Market Overview:
The global affiliate market is expected to grow at a CAGR of XX% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for affiliate marketing by large enterprises and SMEs. Additionally, the growing adoption of cloud-based and web-based affiliate marketing platforms is also contributing to the growth of this market. However, lack of awareness about affiliate marketing among small businesses is restraining the growth of this market. Regionally, North America dominates the global affiliate market followed by Europe and Asia Pacific.
Product Definition:
Affiliate: A person or organization who is associated with another as a partner, subordinate, or agent.
The importance of affiliate marketing is that it allows businesses to increase their reach by partnering with other websites and tapping into their audiences. Affiliate marketing can also be a great way to generate additional revenue for your business.
Cloud Based:
Cloud-based solutions are becoming popular among marketers as they help in reducing the cost of technology and infrastructure. The solution is used by various Affiliates including Google, Facebook, Amazon to name a few. It helps them in storing data on their servers instead of maintaining it on individual devices. This factor is helping the marketers to reduce maintenance costs along with storage space which further reduces operational expenses for an affiliate marketer.
Web Based:
The global web-based and it's usage in the affiliate market is on a rise. The major driving factors for this growth are increased internet users, high-speed broadband connectivity, easy access to information over the World Wide Web (WWW), and an increase in online shopping trends.
Affiliate marketing has changed dramatically over the past few years due to technological advancements.
Application Insights:
The large enterprises segment held the largest market share in 2017. The growth of this segment can be attributed to the fact that affiliate marketing is considered as a cost-effective method to promote products and services online. Affiliate marketing also allows small businesses with limited financial resources to reach out and connect with customers across the globe, which otherwise would be difficult for them to do so.
The Small & Medium-sized Businesses (SMBs) segment is expected register significant growth over the forecast period owing to increasing penetration of internet and smartphones worldwide coupled with rising awareness about SMBs regarding benefits associated with online advertising. For instance, according Affiliate Window, Inc., an analytics firm specialising in digital marketing for SMBs; as per their research study published in 2016, nearly two thirds (62%) of all U.S.-based small businesses have websites compared to fewer than half (47%) globally having websites or domains registered within their country borders.
Regional Analysis:
North America dominated the global market in 2017. North America is home to several large enterprises as well as small and medium-sized businesses. The region has been witnessing an increasing number of collaborations among enterprises and their respective Affiliate Marketing Agencies (AMAs). This, in turn, is expected to drive the growth of the regional market over the forecast period.
Asia Pacific is anticipated to witness significant growth over the forecast period owing to a rise in demand from developing countries such as China and India. The growing adoption of cloud technology coupled with a surge in demand for cost-effective digital marketing solutions across these regions will further boost industry expansion over next few years.
Growth Factors:
- Increased spending on digital marketing by businesses.
- Proliferation of devices and channels that can be used for marketing, including mobile, social media, and programmatic advertising.
- Growing sophistication of affiliate marketing programs, including the use of data and analytics to optimize campaigns.
- Emergence of new types of affiliates, such as influencers and content creators.
- Continued growth in e-commerce spending
Scope Of The Report
Report Attributes
Report Details
Report Title
Affiliate Market Research Report
By Type
Cloud Based, Web Based
By Application
Large Enterprises, SMEs
By Companies
Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing, AvantLink, FlexOffers.com, LeadDyno, Tradedoubler, Skimlinks
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
144
Number of Tables & Figures
101
Customization Available
Yes, the report can be customized as per your need.
Global Affiliate Market Report Segments:
The global Affiliate market is segmented on the basis of:
Types
Cloud Based, Web Based
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Large Enterprises, SMEs
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Impact
- Post Affiliate Pro
- CAKE
- TUNE
- Rakuten Marketing
- AvantLink
- FlexOffers.com
- LeadDyno
- Tradedoubler
- Skimlinks
Highlights of The Affiliate Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud Based
- Web Based
- By Application:
- Large Enterprises
- SMEs
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Affiliate Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Affiliate is a business model where an affiliate promotes a product or service and receives a commission if someone clicks through and makes a purchase.
Some of the major companies in the affiliate market are Impact, Post Affiliate Pro, CAKE, TUNE, Rakuten Marketing, AvantLink, FlexOffers.com, LeadDyno, Tradedoubler, Skimlinks.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Affiliate Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Affiliate Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Affiliate Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Affiliate Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Affiliate Market Size & Forecast, 2018-2028
4.5.1 Affiliate Market Size and Y-o-Y Growth
4.5.2 Affiliate Market Absolute $ Opportunity
Chapter 5 Global Affiliate Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Affiliate Market Size Forecast by Type
5.2.1 Cloud Based
5.2.2 Web Based
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Affiliate Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Affiliate Market Size Forecast by Applications
6.2.1 Large Enterprises
6.2.2 SMEs
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Affiliate Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Affiliate Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Affiliate Analysis and Forecast
9.1 Introduction
9.2 North America Affiliate Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Affiliate Market Size Forecast by Type
9.6.1 Cloud Based
9.6.2 Web Based
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Affiliate Market Size Forecast by Applications
9.10.1 Large Enterprises
9.10.2 SMEs
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Affiliate Analysis and Forecast
10.1 Introduction
10.2 Europe Affiliate Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Affiliate Market Size Forecast by Type
10.6.1 Cloud Based
10.6.2 Web Based
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Affiliate Market Size Forecast by Applications
10.10.1 Large Enterprises
10.10.2 SMEs
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Affiliate Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Affiliate Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Affiliate Market Size Forecast by Type
11.6.1 Cloud Based
11.6.2 Web Based
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Affiliate Market Size Forecast by Applications
11.10.1 Large Enterprises
11.10.2 SMEs
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Affiliate Analysis and Forecast
12.1 Introduction
12.2 Latin America Affiliate Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Affiliate Market Size Forecast by Type
12.6.1 Cloud Based
12.6.2 Web Based
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Affiliate Market Size Forecast by Applications
12.10.1 Large Enterprises
12.10.2 SMEs
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Affiliate Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Affiliate Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Affiliate Market Size Forecast by Type
13.6.1 Cloud Based
13.6.2 Web Based
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Affiliate Market Size Forecast by Applications
13.10.1 Large Enterprises
13.10.2 SMEs
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Affiliate Market: Competitive Dashboard
14.2 Global Affiliate Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Impact
14.3.2 Post Affiliate Pro
14.3.3 CAKE
14.3.4 TUNE
14.3.5 Rakuten Marketing
14.3.6 AvantLink
14.3.7 FlexOffers.com
14.3.8 LeadDyno
14.3.9 Tradedoubler
14.3.10 Skimlinks
