Market Overview:
The global advertising video production market is expected to grow at a CAGR of 10.8% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for product videos, explainer videos, branded videos, interactive videos, and others. Additionally, the rising adoption of digital media and online platforms for advertising is also contributing to the growth of this market. Regionally, North America dominates the global advertising video production market followed by Europe and Asia Pacific. The high adoption rate of digital media in these regions is driving the growth of this market in these regions.
Product Definition:
Advertising video production is the process of creating videos to promote a product or service. These videos can be used on television, online, or in other marketing materials. Advertising video production can be an important part of a marketing strategy, as it can help to introduce potential customers to a product or service and persuade them to buy.
Product Video:
Product Video is a video which is used to promote any product or service. It's main purpose is to show in detail about the product and increase sales by attracting potential customers. In addition, it also helps in increasing customer engagement by keeping their interest for longer periods of time. The factors such as growing internet penetration and shift towards online shopping from regular shopping are driving the growth of this market globally.
Explainer Videos:
Explainer videos are short videos that help viewers to understand the product or service in few seconds. It is an effective technique, which has gained popularity among marketers over the past few years. This video helps viewers to solve their curiosity and confusion regarding a particular subject with the help of visual aids and graphics.
It creates a simple scenario where personification can be used for presenting complex ideas or processes easily by using characters with similar characteristics as those of the product or service itself.
Application Insights:
The market is segmented by application into retail, manufacturing, education, finance, healthcare & medical services industry and music industry. The retail sector accounted for the largest revenue share in 2017 owing to the increasing use of videos on digital platforms such as YouTube and Google Plus. Furthermore, growing preference for advertising through video ads over other mediums such as print ads has resulted in higher market penetration.
The manufacturing sector is expected to witness significant growth over the forecast period due to rising adoption of social media marketing by companies operating in this sector. Companies are using social media platforms as a means of communication with their customers and also as a distribution channel for their products/services globally thereby driving demand from advertisers seeking opportunities across various industries worldwide. Advertisers are also able to reach targeted audiences directly through these channels which further contributes towards high demand generation from advertisers worldwide.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position over the forecast period. This can be attributed to increasing product video production, branded content, and explainer video production in this region. Asia Pacific is anticipated to witness significant growth over the next eight years owing to rising demand for advertising videos from various application sectors including manufacturing, retail & e-commerce, education sector and others.
The music industry has also been affected by declining CD sales along with other industries such as publishing & printing media due to internet penetration which enables direct customer interaction at a personal level through social networking sites like Facebook Twitter etc.
Growth Factors:
- Increasing demand for video advertising from small and medium businesses (SMBs)
- Rising demand for online video content from consumers
- Proliferation of connected devices and growing viewership of videos on mobile devices
- Increasing use of programmatic buying to purchase video ads
- Emergence of new ad formats such as 360-degree videos
Scope Of The Report
Report Attributes
Report Details
Report Title
Advertising Video Production Market Research Report
By Type
Product Video, Explainer Videos, Branded Video, Interactive Video, Others
By Application
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
By Companies
WPP Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu, The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
217
Number of Tables & Figures
152
Customization Available
Yes, the report can be customized as per your need.
Global Advertising Video Production Market Report Segments:
The global Advertising Video Production market is segmented on the basis of:
Types
Product Video, Explainer Videos, Branded Video, Interactive Video, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Retail, Manufacturing, Education, Finances, HealthCare, Music Industry, Professional Services, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- WPP Group
- Omnicom Group
- Publicis Group
- Interpublic Group
- Dentsu
- The Mill
- BBDO
- One Media Group
- Allua Limited
- Yum Yum Videos
- Epipheo Studios
- Sandwich Video
- Demo Duck
- Thinkmojo
- Explanify
- Switch Video
- Grumo Media
- Wyzowl
- Blink Tower
- Industrial Light and Magic
- Rodeo Fx
- Legend 3D
- Framestore
- Cinesite
- Moving Picture Company (MPC)
- Weta Digital
- Deluxe Entertainment
- DNEG
- Pinewood Studios
- Sony Pictures Imageworks
Highlights of The Advertising Video Production Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Product Video
- Explainer Videos
- Branded Video
- Interactive Video
- Others
- By Application:
- Retail
- Manufacturing
- Education
- Finances
- HealthCare
- Music Industry
- Professional Services
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Advertising Video Production Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Advertising video production is the process of creating a video advertisement. This can be done in a variety of ways, but typically involves filming and editing footage to create an effective marketing message.
Some of the major companies in the advertising video production market are WPP Group, Omnicom Group, Publicis Group, Interpublic Group, Dentsu, The Mill, BBDO, One Media Group, Allua Limited, Yum Yum Videos, Epipheo Studios, Sandwich Video, Demo Duck, Thinkmojo, Explanify, Switch Video, Grumo Media, Wyzowl, Blink Tower, Industrial Light and Magic, Rodeo Fx, Legend 3D, Framestore, Cinesite, Moving Picture Company (MPC), Weta Digital, Deluxe Entertainment, DNEG, Pinewood Studios, Sony Pictures Imageworks.
