Latest Update: Impact of current COVID-19 situation has been considered in this report while making the analysis.
Global Application-to-Person (A2P) SMS and API Market by Type (Cloud API, Traditional API), By Application (SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030-report

Global Application-to-Person (A2P) SMS and API Market by Type (Cloud API, Traditional API), By Application (SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators) and Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

Report ID: 326293 4200 Electronics & Semiconductor 377 193 Pages 4.6 (43)
                                          

Market Overview:


The global application-to-person (A2P) SMS and API market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for text messaging services, rising number of smartphone users, and growing penetration of 4G/LTE networks. In terms of type, the cloud API segment is expected to grow at a higher CAGR than the traditional API segment during the forecast period. This can be attributed to the growing popularity of cloud-based services among businesses and consumers alike. By application, SMS aggregators are expected to account for the largest share of this market in 2018.


Global Application-to-Person (A2P) SMS and API Industry Outlook


Product Definition:


Application-to-Person (A2P) SMS is the process of sending a text message from an application to a person. This can be done through a special API that allows applications to send and receive text messages. The importance of Application-to-Person (A2P) SMS and API is that it allows businesses to communicate with their customers in a more personal way.


Cloud API:


API (Application Programming Interface) is a set of communication protocols and tools that make it easier for developers to integrate applications with online services. APIs are increasingly being used in various application areas such as social media, e-commerce, mobile banking, and others. The increasing use of cloud computing coupled with the growing adoption rate of SMS API has resulted in significant growth opportunities for market players over the past few years.


Traditional API:


The traditional API is a set of tools and protocols that enable developers to integrate applications with each other as well as with the outside world. It helps in establishing an application program interface (API) between two programs, which enables data sharing between them. The API can be either built into the software or can be provided separately as a service. In case of mobile applications, it facilitates communication between mobile device application and operating system services (OS).


Application Insights:


The application segment is segregated into SMS aggregators, bulk SMS providers, marketers/ resellers and telecom operators. The largest share of the application market revenue was held by the marketers/resellers with over 50% in 2017. This large share is attributable to the fact that these companies are offering various benefits such as discounts on re-trying products and services for customers who subscribe to their mobile marketing or loyalty programs. Furthermore, these companies are also providing coupons codes which can be used by consumers at a retail level for purchasing goods or services from stores or online retailers.


The bulk SMS providers segment is expected to register significant growth over the forecast period owing to increasing demand from small & medium-sized businesses (SMBs) across all regions globally for accessing advanced communication tools such as A2P messaging service.


Regional Analysis:


North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period owing to high smartphone penetration, presence of major application-to-person service providers, and increased adoption of cloud based A2P SMS gateway technology. Asia Pacific is estimated to be the fastest growing regional market over the forecast years due to increasing smartphone penetration and improved network coverage in rural areas as well as urban centers. Moreover, rising demand for mobile money transfer services through text messages has been driving growth across this region.


Growth Factors:


  • Increased smartphone penetration and usage – as smartphones become more commonplace, the demand for A2P SMS services will continue to grow.
  • The growth of mobile commerce – as consumers shift their spending to mobile devices, the need for A2P SMS services that can facilitate transactions will increase.
  • The rise of the Internet of Things (IoT) – with billions of connected devices generating data, there is a greater need for secure and reliable messaging solutions to manage all that communication.
  • The increasing popularity of chatbots and artificial intelligence (AI) – chatbots are becoming more sophisticated and relied upon by businesses to provide customer service, making reliable messaging solutions essential. AI is also being used more frequently in business processes, making fast and accurate communication a must-have feature.

Scope Of The Report

Report Attributes

Report Details

Report Title

Application-to-Person (A2P) SMS and API Market Research Report

By Type

Cloud API, Traditional API

By Application

SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators

By Companies

Twilio, Syniverse Technologies, Nexmo, OpenMarket, Tyntec, Ogangi Corporation, CLX Communications, FortyTwo Telecom AB, Beepsend AB

Regions Covered

North America, Europe, APAC, Latin America, MEA

Base Year

2021

Historical Year

2019 to 2020 (Data from 2010 can be provided as per availability)

Forecast Year

2030

Number of Pages

193

Number of Tables & Figures

136

Customization Available

Yes, the report can be customized as per your need.


Global Application-to-Person (A2P) SMS and API Market Report Segments:

The global Application-to-Person (A2P) SMS and API market is segmented on the basis of:

Types

Cloud API, Traditional API

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

  1. Twilio
  2. Syniverse Technologies
  3. Nexmo
  4. OpenMarket
  5. Tyntec
  6. Ogangi Corporation
  7. CLX Communications
  8. FortyTwo Telecom AB
  9. Beepsend AB

Global Application-to-Person (A2P) SMS and API Market Overview


Highlights of The Application-to-Person (A2P) SMS and API Market Report:

  1. The market structure and projections for the coming years.
  2. Drivers, restraints, opportunities, and current trends of market.
  3. Historical data and forecast.
  4. Estimations for the forecast period 2030.
  5. Developments and trends in the market.
  6. By Type:

