Market Overview:
The global antivirus tools market is expected to grow at a CAGR of 7.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing number of cyber-attacks and data breaches, and the growing demand for security solutions across different industry verticals. The global antivirus tools market is segmented on the basis of type, application, and region. On the basis of type, the market is segmented into PC antivirus tools and mobile antivirus tools. The PC antivirus tool segment is expected to hold a larger share in terms of revenue in 2018 as compared to that of mobile antivirus tool segment; however, due to an increase in BYOD (Bring Your Own Device) policies across enterprises, there is an increase in demand for mobile security solutions as well. On the basis of application, the market is divided into individual users’ applications, enterprise users’ applications, and government users’ applications segments respectively.
Product Definition:
An Antivirus tool is a software program that is designed to protect your computer from viruses and other types of malware. Antivirus tools are important because they can help protect your computer from infection by viruses and other malware, which can cause damage or loss of data.
PC:
Personal Computer or PC is a device that contains a central processing unit (CPU), memory, and an operating system. PCs are used in various antivirus tools for testing purposes. The factors that propel the growth of the market include growing internet usage, rising number of virus attacks, and increasing awareness about computer security among users. Additionally, rapid technological advancements resulting in introduction of compact size PCs with improved features also contribute to market growth.
Mobile:
Mobile is a portable communication device that allows users to access computer services and information via the radio or cellular network. The mobile devices are gaining popularity among consumers due to its cost effectiveness, ease of use, and flexibility. Mobile phones have advanced rapidly over the last few years; however, they still lack in terms of security features such as anti-theft apps which makes it easier for hackers to gain access to personal data.
Application Insights:
The enterprise users segment dominated the market in 2017 and is expected to witness a CAGR of XX% from 2018 to 2030. The growth can be attributed to the growing adoption of antivirus tools by large organizations across various industry verticals, including BFSI, IT & telecom, retail and others. Furthermore, increasing awareness among enterprises regarding data security is also driving the demand for antivirus solutions among larger organizations.
The individual users segment accounted for a significant share in 2017 and is expected to grow at a steady rate over the forecast period owing to rising concerns related with personal safety and online privacy amongst consumers globally. Moreover, individuals who have basic computer knowledge or expertise are able install anti-virus software on their own computers as they see fit; this has led towards increased usage of anti-virus applications by individual consumers worldwide.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period. This can be attributed to increasing awareness among individuals and enterprises regarding cyber security threats, high adoption of advanced technologies by users, and presence of prominent players in the region. Moreover, government initiatives encouraging end-users to adopt antivirus solutions are anticipated to further propel growth over the next eight years.
Asia Pacific is projected to emerge as a lucrative regional market during the same period owing with rapid technological advancements coupled with increased internet usage rates across emerging countries such as China and India have resulted into growing cyber threats for which antivirus tools are required for protection from viruses, spyware & malware infections etc., thereby driving demand for these globally over the forecast period.
Growth Factors:
- Increasing number of malware and virus attacks: The increasing number of malware and virus attacks is one of the key growth drivers for the antivirus tools market. Malware and viruses can cause data loss, system crash, or even identity theft. As a result, organizations are increasingly deploying antivirus tools to protect their systems from such attacks.
- Proliferation of mobile devices: The proliferation of mobile devices has also led to an increase in the demand for antivirus tools. With more people using smartphones and tablets, there is a greater risk of malware and virus infections spreading through these devices. Antivirus software can help protect these devices from such threats.
- Growing concern over cyber security: Cyber security is becoming a growing concern among businesses and individuals alike as hackers become more sophisticated in their attacks. As a result, there is an increasing demand for antivirus tools that can help protect users’ computers from such threats .
Scope Of The Report
Report Attributes
Report Details
Report Title
Antivirus Tools Market Research Report
By Type
PC, Mobile
By Application
Individual Users, Enterprise Users, Government Users
By Companies
Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
236
Number of Tables & Figures
166
Customization Available
Yes, the report can be customized as per your need.
