Market Overview:
The global AR and VR in tourism market is expected to grow at a CAGR of over 25% during the forecast period from 2018 to 2030. The increasing demand for immersive experiences, rising adoption of AR and VR technologies by the tourism sector, and growing number of tourist arrivals are some of the major factors driving the growth of this market. The global AR and VR in tourism market can be segmented on the basis of type into solutions and services. The solutions segment can be further divided into 3D modelling/design, monitoring/maintenance, training, and others. The services segment can be further divided into consulting, deployment & integration, support & maintenance, education & training, and others. On the basis of application ,the market can be classified into 3D modelling/design ,monitoring/maintenance ,training and other applications .Geographically ,the global AR&VR in Tourism Market is segmentedinto North America 、Latin America 、Europe 、Asia Pacificand Middle East&Africa . Someof themajor players operatingin thismarketinclude Google Inc.(US), Microsoft Corporation (US), Samsung Electronics Co., Ltd.(South Korea), Apple Inc.(US), PTC Inc.
Product Definition:
Augmented Reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video or graphics. In tourism industry it can be used to provide more information about the destination and its surroundings to tourists. For example, AR applications can be used to show what the destination looks like from different viewpoints or highlight points of interest.
Virtual Reality (VR) is an artificial environment that is created with software and presented to the user in such a way that it appears realistic enough to generate an immersive experience. VR technology can be used in tourism industry for creating virtual tours of destinations or attractions.
Solution:
Solution is the part or the whole process which helps to solve a problem. In Augmented Reality (AR) and Virtual Reality (VR) in tourism market, solution help to enhance customer experience by providing information, objects or events through digital technology. Solution also provides safety measures such as directions and emergency contact numbers during travel.
Services:
The global services and it's usage in AR and VR in tourism market size was valued at USD 0.49 billion in 2017. It is expected to expand at a CAGR of XX% over the forecast period. The growth can be attributed to increasing adoption of Augmented Reality (AR) technology by tourists for exploring new places, learning about culture, and experiencing history through 3D objects located around the historical sites or nearby hotels.
Application Insights:
The others segment dominated the global market in 2017, accounting for over 40% of the overall revenue share. The segment includes gaming and entertainment applications. Increasing adoption of these technologies to provide a more immersive experience is expected to drive growth over the forecast period.
The training application is anticipated to register significant growth during the forecast period owing to its wide-spread adoption across various industries such as healthcare, automotive and logistics among others. Several companies are focusing on providing live training experiences through these platforms which will help trainees understand complex procedures better by providing them with realistic scenarios through virtual environments.
Regional Analysis:
North America dominated the global market in 2017. The growth of the regional market can be attributed to increasing investments in tourism and related sectors by governments as well as private players. For instance, according to a white paper on Expanding Digital Tourism Economy in Canada, there has been an increase of over 40% in digital tourism spending from 2014 to 2016. This trend is expected to continue driving demand for solutions based on augmented reality and virtual reality across North America during the forecast period.
Asia Pacific is anticipated to emerge as one of the fastest-growing regions during the forecast period owing to increasing adoption by service providers operating within industries such as real estate, cultural heritage & history, gaming & entertainment, travel & tourism among others. Furthermore, growing penetration of smartphones coupled with rising disposable income levels will drive demand for these solutions further across Asia Pacific countries such as Japan and China over next few years which was earlier limited only top tier countries like U.S., UK or Australia among others).
Growth Factors:
- Increasing demand for AR and VR in tourism sector from consumers due to the enhanced experience it offers.
- Growing popularity of AR and VR apps among tourists for exploring new places.
- Increasing use of AR and VR technology by travel agencies to provide better customer experience.
- Advent of low-cost AR and VR devices that would make the technology more accessible to a larger audience.
Scope Of The Report
Report Attributes
Report Details
Report Title
AR and VR in Tourism Market Research Report
By Type
Solution, Services
By Application
3D Modelling/Design, Monitoring/Maintenance, Training, Others
By Companies
HTC Corporation, Microsoft, Apple, Google, EON Reality, Dell Technologies, Barco
Regions Covered
North America, Europe, APAC, Latin America, MEA
Base Year
2021
Historical Year
2019 to 2020 (Data from 2010 can be provided as per availability)
Forecast Year
2030
Number of Pages
122
Number of Tables & Figures
86
Customization Available
Yes, the report can be customized as per your need.
Global AR and VR in Tourism Market Report Segments:
The global AR and VR in Tourism market is segmented on the basis of:
Types
Solution, Services
The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.
Applications
3D Modelling/Design, Monitoring/Maintenance, Training, Others
The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.
Some of the companies that are profiled in this report are:
- HTC Corporation
- Microsoft
- Apple
- Google
- EON Reality
- Dell Technologies
- Barco
Highlights of The AR and VR in Tourism Market Report:
- The market structure and projections for the coming years.
- Drivers, restraints, opportunities, and current trends of market.