    1. Cloud API
    2. Traditional API
  1. By Application:

    1. SMS Aggregators
    2. Bulk SMS Providers
    3. Marketers/Resellers
    4. Telecom Operators
  1. Market scenario by region, sub-region, and country.
  2. Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
  3. Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
  4. Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Application-to-Person (A2P) SMS and API Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

  • North America
  • Europe
  • Asia Pacific
  • Middle East & Africa
  • Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

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  • Product & Brand Management
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Global Application-to-Person (A2P) SMS and API Market Statistics

8 Reasons to Buy This Report

  1. Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
  2. Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
  3. Implemented Robust Methodology to Prepare the Report
  4. Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
  5. Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
  6. Provides Information About the Top-winning Strategies Implemented by Industry Players.
  7. In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
  8. Customization of the Report Available

Frequently Asked Questions?


Application-to-person SMS (A2P) is a messaging service that allows users to send messages directly to other people using their mobile phone numbers. The A2P SMS API enables developers to create applications that send and receive A2P messages.

Some of the major companies in the application-to-person (a2p) sms and api market are Twilio, Syniverse Technologies, Nexmo, OpenMarket, Tyntec, Ogangi Corporation, CLX Communications, FortyTwo Telecom AB, Beepsend AB.

The application-to-person (a2p) sms and api market is expected to register a CAGR of 10.5%.

                                            
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Application-to-Person (A2P) SMS and API Market Overview    4.1 Introduction       4.1.1 Market Taxonomy       4.1.2 Market Definition       4.1.3 Macro-Economic Factors Impacting the Market Growth    4.2 Application-to-Person (A2P) SMS and API Market Dynamics       4.2.1 Market Drivers       4.2.2 Market Restraints       4.2.3 Market Opportunity    4.3 Application-to-Person (A2P) SMS and API Market - Supply Chain Analysis       4.3.1 List of Key Suppliers       4.3.2 List of Key Distributors       4.3.3 List of Key Consumers    4.4 Key Forces Shaping the Application-to-Person (A2P) SMS and API Market       4.4.1 Bargaining Power of Suppliers       4.4.2 Bargaining Power of Buyers       4.4.3 Threat of Substitution       4.4.4 Threat of New Entrants       4.4.5 Competitive Rivalry    4.5 Global Application-to-Person (A2P) SMS and API Market Size & Forecast, 2020-2028       4.5.1 Application-to-Person (A2P) SMS and API Market Size and Y-o-Y Growth       4.5.2 Application-to-Person (A2P) SMS and API Market Absolute $ Opportunity

Chapter 5 Global  Market Analysis and Forecast by Type
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities by Type
      5.1.2 Basis Point Share (BPS) Analysis by Type
      5.1.3 Absolute $ Opportunity Assessment by Type
   5.2  Market Size Forecast by Type
      5.2.1 Cloud API
      5.2.2 Traditional API
   5.3 Market Attractiveness Analysis by Type

Chapter 6 Global  Market Analysis and Forecast by Applications
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities by Applications
      6.1.2 Basis Point Share (BPS) Analysis by Applications
      6.1.3 Absolute $ Opportunity Assessment by Applications
   6.2  Market Size Forecast by Applications
      6.2.1 SMS Aggregators
      6.2.2 Bulk SMS Providers
      6.2.3 Marketers/Resellers
      6.2.4 Telecom Operators
   6.3 Market Attractiveness Analysis by Applications

Chapter 7 Global Application-to-Person (A2P) SMS and API Market Analysis and Forecast by Region
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities by Region
      7.1.2 Basis Point Share (BPS) Analysis by Region
      7.1.3 Absolute $ Opportunity Assessment by Region
   7.2 Application-to-Person (A2P) SMS and API Market Size Forecast by Region
      7.2.1 North America
      7.2.2 Europe
      7.2.3 Asia Pacific
      7.2.4 Latin America
      7.2.5 Middle East & Africa (MEA)
   7.3 Market Attractiveness Analysis by Region

Chapter 8 Coronavirus Disease (COVID-19) Impact 
   8.1 Introduction 
   8.2 Current & Future Impact Analysis 
   8.3 Economic Impact Analysis 
   8.4 Government Policies 
   8.5 Investment Scenario

Chapter 9 North America  Analysis and Forecast
   9.1 Introduction
   9.2 North America  Market Size Forecast by Country
      9.2.1 U.S.
      9.2.2 Canada
   9.3 Basis Point Share (BPS) Analysis by Country
   9.4 Absolute $ Opportunity Assessment by Country
   9.5 Market Attractiveness Analysis by Country
   9.6 North America  Market Size Forecast by Type
      9.6.1 Cloud API
      9.6.2 Traditional API
   9.7 Basis Point Share (BPS) Analysis by Type 
   9.8 Absolute $ Opportunity Assessment by Type 
   9.9 Market Attractiveness Analysis by Type
   9.10 North America  Market Size Forecast by Applications
      9.10.1 SMS Aggregators
      9.10.2 Bulk SMS Providers
      9.10.3 Marketers/Resellers
      9.10.4 Telecom Operators
   9.11 Basis Point Share (BPS) Analysis by Applications 
   9.12 Absolute $ Opportunity Assessment by Applications 
   9.13 Market Attractiveness Analysis by Applications

