Market Overview:
The global antivirus software package market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing number of cyber-attacks and data breaches, and the growing demand for security solutions across different industry verticals. In terms of type, the PC segment is expected to hold the largest share of the global antivirus software package market during the forecast period. This can be attributed to rising adoption of PCs among consumers and businesses worldwide. In terms of application, individual users are expected to account for majority share of the global antivirus software package market during 2018-2030.
Product Definition:
An Antivirus Software Package is a computer program that helps protect your computer from viruses and other types of malware. It can also help protect your personal information. Antivirus software is important because it can help keep your computer safe from harmful attacks.
PC:
Personal Computers (PC) are used for various purposes such as entertainment, business, education and gaming. The antivirus software package industry is expected to witness significant growth over the forecast period owing to rising security concerns among consumers worldwide. Increasing usage of internet services along with rapid development in communication technologies has led to an increase in the number of users across the globe which has further propelled demand for antivirus solutions.
Rising consumer awareness regarding cyber threats.
Phone & PAD:
The global Phone & PAD and it's usage in antivirus software package market is expected to witness significant growth over the forecast period. The major factor that propels the growth of this market includes increase in number of smartphone users across the globe. According to statistics published by GVR analysis, worldwide smartphone user base accounted for 6 billion in 2015 and are expected to reach 9 billion by 2025, which will further propel demand for antivirus software package globally.
Application Insights:
The individual users segment held the largest share of over 60.0% in 2017. The growth can be attributed to the increasing usage of antivirus software by individuals on their personal computers, phones and pads to secure data against malicious programs. Furthermore, enterprises are increasingly adopting antivirus solutions as a part of their security strategy to safeguard business data from malware attacks and ensure efficient end-to-end IT infrastructure protection for all users across all devices with a single pane of glass across the globe.
Antivirus software is widely used by governments, public institutions and companies as an essential component for safeguarding government & organizational data from cyberattacks or any other form of external threats such as worms or Trojan horses that may try to penetrate into networks or computer systems at any level globally (from local network segments up to global internet).
Regional Analysis:
The Asia Pacific regional market dominated the global arena in 2017 and is expected to maintain its position through the forecast period. The region has been witnessing a growing number of cyberattacks that have led to data losses, which has resulted in increased adoption of antivirus software solutions. Furthermore, increasing investments by governments and enterprises for developing advanced security technologies are anticipated to drive growth over the coming years.
North America is projected to be one of the fastest-growing regions during the same period owing to factors such as high usage rates for mobile devices and rapid technological advancements across various industries. Moreover, presence of key players with strong distribution channels will also help propel regional growth over the next eight years. However, U.S.
Growth Factors:
- Increasing instances of cybercrime: The increasing instances of cybercrime is one of the primary growth drivers for the antivirus software package market. As per a study by Symantec, in 2017, around 1 million identities were stolen every day and ransomware attacks increased by 350%. This has led to an increase in demand for antivirus software packages as they help protect devices from being infected with malware and other online threats.
- Proliferation of connected devices: The proliferation of connected devices such as smartphones, laptops, tablets, etc., is another key factor driving growth in the antivirus software package market. With more and more people using these devices to access the internet and store sensitive data, there is a greater need for protection against online threats. Antivirus software packages help safeguard these devices from being infected with malware or other online threats.
- Growing awareness about cybersecurity: There has been a growing awareness about cybersecurity among consumers in recent years owing to the increasing number of data breaches and cyberattacks happening across industries worldwide. This has led to an increase in demand for antivirus software packages as they provide essential protection against such threats.
Scope Of The Report
Report Attributes
Report Details
Report Title
Antivirus Software Package Market Research Report
By Type
PC, Phone & PAD
By Application
Individual Users, Enterprise Users, Government Users, Other Users
By Companies
Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
229
Number of Tables & Figures
161
Customization Available
Yes, the report can be customized as per your need.