- Historical data and forecast.
- Estimations for the forecast period 2030.
- Developments and trends in the market.
- By Type:
- Solution
- Services
- By Application:
- 3D Modelling/Design
- Monitoring/Maintenance
- Training
- Others
- Market scenario by region, sub-region, and country.
- Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
- Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
- Government Policies, Macro & Micro economic factors are also included in the report.
We have studied the AR and VR in Tourism Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.
Regional Analysis
- North America
- Europe
- Asia Pacific
- Middle East & Africa
- Latin America
Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.
The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.
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8 Reasons to Buy This Report
- Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
- Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
- Implemented Robust Methodology to Prepare the Report
- Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
- Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
- Provides Information About the Top-winning Strategies Implemented by Industry Players.
- In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
- Customization of the Report Available
Frequently Asked Questions?
AR and VR are technologies that allow users to experience a simulated environment, typically one that is different from their real world. This can be used in tourism to create experiences for visitors that they wouldn’t normally have access to. For example, you could use AR or VR to create a virtual tour of an area you want tourists to see, or you could put together a 360-degree video of your hotel room so guests can get an idea of what it looks like before they stay there.
Some of the major players in the ar and vr in tourism market are HTC Corporation, Microsoft, Apple, Google, EON Reality, Dell Technologies, Barco.
The ar and vr in tourism market is expected to register a CAGR of 25%.
Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 AR and VR in Tourism Market Overview