Chapter 10 Europe  Analysis and Forecast
   10.1 Introduction
   10.2 Europe  Market Size Forecast by Country
      10.2.1 Germany
      10.2.2 France
      10.2.3 Italy
      10.2.4 U.K.
      10.2.5 Spain
      10.2.6 Russia
      10.2.7 Rest of Europe
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 Europe  Market Size Forecast by Type
      10.6.1 Cloud API
      10.6.2 Traditional API
   10.7 Basis Point Share (BPS) Analysis by Type 
   10.8 Absolute $ Opportunity Assessment by Type 
   10.9 Market Attractiveness Analysis by Type
   10.10 Europe  Market Size Forecast by Applications
      10.10.1 SMS Aggregators
      10.10.2 Bulk SMS Providers
      10.10.3 Marketers/Resellers
      10.10.4 Telecom Operators
   10.11 Basis Point Share (BPS) Analysis by Applications 
   10.12 Absolute $ Opportunity Assessment by Applications 
   10.13 Market Attractiveness Analysis by Applications

Chapter 11 Asia Pacific  Analysis and Forecast
   11.1 Introduction
   11.2 Asia Pacific  Market Size Forecast by Country
      11.2.1 China
      11.2.2 Japan
      11.2.3 South Korea
      11.2.4 India
      11.2.5 Australia
      11.2.6 South East Asia (SEA)
      11.2.7 Rest of Asia Pacific (APAC)
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Asia Pacific  Market Size Forecast by Type
      11.6.1 Cloud API
      11.6.2 Traditional API
   11.7 Basis Point Share (BPS) Analysis by Type 
   11.8 Absolute $ Opportunity Assessment by Type 
   11.9 Market Attractiveness Analysis by Type
   11.10 Asia Pacific  Market Size Forecast by Applications
      11.10.1 SMS Aggregators
      11.10.2 Bulk SMS Providers
      11.10.3 Marketers/Resellers
      11.10.4 Telecom Operators
   11.11 Basis Point Share (BPS) Analysis by Applications 
   11.12 Absolute $ Opportunity Assessment by Applications 
   11.13 Market Attractiveness Analysis by Applications

Chapter 12 Latin America  Analysis and Forecast
   12.1 Introduction
   12.2 Latin America  Market Size Forecast by Country
      12.2.1 Brazil
      12.2.2 Mexico
      12.2.3 Rest of Latin America (LATAM)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Latin America  Market Size Forecast by Type
      12.6.1 Cloud API
      12.6.2 Traditional API
   12.7 Basis Point Share (BPS) Analysis by Type 
   12.8 Absolute $ Opportunity Assessment by Type 
   12.9 Market Attractiveness Analysis by Type
   12.10 Latin America  Market Size Forecast by Applications
      12.10.1 SMS Aggregators
      12.10.2 Bulk SMS Providers
      12.10.3 Marketers/Resellers
      12.10.4 Telecom Operators
   12.11 Basis Point Share (BPS) Analysis by Applications 
   12.12 Absolute $ Opportunity Assessment by Applications 
   12.13 Market Attractiveness Analysis by Applications

Chapter 13 Middle East & Africa (MEA)  Analysis and Forecast
   13.1 Introduction
   13.2 Middle East & Africa (MEA)  Market Size Forecast by Country
      13.2.1 Saudi Arabia
      13.2.2 South Africa
      13.2.3 UAE
      13.2.4 Rest of Middle East & Africa (MEA)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Middle East & Africa (MEA)  Market Size Forecast by Type
      13.6.1 Cloud API
      13.6.2 Traditional API
   13.7 Basis Point Share (BPS) Analysis by Type 
   13.8 Absolute $ Opportunity Assessment by Type 
   13.9 Market Attractiveness Analysis by Type
   13.10 Middle East & Africa (MEA)  Market Size Forecast by Applications
      13.10.1 SMS Aggregators
      13.10.2 Bulk SMS Providers
      13.10.3 Marketers/Resellers
      13.10.4 Telecom Operators
   13.11 Basis Point Share (BPS) Analysis by Applications 
   13.12 Absolute $ Opportunity Assessment by Applications 
   13.13 Market Attractiveness Analysis by Applications

Chapter 14 Competition Landscape 
   14.1 Application-to-Person (A2P) SMS and API Market: Competitive Dashboard
   14.2 Global Application-to-Person (A2P) SMS and API Market: Market Share Analysis, 2019
   14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy) 
      14.3.1 Twilio
      14.3.2 Syniverse Technologies
      14.3.3 Nexmo
      14.3.4 OpenMarket
      14.3.5 Tyntec
      14.3.6 Ogangi Corporation
      14.3.7 CLX Communications
      14.3.8 FortyTwo Telecom AB
      14.3.9 Beepsend AB

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