Market Overview:
The global application-to-person (A2P) SMS and API market is expected to grow at a CAGR of 10.5% during the forecast period from 2018 to 2030. The growth in this market can be attributed to the increasing demand for text messaging services, rising number of smartphone users, and growing penetration of 4G/LTE networks. In terms of type, the cloud API segment is expected to grow at a higher CAGR than the traditional API segment during the forecast period. This can be attributed to the growing popularity of cloud-based services among businesses and consumers alike. By application, SMS aggregators are expected to account for the largest share of this market in 2018.
Product Definition:
Application-to-Person (A2P) SMS is the process of sending a text message from an application to a person. This can be done through a special API that allows applications to send and receive text messages. The importance of Application-to-Person (A2P) SMS and API is that it allows businesses to communicate with their customers in a more personal way.
Cloud API:
API (Application Programming Interface) is a set of communication protocols and tools that make it easier for developers to integrate applications with online services. APIs are increasingly being used in various application areas such as social media, e-commerce, mobile banking, and others. The increasing use of cloud computing coupled with the growing adoption rate of SMS API has resulted in significant growth opportunities for market players over the past few years.
Traditional API:
The traditional API is a set of tools and protocols that enable developers to integrate applications with each other as well as with the outside world. It helps in establishing an application program interface (API) between two programs, which enables data sharing between them. The API can be either built into the software or can be provided separately as a service. In case of mobile applications, it facilitates communication between mobile device application and operating system services (OS).
Application Insights:
The application segment is segregated into SMS aggregators, bulk SMS providers, marketers/ resellers and telecom operators. The largest share of the application market revenue was held by the marketers/resellers with over 50% in 2017. This large share is attributable to the fact that these companies are offering various benefits such as discounts on re-trying products and services for customers who subscribe to their mobile marketing or loyalty programs. Furthermore, these companies are also providing coupons codes which can be used by consumers at a retail level for purchasing goods or services from stores or online retailers.
The bulk SMS providers segment is expected to register significant growth over the forecast period owing to increasing demand from small & medium-sized businesses (SMBs) across all regions globally for accessing advanced communication tools such as A2P messaging service.
Regional Analysis:
North America dominated the global market in 2017. The region is expected to maintain its position during the forecast period owing to high smartphone penetration, presence of major application-to-person service providers, and increased adoption of cloud based A2P SMS gateway technology. Asia Pacific is estimated to be the fastest growing regional market over the forecast years due to increasing smartphone penetration and improved network coverage in rural areas as well as urban centers. Moreover, rising demand for mobile money transfer services through text messages has been driving growth across this region.
Growth Factors:
- Increased smartphone penetration and usage – as smartphones become more commonplace, the demand for A2P SMS services will continue to grow.
- The growth of mobile commerce – as consumers shift their spending to mobile devices, the need for A2P SMS services that can facilitate transactions will increase.
- The rise of the Internet of Things (IoT) – with billions of connected devices generating data, there is a greater need for secure and reliable messaging solutions to manage all that communication.
- The increasing popularity of chatbots and artificial intelligence (AI) – chatbots are becoming more sophisticated and relied upon by businesses to provide customer service, making reliable messaging solutions essential. AI is also being used more frequently in business processes, making fast and accurate communication a must-have feature.
Scope Of The Report
Report Attributes
Report Details
Report Title
Application-to-Person (A2P) SMS and API Market Research Report
By Type
Cloud API, Traditional API
By Application
SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators
By Companies
Twilio, Syniverse Technologies, Nexmo, OpenMarket, Tyntec, Ogangi Corporation, CLX Communications, FortyTwo Telecom AB, Beepsend AB
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
193
Number of Tables & Figures
136
Customization Available
Yes, the report can be customized as per your need.