The advertising video production market is expected to register a CAGR of 10.8%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Advertising Video Production Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Advertising Video Production Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Advertising Video Production Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Advertising Video Production Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Advertising Video Production Market Size & Forecast, 2018-2028
4.5.1 Advertising Video Production Market Size and Y-o-Y Growth
4.5.2 Advertising Video Production Market Absolute $ Opportunity
Chapter 5 Global Advertising Video Production Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Advertising Video Production Market Size Forecast by Type
5.2.1 Product Video
5.2.2 Explainer Videos
5.2.3 Branded Video
5.2.4 Interactive Video
5.2.5 Others
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Advertising Video Production Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Advertising Video Production Market Size Forecast by Applications
6.2.1 Retail
6.2.2 Manufacturing
6.2.3 Education
6.2.4 Finances
6.2.5 HealthCare
6.2.6 Music Industry
6.2.7 Professional Services
6.2.8 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Advertising Video Production Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Advertising Video Production Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Advertising Video Production Analysis and Forecast
9.1 Introduction
9.2 North America Advertising Video Production Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Advertising Video Production Market Size Forecast by Type
9.6.1 Product Video
9.6.2 Explainer Videos
9.6.3 Branded Video
9.6.4 Interactive Video
9.6.5 Others
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Advertising Video Production Market Size Forecast by Applications
9.10.1 Retail
9.10.2 Manufacturing
9.10.3 Education
9.10.4 Finances
9.10.5 HealthCare
9.10.6 Music Industry
9.10.7 Professional Services
9.10.8 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Advertising Video Production Analysis and Forecast
10.1 Introduction
10.2 Europe Advertising Video Production Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Advertising Video Production Market Size Forecast by Type
10.6.1 Product Video
10.6.2 Explainer Videos
10.6.3 Branded Video
10.6.4 Interactive Video
10.6.5 Others
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Advertising Video Production Market Size Forecast by Applications
10.10.1 Retail
10.10.2 Manufacturing
10.10.3 Education
10.10.4 Finances
10.10.5 HealthCare
10.10.6 Music Industry
10.10.7 Professional Services
10.10.8 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Advertising Video Production Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Advertising Video Production Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Advertising Video Production Market Size Forecast by Type
11.6.1 Product Video
11.6.2 Explainer Videos
11.6.3 Branded Video
11.6.4 Interactive Video
11.6.5 Others
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Advertising Video Production Market Size Forecast by Applications
11.10.1 Retail
11.10.2 Manufacturing
11.10.3 Education
11.10.4 Finances
11.10.5 HealthCare
11.10.6 Music Industry
11.10.7 Professional Services
11.10.8 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Advertising Video Production Analysis and Forecast
12.1 Introduction
12.2 Latin America Advertising Video Production Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Advertising Video Production Market Size Forecast by Type
12.6.1 Product Video
12.6.2 Explainer Videos
12.6.3 Branded Video
12.6.4 Interactive Video
12.6.5 Others
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Advertising Video Production Market Size Forecast by Applications
12.10.1 Retail
12.10.2 Manufacturing
12.10.3 Education
12.10.4 Finances
12.10.5 HealthCare
12.10.6 Music Industry
12.10.7 Professional Services
12.10.8 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Advertising Video Production Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Advertising Video Production Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Advertising Video Production Market Size Forecast by Type
13.6.1 Product Video
13.6.2 Explainer Videos
13.6.3 Branded Video
13.6.4 Interactive Video
13.6.5 Others
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Advertising Video Production Market Size Forecast by Applications
13.10.1 Retail
13.10.2 Manufacturing
13.10.3 Education
13.10.4 Finances
13.10.5 HealthCare
13.10.6 Music Industry
13.10.7 Professional Services
13.10.8 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Advertising Video Production Market: Competitive Dashboard
14.2 Global Advertising Video Production Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 WPP Group
14.3.2 Omnicom Group
14.3.3 Publicis Group
14.3.4 Interpublic Group
14.3.5 Dentsu
14.3.6 The Mill
14.3.7 BBDO
14.3.8 One Media Group
14.3.9 Allua Limited
14.3.10 Yum Yum Videos
14.3.11 Epipheo Studios
14.3.12 Sandwich Video
14.3.13 Demo Duck
14.3.14 Thinkmojo
14.3.15 Explanify
14.3.16 Switch Video
14.3.17 Grumo Media
14.3.18 Wyzowl
14.3.19 Blink Tower
14.3.20 Industrial Light and Magic
14.3.21 Rodeo Fx
14.3.22 Legend 3D
14.3.23 Framestore
14.3.24 Cinesite
14.3.25 Moving Picture Company (MPC)
14.3.26 Weta Digital
14.3.27 Deluxe Entertainment
14.3.28 DNEG
14.3.29 Pinewood Studios
14.3.30 Sony Pictures Imageworks
