14.3.8 BlueFocus
14.3.9 Epsilon Data Management
14.3.10 OneIMS
14.3.11 Scripted
14.3.12 Hero Digital
14.3.13 Sensis
14.3.14 Ignite Digital
14.3.15 AsiaPac Net Media
14.3.16 SDMC