Global Application-to-Person (A2P) SMS and API Market Report Segments:
The global Application-to-Person (A2P) SMS and API market is segmented on the basis of:
Types
Cloud API, Traditional API
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
SMS Aggregators, Bulk SMS Providers, Marketers/Resellers, Telecom Operators
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- Twilio
- Syniverse Technologies
- Nexmo
- OpenMarket
- Tyntec
- Ogangi Corporation
- CLX Communications
- FortyTwo Telecom AB
- Beepsend AB
Highlights of The Application-to-Person (A2P) SMS and API Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Cloud API
- Traditional API
- By Application:
- SMS Aggregators
- Bulk SMS Providers
- Marketers/Resellers
- Telecom Operators
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the Application-to-Person (A2P) SMS and API Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
Application-to-person SMS (A2P) is a messaging service that allows users to send messages directly to other people using their mobile phone numbers. The A2P SMS API enables developers to create applications that send and receive A2P messages.
Some of the major companies in the application-to-person (a2p) sms and api market are Twilio, Syniverse Technologies, Nexmo, OpenMarket, Tyntec, Ogangi Corporation, CLX Communications, FortyTwo Telecom AB, Beepsend AB.
The application-to-person (a2p) sms and api market is expected to register a CAGR of 10.5%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Application-to-Person (A2P) SMS and API Market Overview 4.1 Introduction 4.1.1 Market Taxonomy 4.1.2 Market Definition 4.1.3 Macro-Economic Factors Impacting the Market Growth 4.2 Application-to-Person (A2P) SMS and API Market Dynamics 4.2.1 Market Drivers 4.2.2 Market Restraints 4.2.3 Market Opportunity 4.3 Application-to-Person (A2P) SMS and API Market - Supply Chain Analysis 4.3.1 List of Key Suppliers 4.3.2 List of Key Distributors 4.3.3 List of Key Consumers 4.4 Key Forces Shaping the Application-to-Person (A2P) SMS and API Market 4.4.1 Bargaining Power of Suppliers 4.4.2 Bargaining Power of Buyers 4.4.3 Threat of Substitution 4.4.4 Threat of New Entrants 4.4.5 Competitive Rivalry 4.5 Global Application-to-Person (A2P) SMS and API Market Size & Forecast, 2020-2028 4.5.1 Application-to-Person (A2P) SMS and API Market Size and Y-o-Y Growth 4.5.2 Application-to-Person (A2P) SMS and API Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Cloud API
5.2.2 Traditional API
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 SMS Aggregators
6.2.2 Bulk SMS Providers
6.2.3 Marketers/Resellers
6.2.4 Telecom Operators
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global Application-to-Person (A2P) SMS and API Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 Application-to-Person (A2P) SMS and API Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Cloud API
9.6.2 Traditional API
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 SMS Aggregators
9.10.2 Bulk SMS Providers
9.10.3 Marketers/Resellers
9.10.4 Telecom Operators
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Cloud API
10.6.2 Traditional API
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 SMS Aggregators
10.10.2 Bulk SMS Providers
10.10.3 Marketers/Resellers
10.10.4 Telecom Operators
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Cloud API
11.6.2 Traditional API
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 SMS Aggregators
11.10.2 Bulk SMS Providers
11.10.3 Marketers/Resellers
11.10.4 Telecom Operators
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Cloud API
12.6.2 Traditional API
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 SMS Aggregators
12.10.2 Bulk SMS Providers
12.10.3 Marketers/Resellers
12.10.4 Telecom Operators
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Cloud API
13.6.2 Traditional API
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 SMS Aggregators
13.10.2 Bulk SMS Providers
13.10.3 Marketers/Resellers
13.10.4 Telecom Operators
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 Application-to-Person (A2P) SMS and API Market: Competitive Dashboard
14.2 Global Application-to-Person (A2P) SMS and API Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 Twilio
14.3.2 Syniverse Technologies
14.3.3 Nexmo
14.3.4 OpenMarket
14.3.5 Tyntec
14.3.6 Ogangi Corporation
14.3.7 CLX Communications
14.3.8 FortyTwo Telecom AB
14.3.9 Beepsend AB