Global Antivirus Tools Market Report Segments:
The global Antivirus Tools market is segmented on the basis of:
Types
PC, Mobile
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
Individual Users, Enterprise Users, Government Users
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Symantec
- McAfee
- Trend Micro
- Avast Software
- ESET
- Bitdefender
- Fortinet
- F-Secure
- G DATA Software
- Avira
- Qihoo 360
- Kaspersky
- Tencent
- Quick Heal
- Comodo
- Microsoft
- Rising
- Cheetah Mobile
- AhnLab
Highlights of The Antivirus Tools Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- PC
- Mobile
- By Application:
- Individual Users
- Enterprise Users
- Government Users
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Antivirus Tools Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
How you may use our products:
- Correctly Positioning New Products
- Market Entry Strategies
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- Consumer Insights
- Understanding Competition Scenario
- Product & Brand Management
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Antivirus tools are software programs that help protect computer systems from viruses, spyware, and other malware.
Some of the major players in the antivirus tools market are Symantec, McAfee, Trend Micro, Avast Software, ESET, Bitdefender, Fortinet, F-Secure, G DATA Software, Avira, Qihoo 360, Kaspersky, Tencent, Quick Heal, Comodo, Microsoft, Rising, Cheetah Mobile, AhnLab.
The antivirus tools market is expected to register a CAGR of 7.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Antivirus Tools Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 Antivirus Tools Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 Antivirus Tools Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the Antivirus Tools Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global Antivirus Tools Market Size & Forecast, 2018-2028
4.5.1 Antivirus Tools Market Size and Y-o-Y Growth
4.5.2 Antivirus Tools Market Absolute $ Opportunity
Chapter 5 Global Antivirus Tools Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Antivirus Tools Market Size Forecast by Type
5.2.1 PC
5.2.2 Mobile
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Antivirus Tools Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Antivirus Tools Market Size Forecast by Applications
6.2.1 Individual Users
6.2.2 Enterprise Users
6.2.3 Government Users
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Antivirus Tools Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Antivirus Tools Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Antivirus Tools Analysis and Forecast
9.1 Introduction
9.2 North America Antivirus Tools Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Antivirus Tools Market Size Forecast by Type
9.6.1 PC
9.6.2 Mobile
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Antivirus Tools Market Size Forecast by Applications
9.10.1 Individual Users
9.10.2 Enterprise Users
9.10.3 Government Users
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Antivirus Tools Analysis and Forecast
10.1 Introduction
10.2 Europe Antivirus Tools Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Antivirus Tools Market Size Forecast by Type
10.6.1 PC
10.6.2 Mobile
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Antivirus Tools Market Size Forecast by Applications
10.10.1 Individual Users
10.10.2 Enterprise Users
10.10.3 Government Users
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Antivirus Tools Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Antivirus Tools Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Antivirus Tools Market Size Forecast by Type
11.6.1 PC
11.6.2 Mobile
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Antivirus Tools Market Size Forecast by Applications
11.10.1 Individual Users
11.10.2 Enterprise Users
11.10.3 Government Users
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Antivirus Tools Analysis and Forecast
12.1 Introduction
12.2 Latin America Antivirus Tools Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Antivirus Tools Market Size Forecast by Type
12.6.1 PC
12.6.2 Mobile
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Antivirus Tools Market Size Forecast by Applications
12.10.1 Individual Users
12.10.2 Enterprise Users
12.10.3 Government Users
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Antivirus Tools Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Antivirus Tools Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Antivirus Tools Market Size Forecast by Type
13.6.1 PC
13.6.2 Mobile
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Antivirus Tools Market Size Forecast by Applications
13.10.1 Individual Users
13.10.2 Enterprise Users
13.10.3 Government Users
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Antivirus Tools Market: Competitive Dashboard
14.2 Global Antivirus Tools Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Symantec
14.3.2 McAfee
14.3.3 Trend Micro
14.3.4 Avast Software
14.3.5 ESET
14.3.6 Bitdefender
14.3.7 Fortinet
14.3.8 F-Secure
14.3.9 G DATA Software
14.3.10 Avira
14.3.11 Qihoo 360
14.3.12 Kaspersky
14.3.13 Tencent
14.3.14 Quick Heal
14.3.15 Comodo
14.3.16 Microsoft
14.3.17 Rising
14.3.18 Cheetah Mobile
14.3.19 AhnLab