4.1 Introduction
4.1.1 Market Taxonomy
4.1.2 Market Definition
4.1.3 Macro-Economic Factors Impacting the Market Growth
4.2 AR and VR in Tourism Market Dynamics
4.2.1 Market Drivers
4.2.2 Market Restraints
4.2.3 Market Opportunity
4.3 AR and VR in Tourism Market - Supply Chain Analysis
4.3.1 List of Key Suppliers
4.3.2 List of Key Distributors
4.3.3 List of Key Consumers
4.4 Key Forces Shaping the AR and VR in Tourism Market
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of Substitution
4.4.4 Threat of New Entrants
4.4.5 Competitive Rivalry
4.5 Global AR and VR in Tourism Market Size & Forecast, 2020-2028
4.5.1 AR and VR in Tourism Market Size and Y-o-Y Growth
4.5.2 AR and VR in Tourism Market Absolute $ Opportunity
Chapter 5 Global Market Analysis and Forecast by Type
5.1 Introduction
5.1.1 Key Market Trends & Growth Opportunities by Type
5.1.2 Basis Point Share (BPS) Analysis by Type
5.1.3 Absolute $ Opportunity Assessment by Type
5.2 Market Size Forecast by Type
5.2.1 Solution
5.2.2 Services
5.3 Market Attractiveness Analysis by Type
Chapter 6 Global Market Analysis and Forecast by Applications
6.1 Introduction
6.1.1 Key Market Trends & Growth Opportunities by Applications
6.1.2 Basis Point Share (BPS) Analysis by Applications
6.1.3 Absolute $ Opportunity Assessment by Applications
6.2 Market Size Forecast by Applications
6.2.1 3D Modelling/Design
6.2.2 Monitoring/Maintenance
6.2.3 Training
6.2.4 Others
6.3 Market Attractiveness Analysis by Applications
Chapter 7 Global AR and VR in Tourism Market Analysis and Forecast by Region
7.1 Introduction
7.1.1 Key Market Trends & Growth Opportunities by Region
7.1.2 Basis Point Share (BPS) Analysis by Region
7.1.3 Absolute $ Opportunity Assessment by Region
7.2 AR and VR in Tourism Market Size Forecast by Region
7.2.1 North America
7.2.2 Europe
7.2.3 Asia Pacific
7.2.4 Latin America
7.2.5 Middle East & Africa (MEA)
7.3 Market Attractiveness Analysis by Region
Chapter 8 Coronavirus Disease (COVID-19) Impact
8.1 Introduction
8.2 Current & Future Impact Analysis
8.3 Economic Impact Analysis
8.4 Government Policies
8.5 Investment Scenario
Chapter 9 North America Analysis and Forecast
9.1 Introduction
9.2 North America Market Size Forecast by Country
9.2.1 U.S.
9.2.2 Canada
9.3 Basis Point Share (BPS) Analysis by Country
9.4 Absolute $ Opportunity Assessment by Country
9.5 Market Attractiveness Analysis by Country
9.6 North America Market Size Forecast by Type
9.6.1 Solution
9.6.2 Services
9.7 Basis Point Share (BPS) Analysis by Type
9.8 Absolute $ Opportunity Assessment by Type
9.9 Market Attractiveness Analysis by Type
9.10 North America Market Size Forecast by Applications
9.10.1 3D Modelling/Design
9.10.2 Monitoring/Maintenance
9.10.3 Training
9.10.4 Others
9.11 Basis Point Share (BPS) Analysis by Applications
9.12 Absolute $ Opportunity Assessment by Applications
9.13 Market Attractiveness Analysis by Applications
Chapter 10 Europe Analysis and Forecast
10.1 Introduction
10.2 Europe Market Size Forecast by Country
10.2.1 Germany
10.2.2 France
10.2.3 Italy
10.2.4 U.K.
10.2.5 Spain
10.2.6 Russia
10.2.7 Rest of Europe
10.3 Basis Point Share (BPS) Analysis by Country
10.4 Absolute $ Opportunity Assessment by Country
10.5 Market Attractiveness Analysis by Country
10.6 Europe Market Size Forecast by Type
10.6.1 Solution
10.6.2 Services
10.7 Basis Point Share (BPS) Analysis by Type
10.8 Absolute $ Opportunity Assessment by Type
10.9 Market Attractiveness Analysis by Type
10.10 Europe Market Size Forecast by Applications
10.10.1 3D Modelling/Design
10.10.2 Monitoring/Maintenance
10.10.3 Training
10.10.4 Others
10.11 Basis Point Share (BPS) Analysis by Applications
10.12 Absolute $ Opportunity Assessment by Applications
10.13 Market Attractiveness Analysis by Applications
Chapter 11 Asia Pacific Analysis and Forecast
11.1 Introduction
11.2 Asia Pacific Market Size Forecast by Country
11.2.1 China
11.2.2 Japan
11.2.3 South Korea
11.2.4 India
11.2.5 Australia
11.2.6 South East Asia (SEA)
11.2.7 Rest of Asia Pacific (APAC)
11.3 Basis Point Share (BPS) Analysis by Country
11.4 Absolute $ Opportunity Assessment by Country
11.5 Market Attractiveness Analysis by Country
11.6 Asia Pacific Market Size Forecast by Type
11.6.1 Solution
11.6.2 Services
11.7 Basis Point Share (BPS) Analysis by Type
11.8 Absolute $ Opportunity Assessment by Type
11.9 Market Attractiveness Analysis by Type
11.10 Asia Pacific Market Size Forecast by Applications
11.10.1 3D Modelling/Design
11.10.2 Monitoring/Maintenance
11.10.3 Training
11.10.4 Others
11.11 Basis Point Share (BPS) Analysis by Applications
11.12 Absolute $ Opportunity Assessment by Applications
11.13 Market Attractiveness Analysis by Applications
Chapter 12 Latin America Analysis and Forecast
12.1 Introduction
12.2 Latin America Market Size Forecast by Country
12.2.1 Brazil
12.2.2 Mexico
12.2.3 Rest of Latin America (LATAM)
12.3 Basis Point Share (BPS) Analysis by Country
12.4 Absolute $ Opportunity Assessment by Country
12.5 Market Attractiveness Analysis by Country
12.6 Latin America Market Size Forecast by Type
12.6.1 Solution
12.6.2 Services
12.7 Basis Point Share (BPS) Analysis by Type
12.8 Absolute $ Opportunity Assessment by Type
12.9 Market Attractiveness Analysis by Type
12.10 Latin America Market Size Forecast by Applications
12.10.1 3D Modelling/Design
12.10.2 Monitoring/Maintenance
12.10.3 Training
12.10.4 Others
12.11 Basis Point Share (BPS) Analysis by Applications
12.12 Absolute $ Opportunity Assessment by Applications
12.13 Market Attractiveness Analysis by Applications
Chapter 13 Middle East & Africa (MEA) Analysis and Forecast
13.1 Introduction
13.2 Middle East & Africa (MEA) Market Size Forecast by Country
13.2.1 Saudi Arabia
13.2.2 South Africa
13.2.3 UAE
13.2.4 Rest of Middle East & Africa (MEA)
13.3 Basis Point Share (BPS) Analysis by Country
13.4 Absolute $ Opportunity Assessment by Country
13.5 Market Attractiveness Analysis by Country
13.6 Middle East & Africa (MEA) Market Size Forecast by Type
13.6.1 Solution
13.6.2 Services
13.7 Basis Point Share (BPS) Analysis by Type
13.8 Absolute $ Opportunity Assessment by Type
13.9 Market Attractiveness Analysis by Type
13.10 Middle East & Africa (MEA) Market Size Forecast by Applications
13.10.1 3D Modelling/Design
13.10.2 Monitoring/Maintenance
13.10.3 Training
13.10.4 Others
13.11 Basis Point Share (BPS) Analysis by Applications
13.12 Absolute $ Opportunity Assessment by Applications
13.13 Market Attractiveness Analysis by Applications
Chapter 14 Competition Landscape
14.1 AR and VR in Tourism Market: Competitive Dashboard
14.2 Global AR and VR in Tourism Market: Market Share Analysis, 2019
14.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
14.3.1 HTC Corporation
14.3.2 Microsoft
14.3.3 Apple
14.3.4 Google
14.3.5 EON Reality
14.3.6 Dell Technologies
14.3.7 Barco
