Global Anti-virus(AV) Software Market by Type (PC, Phone, Others), By Application (Individual Users, Enterprise Users, Government Users, Others) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

                                          

                                                                                       
Market Overview:

The global anti-virus software market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing number of cyber-attacks and data breaches, and the growing demand for security solutions across different industry verticals. The global anti-virus software market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into PC anti-virus software, phone anti-virus software, and others.



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Product Definition:

Anti-virus software is a type of computer program that is designed to protect the user's computer from viruses. Anti-virus software typically works by scanning all files on the user's computer for viruses and then deleting or quarantine any files that are found to be infected.

PC:

The global PC, it's usage and growth factor in Anti-virus(AV) Software market size was valued at USD 1.5 billion in 2015. The industry is expected to witness significant growth over the forecast period owing to rising security concerns among consumers worldwide. AV software has become an essential part of consumer’s life as they are widely used for the protection of PCs from any type of malware or virus that may infect their systems with malicious intentions.

Phone:

The phone and it's usage in anti-virus (AV) software market is expected to witness significant growth over the forecast period. The AV software industry has been growing at a rapid pace owing to rising security threats across the globe. With every new variant of malware, trojans, viruses, and other cyber threats that are developed for mobile devices comes a new set of tools for detecting them.

Application Insights:

The individual users application segment led the market and accounted for more than 60.0% share of the global revenue in 2017. The growth can be attributed to increasing use of anti-virus software by individuals, especially laptop and PC users at workplace, home and public libraries to safeguard data from viruses. Enterprise-level AV solutions are widely adopted by organizations as they offer enhanced security against malware attacks with features such as multi-user support, centralized management console, policy based management for controlling access to resources across multiple devices within an organization¢â‚¬â„¢s network.

The government users segment is expected register a significant CAGR over the forecast period owing to rising adoption of antivirus products in various governments offices including city hall along with educational institutions and healthcare facilities among others which require constant protection against virus infection on their systems.

Regional Analysis:

North America dominated the global anti-virus software market in 2017. The region is expected to maintain its dominance over the forecast period as well owing to early adoption of technology and presence of key players such as Symantec Corporation; Trend Micro, Inc.; Kaspersky Lab; F-Secure Corporation; and CA Technologies.

Asia Pacific is anticipated to be the fastest growing regional market from 2018 to 2030 due to increasing number of cyberattacks that lead towards data theft, which results into huge financial losses for enterprises. This scenario has led towards increased adoption of anti-virus software solutions by enterprises in order for protection against data loss or theft. Moreover, rising awareness among individuals about security threats resulting into higher demand for AV solutions will drive growth over the forecast period.

Growth Factors:

Increasing instances of cyber-attacks and data breaches: The increasing number of cyber-attacks and data breaches is one of the key growth drivers for the AV software market. As per a study by Ponemon Institute, the global average cost of a data breach has increased by 6.4% in 2017 over 2016 and reached .86 million. This is expected to drive the demand for AV software solutions, as they help organizations protect their systems from such attacks.
Proliferation of connected devices: The proliferation of connected devices, including smartphones, laptops, tablets, smart TVs, and IoT devices is another major growth driver for the AV software market. With an increase in the number of connected devices comes an increase in opportunities for cybercriminals to launch attacks on these systems through various means such as malware infection or phishing scams. Thus, there is a growing need for effective security solutions that can protect these systems from such threats


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Scope Of The Report
Report Attributes
Report Details
Report Title
Anti-virus(AV) Software Market Research Report
By Type
PC, Phone, Others
By Application
Individual Users, Enterprise Users, Government Users, Others
By Companies
Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
120
Number of Tables & Figures
84
Customization Available
Yes, the report can be customized as per your need.

Global Anti-virus(AV) Software Market Report Segments:
The global Anti-virus(AV) Software market is segmented on the basis of:
Types
PC, Phone, Others
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual Users, Enterprise Users, Government Users, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
Symantec
McAfee
Trend Micro
Avast Software
ESET
Bitdefender
Fortinet
F-Secure
G DATA Software
Avira
Qihoo 360
Kaspersky
Tencent
Quick Heal
Comodo
Microsoft
Rising
Cheetah Mobile
AhnLab



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Highlights of The Anti-virus(AV) Software Market Report:
The market structure and projections for the coming years.
Drivers, restraints, opportunities, and current trends of market.
Historical data and forecast.
Estimations for the forecast period 2030.
Developments and trends in the market.
By Type:
PC
Phone
Others
By Application:
Individual Users
Enterprise Users
Government Users
Others
Market scenario by region, sub-region, and country.
Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Anti-virus(AV) Software Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
North America
Europe
Asia Pacific
Middle East & Africa
Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
Correctly Positioning New Products
Market Entry Strategies
Business Expansion Strategies
Consumer Insights
Understanding Competition Scenario
Product & Brand Management
Channel & Customer Management
Identifying Appropriate Advertising Appeals



8 Reasons to Buy This Report
Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
Implemented Robust Methodology to Prepare the Report
Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
Provides Information About the Top-winning Strategies Implemented by Industry Players.
In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
Customization of the Report Available

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