Global Antivirus Software Package Market Report Segments:
The global Antivirus Software Package market is segmented on the basis of:
Types
PC, Phone & PAD
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual Users, Enterprise Users, Government Users, Other Users
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Symantec
- McAfee
- Trend Micro
- Avast Software
- ESET
- Bitdefender
- Fortinet
- F-Secure
- G DATA Software
- Avira
- Qihoo 360
- Kaspersky
- Tencent
- Quick Heal
- Comodo
- Microsoft
- Rising
- Cheetah Mobile
- AhnLab
Highlights of The Antivirus Software Package Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PC
- Phone & PAD
- By Application:
- Individual Users
- Enterprise Users
- Government Users
- Other Users
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Antivirus Software Package Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
- Business Expansion Strategies
- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
- Channel & Customer Management
- Identifying Appropriate Advertising Appeals
8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Antivirus software package is a collection of computer programs that help protect your computer from viruses, spyware, and other malicious software.
Some of the key players operating in the antivirus software package market are Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab.
The antivirus software package market is expected to register a CAGR of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Antivirus Software Package Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Antivirus Software Package Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Antivirus Software Package Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Antivirus Software Package Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Antivirus Software Package Market Size & Forecast, 2018-2028
4.5.1 Antivirus Software Package Market Size and Y-o-Y Growth
4.5.2 Antivirus Software Package Market Absolute $ Opportunity
Chapter 5 Global Antivirus Software Package Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Antivirus Software Package Market Size Forecast by Type
5.2.1 PC
5.2.2 Phone & PAD
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Antivirus Software Package Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Antivirus Software Package Market Size Forecast by Applications
6.2.1 Individual Users
6.2.2 Enterprise Users
6.2.3 Government Users
6.2.4 Other Users
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Antivirus Software Package Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Antivirus Software Package Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Antivirus Software Package Analysis and Forecast
9.1 Introduction
9.2 North America Antivirus Software Package Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Antivirus Software Package Market Size Forecast by Type
9.6.1 PC
9.6.2 Phone & PAD
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Antivirus Software Package Market Size Forecast by Applications
9.10.1 Individual Users
9.10.2 Enterprise Users
9.10.3 Government Users
9.10.4 Other Users
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Antivirus Software Package Analysis and Forecast
10.1 Introduction
10.2 Europe Antivirus Software Package Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Antivirus Software Package Market Size Forecast by Type
10.6.1 PC
10.6.2 Phone & PAD
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Antivirus Software Package Market Size Forecast by Applications
10.10.1 Individual Users
10.10.2 Enterprise Users
10.10.3 Government Users
10.10.4 Other Users
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Antivirus Software Package Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Antivirus Software Package Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Antivirus Software Package Market Size Forecast by Type
11.6.1 PC
11.6.2 Phone & PAD
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Antivirus Software Package Market Size Forecast by Applications
11.10.1 Individual Users
11.10.2 Enterprise Users
11.10.3 Government Users
11.10.4 Other Users
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Antivirus Software Package Analysis and Forecast
12.1 Introduction
12.2 Latin America Antivirus Software Package Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Antivirus Software Package Market Size Forecast by Type
12.6.1 PC
12.6.2 Phone & PAD
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Antivirus Software Package Market Size Forecast by Applications
12.10.1 Individual Users
12.10.2 Enterprise Users
12.10.3 Government Users
12.10.4 Other Users
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Antivirus Software Package Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Antivirus Software Package Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Antivirus Software Package Market Size Forecast by Type
13.6.1 PC
13.6.2 Phone & PAD
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Antivirus Software Package Market Size Forecast by Applications
13.10.1 Individual Users
13.10.2 Enterprise Users
13.10.3 Government Users
13.10.4 Other Users
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Antivirus Software Package Market: Competitive Dashboard
14.2 Global Antivirus Software Package Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Symantec
14.3.2 McAfee
14.3.3 Trend Micro
14.3.4 Avast Software
14.3.5 ESET
14.3.6 Bitdefender
14.3.7 Fortinet
14.3.8 F-Secure
14.3.9 G DATA Software
14.3.10 Avira
14.3.11 Qihoo 360
14.3.12 Kaspersky
14.3.13 Tencent
14.3.14 Quick Heal
14.3.15 Comodo
14.3.16 Microsoft
14.3.17 Rising
14.3.18 Cheetah Mobile
14.3.19 AhnLab
